Paramount+ Revenue & Ads
A streaming service with CBS shows, Paramount films, live NFL and UFC, and Nickelodeon and Comedy Central episodes.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$44M
↑ 2.1% vs prev. period
Downloads / month
906K
↑ 28.3% vs prev. period
Rating
4.6
930.4K ratings · #14 in United States
Meta ads running
2,000
1,808 found · median 23
Paramount+ revenue and downloads trend
Est. monthly revenue
$44.3M ↑ 7.5% in 90 days
Dec 19, 2025: $36.8MOct 18, 2026
Monthly downloads
907K ↓ 12.0% in 90 days
Dec 19, 2025: 919KOct 18, 2026
Daily estimates from AppKittie, 304 days ending Oct 18, 2026. Revenue changed +21% and downloads -1% over the period. Meta ads live went from 1762 to 2273 between Aug 26, 2026 and Oct 18, 2026.
Paramount+ Meta ads: 2,000 active, longest running 221 days
Top 13 by days live out of 1,808 found (0 video and 12 image creatives). Tap any one to open the original in the Meta Ad Library.
#1221 days liveWeb linkAd copy“Bring on the laughs with the biggest names in comedy. Stream hit series, movies and more on Paramount+.”Why it worksComedy pitch, bring on the laughs with the biggest names in comedy; static image, 221 days live.
#2221 days liveWeb linkAd copy“Bring on the laughs with the biggest names in comedy. Stream hit series, movies and more on Paramount+.”Why it worksIdentical copy on a different image, linking to the same web page; also 221 days live.
#3221 days liveWeb linkAd copy“Bring on the laughs with the biggest names in comedy. Stream hit series, movies and more on Paramount+.”Why it worksThird image on the same single line; the words are frozen, only the visual changes.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Two Thousand Ads, One Line of Copy, Monthly Only
Paramount+ is the streaming service from CBS Mobile, carrying CBS and Paramount originals and films, live NFL, UFC and UEFA Champions League games, and episodes from Nickelodeon and Comedy Central. As of Oct 2026 it makes an estimated $44M a month from 906K downloads, 212.6x the Entertainment median revenue on 30.2x the median downloads. Its strangest marketing fact is scale without variety: 2000 active Meta ads, 87.0x the category median, and the 13 longest running all carry the same single line of copy.
Key takeaways
- 2000 active Meta ads, 87.0x the Entertainment median of 23, with 1808 found in the library and 0 Apple Search Ads creatives. Every one of the 13 top ads links to the web.
- All 13 top ads share 1 copy line, a comedy pitch ending with stream hit series, movies and more on Paramount+. 12 are static images, 0 are video, and they have run 220 to 221 days.
- Three monthly plans at $8.99, $9.99 and $13.99 and no annual option. 10 in-app purchases resolve to just 3 distinct prices, all monthly.
- Estimated revenue rose 20.6% over 304 days, from $36.8M to $44.3M a month, while downloads slipped from 919K to 907K, a -1.3% change. The latest 30 days show downloads up 28.4%.
- Recent reviews average 2.73 across 200, and 40 of them, 20.0%, mention price or subscription, 29 negatively. The app's only top country rank is #14 in the United States.
Full teardown
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What Paramount+ does differently
Two thousand ads, one sentence
1 copy line
shared by all 13 longest running ads
Monthly only, highest revenue per install
$48.57
estimated revenue per download
Revenue up a fifth as installs flatline
20.6%
revenue growth over 304 days
The measurement gap
2000
active Meta ads, all pointing to the web
1. Two thousand ads, one sentence
Paramount+ has 2000 active Meta ads, 87.0x the Entertainment median of 23, and the 13 that have run longest are, in text, the same ad. Each says bring on the laughs with the biggest names in comedy, then stream hit series, movies and more on Paramount+. 12 are static images, none is video, and all 13 have run 220 to 221 days to the same web landing page. So the variety lives in the image and the audience, not the words. One line, hundreds of pictures, thousands of placements. That is cheap to produce and easy to read in the ad library: whichever image lasts is the one that works, because the copy is held constant. A smaller app with a single clear promise can run the same test, freezing the sentence and rotating only the visual.
2. Monthly only, highest revenue per install
There is no annual plan on Paramount+'s US App Store listing. The 10 in-app purchases resolve to 3 monthly prices, $8.99, $9.99 and $13.99, for the Essential, Limited Commercials and Premium tiers. Yet the app earns an estimated $48.57 per download, with 906K downloads a month producing $44M in revenue, 212.6x the category median on 30.2x the median installs. Monthly pricing without a discounted annual means every subscriber is re-deciding each month, and the ad volume, 2000 active placements, is partly there to win those re-decisions during NFL and UFC seasons. Reviews show the cost of that: 40 of 200 recent reviews mention price or subscription, 29 of them negative. Smaller subscription apps that rely on live events can copy the monthly-only ladder, but they should expect to spend on retention ads, not only acquisition.
3. Revenue up a fifth as installs flatline
Across 304 days to Oct 18, 2026, Paramount+'s estimated monthly revenue climbed from $36.8M to $44.3M, up 20.6%, while estimated downloads went from 919K to 907K, a -1.3% change. The gain is coming from paying more per user or keeping users longer, not from more installs. Downloads did spike 28.4% in the latest 30 days, after a 1.0M peak on Sep 1, 2026, which lines up with the start of the NFL season the app advertises. Over the same stretch the active ad count in the library rose from 1.8K to 2.3K in 37 days, up 29.0%. Volume up, installs briefly up, revenue steadily up. For a smaller app the pattern to copy is to tie the ad surge to a calendar moment the audience already cares about, then check whether the September installs are still paying in December.
4. The measurement gap
Paramount+ pushes 2000 Meta ads to a web sign-up page with one copy line and sells only monthly plans at $8.99 to $13.99. Installs spiked 28.4% in the latest 30 days around the sports calendar. The question is which image, which audience and which month deliver a subscriber who is still paying after the season, not just a September download.
How much does Paramount+ cost?
10 in-app purchases, 3 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $8.99 · $9.99 · $13.99 |
|---|
Paramount+ vs the Entertainment median
| Paramount+ | Median | |
|---|---|---|
| Est. monthly revenue | $44M | $207K |
| Downloads / month | 906K | 30K |
| Meta ads running | 2,000 | 23 |
| Rating | 4.6 | 4.5 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What Paramount+ users say about paying
Of 200 reviews from Oct 4 to 16, 2026, 40, or 20.0%, mention price or subscription, and 29 of those are negative. Most complaints are about playback, casting and missing episodes rather than the price itself; the sample averages 2.73.
Latest 200 US reviews, Oct 4, 2026 to Oct 16, 2026
Mention price, trial or subscription
20%40 of 200 reviews, 29 of them 1 or 2 stars
Season 2 starts 05Oct2026 but does not play. Stupid app!!! Season 1 of CIA (the Dick Wolf CBS procedural starring Tom Ellis and Nick Gehlfuss) should still be f…
Shows and movies are never available to watch at the time stated. Marshals says the new season is available for streaming “now” and the new episode isn’t loaded…
How to measure a playbook like Paramount+'s
Paramount+ runs 2000 Meta ads with one copy line, all pointing at a web checkout for monthly plans from $8.99, so the measurement question is which image and audience turn into retained subscribers.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 304 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 | Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
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WePlayFrequently asked questions about Paramount+
How much does Paramount+ make?
An estimated $44M a month as of Oct 2026, up 2.1% versus the previous period and 212.6x the Entertainment median of $207K. These are AppKittie estimates, not figures reported by CBS Mobile.
How much does Paramount+ cost?
Paramount+ is sold monthly only on the US App Store, at $8.99, $9.99 and $13.99 for its Essential, Limited Commercials and Premium tiers. There is no annual plan listed.
How many ads does Paramount+ run?
2000 active Meta ads, 87.0x the category median of 23, with 1808 found in the library and no Apple Search Ads creatives. All 13 top ads use one copy line, 12 are images and all link to the web.
How fast is Paramount+ growing?
Estimated revenue rose 20.6% over 304 days, from $36.8M to $44.3M a month. Downloads were nearly flat over the period, 919K to 907K, but jumped 28.4% in the latest 30 days.
Where is Paramount+ most popular?
Its only top Entertainment rank is #14 in the United States, which fits a service built around CBS, NFL and UFC programming.
Who makes Paramount+?
CBS Mobile publishes the app. It launched on Mar 14, 2013, making it 163 months old, and was last updated on Oct 5, 2026.
What do Paramount+ reviews say about paying?
40 of 200 recent reviews, 20.0%, mention price or subscription, 29 negatively. The sample averages 2.73 with 89 one-star reviews, and the complaints center on playback and casting.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.