Disney+ Revenue & Ads
A streaming service for Disney, Pixar, Marvel, Star Wars and National Geographic films and series, with Hulu bundles.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$51M
↑ 0.1% vs prev. period
Downloads / month
3M
↑ 0.1% vs prev. period
Rating
4.6
2.0M ratings · #5 in Denmark
Meta ads running
843
1,344 found · median 23
Disney+ revenue and downloads trend
Est. monthly revenue
$51.2M ↑ 0.2% in 90 days
Jul 22, 2026: $51.0MOct 18, 2026
Monthly downloads
3.0M ↑ 0.2% in 90 days
Jul 22, 2026: 3.0MOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed +0% and downloads +0% over the period. Meta ads live went from 695 to 818 between Aug 25, 2026 and Oct 17, 2026.
Disney+ Meta ads: 843 active, longest running 144 days
Top 13 by days live out of 1,344 found (4 video and 8 image creatives). Tap any one to open the original in the Meta Ad Library.
#1144 days liveWeb linkAd copy“Stream the steamy second season of Rivals exclusively on Disney+. Sign Up to Watch.”Why it worksPitches the second season of Rivals with Sign Up to Watch; 144 days live, the longest runner.
#2116 days liveWeb linkAd copyNo copy, visual onlyWhy it worksCopy is the unfilled placeholder a blank brand-name placeholder, a dynamic ad token; still running after 116 days.
#3116 days liveWeb linkAd copyNo copy, visual onlyWhy it worksAnother a blank brand-name placeholder placeholder, image format, also 116 days live and linking to the web.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Show Drops, Template Ads and an Annual That Costs More
Disney+ is the streaming home for Disney, Pixar, Marvel, Star Wars and National Geographic titles, developed by Disney Electronic Content, Inc., with bundles that add Hulu and ESPN. As of Oct 2026 it makes an estimated $51M a month from 3M downloads, 246.4x the Entertainment median revenue on 100.0x the median downloads. Its most unusual move is ad volume with show-by-show copy: 843 active Meta ads, 36.7x the category median of 23, each top ad naming a series or film and ending with Sign Up to Watch.
Key takeaways
- 843 active Meta ads out of 1344 found, 36.7x the Entertainment median of 23, and 0 Apple Search Ads creatives. All 13 top ads link to the web, not the App Store.
- 8 of the 13 top ads are images and 4 are video, with 6 distinct copy lines. 5 of them show the raw template text a blank brand-name placeholder, an unfilled dynamic field that still ran 102 to 116 days.
- Monthly plans run $12.49, $12.99, $21.49 and $21.99, and the single annual plan is $214.99, which is 143% of 12 months at the cheapest monthly price. The annual costs more, not less.
- The latest 50 reviews average 1.62, with 38 one-star. 20 of them, 40.0%, mention price or subscription, and 19 are negative, mostly about ads inside a paid plan and repeated logouts.
- Best Entertainment ranks are #5 in Denmark and Finland, #7 in Sweden and #8 in Spain and France. Estimated lifetime Meta spend is only $41.8, 86.5% of it in the United States and 72.2% on ages 25-34.
Full teardown
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Where Disney+ spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 72.2% of spend.
Est. spend
$41.8
Reach
2.3K
Avg. CPM
$18.16
Ads delivered
1349
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.7K | $36.17 | 86.5% |
| United Kingdom | 153 | $2.03 | 4.86% |
| Italy | 82 | $0.58 | 1.39% |
| Germany | 62 | $0.67 | 1.60% |
| Spain | 53 | $0.40 | 0.96% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Disney+ does differently
A new ad for every show drop
843
active Meta ads, 36.7x the category median
Five ads shipped with the template unfilled
5 of 13
top ads show the raw text a blank brand-name placeholder
The annual plan that costs more
143%
cheapest annual versus 12 cheapest monthly payments
The measurement gap
13 of 13
top ads send traffic to the web, not the store
1. A new ad for every show drop
Disney+ runs 843 active Meta ads from 1344 found, 36.7x the Entertainment median of 23, and spends nothing on Apple Search Ads. Read the top 13 and the logic is release marketing, not app marketing. One line sells the second season of Rivals, another Avatar: Fire and Ash, another the final season of The Bear, another X-Men '97 season 2, and each ends with Sign Up to Watch or Sign Up to Stream Now. Every one of the 13 links to the web rather than the App Store, so the sign-up happens off platform. Only 4 of 13 are video; 8 are static images, which is cheap to produce per title. The longest has run 144 days and the median is 114. For Disney+, each release is its own ad, with a fixed call to action and checkout on the web.
2. Five ads shipped with the template unfilled
Five of Disney+'s 13 longest running Meta ads carry the literal copy a blank brand-name placeholder, a dynamic placeholder that never resolved to a name. They have run 102 to 116 days anyway, 4 of them as images and 1 as video, all linking to the web. Two readings are possible. Either the creative is image-led enough that the text box does not matter, or nobody is reviewing ads once they are live at this volume. With 843 ads active, the second is likely. The ad library trend backs the scale: active Meta ads rose from 695 to 818 over 37 days, up 17.7%, with a peak of 861. For a smaller team the lesson is procedural: when you use catalog or dynamic ads, pull the live library once a week and read the copy field, because a broken token can outlive your best creative.
3. The annual plan that costs more
Disney+ lists 10 in-app purchases at 5 prices. Monthly options are $12.49 and $12.99 for the basic tiers and $21.49 and $21.99 for Premium and the Hulu bundle. The one annual plan, Disney+ Premium, costs $214.99, which is 143% of 12 months at the cheapest monthly price, so a year of the top tier costs more than a year of the bottom tier paid monthly. There is no annual discount for the entry plan. That shape pushes casual viewers to monthly and lets them churn between show drops, which is what the show-by-show ads are built to reverse. Recent reviews reflect the strain: 20 of the latest 50, 40.0%, mention price or subscription and 19 are negative. Smaller apps should at least offer a discounted annual on the entry tier if they want to keep churn out of the ad budget.
4. The measurement gap
Disney+ spends on 843 Meta ads that each push one title and send every click to a web sign-up page, while the app itself holds 4 monthly prices and a $214.99 annual. The open question is which show drop brings a viewer who is still paying after the season ends, and whether that viewer came through the web ad or found the app on the store.
How much does Disney+ cost?
10 in-app purchases, 5 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $12.49 · $12.99 · $21.49 · $21.99 |
|---|---|
| Annual | $214.99 |
Disney+ vs the Entertainment median
| Disney+ | Median | |
|---|---|---|
| Est. monthly revenue | $51M | $207K |
| Downloads / month | 3M | 30K |
| Meta ads running | 843 | 23 |
| Rating | 4.6 | 4.5 |
| Lowest annual price | $214.99 | $74.99 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What Disney+ users say about paying
Of the latest 50 reviews, from Oct 12 to 16, 2026, 20, or 40.0%, mention price or subscription, and 19 of those are negative, mostly about ads on a paid plan and constant re-logins. The sample averages 1.62.
Latest 50 US reviews, Oct 12, 2026 to Oct 16, 2026
Mention price, trial or subscription
40%20 of 50 reviews, 19 of them 1 or 2 stars
We mainly use Disney+ on our tv. At least once a week we are logged out. You HAVE to use a phone to scan a QR code to enter a passcode that’s displayed on the t…
What the hell is going on with Disney+? I’m already paying for a subscription, and somehow I’m still getting ads every few minutes. I was watching The Mandalori…
How to measure a playbook like Disney+'s
Disney+ runs 843 Meta ads that each promote one show and link to the web, so the hard part is connecting a Rivals or Avatar ad click to a subscriber who is still active months later.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 50 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 | Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
Similar apps
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WePlayFrequently asked questions about Disney+
How much does Disney+ make?
An estimated $51M a month as of Oct 2026, up 0.1% versus the previous period and 246.4x the Entertainment median of $207K. These are AppKittie estimates, not figures reported by Disney Electronic Content, Inc.
How much does Disney+ cost?
Disney+ lists monthly plans at $12.49, $12.99, $21.49 and $21.99, including the Hulu bundle, and one annual plan at $214.99. The annual works out to 143% of 12 months at the cheapest monthly price.
How many ads does Disney+ run?
843 active Meta ads out of 1344 found, 36.7x the category median of 23, and no Apple Search Ads creatives. 8 of the 13 top ads are images, 4 are video, and all link to the web.
How fast is Disney+ growing?
Flat. Over 89 days to Oct 18, 2026, estimated downloads stayed at 3.0M a month and revenue moved from $51.0M to $51.2M, a 0.2% change. Active Meta ads grew 17.7% in 37 days, from 695 to 818.
Where is Disney+ most popular?
Its best Entertainment ranks are #5 in Denmark and Finland, #7 in Sweden and #8 in Spain and France. Estimated Meta spend is concentrated 86.5% in the United States.
Who makes Disney+?
Disney Electronic Content, Inc. publishes the app. It launched on Nov 11, 2019, making it 83 months old, and was last updated on Oct 7, 2026.
What do Disney+ reviews say about the subscription?
20 of the latest 50 reviews, 40.0%, mention price or subscription, and 19 are negative. Common complaints are ads appearing on paid plans and being logged out on TV devices.
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The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.