Centr Revenue & Ads
A strength and nutrition program with personalized workout plans, for people training at home or for HYROX events.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readPaid scale
Est. monthly revenue
$200K
flat vs prev. period
Downloads / month
7K
↓ 2.1% vs prev. period
Rating
4.8
21.4K ratings · Health & Fitness
Meta ads running
579
675 found · median 28
Centr revenue and downloads trend
Est. monthly revenue
$200K ↑ 0.5% in 90 days
Jul 22, 2026: $199KOct 18, 2026
Monthly downloads
7.4K ↑ 19.9% in 90 days
Jul 22, 2026: 6.2KOct 18, 2026
Daily estimates from AppKittie, 71 days ending Oct 18, 2026. Revenue changed +0% and downloads +20% over the period. Meta ads live went from 410 to 587 between Aug 27, 2026 and Oct 17, 2026.
Centr Meta ads: 579 active, longest running 136 days
Top 13 by days live out of 675 found (6 video and 6 image creatives). Tap any one to open the original in the Meta Ad Library.
#1136 days liveWeb linkAd copy“Train with the exact HYROX equipment and race-day weights for your division. Shop our HYROX bundles and get a $100 Centr Shop gift card for more training essentials”Why it worksTrain with the exact HYROX equipment and race-day weights, shop bundles and get a $100 Centr Shop gift card, image, 136 days live.
#2125 days liveWeb linkAd copy“Train sandbag lunges where they show up on race day. At the end. Train with official HYROX competition equipment from Centr.”Why it worksTrain sandbag lunges where they show up on race day, at the end, with official HYROX equipment from Centr, 125 days live.
#3125 days liveWeb linkAd copy“Core work from today with @thehybridengine 3 rounds: 60 second hang from bar :30s Suitcase hold per side I add in small “core snacks” to help with stability, strength, and injury prevention a few times a week. They are usually shot pieces that can be done in a 4-12 minute range. I had a little companion for today’s work Give it a try! Putting the @centrfit to good use! The octagonal shape helps them to sit more comfortably at the side than a traditional kettlebell #hyrox #coreworkout”Why it worksCore work from @thehybridengine, 3 rounds of bar hangs and suitcase holds, a creator clip run as an ad, 125 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
579 Live Ads That Sell Sandbags, Not Subscriptions
Centr: Strength & Fitness App from CH Digital Pty Ltd sells personalized workout and nutrition plans and, through Centr Shop, the training equipment to go with them. As of Oct 2026 it makes an estimated $200K a month on an estimated 7K downloads, 0.3x the Health & Fitness median download count. 579 active Meta ads, 20.7x the category median, and almost none of the 13 longest-running sell the app; they sell HYROX sandbags, wall balls and a $100 gift card.
Key takeaways
- 579 active Meta ads out of 675 found, 20.7x the Health & Fitness median of 28, plus 16 Apple Search Ads creatives. The 13 top ads split 6 video and 6 image, all link to a web page, and 11 distinct copy lines cover them.
- The longest-running ad, 136 days, offers HYROX bundles with a $100 Centr Shop gift card; two others are plain shop URLs for a competition wall ball and a HYROX collection. Train Now. Pay Later appears twice.
- Access is sold as in-app purchases, not a confirmed subscription: monthly at $15.99, $19.99, $29.99, $47.99 and $59.99, annual at $119.99 and $152.99, a 1.3x spread with the cheapest year at 63% of 12 months at the lowest monthly rate.
- Estimated downloads rose 19.9% over 71 days, from 6.2K to 7.4K, while estimated revenue rose 0.5% from $199K to $200K. Live Meta ads rose 43.2% from 410 to 587 in 36 days, peaking at 589 on Oct 16, 2026.
- The latest 200 reviews average 4.08 stars with 134 at 5 stars. 36 of them (18.0%) mention price, a trial or a subscription, and 19 of those are negative, mostly about a free trial that could not be cancelled.
Full teardown
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Where Centr spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 37.0% of spend.
Est. spend
$367.58
Reach
28.9K
Avg. CPM
$12.72
Ads delivered
684
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 12.2K | $259.12 | 70.5% |
| Portugal | 2.3K | $14.25 | 3.88% |
| Italy | 2.2K | $15.35 | 4.18% |
| Spain | 1.9K | $14.38 | 3.91% |
| France | 1.3K | $12.38 | 3.37% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Centr does differently
Equipment ads under a fitness app
13 of 13
top ads link to a web page, most to Centr Shop
Five monthly prices, a $152.99 year
63%
cheapest annual price versus twelve monthly payments
Men aged 25 to 44 who race
86.4%
of estimated Meta spend targets men
The measurement gap
$28.57
estimated revenue per download at 7K installs a month
1. Equipment ads under a fitness app
Centr runs 579 live Meta ads, 20.7x the category median, and the 13 longest-running are a shop catalog. Rank 1, at 136 days, says Train with the exact HYROX equipment and race-day weights for your division, with a $100 Centr Shop gift card. Rank 2, at 125 days, sells sandbag lunges where they show up on race day. Two ads are bare URLs for a competition wall ball and the HYROX collection, and two repeat Train Now. Pay Later with Shop Pay. Creator clips tagging @centrfit fill the rest. Six are video, 6 image, with 11 distinct lines, all 13 linking to the web. The app rides on an equipment business. Centr sells the gear in the feed and the plan inside the box.
2. Five monthly prices, a $152.99 year
Ten in-app purchases, 7 distinct prices, and names that repeat with different capitalisation: 1 Month, 1 Month (Standard), 1 Month (standard), 1 Month (foundation), 3 Months (Standard), 12 Months (Standard), 12 months, Centr Monthly. Monthly costs $15.99, $19.99, $29.99, $47.99 or $59.99; annual costs $119.99 or $152.99, a 1.3x spread, and the cheapest year is 63% of 12 months at the lowest monthly rate, a smaller discount than most fitness apps give. Every rung sits far above the $49.99 category median annual price. Revenue per download is $28.57 on 7K installs, which only works because buyers arrive from the shop or from equipment bundles that include a plan, as one reviewer describes with a multi gym that came with a year of the app. Centr's bundle is strong, and its price list is untidy.
3. Men aged 25 to 44 who race
Meta Ad Library spend estimates put Centr's lifetime Meta spend at $367.58, reaching 28.9K people, a small footprint for an account with 579 live ads. The targeting is clear anyway: 86.4% men, with 37.0% of spend on ages 35 to 44 and 33.6% on 25 to 34. The United States takes 70.5% of spend, while Portugal, Italy and Spain take smaller shares. That profile is the HYROX competitor the equipment ads name, and the 4.08 average across the latest 200 reviews, 134 at 5 stars, says the audience likes what it buys. Centr picks the sport, names the race, and lets the ad platform find the people who enter it.
4. The measurement gap
Centr makes $28.57 per install because 579 Meta ads sell HYROX sandbags, wall balls and gift cards on the web, and the app plan at $15.99 to $59.99 a month or $119.99 to $152.99 a year comes after the box arrives. The question is which equipment ad, which creator clip and which bundle bring the buyer who keeps the plan past the trial rather than the one who bought a sandbag and never opened the app.
How much does Centr cost?
10 in-app purchases, 7 distinct prices, annual plans from $119.99 to $152.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $15.99 · $19.99 · $29.99 · $47.99 · $59.99 |
|---|---|
| Annual | $119.99 · $152.99 |
Centr vs the Health & Fitness median
| Centr | Median | |
|---|---|---|
| Est. monthly revenue | $200K | $60K |
| Downloads / month | 7K | 20K |
| Meta ads running | 579 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $119.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Centr users say about paying
36 of the latest 200 reviews (18.0%) mention price, a trial or a subscription, and 19 of those are negative, including a free trial with no cancel option and a gym bundle whose included year did not activate. The sample averages 4.08 stars, with 134 at 5 stars.
Latest 200 US reviews, Oct 6, 2025 to Oct 10, 2026
Mention price, trial or subscription
18%36 of 200 reviews, 19 of them 1 or 2 stars
The workouts were slow, poorly paced, and the weird thing they do with music getting much quieter every time someone talked made it feel very awkward. Music doe…
I just bought an inspire/Center brand multi gym that supposedly came with a free one year subscription of this app. When registering with the app and signing up…
How to measure a playbook like Centr's
Centr runs 579 Meta ads that sell HYROX equipment on the web before the app, 70.5% of estimated Meta spend in the United States, so the question is which ad and bundle produce a plan subscriber at $119.99 a year, not just a sandbag order.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 71 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 58 | CentrCH Digital Pty Ltd | $200K | 579 |
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NervaFrequently asked questions about Centr
How much does Centr make?
An estimated $200K a month as of Oct 2026, 3.3x the Health & Fitness median of $60K, with estimated revenue per download at $28.57. These are AppKittie estimates, not figures reported by CH Digital Pty Ltd.
How much does Centr cost?
Access is sold through 10 in-app purchases on the US App Store: $15.99, $19.99, $29.99, $47.99 or $59.99 a month, a 3 Months plan, and $119.99 or $152.99 a year. The cheapest year is 63% of 12 months at the lowest monthly price.
How many ads does Centr run?
579 active Meta ads out of 675 found, 20.7x the Health & Fitness median of 28, plus 16 Apple Search Ads creatives. The 13 top ads split 6 video and 6 image, all link to a web page, and the longest has run 136 days.
How fast is Centr growing?
Estimated downloads rose 19.9% over 71 days, from 6.2K to 7.4K, peaking at 7.6K on Sep 10, 2026, while estimated revenue rose 0.5% from $199K to $200K. Live Meta ads rose 43.2% from 410 to 587 in 36 days.
Does Centr use influencers or creators?
No separate organic creator videos were found, but several top Meta ads are creator clips tagging @centrfit, including core work from @thehybridengine and a HYROX wall ball and burpee workout.
Who does Centr advertise to?
Meta Ad Library spend estimates put lifetime Meta spend at $367.58, reaching 28.9K people. 86.4% targets men, 37.0% of spend goes to ages 35 to 44 and 70.5% to the United States.
Who makes Centr?
CH Digital Pty Ltd develops Centr: Strength & Fitness App. The app launched on Feb 10, 2019, is 92 months old, holds a 4.8 rating across 21.4K reviews and was last updated on Sep 23, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.