GagaOOLala Revenue & Ads
A streaming service for LGBTQ+ and Boys' Love films and series from Asia, for fans who follow BL dramas by title.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202618 min readUGC engine
Est. monthly revenue
$335K
↓ 11.5% vs prev. period
Downloads / month
11K
↓ 55.1% vs prev. period
Rating
4.3
1.8K ratings · Entertainment
Meta ads running
227
823 found · median 23
GagaOOLala revenue and downloads trend
Est. monthly revenue
$300K ↓ 6.2% in 90 days
Dec 19, 2025: $16KOct 17, 2026
Monthly downloads
10K ↓ 53.1% in 90 days
Dec 19, 2025: 1.1KOct 17, 2026
Daily estimates from AppKittie, 181 days ending Oct 17, 2026. Revenue changed +1751% and downloads +825% over the period. Meta ads live went from 0 to 244 between Aug 25, 2026 and Oct 17, 2026.
GagaOOLala Meta ads: 227 active, longest running 51 days
Top 13 by days live out of 823 found (10 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#151 days liveAd copy“Watch “Sexual Lessons” today on GagaOOLala! Official Synopsis: After being dumped by his girlfriend who called their night together awful, Seongho jokingly decides to take private lessons to improve his physical intimacy skills, only to find out that his tutor is a man. As the lessons progress, what started as a simple ""lesson"" slowly turns into something much more intimate between the two. yn9x.adj.st/en/videos/8293/sexual-lessons-2025”Why it worksWatch Sexual Lessons today, a full synopsis in the copy and no store link, 51 days live.
#251 days liveAd copy“Watch “Sexual Lessons: Side Story” today on GagaOOLala! Official Synopsis: Min-hyuk accepts a private tutoring job, but as the lessons continue, he begins to notice something unusual about his student, Kyung-won. Not only does Kyung-won seem to know intimate details about his life, but it also feels as though he deliberately approached him. As suspicion grows, Min-hyuk starts investigating Kyung-won's true identity. Yet the deeper they become entangled in each other's secrets, the more their rel”Why it worksWatch Sexual Lessons: Side Story, the spin-off sold to viewers of the first ad, 51 days live.
#351 days liveAd copy“Watch “Kiss or Kill (赴海)” today on GagaOOLala! Stream Episodes 1-2 FREE for a limited time! Official Synopsis: Three years ago, a violent conflict at the border brought mercenary Nie Chuan and the mysterious Lin Yan together, fighting side by side through a hail of bullets. The encounter left an unforgettable mark on both of them. Three years later, they unexpectedly reunite within the dangerous Lin Group. Nie Chuan has been sent undercover to investigate illegal arms trafficking, while Lin Y”Why it worksWatch Kiss or Kill, Episodes 1 and 2 free for a limited time, a Chinese title pitched in English, 51 days live.
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@_whitebird8_blInstagramAd copy“JaeHun just needs a chance to kiss HaeJun . HaeJun was trying to hang a plant under which if a couple kisses, they stay forever together. When JaeHun saw him struggling, he came to help and also kissed him . . . Series - Tide of Love Season 2 Episode - 04 Status - Ongoing Airs On- Wednesday Total Episodes- 08 Watch it on - GagaOOLala @gagaoolala.official . . @now_sir as HaeJun @mcjdoo as JaeHun . . Love is Love . . TAGS ... . . #Koreanbl #TideOfLove #blseries #GagaOOLala #viralreels”
@bykbteeInstagramAd copy“Maybe I rewatched Revenged Love because of one edit… @gagaoolala.official #gagaoolala #revengedlove #tianxuning #ziyu #chinesebl”
@samreensaysInstagramAd copy“Have you all watched any of these BL DRAMA? Watch these on @gagaoolala.official @gagaoolala.official.mandarin @gagaoolala.official.thailand #gagaoolala #plusandminus #ourdatingsim Thai BL content, boys love drama”
10 more creator videos are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
227 Synopsis Ads, Free First Episodes, One Price
GagaOOLala: Gay, Les, BL Shows is a streaming app from Portico Media Co., Ltd with LGBTQ+ films, shorts, documentaries and Boys' Love series, mostly from Asia, with new titles weekly. As of Oct 2026 it makes an estimated $335K a month on an estimated 11K downloads, 1.6x the Entertainment median revenue on 0.4x the median downloads. $30.45 of estimated revenue per download comes in, sold through 227 Meta ads that each pitch a single show and a free first episode.
Key takeaways
- 227 active Meta ads out of 823 found, 9.9x the Entertainment median of 23, and 0 Apple Search Ads creatives. 10 of the 13 top ads are video, 9 mention a free episode, and none of the 13 carries a store link.
- Every top ad is a show synopsis. The top 3, each live 51 days, pitch Sexual Lessons, its Side Story and Kiss or Kill, and 10 distinct copy lines cover 10 different titles.
- One price only: 1 in-app purchase, a $7.99 Monthly Subscription, against a category median annual price of $74.99. No annual or weekly plan is listed.
- 16 creator videos found and 13 sampled, 9 on TikTok and 4 on Instagram, from 11 distinct creators. The top poster is the brand's own account, @gagaoolala.official, with 3 of the 13.
- Estimated downloads rose 825.1% over 181 days, from 1.1K to 10K, after a 25K peak on Sep 16, 2026, and estimated revenue rose 1750.7% from $16K to $300K. The latest 200 reviews average 2.4, with 95 (47.5%) mentioning payment.
Full teardown
Unlock 10 more Meta ads and 10 more creator videos
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Where GagaOOLala spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 38.9% of spend.
Est. spend
$19.06
Reach
1.3K
Avg. CPM
$15.07
Ads delivered
843
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 575 | $12.22 | 64.1% |
| United Kingdom | 266 | $3.52 | 18.5% |
| Germany | 74 | $0.79 | 4.14% |
| France | 56 | $0.55 | 2.89% |
| Netherlands | 54 | $0.51 | 2.68% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What GagaOOLala does differently
One show per ad, first episode free
9 of 13
top ads offer a free episode for a limited time
The brand is its own top creator
3 of 13
sampled creator videos come from the official account
$30.45 per download on a $7.99 plan
$30.45
estimated revenue per download at 11K installs a month
The measurement gap
0 links
to the App Store across the 13 top ads
1. One show per ad, first episode free
GagaOOLala's 227 live Meta ads do not sell the app. They sell shows. Each of the 13 longest-running opens with Watch or Stream, a title in quotation marks, and an official synopsis: Sexual Lessons, Kiss or Kill, Popular Serizawa Acts Weird Around Me, Duty First, Kiss Later, The Servant Prince. 9 of the 13 add a hook such as EP1 FREE for a limited time or Episodes 1, 2 FREE. 10 distinct copy lines cover 10 titles, the top 3 have each run 51 days, 10 are video, and none of the 13 carries a store link, which points to a web signup. Title-level advertising works because BL fans search by show, not by platform. GagaOOLala advertises the episode, gives the first one away and lets the catalog do the upsell.
2. The brand is its own top creator
Sixteen creator videos found, 13 sampled, 11 distinct creators, TikTok 9 and Instagram 4. The most frequent poster is @gagaoolala.official with 3, and a second house account, @gagaoolala_gl.sapphic, posts episode drops with cast lists and Fridays 8PM schedules. Around them sit fan accounts: @bykbtee rewatching Revenged Love because of one edit, @khunboohearts recapping Cat For Cash episode 7 with a watch link, @marialynn2.0_ clipping Wishing Upon the Shooting Stars, @samreensays listing Thai BL to watch. Fan edits tagged with the show and the platform are the organic engine for a niche catalog, and the house accounts keep the schedule in the feed. The brand TikTok runs like a fan page and reposts the edits that tag it.
3. $30.45 per download on a $7.99 plan
The App Store lists 1 in-app purchase for GagaOOLala, a $7.99 Monthly Subscription, with no annual, weekly or lifetime option and a category median annual price of $74.99 for comparison. On 11K estimated monthly downloads the app makes an estimated $335K, or $30.45 per download, 1.6x the median revenue on 0.4x the median installs. Numbers like that mean the paying base is old and loyal and most new installs are existing subscribers on new devices. The reviews show the friction of a single plan: 95 of the latest 200 (47.5%) mention price or subscription and 68 are negative, with a 2.4 average against a 4.3 store rating, and complaints about VIP access not activating. One simple price keeps the paywall readable, and every pricing complaint lands on that one number.
4. The measurement gap
GagaOOLala runs 227 Meta ads that each sell one show with a free first episode, and none of the 13 top ads links to the App Store, so signups happen on the web before the app. With one $7.99 monthly plan and $30.45 of revenue per install, the question is which title, which free episode and which fan edit bring the viewer who keeps paying after the free hour rather than one of 11K monthly installs.
How much does GagaOOLala cost?
1 in-app purchases, 1 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $7.99 |
|---|
GagaOOLala vs the Entertainment median
| GagaOOLala | Median | |
|---|---|---|
| Est. monthly revenue | $335K | $207K |
| Downloads / month | 11K | 30K |
| Meta ads running | 227 | 23 |
| Rating | 4.3 | 4.5 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What GagaOOLala users say about paying
95 of the latest 200 reviews (47.5%) mention price, a trial or a subscription, and 68 of those are negative, with complaints about VIP access not activating after purchase and missing player features. The sample averages 2.4 stars.
Latest 200 US reviews, Jul 11, 2020 to Oct 15, 2026
Mention price, trial or subscription
48%95 of 200 reviews, 68 of them 1 or 2 stars
I downloaded this app after watching a preview for a movie that apparently is exclusive to the app. Unfortunately I won’t be watching the movie after all. The t…
It’s 2026 yet GagaOoLala devs still think it’s acceptable to not create a native AppleTV app for their customers. They have apps for Android TV, Roku, and Amazo…
How to measure a playbook like GagaOOLala's
GagaOOLala runs 227 Meta ads that each pitch one show and a free episode, with no store link in any of the top 13, so the question is which title brings a $7.99 subscriber, not just one of 11K monthly installs.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 181 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 29 | GagaOOLalaPortico Media Co., Ltd | $335K | 227 |
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Soda TVFrequently asked questions about GagaOOLala
How much does GagaOOLala make?
An estimated $335K a month as of Oct 2026, 1.6x the Entertainment median of $207K, with estimated revenue per download at $30.45. These are AppKittie estimates, not figures reported by Portico Media Co., Ltd.
How much does GagaOOLala cost?
The US App Store lists 1 in-app purchase, a $7.99 Monthly Subscription. No annual, weekly or lifetime plan is listed, and several top ads offer the first episode of a show free for a limited time.
How many ads does GagaOOLala run?
227 active Meta ads out of 823 found, 9.9x the Entertainment median of 23, and 0 Apple Search Ads creatives. 10 of the 13 top ads are video, each pitches one show, and the top 3 have run 51 days.
Does GagaOOLala use influencers or creators?
16 creator videos were found and 13 sampled, 9 on TikTok and 4 on Instagram, from 11 distinct creators. The most frequent poster is the brand's own @gagaoolala.official with 3; the rest are fan edits tagging specific BL series.
How fast is GagaOOLala growing?
Estimated downloads rose 825.1% over 181 days, from 1.1K to 10K, after peaking at 25K on Sep 16, 2026, and estimated revenue rose 1750.7% from $16K to $300K with a $381K peak. Live Meta ads went from 0 to 244 in 37 days.
Who does GagaOOLala advertise to?
Meta Ad Library spend estimates show only $19.06 of lifetime spend reaching 1.3K people, 95.8% of it aimed at women and 64.1% in the United States. The spend estimates likely miss most of the ad activity.
Who makes GagaOOLala?
Portico Media Co., Ltd develops GagaOOLala: Gay, Les, BL Shows. The app launched on Apr 20, 2020, is 78 months old, holds a 4.3 rating across 1.8K reviews and was last updated on Aug 26, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.