Pocket FM Revenue & Ads
An audio drama app with serialized romance, horror and thriller series for listeners who want stories, not music.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readPaid scale
Est. monthly revenue
$1M
flat vs prev. period
Downloads / month
401K
↓ 20.0% vs prev. period
Rating
4.7
272.2K ratings · #42 in Austria
Meta ads running
2,100
71 found · median 23
Pocket FM revenue and downloads trend
Est. monthly revenue
$1.0M ↑ 0.6% in 90 days
Dec 20, 2025: $969KOct 18, 2026
Monthly downloads
401K ↑ 0.6% in 90 days
Dec 20, 2025: 388KOct 18, 2026
Daily estimates from AppKittie, 302 days ending Oct 18, 2026. Revenue changed +4% and downloads +4% over the period. Meta ads live went from 1600 to 2279 between Aug 24, 2026 and Oct 18, 2026.
Pocket FM Meta ads: 2,100 active, longest running 148 days
Top 13 by days live out of 71 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1148 days liveApp StoreAd copy“My mother gave birth to me with fins during an eclipse and crumpled. My father panicked, calling me a curse, and threw me into the sea. But sharks didn't touch me. They knew who I was. They circled and guarded me. Two hours later, the moon burned purple. The sea twisted into a rising whirlpool, The ocean lifted me into the arms of the Mother Goddess., the creator of all werewolves, Mother goddess- “You are destined to rule the world.” My mother later found me with fins vanished and a sealed enve”Why it worksOpens a mermaid origin story in first person, no CTA, no price; 148 days live to the App Store.
#2142 days liveApp StoreAd copy“Turns out she wasn’t an orphan. She was a secret weapon of destruction. #WrathAwakened #newanime #anime #LunaRise #PocketFM #PowerShift #UnderdogToAlpha #WerewolfDrama #AlphaFemale #fantasy #drama #fantasyromance #romance #ragstoriches”Why it worksOne-line werewolf hook plus a string of genre hashtags; 142 days live, App Store link.
#3130 days liveGoogle PlayAd copy“- The Alpha who never chose anyone…found his mate in the girl no one would choose. #WrathAwakened #newanime #anime #LunaRise #PocketFM #PowerShift #UnderdogToAlpha #WerewolfDrama #AlphaFemale #fantasy #drama #fantasyromance #romance #ragstoriches”Why it worksThe Alpha who never chose anyone, same hashtag set, pointed at Google Play; 130 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Two Thousand Meta Ads That Read Like Novel Chapters
Pocket FM is an audio drama app from Pocket FM Corp, with over 100,000 hours of serialized romance, horror and thriller series, offline listening and sleep timers. As of Oct 2026 it makes an estimated $1M a month from 401K downloads, 4.8x the Entertainment median revenue on 13.4x the median downloads. 2100 active Meta ads run at once, 91.3x the category median of 23, each written as a chapter of the story it sells.
Key takeaways
- 2100 active Meta ads, 91.3x the Entertainment median of 23, plus 121 Apple Search Ads creatives. Active ads grew from 1.6K to 2.3K over 39 days.
- All 13 top ads are video and 10 distinct copy lines cover them, most a first-person story opening. 7 link to Google Play and 6 to the App Store; the longest has run 148 days.
- Meta Ad Library spend estimates come to $657K lifetime, reaching 41.8M people. The United States takes a modeled 70.2% of spend and France 14.5%; the gender split is 50.0% male to 49.9% female.
- Monetization is coins, not plans: 10 in-app purchases at 5 prices, from $0.99 to $19.99 coin packs, plus a $4.99 weekly. Revenue per download is $2.49.
- Of 200 reviews from Oct 3 to Oct 16, 2026, 53 (26.5%) mention price or coins and 41 of those are negative. The sample averages 2.58 stars against a 4.7 store rating.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Pocket FM spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 27.6% of spend.
Est. spend
$657K
Reach
41.8M
Avg. CPM
$15.70
Ads delivered
72
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 21.7M | $460,830 | 70.2% |
| France | 9.8M | $95,374 | 14.5% |
| United Kingdom | 3.8M | $50,852 | 7.74% |
| Spain | 2.8M | $21,427 | 3.26% |
| Italy | 2.6M | $18,413 | 2.80% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Pocket FM does differently
Ad copy is the first chapter
2100
active Meta ads, 91.3x the category median
An older audience, split evenly
$657K
estimated lifetime Meta spend reaching 41.8M people
Two stores, one coin wallet
7 of 13
top ads link to Google Play, 6 to the App Store
The measurement gap
2100
active ads split across two app stores
1. Ad copy is the first chapter
Pocket FM runs 2100 active Meta ads against an Entertainment median of 23, and the copy is the product. Rank 1, live 148 days, opens: My mother gave birth to me with fins during an eclipse. Others start mid-scene, Damon: Kiss me, or They call him worthless, a good-for-nothing live-in son-in-law. Across the 13 top ads there are 10 distinct copy lines, all video, with a median run of 105 days. Only 1 mentions free; 4 carry hashtags like #WerewolfDrama and #AlphaFemale that name the genre. Each ad is a hook for one series, so the account can scale to thousands of ads by scaling the catalog, not the creative team. For Pocket FM, every title's opening lines become an ad, so the catalog is the creative pipeline.
2. An older audience, split evenly
Meta Ad Library spend estimates show $657K lifetime and 41.8M people reached. The age mix is unusual for an app with werewolf romance ads: 27.6% of spend went to 35 to 44, 26.4% to 45 to 54 and 19.7% to 55 to 64. Gender is a coin flip at 50.0% male and 49.9% female. By country, the United States took a modeled 70.2% of spend, France 14.5%, the United Kingdom 7.74% and Spain 3.26%. Spending into older cohorts only works if those listeners pay, and the coin model at $0.99 to $19.99 lets them pay per episode. For Pocket FM, the buyer the spend points to is over 35.
3. Two stores, one coin wallet
Pocket FM's top 13 Meta ads split their destinations: 7 send to Google Play and 6 to the App Store, including Spanish copy, Tras años de humillación, aimed at Play users. The product behind both is a coin wallet, not a plan. Of 10 in-app purchases at 5 distinct prices, the coin packs run $0.99, $1.99, $4.99, $9.99 and $19.99, with a $4.99 weekly on top. Revenue per download is $2.49 on 401K monthly installs, so the model needs volume and the ads supply it. Reviews push back: 41 of 53 pay mentions in the latest 200 are negative, mostly about the cost of finishing a story. For a smaller app, pay-per-episode plus heavy paid acquisition is a volume game; it only works when the story hooks are strong enough to be the ad.
4. The measurement gap
Pocket FM pushes 2100 active Meta ads and 121 search creatives at two stores, 7 of its top 13 to Google Play and 6 to the App Store, then sells coins from $0.99 to $19.99. The question is which story hook, and which store, brings a listener who keeps buying coins past the first episode, not the one who installs and leaves after the free chapter.
How much does Pocket FM cost?
10 in-app purchases, 5 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 |
|---|---|
| Other | $0.99 · $1.99 · $4.99 · $9.99 · $19.99 |
Pocket FM vs the Entertainment median
| Pocket FM | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $207K |
| Downloads / month | 401K | 30K |
| Meta ads running | 2,100 | 23 |
| Rating | 4.7 | 4.5 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What Pocket FM users say about paying
Of 200 reviews from Oct 3 to Oct 16, 2026, 53 (26.5%) mention price or coins and 41 of those are negative, often saying finishing a story is too expensive. The sample averages 2.58 stars against the 4.7 store rating.
Latest 200 US reviews, Oct 3, 2026 to Oct 16, 2026
Mention price, trial or subscription
26%53 of 200 reviews, 41 of them 1 or 2 stars
There are ways to earn free coins such as watching ads or completing games. If the reward is high they will not pay out the rewards. The stories are mediocre bu…
Great stories, but way too expensive. No way to buy book or coins at once or maybe allow ads to earn coins so you aren’t robbing consumers just for listening to…
How to measure a playbook like Pocket FM's
Pocket FM runs 2100 active Meta ads into both the App Store and Google Play with an estimated $657K in lifetime Meta spend, so measurement has to connect a specific story hook to coin purchases, not installs.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 302 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 17 | Pocket FMPocket FM Corp | $1M | 2,100 |
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GaiaFrequently asked questions about Pocket FM
How much does Pocket FM make?
An estimated $1M a month as of Oct 2026, 4.8x the Entertainment median of $207K and flat (0.0%) versus the previous period. These are AppKittie estimates, not figures reported by Pocket FM Corp.
How much does Pocket FM cost?
Pocket FM sells coins rather than a single plan: 10 in-app purchases at 5 distinct prices on the US App Store, with coin packs at $0.99, $1.99, $4.99, $9.99 and $19.99 and a $4.99 weekly option.
How many ads does Pocket FM run?
2100 active Meta ads as of Oct 2026, 91.3x the category median of 23, plus 121 Apple Search Ads creatives. The 13 top ads are all video; 7 link to Google Play and 6 to the App Store.
How fast is Pocket FM growing?
Slowly on installs, fast on ads. Over 302 days estimated downloads went from 388K to 401K and revenue from $969K to $1.0M a month, both +3.5%. Active Meta ads rose from 1.6K to 2.3K in 39 days.
Where is Pocket FM most popular?
Its best Entertainment ranks are #42 in Austria, #45 in the United States, #46 in Spain, #57 in Germany and #70 in New Zealand. Estimated Meta spend goes 70.2% to the United States and 14.5% to France.
Who makes Pocket FM?
Pocket FM Corp develops Pocket FM. The app launched on Jan 2, 2021, is 69 months old, and was last updated on Oct 6, 2026.
Who does Pocket FM advertise to?
An older and gender-balanced audience: 50.0% of estimated Meta spend targeted men and 49.9% women, with 27.6% going to ages 35 to 44, 26.4% to 45 to 54 and 19.7% to 55 to 64.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.