Truecaller Revenue & Ads
A caller ID app that names unknown callers, blocks spam and fraud calls, and screens calls with an AI assistant.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readOrganic-led
Est. monthly revenue
$1M
↑ 252.2% vs prev. period
Downloads / month
1M
↑ 252.2% vs prev. period
Rating
4.4
878.4K ratings · #24 in United States
Meta ads running
0
12 found · median 18
Truecaller revenue and downloads trend
Est. monthly revenue
$1.0M ↑ 253.5% in 90 days
Dec 20, 2025: $283KMar 13, 2026
Monthly downloads
1.0M ↑ 253.5% in 90 days
Dec 20, 2025: 283KMar 13, 2026
Daily estimates from AppKittie, 84 days ending Mar 13, 2026. Revenue changed +254% and downloads +254% over the period. Meta ads live went from 0 to 0 between Aug 24, 2026 and Oct 18, 2026.
Truecaller Meta ads: 0 active, longest running 4 days
Top 8 by days live out of 12 found (7 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#14 days liveAd copy“What would you say if someone you love told you they’d been scammed? As scams become harder to ignore in our daily lives, talking about them openly becomes more important too. So, we took the question to the streets to see what people really think - because the first thing someone hears after a scam can shape how comfortable they feel talking about it. #scammednotashamed”Why it worksStreet interviews asking what you would say to a loved one who was scammed; brand film, 4 days, no link.
#24 days liveAd copy“It takes courage to talk about something you’d rather forget. These are stories from the other side of a scam. And despite their very different experiences, they all had one thing in common: speaking up made it all a little easier to deal with. Their stories remind us that getting scammed isn’t a reflection of who you are. It’s something that happened to you, and something you should never be ashamed to talk about. #scammednotashamed”Why it worksStories from the other side of a scam, speaking up helps; a second brand film, 4 days, no link.
#34 days liveGoogle PlayAd copy“An "unknown number" says it's your bank. Is it? Truecaller shows who's really calling, and flags it if it's a known scam.”Why it worksAn unknown number says it's your bank, Truecaller flags the scam; product ad to Google Play, 4 days.
5 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
A Million Installs a Month With Zero Active Ads
Truecaller is a caller ID and spam blocking app from True Software Scandinavia AB that names unknown callers, flags fraud and robocalls, and screens calls with an AI assistant. As of Oct 2026 it makes an estimated $1M a month from 1M downloads, 5.7x the Utilities median revenue on 33.3x the median downloads. 0 active Meta ads run against a category median of 18, only 12 ever found, and none live longer than 4 days.
Key takeaways
- 1M downloads a month is 33.3x the Utilities median of 30K, with 0 active Meta ads and 0 Apple Search Ads creatives. The app holds a 4.4 rating across 878.4K ratings after 183 months.
- Utilities category ranks of #24 in the United States, #31 in Australia, #54 in Sweden, #59 in Italy and #62 in Canada.
- 12 Meta ads found in total, 7 video and 1 image, none live longer than 4 days and a median of 1.5 days. Of the 8 top ads, 4 link to Google Play, 2 to the web and 2 nowhere.
- 10 in-app purchases at 3 prices: $0.99 and $9.99 monthly lines (Ad Free, Assistant, Connect, Premium) and a $74.99 Premium annual, which is 631% of 12 months at the $0.99 monthly price.
- 82 of 200 reviews (41.0%) mention price or subscription and 76 of those are negative, many saying the app is free on Android but paid on iPhone. The sample averages 1.96 stars.
Full teardown
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What Truecaller does differently
A million installs, no ad budget
33.3x
the Utilities median downloads, with 0 active ads
Twelve ads, a four-day test
4 days
longest any Truecaller Meta ad has run
A $0.99 door and a $74.99 year
631%
cheapest annual vs 12 months at $0.99
The measurement gap
$1.00
estimated revenue per download on 1M installs
1. A million installs, no ad budget
Truecaller pulls an estimated 1M downloads a month, 33.3x the Utilities median of 30K, with few Meta ads found: 0 active, 0 Apple Search Ads creatives, 12 Meta ads ever found, none live past 4 days. The data does not show where the installs come from. A caller ID app may get recommended the moment it names a caller someone else's phone could not. The listing shows a 4.4 rating across 878.4K ratings, 183 months of history since Jul 11, 2011, and Utilities ranks of #24 in the United States, #31 in Australia and #54 in Sweden. Revenue per download is only $1.00, so the business is volume with a thin paid layer. For Truecaller, the open question is which free installs ever pay.
2. Twelve ads, a four-day test
Treat Truecaller's ad library as a test, not a channel. 12 ads found, 7 video and 1 image, 5 distinct copy lines, a longest run of 4 days and a median of 1.5. Two of the 8 top ads are brand films about people who were scammed, with no link at all. Four repeat one product line, An unknown number says it's your bank. Is it?, and point to Google Play. One Hindi-English ad, Main asli hoon, tagged #AsliBhejaKaun, links to the web, and one sells Voicemail. The active count peaked at 4 on Oct 3, 2026 and sits at 0. Nothing here is built to scale installs; it reads like regional brand work and a creative check. Smaller apps with strong organic pull can run the same small, short bursts to learn which message lands before ever paying for volume.
3. A $0.99 door and a $74.99 year
Truecaller lists 10 in-app purchases at 3 distinct prices on the US App Store. Monthly lines come at $0.99 and $9.99, under names like Renewable Ad Free Monthly and Renewable Assistant Monthly, and the annual Truecaller Premium Yearly costs $74.99. That annual is 631% of 12 months at the $0.99 price, because the cheap monthly buys a single add-on while the annual buys the full bundle; against the $9.99 monthly, the annual is the discount. Reviews show where it hurts: 82 of the latest 200 mention price or subscription, 76 negative, with a recurring line that the app is free on Android but iPhone users have to pay, and the sample averages 1.96 stars against a 4.4 store rating. For a smaller app, unbundling features at $0.99 is a soft entry, but the gap between platforms will be noticed.
4. The measurement gap
Truecaller takes an estimated 1M downloads a month with 0 active ads and converts them at about $1.00 of revenue per download, through a $0.99 add-on, a $9.99 monthly and a $74.99 annual. The question is which country, the United States at #24 or Sweden at #54, and which first purchase, the $0.99 door or the $74.99 year, produces a subscriber who renews, since no ad is there to take the credit.
How much does Truecaller cost?
10 in-app purchases, 3 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $0.99 · $9.99 |
|---|---|
| Annual | $74.99 |
Truecaller vs the Utilities median
| Truecaller | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $176K |
| Downloads / month | 1M | 30K |
| Meta ads running | 0 | 18 |
| Rating | 4.4 | 4.6 |
| Lowest annual price | $74.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What Truecaller users say about paying
Of 200 reviews from Apr to Oct 2026, 82 (41.0%) mention price or subscription and 76 of those are negative, most often that the app is free on Android but iPhone users must pay. The sample averages 1.96 stars.
Latest 200 US reviews, Apr 27, 2026 to Oct 15, 2026
Mention price, trial or subscription
41%82 of 200 reviews, 76 of them 1 or 2 stars
They get all your details, then tell you that you have to pay. If you aren’t prepared to pay, don’t enter all your details.
It sucks this app used to be free and it is still free on Android but iphone users have to pay for it. It sucks !!
How to measure a playbook like Truecaller's
Truecaller reaches 1M installs a month with few Meta ads found, ranking #24 in the United States and #54 in Sweden, so the measurement question is which country and which price point convert those installs.
- 01
Put a tracking link on every non-paid source
App Store features, creators, newsletters, Reddit threads and the website each get their own link, so installs stop landing in one organic bucket.
- 02
Connect RevenueCat to see which source pays
Trials and renewals join the install they came from, so you learn which organic source brings subscribers, not only installs.
- 03
Test paid with a small budget on the same report
When the first Meta campaign starts, it lands next to the organic sources on the same numbers, so the decision to scale is a comparison, not a guess.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 84 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 | TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
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Love8Frequently asked questions about Truecaller
How much does Truecaller make?
An estimated $1M a month as of Oct 2026, 5.7x the Utilities median of $176K and up 252.2% versus the previous period. These are AppKittie estimates, not figures reported by True Software Scandinavia AB.
How much does Truecaller cost?
Truecaller lists 10 in-app purchases at 3 distinct prices on the US App Store: $0.99 and $9.99 monthly lines such as Ad Free, Assistant, Connect and Premium, and a $74.99 Truecaller Premium Yearly. Many reviewers say the iPhone version requires payment for features that are free on Android.
How many ads does Truecaller run?
0 active Meta ads as of Oct 2026, against a Utilities median of 18. Only 12 Meta ads were ever found, 7 video and 1 image, none live longer than 4 days, and there are 0 Apple Search Ads creatives.
How fast is Truecaller growing?
Fast on the estimates. Over 84 days to Mar 13, 2026, estimated downloads went from 283K to 1.0M and estimated revenue from $283K to $1.0M a month, both +253.5%.
Where is Truecaller most popular?
Its best Utilities ranks are #24 in the United States, #31 in Australia, #54 in Sweden, #59 in Italy and #62 in Canada.
Who makes Truecaller?
True Software Scandinavia AB develops Truecaller. The app launched on Jul 11, 2011, is 183 months old, and was last updated on Mar 10, 2026.
Why do Truecaller reviews complain about paying?
82 of 200 recent reviews (41.0%) mention price or subscription and 76 are negative. The common complaint is that the app used to be free and remains free on Android while iPhone users must pay; the sample averages 1.96 stars.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.