Chaupal Revenue & Ads
Streaming service for Punjabi, Haryanvi and Bhojpuri movies and web series, with offline viewing and profiles.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$300K
flat vs prev. period
Downloads / month
40K
flat vs prev. period
Rating
3.3
45 ratings · Entertainment
Meta ads running
283
748 found · median 23
Chaupal revenue and downloads trend
Est. monthly revenue
$300K ↑ 400.0% in 90 days
Dec 19, 2025: $60KJul 20, 2026
Monthly downloads
40K ↑ 400.0% in 90 days
Dec 19, 2025: 8.0KJul 20, 2026
Daily estimates from AppKittie, 86 days ending Jul 20, 2026. Revenue changed +400% and downloads +400% over the period. Meta ads live went from 0 to 356 between Aug 25, 2026 and Oct 17, 2026.
Chaupal Meta ads: 283 active, longest running 75 days
Top 13 by days live out of 748 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#175 days liveWeb linkAd copy“Normal soch ton bahar, Stream Panchhi 2 only on Chaupal”Why it worksVideo promoting Panchhi 2 as something beyond normal thinking, only on Chaupal, 75 days, web.
#274 days liveWeb linkAd copy“Normal soch ton bahar, Stream Panchhi 2 only on Chaupal”Why it worksSame Panchhi 2 line on a second video, 74 days, web link.
#374 days liveWeb linkAd copy“Normal soch ton bahar, Stream Panchhi 2 only on Chaupal”Why it worksThird Panchhi 2 video with the normal soch ton bahar hook, 74 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Regional Plans, Movie Rentals and 283 Live Ads
Chaupal - Movies & Web Series, from BOSNA DIGITAL ENTERTAINMENT PRIVATE LIMITED, streams Punjabi, Haryanvi and Bhojpuri films and series. As of Oct 2026 it makes an estimated $300K a month on an estimated 40K downloads, an estimated $7.5 per download. 283 live Meta ads, 12.3x the Entertainment median, each selling a specific Punjabi title, while the store lists plans priced by country and single movie rentals.
Key takeaways
- 283 Meta ads are live, 12.3x the Entertainment median of 23, with 748 found over time and 0 Apple Search Ads creatives. The live count peaked at 576 on Sep 14, 2026.
- 12 of the 13 top ads are video, with 9 distinct copy lines, each promoting a title such as Panchhi 2 or Tootan Wala Khooh. 10 link to the web.
- The App Store lists 9 items at 7 prices: $1.99 to $7.99 a month, $24.99 to $44.99 a year, and movie items such as Carry on Jatta 4 and Sarpanch.
- The cheapest annual plan costs 105% of 12 monthly payments, and the annual spread is 1.8x.
- The latest 79 reviews average 2.32 stars with 41 one-star. 24 (30.4%) mention price, trial or subscription, and 20 of those are negative.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Chaupal spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 56.9% of spend.
Est. spend
$241.91
Reach
18.3K
Avg. CPM
$13.25
Ads delivered
775
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United Kingdom | 18.3K | $241.91 | 100.0% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Chaupal does differently
Plans named by country
7
distinct prices across regional plans
One ad per new release
283
live Meta ads, 12.3x the median
Overseas fans, weak reviews
2.32
average of the latest 79 reviews
The measurement gap
10 of 13
top ads link to the web
1. Plans named by country
Chaupal's price list is a map of its audience. Item names include India - Mobile Only (Monthly), PK 3-Screen HD Monthly Plan, US - Gold Monthly, US - Personal (Monthly), US - Premium Yearly and US - Worldwide Yearly. Monthly plans cost $1.99, $4.99, $5.99 or $7.99, annual plans $24.99, $29.99 or $44.99, a 1.8x spread. Two items are single titles, Carry on Jatta 4 and Sarpanch, sold as rentals. The cheapest annual costs 105% of 12 monthly payments, so a year saves nothing against the cheapest month. All prices sit far below the Entertainment median annual price of $74.99. Chaupal prices for each diaspora market and sells big new releases one at a time.
2. One ad per new release
Every top ad sells a title, written in the audience's own mix of Punjabi, Hindi and English. The top 3, live 74 or 75 days, say normal soch ton bahar, stream Panchhi 2 only on Chaupal. Others promise Babbal Rai as Inspector Arjan Singh in Tootan Wala Khooh, Chal Mera Putt 4 with a full dose of comedy, and a Hindi line offering Daakkhana free. 12 of 13 are video, 10 link to the web and 3 to Google Play. The account peaked at 576 live ads on Sep 14, 2026. Regional film fans follow actors and franchises, so the star and the sequel number do the selling. Naming the cast and the title in the first line lets each Chaupal ad reach fans of that film.
3. Overseas fans, weak reviews
The store rating is a thin 3.3 from just 45 ratings, and the latest 79 written reviews average 2.32, with 41 one-star. 24 mention price, trial or subscription, 30.4%, and 20 of those are negative. The complaints come from paying overseas users: buffering on a yearly plan in the United States, missing basic features such as resume watching, and customer service that does not help with cancellation. One fan still praises the content for people overseas. Meta Ad Library spend estimates are tiny, $241.91, all in the United Kingdom, with men at 83.1%. Revenue is 1.4x the Entertainment median on 1.3x the downloads. A smaller streaming app for a diaspora audience should fix playback and cancellation before buying more reach.
4. The measurement gap
Chaupal runs 283 Meta ads for individual Punjabi titles, sends most to the web, and sells country plans from $1.99 a month plus movie rentals. Which title and market bring a viewer who renews, and which bring a one-time rental? With web and store purchases split, store estimates of $300K a month show only part of the money.
How much does Chaupal cost?
9 in-app purchases, 7 distinct prices, annual plans from $24.99 to $44.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $1.99 · $4.99 · $5.99 · $7.99 |
|---|---|
| Annual | $24.99 · $29.99 · $44.99 |
| Other | $4.99 |
Chaupal vs the Entertainment median
| Chaupal | Median | |
|---|---|---|
| Est. monthly revenue | $300K | $207K |
| Downloads / month | 40K | 30K |
| Meta ads running | 283 | 23 |
| Rating | 3.3 | 4.5 |
| Lowest annual price | $24.99 | $74.99 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What Chaupal users say about paying
Of the latest 79 reviews, 24 (30.4%) mention price, trial or subscription, and 20 of those are negative, mostly buffering and cancellation trouble. The window averages 2.32 stars with 41 one-star.
Latest 79 US reviews, Sep 1, 2021 to Aug 30, 2026
Mention price, trial or subscription
30%24 of 79 reviews, 20 of them 1 or 2 stars
There is no question that this app provides good content but app lacks so many basic features, e.g. never shows not completely watched episode on the main scree…
If we are paying every month this is a complete waste of money.And the customer service doesnt even help.Tried contacting them about the cancellation issue and …
How to measure a playbook like Chaupal's
Chaupal runs 283 Meta ads for Punjabi titles, mostly to the web, and sells country plans from $1.99 a month. Measuring it means linking each title ad to the plan or rental it sells.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 86 days ending Jul 20, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 79 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 32 | ChaupalBOSNA DIGITAL ENTERTAINMENT PRIVATE LIMITED | $300K | 283 |
Similar apps
Shudder
Shorts
GagaOOLala
Soda TVFrequently asked questions about Chaupal
How much does Chaupal make?
Chaupal makes an estimated $300K a month on about 40K monthly downloads as of Oct 2026, by AppKittie estimates. That is 1.4x the Entertainment median of $207K.
How much does Chaupal cost?
The US App Store lists monthly plans from $1.99 to $7.99 and annual plans from $24.99 to $44.99, with separate plans for India, Pakistan and the US.
How many ads does Chaupal run?
283 active Meta ads as of Oct 2026, 12.3x the Entertainment median of 23, with 748 found over time.
How fast is Chaupal growing?
In the trend window to Jul 20, 2026, estimated downloads went from 8.0K to 40K and estimated revenue from $60K to $300K over 86 days.
Who makes Chaupal?
BOSNA DIGITAL ENTERTAINMENT PRIVATE LIMITED publishes the app. It launched on Aug 20, 2021, making it 62 months old, and was last updated May 14, 2026.
What do Chaupal ads promote?
Each top ad promotes a Punjabi title, such as Panchhi 2, Tootan Wala Khooh or Chal Mera Putt 4.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.