BritBox Revenue & Ads
A streaming app for British mysteries, dramas and comedies, including Agatha Christie adaptations, for viewers abroad.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readUGC engine
Est. monthly revenue
$1M
↓ 50.1% vs prev. period
Downloads / month
30K
↓ 25.1% vs prev. period
Rating
4.6
18.9K ratings · Entertainment
Meta ads running
94
235 found · median 23
BritBox revenue and downloads trend
Est. monthly revenue
$1.0M ↓ 50.0% in 90 days
Jul 22, 2026: $2.0MOct 18, 2026
Monthly downloads
30K ↓ 24.9% in 90 days
Jul 22, 2026: 40KOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed -50% and downloads -25% over the period. Meta ads live went from 0 to 100 between Aug 25, 2026 and Oct 17, 2026.
BritBox Meta ads: 94 active, longest running 309 days
Top 13 by days live out of 235 found (11 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#3228 days liveWeb linkAd copy“With no bodies coming through the morgue, small-town obituarist Elvira (Siobhán Cullen) is left with no choice but to take matters into her own bloody hands. Co-starring Michael Smiley (Luther).”Why it worksSame Elvira synopsis as a video cut, the words held constant to test the clip; 228 days live.
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@primevideoTikTokAd copy“Not the chief they were expecting, but the chief they needed. Watch #WildBill Season 1 and more series free on BritBox.”
@britboxTikTokAd copy“Are you Team Ryder or Team Hayward? Find out when The Other Bennet Sister premieres on BritBox, May 6. #theotherbennetsister #janeausten #premiere #PeriodDrama #prideandprejudice #dónalfinn”
@britboxTikTokAd copy“Is Mr. Hayward the new Mr. Darcy? You'll have to watch The Other Bennet Sister to judge for yourself Episodes 1-3 are now streaming on BritBox. #PrideandPrejudice #TomHayward #JaneAusten #TheOtherBennetSister #BritBox”
10 more creator videos are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
One Synopsis in Eleven Ads, a Creator Feed Run In-House
BritBox is a British TV streaming app from BritBox, LLC, with mysteries, dramas, comedies, weekly premieres and the largest collection of Agatha Christie adaptations. As of Oct 2026 it makes an estimated $1M a month from 30K downloads, 4.8x the Entertainment median revenue on 1.0x the median downloads, or $33.33 per download. 11 of the 13 top Meta ads carry the same synopsis about small-town obituarist Elvira, and 3 distinct copy lines cover all 13.
Key takeaways
- 94 active Meta ads, 4.1x the Entertainment median of 23, from 235 found and 0 Apple Search Ads creatives. All 13 top ads link to the web and the longest has run 309 days.
- Only 3 distinct copy lines across the 13 top ads; the Elvira obituarist synopsis runs in 11 of them. 11 of the 13 are video and the median run is 228 days.
- 16 creator videos found, all 13 sampled on TikTok from 9 distinct creators. The top creator is @britbox itself with 5 videos, and @primevideo appears with a BritBox channel promo.
- 10 in-app purchases at 3 prices: $10.99 monthly, and annual at $109.99 and $149.99 (BritBox Premier), a 1.4x spread. The cheapest annual is 83% of 12 months at the monthly price.
- 93 of 200 reviews (46.5%) mention price, trial or subscription and 71 of those are negative; the sample averages 2.38 stars against a 4.6 store rating.
Full teardown
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Where BritBox spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 55-64, taking 21.1% of spend.
Est. spend
$740.95
Reach
77.5K
Avg. CPM
$9.56
Ads delivered
261
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Sweden | 41.0K | $405.71 | 54.8% |
| Finland | 22.4K | $200.98 | 27.1% |
| Denmark | 14.1K | $134.26 | 18.1% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What BritBox does differently
Brand TikTok plus a partner's feed
5 of 13
sampled creator videos posted by @britbox
One synopsis, eleven placements
11 of 13
top ads carry the same Elvira synopsis
High value per install, falling fast
$33.33
estimated revenue per download
The measurement gap
11 of 13
top ads selling one show, all to the web
1. Brand TikTok plus a partner's feed
BritBox's creator sample is small and mostly in-house. Of 16 creator videos found and 13 sampled, every one is on TikTok, from 9 distinct creators, and 5 come from @britbox itself, teasing The Other Bennet Sister, Death in Paradise Season 15 and premiere dates like May 6. One sample is from @primevideo, promoting Wild Bill as free on BritBox, a channel partner doing the brand's marketing. The outside voices are fans: a viewer swearing to subscribe for the rest of our lives for more Mary Bennett, another whose free trial ended and is deciding which streaming service to keep. Older, cozy-mystery audiences may not be heavy TikTok posters, so the brand fills the gap, posting as the show rather than the company.
2. One synopsis, eleven placements
Three distinct copy lines cover all 13 of BritBox's top Meta ads. The longest, live 309 days, is generic: Every clue worth pursuing, every case worth solving. Eleven of the remaining 12 are one show: With no bodies coming through the morgue, small-town obituarist Elvira (Siobhán Cullen) is left with no choice but to take matters into her own bloody hands, which appears 11 times, 10 of them as video, with a median run of 228 days. Every ad links to the web, none mention free. Running one synopsis across many video cuts is a creative test on the visuals with the words held constant. With 94 active ads from 235 found, this is a mid-size account betting on a single title. For BritBox, the copy is fixed, so the cut is what decides which ad wins.
3. High value per install, falling fast
BritBox lists 10 in-app purchases at 3 distinct prices on the US App Store: $10.99 a month, $109.99 a year and $149.99 for BritBox Premier Annual, a 1.4x spread, with separate US and CA lines. The cheapest annual is 83% of 12 months at the monthly price. Revenue per download is $33.33 on 30K installs a month, 1.0x the Entertainment median, so each install is worth more than most Entertainment apps earn from one. Direction is the worry: over 89 days estimated downloads went from 40K to 30K (-24.9%) and estimated revenue from $2.0M to $1.0M (-50.0%). Reviews point at price increases, with 93 of 200 mentioning pay and 71 negative. For a smaller app the lesson is that high revenue per install buys room to advertise, but annual price rises show up in reviews before they show up in churn.
4. The measurement gap
BritBox spends on 94 active Meta ads, 11 of its top 13 for a single show, plus 16 TikTok creator videos, 5 from its own account, and every ad lands on the web, not the App Store. The question is whether the Elvira synopsis brings a subscriber who stays past the $10.99 first month into the $109.99 annual, or a viewer who binges one series and cancels.
How much does BritBox cost?
10 in-app purchases, 3 distinct prices, annual plans from $109.99 to $149.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $10.99 |
|---|---|
| Annual | $109.99 · $149.99 |
BritBox vs the Entertainment median
| BritBox | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $207K |
| Downloads / month | 30K | 30K |
| Meta ads running | 94 | 23 |
| Rating | 4.6 | 4.5 |
| Lowest annual price | $109.99 | $74.99 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What BritBox users say about paying
Of 200 reviews from Aug 2024 to Oct 2026, 93 (46.5%) mention price, trial or subscription and 71 of those are negative, often about yearly price increases. The sample averages 2.38 stars against the 4.6 store rating.
Latest 200 US reviews, Aug 28, 2024 to Oct 15, 2026
Mention price, trial or subscription
46%93 of 200 reviews, 71 of them 1 or 2 stars
We have PiP! I’m thrilled! BritBox is one of my favorite streaming apps. Red Dwarf, Sherlock Holmes, Marple, plus lots of new, modern favorites like Avoidance. …
Every time BritBox program updates, system logs me out and I need to log back in. This never happens with any other streaming network, only with BritBox. It is …
How to measure a playbook like BritBox's
BritBox leans on one synopsis across 11 of its 13 top ads and a TikTok feed it mostly posts itself, all pointing to a web signup, so measurement has to link that web subscriber back to the show that brought them.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 18 | BritBoxBritBox, LLC | $1M | 94 |
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GaiaFrequently asked questions about BritBox
How much does BritBox make?
An estimated $1M a month as of Oct 2026, 4.8x the Entertainment median of $207K, with a -50.1% change versus the previous period. These are AppKittie estimates, not figures reported by BritBox, LLC.
How much does BritBox cost?
BritBox lists 10 in-app purchases at 3 distinct prices on the US App Store: $10.99 a month, $109.99 a year, and $149.99 a year for BritBox Premier. Separate US and CA subscription lines exist.
How many ads does BritBox run?
94 active Meta ads out of 235 found, 4.1x the category median of 23, and 0 Apple Search Ads creatives. 11 of the 13 top ads are video, all link to the web and the longest has run 309 days.
Does BritBox use influencers or creators?
Yes, lightly. 16 creator videos were found, all 13 sampled on TikTok from 9 distinct creators. The top poster is the brand account @britbox with 5 videos, and one video comes from @primevideo.
How fast is BritBox growing?
It is shrinking on the estimates. Over 89 days downloads went from 40K to 30K (-24.9%) and estimated revenue from $2.0M to $1.0M a month (-50.0%), both peaking on Sep 15, 2026.
Who makes BritBox?
BritBox, LLC develops the app. It launched on Mar 7, 2017, is 115 months old, and was last updated on Aug 12, 2026.
Who does BritBox advertise to?
An older audience. Meta Ad Library spend estimates on $740.95 of lifetime spend show 21.1% to ages 55 to 64, 20.2% to 45 to 54 and 19.9% to 65+, with 63.7% aimed at men and spend split across Sweden, Finland and Denmark.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.