QR Code Reader · Revenue & Ads
A QR and barcode scanner that reads over 15 code types, with product data cards, history, folders and CSV export.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$402K
↑ 0.1% vs prev. period
Downloads / month
100K
↑ 0.1% vs prev. period
Rating
4.7
670.1K ratings · #77 in France
Meta ads running
40
107 found · median 18
QR Code Reader · revenue and downloads trend
Est. monthly revenue
$402K ↑ 0.2% in 90 days
Dec 20, 2025: $158KOct 18, 2026
Monthly downloads
100K ↑ 0.2% in 90 days
Dec 20, 2025: 40KOct 18, 2026
Daily estimates from AppKittie, 302 days ending Oct 18, 2026. Revenue changed +154% and downloads +154% over the period. Meta ads live went from 25 to 40 between Aug 24, 2026 and Oct 18, 2026.
QR Code Reader · Meta ads: 40 active, longest running 148 days
Top 12 by days live out of 107 found (2 video and 10 image creatives). Tap any one to open the original in the Meta Ad Library.
#1148 days liveWeb linkAd copy“WARNING! Your QR Code Scanner is outdated.”Why it worksWARNING! Your QR Code Scanner is outdated, an alarm style image to the web; 148 days.
#2148 days liveWeb linkAd copy“WARNING! Your QR Code Reader is too old and outdated.”Why it worksVariant warning that your QR Code Reader is too old; image to the web, 148 days.
#3146 days liveWeb linkAd copy“WARNING! Your QR Code Scanner is outdated.”Why it worksSame scanner is outdated warning on another image to the web; 146 days live.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Warning Style Ads and Weekly Plans for a Scanner
QR Code Reader is a scanner app from App Lock LLC that reads over 15 code types and saves scans to folders with CSV export. As of Oct 2026 it makes an estimated $402K a month from an estimated 100K downloads, 2.3x the Utilities median revenue. 6 of the 12 top Meta ads open with WARNING! and say your scanner is outdated, while 404 Apple Search Ads creatives catch people searching for a scanner.
Key takeaways
- 40 active Meta ads out of 107 found, 2.3x the Utilities median of 18, plus 404 Apple Search Ads creatives. 10 of the 12 top ads are images; 8 link to the web and 4 to the App Store.
- Warning style copy runs on 6 top ads and Real or fake? on 2 videos. The longest has run 148 days and the median 95.
- Weekly plans cost $2.99 to $9.99, monthly $3.99 to $9.99 and the annual $29.99, 10 in-app purchases at 6 prices.
- Revenue per download is $4.02, and the app holds 4.7 stars across 670.1K ratings.
- Recent reviews average 3.27 across 200. 47, or 23.5%, mention price, trial or subscription, and 40 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where QR Code Reader · spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 24.8% of spend.
Est. spend
$3K
Reach
215.2K
Avg. CPM
$12.55
Ads delivered
107
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 79.0K | $1,678 | 62.2% |
| Italy | 17.9K | $127.66 | 4.73% |
| United Kingdom | 15.2K | $201.73 | 7.47% |
| France | 9.7K | $94.16 | 3.49% |
| Spain | 9.6K | $73.47 | 2.72% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What QR Code Reader · does differently
Weekly billing for a free task
6 prices
across 10 in-app purchases on the App Store
A warning that sells
6 of 12
top ads say your scanner is outdated
Search does the heavy lifting
404
Apple Search Ads creatives in use
The measurement gap
8 of 12
top ads link to the web, 4 to the App Store
1. Weekly billing for a free task
QR Code Reader lists 10 in-app purchases at 6 prices under 7 names such as Pro Version (Weekly) and Premium (Monthly). Weekly plans cost $2.99, $3.99 or $9.99, monthly plans $3.99, $6.99, $7.99 or $9.99, and Pro Version 1 year costs $29.99, which is 63% of 12 monthly payments and about half the Utilities median annual of $57.50. Charging weekly for scanning, which the iPhone camera already does for free, works only if extras like history, folders and CSV export feel worth it. Reviews suggest many users did not expect to pay at all. Weekly pricing is hard to justify unless the app shows what the free camera cannot do before asking.
2. A warning that sells
Six of the 12 top Meta ads say WARNING! Your QR Code Scanner is outdated, or Your QR Code Reader is too old and outdated. All are images to the web, live 120 to 148 days, which makes them the longest runners. Four more images show only apps.apple.com and link to the App Store, and two videos ask Real or fake? Alarm copy grabs attention fast and implies the phone needs a fix. It also costs trust: 40 of 200 recent reviews complain about payment, some saying they bought by accident. An urgency line about a real benefit, like spotting fake QR codes, would be easier to defend than a warning that the phone is broken.
3. Search does the heavy lifting
Meta volume is small, 40 active ads, but the app runs 404 Apple Search Ads creatives. People search for a QR scanner when they face a code they cannot read, so search catches intent at the right second. Downloads in the trend window rose from 40K to 100K over 302 days, a 153.6% change, and revenue from $158K to $402K, a 153.7% change, so growth in installs turned straight into revenue. The 670.1K ratings at 4.7 also help the app win search results. Estimated Meta spend is only $3K, 62.2% in the United States. For a smaller utility, search ads on the exact task name are the first channel to test, before any social creative.
4. The measurement gap
QR Code Reader sends 8 of its 12 top Meta ads to the web with warning copy, runs 404 Apple Search Ads creatives, and sells weekly plans from $2.99. The question is which channel brings users who stay on a paid plan, rather than users who feel tricked and ask for a refund.
How much does QR Code Reader · cost?
10 in-app purchases, 6 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $2.99 · $3.99 · $9.99 |
|---|---|
| Monthly | $3.99 · $6.99 · $7.99 · $9.99 |
| Annual | $29.99 |
QR Code Reader · vs the Utilities median
| QR Code Reader · | Median | |
|---|---|---|
| Est. monthly revenue | $402K | $176K |
| Downloads / month | 100K | 30K |
| Meta ads running | 40 | 18 |
| Rating | 4.7 | 4.6 |
| Lowest annual price | $29.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What QR Code Reader · users say about paying
Of 200 reviews from Nov 2023 to Sep 2026, 47, or 23.5%, mention price, trial or subscription, and 40 of those are negative, often about accidental purchases and ads despite paying. The sample averages 3.27.
Latest 200 US reviews, Nov 11, 2023 to Sep 30, 2026
Mention price, trial or subscription
24%47 of 200 reviews, 40 of them 1 or 2 stars
I inadvertently purchased this app, and I immediately cancel right after down load and delete the app from my iPhone. Went to settings to cancel but nothing the…
Hello there! My name SuperStacy and to date I have stayed at the Extended Stay America off Lackland Road in Westport in St. Louis, Missouri now for almost four …
How to measure a playbook like QR Code Reader ·'s
QR Code Reader pairs warning style Meta ads to the web with 404 Apple Search Ads creatives, so measurement means comparing the two on paid weekly plans that renew.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 302 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 10 | QR Code Reader ·App Lock LLC | $402K | 40 |
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FieldyFrequently asked questions about QR Code Reader ·
How much does QR Code Reader make?
An estimated $402K a month as of Oct 2026, up 0.1% versus the previous period and 2.3x the Utilities median of $176K. These are AppKittie estimates, not figures reported by App Lock LLC.
How much does QR Code Reader cost?
Weekly plans are listed at $2.99 to $9.99, monthly plans at $3.99 to $9.99 and the annual Pro Version at $29.99 on the US App Store.
How many ads does QR Code Reader run?
40 active Meta ads out of 107 found, 2.3x the Utilities median of 18, plus 404 Apple Search Ads creatives.
How fast is QR Code Reader growing?
Fast over the year. Over 302 days to Oct 18, 2026, estimated downloads rose 153.6% and revenue 153.7%.
Where is QR Code Reader most popular?
Its best App Store ranks are #77 in France and #98 in Germany.
Who makes QR Code Reader?
App Lock LLC develops QR Code Reader. The app launched on Feb 8, 2017, making it 116 months old, and was last updated on Oct 15, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.