Photo Shield AI Revenue & Ads
An iOS utility that scans the web for a user's photos and helps request removal from the sites that host them.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$90K
↓ 23.9% vs prev. period
Downloads / month
11K
↓ 5.0% vs prev. period
Rating
4.3
627 ratings · Utilities
Meta ads running
50
355 found · median 18
Photo Shield AI revenue and downloads trend
Est. monthly revenue
$90K ↑ 301.7% in 90 days
Nov 19, 2025: $3KOct 17, 2026
Monthly downloads
11K ↑ 99.7% in 90 days
Nov 19, 2025: 736Oct 17, 2026
Daily estimates from AppKittie, 299 days ending Oct 17, 2026. Revenue changed +2938% and downloads +1410% over the period. Meta ads live went from 0 to 50 between Aug 26, 2026 and Oct 18, 2026.
Photo Shield AI Meta ads: 50 active, longest running 226 days
Top 12 by days live out of 355 found (11 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#1226 days liveApp StoreAd copy“itunes.apple.com”Why it worksBare App Store address as the caption; video, 226 days, App Store link.
#2217 days liveApp StoreAd copy“itunes.apple.com”Why it worksSame store address caption on another video, 217 days, App Store link.
#3203 days liveApp StoreAd copyNo copy, visual onlyWhy it worksImage ad with an unfilled product brand tag as copy, 203 days, App Store.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
A Privacy Fear Sold by the Year at a Steep Discount
Photo Shield AI is a privacy utility from AllFriends Inc that finds a user's photos posted online without consent and files removal requests from inside the app. As of Oct 2026 it makes an estimated $90K a month on 11K downloads, or $8.18 per download. 9 distinct prices span monthly, quarterly and annual plans, and the cheapest year costs 19% of twelve monthly payments.
Key takeaways
- 50 active Meta ads, 2.9x the Utilities median of 18, out of 355 found. The rank 1 ad has run 226 days and the top 12 have a median of 119.5 days live.
- Ad copy is thin. Several top ads show only a store address or a web address, and one carries an unfilled template tag; the one real line is that feels so illegal to know.
- Monthly plans cost $17.99 or $19.99, quarterly $29.99 or $44.99, and annual from $39.99 to $99.99, with a Family Pro Access annual tier.
- Meta Ad Library spend estimates show $5K of lifetime spend, a modeled 63.8% in the United States, and 90.6% aimed at men.
- Revenue is -23.9% versus the previous period after peaking at $124K on Sep 17, 2026, the same day downloads hit their 12K peak.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Photo Shield AI spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 31.5% of spend.
Est. spend
$5K
Reach
340.2K
Avg. CPM
$14.01
Ads delivered
355
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 143.1K | $3,041 | 63.8% |
| United Kingdom | 49.8K | $659.32 | 13.8% |
| Germany | 12.5K | $134.40 | 2.82% |
| Italy | 11.8K | $83.77 | 1.76% |
| Netherlands | 9.2K | $86.45 | 1.81% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Photo Shield AI does differently
Monthly priced to push the year
19%
cheapest annual versus 12 months at $17.99
Long runners with almost no copy
226 days
live for the rank 1 Meta ad
Men in the US pay the bill
90.6%
of estimated Meta spend aimed at men
The measurement gap
6 and 6
top ads to App Store versus web
1. Monthly priced to push the year
Photo Shield AI sells 10 in-app purchases at 9 distinct prices. Monthly costs $17.99 or $19.99, quarterly $29.99 or $44.99, and annual $39.99, $59.99, $69.99, $79.99 or $99.99, a 2.5x spread. The $39.99 year is 19% of twelve $17.99 months, which makes the monthly plan look like a penalty. A privacy scan is the kind of product people want running in the background, so a year matches the need better than a month. The plan names add a Family Pro Access annual tier, a natural upsell when the app also scans for relatives. Revenue per download is $8.18, high for 11K monthly installs. With a high monthly anchor, a cheap year and a family tier, much of the $90K may depend on annual buyers who renew.
2. Long runners with almost no copy
The top 12 Meta ads barely use words. Ranks 1, 2 and 4 show only the App Store address, the rank 3 image ad shows an unfilled product brand tag, and six later ads show only the web address go.photoshield.ai. The one human line, that feels so illegal to know, sits on 2 ads. Even so, the rank 1 ad has run 226 days and the median top ad 119.5, so the video carries the pitch. Links split evenly, 6 to the App Store and 6 to the web. That split looks like a test of store install against web checkout, which the newer web ads suggest the team favors. For Photo Shield AI, the long runs show a strong video can carry months of spend on a bare caption.
3. Men in the US pay the bill
Meta Ad Library spend estimates put lifetime spend at $5K, reaching 340.2K people. Men get 90.6% of spend and women 7.30%. The United States takes a modeled 63.8% of spend and the United Kingdom 13.8%. Ages spread fairly evenly, with 25 to 34 at 31.5% and 35 to 44 at 21.6%. A photo removal app aimed mostly at men is not the obvious choice, and it hints that the hook is curiosity about what is out there rather than fear of abuse. Active ads peaked at 153 on Oct 2, 2026 and are -51.0% over 30 days. For Photo Shield AI, the open question is whether men who click out of curiosity stay subscribed once the first scan is done.
4. The measurement gap
Photo Shield AI splits its top ads evenly between the App Store and a web page, sells 9 price points, and aims 90.6% of reported spend at men. Revenue fell after a September peak. The question is which link path and which plan, monthly, annual or family, bring a user who renews rather than one who scans once and leaves.
How much does Photo Shield AI cost?
10 in-app purchases, 9 distinct prices, annual plans from $39.99 to $99.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $17.99 · $19.99 |
|---|---|
| Quarterly | $29.99 · $44.99 |
| Annual | $39.99 · $59.99 · $69.99 · $79.99 · $99.99 |
Photo Shield AI vs the Utilities median
| Photo Shield AI | Median | |
|---|---|---|
| Est. monthly revenue | $90K | $176K |
| Downloads / month | 11K | 30K |
| Meta ads running | 50 | 18 |
| Rating | 4.3 | 4.6 |
| Lowest annual price | $39.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What Photo Shield AI users say about paying
Latest 53 US reviews, Sep 16, 2025 to Oct 1, 2026
Mention price, trial or subscription
55%29 of 53 reviews, 29 of them 1 or 2 stars
I got this and now receive recurring charges that never stop. On the credit card statement there is a website which offers no help at all. I signed up with Appl…
This didn’t even turn up our FB pics! So I tried different pictures and after paying for a trial it quit after a few pics scanned saying we needed to upgrade to…
How to measure a playbook like Photo Shield AI's
With 6 of 12 top ads sending traffic to the web and 6 to the App Store, Photo Shield AI has two paths to compare on paid plans, not installs.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 299 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 53 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 28 | Photo Shield AIAllFriends Inc | $90K | 50 |
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AosuFrequently asked questions about Photo Shield AI
How much does Photo Shield AI make?
Photo Shield AI makes an estimated $90K a month as of Oct 2026, 0.5x the Utilities median of $176K. These are AppKittie estimates, not figures reported by AllFriends Inc.
How much does Photo Shield AI cost?
It is a subscription app. Monthly plans cost $17.99 or $19.99, quarterly $29.99 or $44.99, and annual $39.99 to $99.99 on the US App Store.
How many ads does Photo Shield AI run?
It runs 50 active Meta ads, out of 355 found, which is 2.9x the Utilities median of 18. 11 of the top 12 are video.
How fast is Photo Shield AI growing?
Revenue is -23.9% and downloads -5.0% versus the previous period. Over the 299 day trend window downloads rose 1409.6% to a peak on Sep 17, 2026.
Who does Photo Shield AI advertise to?
Meta Ad Library spend estimates show 90.6% of spend aimed at men and a modeled 63.8% in the United States.
Who makes Photo Shield AI?
AllFriends Inc publishes Photo Shield AI. It launched on Aug 19, 2025 and holds a 4.3 rating from 627 reviews.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.