Shudder Revenue & Ads
Streaming service for horror, thriller and suspense films and series, including originals, for genre fans.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$300K
flat vs prev. period
Downloads / month
49K
↑ 2.4% vs prev. period
Rating
4.4
15.1K ratings · Entertainment
Meta ads running
25
188 found · median 23
Shudder revenue and downloads trend
Est. monthly revenue
$300K flat in 90 days
Nov 24, 2025: $299KOct 18, 2026
Monthly downloads
49K ↑ 2.4% in 90 days
Nov 24, 2025: 48KOct 18, 2026
Daily estimates from AppKittie, 325 days ending Oct 18, 2026. Revenue changed +0% and downloads +3% over the period. Meta ads live went from 0 to 25 between Aug 24, 2026 and Oct 18, 2026.
Shudder Meta ads: 25 active, longest running 85 days
Top 13 by days live out of 188 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#185 days liveWeb linkAd copy“Brad Pitt playing a maniac in the ’90s? Say less. ㅤ Don't miss a new season of TALES FROM THE CRYPT dropping Friday.”Why it worksVideo teasing a new Tales from the Crypt season with a famous actor playing a maniac, 85 days.
#285 days liveWeb linkAd copy“Spoiler Alert! Still recovering from this scene. #HalfwayToHalloween”Why it worksSpoiler alert video tagged #HalfwayToHalloween about a scene viewers are still recovering from, 85 days.
#369 days liveWeb linkAd copy“The Crypt Keeper is here to remind you to never stop dating your spouse.”Why it worksCrypt Keeper video joking that you should never stop dating your spouse, 69 days, web link.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Thirteen Ads, Thirteen Titles, All to the Web
Shudder: Horror & Thrillers, published by Digital Store LLC for AMC Networks, streams horror, thriller and suspense films and series. As of Oct 2026 it makes an estimated $300K a month on an estimated 49K downloads, 1.4x the Entertainment median. The 13 longest-running Meta ads use 13 distinct copy lines, one per title, from Tales from the Crypt to The Mortuary Assistant, and every one links to the web.
Key takeaways
- 25 Meta ads are live against an Entertainment median of 23, with 188 found over time and 0 Apple Search Ads creatives. The live count peaked at 51 on Sep 17, 2026.
- 12 of the 13 top ads are video, all 13 link to the web, and each has its own copy line. 4 use hashtags such as #HalfwayToHalloween.
- The App Store lists 7 in-app purchases at 3 prices: $7.99 or $9.99 a month and $99.99 a year. The annual costs 104% of 12 monthly payments.
- Over 325 days, estimated revenue held from $299K to $300K and estimated downloads went from 48K to 49K.
- The latest 200 reviews average 1.73 stars with 124 one-star. 103 (51.5%) mention price, trial or subscription, and 90 of those are negative.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
What Shudder does differently
Every ad sells a title
13
distinct copy lines in the top 13
Annual costs more than monthly
104%
annual as share of 12 monthly
Flat revenue, angry long-timers
51.5%
of latest reviews mention paying
The measurement gap
13 of 13
top ads link to the web
1. Every ad sells a title
Shudder never writes a generic subscription ad. Each of the 13 longest runners sells one title with a joke or a hook. The top ad, live 85 days, teases a new season of Tales from the Crypt. Others say rule #1 of witchcraft, make sure you're hexing the right person, for Forbidden Fruits, or side effects may include horrifying entities watching you sleep, for Saccharine. 4 ride the #HalfwayToHalloween tag. 12 are video and all 13 link to the web, where AMC can sell the plan without the store cut. A library service lives on fresh reasons to subscribe, and each title gives one. Shudder advertises the newest title, not the app, so the catalog itself is the creative pipeline.
2. Annual costs more than monthly
The price list is short and odd. Shudder sells Monthly Membership and Monthly Premium at $7.99 or $9.99, a Monthly with Ads tier, and Annual Membership or Annual Premium at $99.99. The cheapest annual costs 104% of 12 monthly payments, so a year saves nothing against the cheapest month, and it sits above the Entertainment median annual price of $74.99. The listing does not confirm a subscription, so these count as in-app purchases. The likely aim is to keep in-store buyers on monthly plans while the web, where every top ad points, carries the real offers. Estimated revenue per download is $6.12. A smaller app selling on web and store can do the same, but should say why the store price differs.
3. Flat revenue, angry long-timers
Revenue has not moved in a year: estimated revenue went from $299K to $300K over 325 days, and downloads from 48K to 49K. The reviews explain why growth stalls. Of the latest 200, 103 mention price, trial or subscription, 51.5%, and 90 of those are negative. Long-time annual subscribers report that the app stopped working on their TVs after an update, and new users say they paid for monthly and still saw a not subscribed error. The store rating is 4.4 from 15.1K ratings, but the latest window averages 1.73 with 124 one-star. At 135 months old, the app depends on renewals. For Shudder, entitlement checks on every platform after each release would protect those paying users.
4. The measurement gap
Shudder sends all 13 top ads to the web, each one selling a different horror title, and sells $7.99 to $99.99 plans in the store. Which title brings a fan who keeps paying after watching it, and which brings a one-month viewer? With purchases split between web and store, the store estimate of $300K a month shows only part of the answer.
How much does Shudder cost?
7 in-app purchases, 3 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $7.99 · $9.99 |
|---|---|
| Annual | $99.99 |
Shudder vs the Entertainment median
| Shudder | Median | |
|---|---|---|
| Est. monthly revenue | $300K | $207K |
| Downloads / month | 49K | 30K |
| Meta ads running | 25 | 23 |
| Rating | 4.4 | 4.5 |
| Lowest annual price | $99.99 | $74.99 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What Shudder users say about paying
Of the latest 200 reviews, 103 (51.5%) mention price, trial or subscription, and 90 of those are negative, mostly about paid access that stops working. The window averages 1.73 stars with 124 one-star.
Latest 200 US reviews, Oct 15, 2023 to Oct 15, 2026
Mention price, trial or subscription
52%103 of 200 reviews, 90 of them 1 or 2 stars
I love this app don’t get me wrong! I love that there’s something like this out there for horror fans but that being said, I wish there was more classic/popular…
I have been a subscriber to shudder for a long time. I have to say since they updated the apps, I hate using it. They streamlined the movie menus, and gave it a…
How to measure a playbook like Shudder's
Shudder runs 25 Meta ads, each selling one horror title on the web, beside a $99.99 annual plan in the store. Measuring it means linking each title ad to the renewals it produces.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 325 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 31 | ShudderDigital Store LLC | $300K | 25 |
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Soda TVFrequently asked questions about Shudder
How much does Shudder make?
Shudder makes an estimated $300K a month on about 49K monthly downloads as of Oct 2026, by AppKittie estimates. That is 1.4x the Entertainment median of $207K.
How much does Shudder cost?
The US App Store lists monthly plans at $7.99 or $9.99, including a Monthly with Ads option, and annual plans at $99.99.
How many ads does Shudder run?
25 active Meta ads as of Oct 2026, against an Entertainment median of 23, with 188 found over time. All 13 top ads link to the web.
How fast is Shudder growing?
It is flat. Over the 325 days to Oct 18, 2026, estimated revenue went from $299K to $300K and estimated downloads from 48K to 49K.
Who makes Shudder?
Digital Store LLC publishes the app for AMC Networks. It launched on Jul 8, 2015, making it 135 months old, and was last updated Aug 17, 2026.
What do Shudder ads promote?
Each top ad promotes one title, such as Tales from the Crypt, Forbidden Fruits or The Mortuary Assistant, rather than the service itself.
What do Shudder reviews say?
The latest 200 reviews average 1.73 stars with 124 one-star, citing app errors after paying and update problems on TVs.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.