Befit Revenue & Ads
A workout planner that builds gym and home training plans with load progression, for people who want structure in their training.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$200K
↑ 491.8% vs prev. period
Downloads / month
50K
↑ 491.8% vs prev. period
Rating
4.8
14.1K ratings · Health & Fitness
Meta ads running
47
300 found · median 28
Befit revenue and downloads trend
Est. monthly revenue
$200K ↑ 623.2% in 90 days
Nov 19, 2025: $27KMar 13, 2026
Monthly downloads
200K ↑ 623.2% in 90 days
Nov 19, 2025: 27KMar 13, 2026
Daily estimates from AppKittie, 103 days ending Mar 13, 2026. Revenue changed +639% and downloads +639% over the period. Meta ads live went from 29 to 48 between Aug 25, 2026 and Oct 17, 2026.
Befit Meta ads: 47 active, longest running 106 days
Top 13 by days live out of 300 found (12 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#1106 days liveApp StoreAd copy“Cansado de treinar errado ou sem uma ajuda eficiente? Deixa que a gente te ajuda Baixe o Befit e leve seus treinos para outro nível!”Why it worksTired of training wrong or without help, download Befit and level up; Portuguese video, 106 days.
#291 days liveApp StoreAd copy“Cansado de treinar errado ou sem uma ajuda eficiente? Deixa que a gente te ajuda Baixe o Befit e leve seus treinos para outro nível!”Why it worksSame training wrong hook on a second video to the App Store; 91 days live.
#349 days liveApp StoreAd copy“Cansado de treinar errado ou sem uma ajuda eficiente? Deixa que a gente te ajuda Baixe o Befit e leve seus treinos para outro nível!”Why it worksImage version of the training wrong line, linking to the App Store; 49 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Portuguese Gym Ads And A Year At 15% Of Monthly
Befit is a gym and home workout planner from 3APPS SOLUTIONS AND ADVISORY LTDA that builds plans with load progression. As of Oct 2026 it makes an estimated $200K a month on an estimated 50K downloads, 21 months after launch. Portuguese ads that ask if you are tired of training wrong, and a ladder where the cheapest year costs 15% of 12 monthly payments.
Key takeaways
- Befit runs 47 active Meta ads, 1.7x the Health & Fitness median of 28, plus 136 Apple Search Ads creatives.
- The top 13 ads use 2 Portuguese lines: tired of training wrong on 9, linking to the App Store, and build your personalized plan on 4, linking to the web.
- Monthly prices run $19.99, $23.99 and $54.99, and annual prices $34.99 to $69.99. The cheapest annual costs 15% of 12 monthly payments.
- Meta Ad Library spend estimates show Portugal with 50.9% of reach but 25.0% of spend, while the United States takes 67.6% of spend.
- Revenue is 3.3x the category median of $60K, an estimated $4.0 per download, and 28 of 148 recent reviews complain about paying.
Full teardown
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Where Befit spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 41.5% of spend.
Est. spend
$486.31
Reach
39.0K
Avg. CPM
$12.47
Ads delivered
308
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Portugal | 19.9K | $121.48 | 25.0% |
| United States est. | 15.5K | $328.69 | 67.6% |
| France | 799 | $7.79 | 1.60% |
| United Kingdom | 497 | $6.59 | 1.36% |
| Ireland | 444 | $4.66 | 0.96% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Befit does differently
Two Portuguese hooks
9 of 13
top ads ask if you train wrong
A year that dwarfs the month
15%
cheapest annual as share of 12 monthly
Cheap reach, US money
67.6%
of estimated Meta spend in the United States
The measurement gap
136
Apple Search Ads creatives beside 47 Meta ads
1. Two Portuguese hooks
Cansado de treinar errado ou sem uma ajuda eficiente? Tired of training wrong or without real help, let us help, download Befit and take your workouts to another level. That line runs on 9 of the 13 top ads, all to the App Store, and holds the longest slot at 106 days. The other 4 say build your personalized training plan, with load progression that adapts to you, and link to the web. Twelve of the 13 are video. One hook names a pain, the other names the product, and each gets its own destination. BeFit sends the feature line to a page that explains it.
2. A year that dwarfs the month
Monthly plans cost $19.99, $23.99 and $54.99, while annual plans cost $34.99, $39.99, $54.99, $59.99 and $69.99, a 2.0x spread, with a 6 Months Subscription listed too. The cheapest annual costs 15% of 12 monthly payments, so the monthly is there to make the year look like a steal. Five annual prices for one plan point to steady paywall tests. The store does not confirm a subscription, so these are in-app purchases with plan names. The ladder yields an estimated $4.0 per download, 3.3x the category median revenue. BeFit's annual anchor is strong, though one reviewer felt their year paid for a beta test.
3. Cheap reach, US money
Meta Ad Library spend estimates put lifetime spend at $486.31, reaching 39.0K people. Portugal takes 50.9% of reach but only 25.0% of spend, while the United States takes 39.7% of reach and 67.6% of spend. The audience is balanced, 51.9% women and 47.8% men, with 41.5% on ages 25 to 34. Portuguese copy reaches cheaply, and the US buys the higher value users. Search adds 136 Apple Search Ads creatives. At 21 months old, Befit already earns $200K a month. BeFit appears to test Portuguese copy at home and put most of its money into the US.
4. The measurement gap
Befit splits Portuguese Meta ads between the App Store and the web and adds 136 Apple Search Ads creatives, while pricing the year at 15% of 12 monthly. The question is which market and which hook bring a user who renews the year, and whether cheap Portuguese reach brings payers or only installs.
How much does Befit cost?
10 in-app purchases, 7 distinct prices, annual plans from $34.99 to $69.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $19.99 · $23.99 · $54.99 |
|---|---|
| Annual | $34.99 · $39.99 · $54.99 · $59.99 · $69.99 |
Befit vs the Health & Fitness median
| Befit | Median | |
|---|---|---|
| Est. monthly revenue | $200K | $60K |
| Downloads / month | 50K | 20K |
| Meta ads running | 47 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $34.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Befit users say about paying
Of the 148 latest reviews, 34 (23.0%) mention price, trial or subscription and 28 of those are negative, mostly about paying before seeing the app and bugs after subscribing.
Latest 148 US reviews, Apr 2, 2025 to Oct 9, 2026
Mention price, trial or subscription
23%34 of 148 reviews, 28 of them 1 or 2 stars
The app did not offer a look into its capabilities before you have to subscribe. Once I subscribed, the app is very user friendly and does have a great interfac…
I wanted to like Befit, but right now it feels more like a beta test I accidentally paid $50/year to join. The app has some pretty annoying bugs: • The workout …
How to measure a playbook like Befit's
Befit splits its ads between the App Store and a web page and sells a cheap year, so the useful number is which hook and market bring a yearly buyer.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 103 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 148 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 61 | Befit3APPS SOLUTIONS AND ADVISORY LTDA | $200K | 47 |
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NervaFrequently asked questions about Befit
How much does Befit make?
Befit makes an estimated $200K a month as of Oct 2026, 3.3x the Health & Fitness median of $60K, or an estimated $4.0 per download. These are AppKittie estimates, not figures from the developer.
How much does Befit cost?
On the US App Store monthly plans cost $19.99, $23.99 or $54.99 and annual plans $34.99 to $69.99, with a 6 month option.
How many ads does Befit run?
Befit has 47 active Meta ads out of 300 found, 1.7x the category median of 28, plus 136 Apple Search Ads creatives.
How fast is Befit growing?
In the trend window from Nov 19, 2025 to Mar 13, 2026, estimated downloads rose from 27K to 200K and estimated revenue from $27K to $200K.
Where does Befit advertise?
Its top ads are in Portuguese. Meta Ad Library spend estimates show Portugal with 50.9% of reach and the United States with 67.6% of spend.
Who does Befit advertise to?
Meta Ad Library spend estimates show a balanced audience, 51.9% women and 47.8% men, with 41.5% of spend on ages 25 to 34.
Who makes Befit?
3APPS SOLUTIONS AND ADVISORY LTDA makes Befit. It launched on Jan 4, 2025, is 21 months old and was last updated on Mar 3, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
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