Atly Revenue & Ads
An iOS place finder with a gluten free map vetted by dietitians, rating restaurants by celiac safety.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPricing play
Est. monthly revenue
$80K
↓ 16.4% vs prev. period
Downloads / month
14K
↓ 6.5% vs prev. period
Rating
4.5
427 ratings · Utilities
Meta ads running
21
206 found · median 18
Atly revenue and downloads trend
Est. monthly revenue
$80K ↓ 8.7% in 90 days
Jul 21, 2026: $88KOct 17, 2026
Monthly downloads
14K ↓ 22.7% in 90 days
Jul 21, 2026: 18KOct 17, 2026
Daily estimates from AppKittie, 70 days ending Oct 17, 2026. Revenue changed -9% and downloads -23% over the period. Meta ads live went from 44 to 21 between Aug 25, 2026 and Oct 17, 2026.
Atly Meta ads: 21 active, longest running 372 days
Top 12 by days live out of 206 found (11 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#1372 days liveWeb linkAd copy“atly.com”Why it worksBare atly.com address as caption on a video, 372 days live, web link.
#2372 days liveAd copy“Comment “Map” below to get all the details on this amazing app I traveled around the world with my family for a year, and in partnership with @atly, I’m sharing my top 5 favorite gluten-free meals from the trip! This app made finding safe food so much easier, and it’s packed with features that make it perfect for gluten-free travelers: ⭐ Filter by celiac friendly, dietary”Why it worksComment Map below, a creator's travel story with family; video, 372 days, no link.
#3338 days liveWeb linkAd copy“Atly helps you find safe gluten-free restaurants that meet your standards: Location-based search trusted by celiacs worldwide Dedicated fryers, dairy-free and many more filters Community-verified info 330,000+ vetted spots. Try FREE for 7 days + get 30% OFF!”Why it worksSafe gluten free restaurants by location, trusted by celiacs; video, 338 days, web link.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Gluten Free Maps Sold Through Creator Style Ads
Atly, Know where to go is a place finder from STEPS SOLUTIONS LTD whose core product is a gluten free map with celiac safety ratings. As of Oct 2026 it makes an estimated $80K a month on 14K downloads, $5.71 per download. Its top Meta creatives read like creator posts, asking viewers to comment Map, and the oldest has run 372 days.
Key takeaways
- Atly runs 21 active Meta ads, 1.2x the Utilities median of 18, plus 730 Apple Search Ads creatives.
- The top 12 Meta ads have a median of 269 days live, and 10 of them mention free, mostly a 7 day trial.
- Monthly plans cost $13.99 or $79.99 and annual plans $24.99, $49.99 or $69.99. The cheapest year is 15% of 12 monthly payments.
- Meta Ad Library spend estimates show $3K of lifetime spend, 71.6% in the United States and 63.3% aimed at women.
- Of the latest 50 reviews, 20 mention price, trial or subscription (40.0%) and 15 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Atly spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 30.2% of spend.
Est. spend
$3K
Reach
187.2K
Avg. CPM
$18.14
Ads delivered
206
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 114.4K | $2,431 | 71.6% |
| United Kingdom | 72.8K | $964.48 | 28.4% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Atly does differently
A cheap year for a daily need
15%
cheapest year versus 12 months at $13.99
Creator posts that run a year
372 days
live for the rank 1 and 2 Meta ads
A paywall that angers the niche
40.0%
of recent reviews mention price or subscription
The measurement gap
730
Apple Search Ads creatives on record
1. A cheap year for a daily need
Atly sells 10 in-app purchases at 5 distinct prices. Monthly costs $13.99 or $79.99, and annual costs $24.99, $49.99 or $69.99, a 2.8x spread. The plan names still carry the old brand: Gluten Free Eats Monthly, 6 Months, 12 Months and Yearly, next to Atly Yearly. At $24.99 the cheapest year is 15% of twelve $13.99 months, so the monthly price works as an anchor. People with celiac disease eat out all year, which suits an annual plan better than a month. The $24.99 year also sits well under the $57.50 category median. Atly pairs a high monthly price with a cheap year and a clear trial, built for a diet that lasts all year.
2. Creator posts that run a year
Atly's best ads look like posts from people who eat gluten free. One says comment Map below to get the details on this app I used while traveling with my family. Another tags the app and says it always comes in clutch on trips. Others are labeled Ad and name a city where the creator found safe food. The top two have run 372 days and the median top ad 269 days, with 11 of 12 as video. Six link to the web and 6 carry no link, which fits a comment to get the link flow. 10 of 12 mention free, often the 7 day trial. Real people with the same diet are the proof this audience trusts. For Atly, people with the same diet are the proof, so creator posts carry the pitch.
3. A paywall that angers the niche
The latest 50 reviews split hard: 24 five-star and 23 one-star, for a 2.98 average. 20 mention price, trial or subscription and 15 of those are negative. Users complain that no feature works without paying, that cancelling forces a reason, and that a medical diet should not sit behind a paywall. Revenue peaked at $114K on Sep 15, 2026 and is -28.1% over the latest 30 days, while active Meta ads fell from 68 to 21. A community that shares tips for free reacts badly to a hard wall. A smaller app serving a health condition should let users see some safe places before the paywall, so the trial proves value before it asks for money.
4. The measurement gap
Atly mixes 730 search ad creatives with creator style Meta posts that send people to comment for a link. A comment, a search and a web visit can all end in the same trial. The question is which path brings a celiac diner who pays for the year rather than one who cancels and leaves an angry review.
How much does Atly cost?
10 in-app purchases, 5 distinct prices, annual plans from $24.99 to $69.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $13.99 · $79.99 |
|---|---|
| Annual | $24.99 · $49.99 · $69.99 |
Atly vs the Utilities median
| Atly | Median | |
|---|---|---|
| Est. monthly revenue | $80K | $176K |
| Downloads / month | 14K | 30K |
| Meta ads running | 21 | 18 |
| Rating | 4.5 | 4.6 |
| Lowest annual price | $24.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What Atly users say about paying
Of the latest 50 reviews, 20 (40.0%) mention price, trial or subscription and 15 of those are negative. Users object to a full paywall and a hard cancel flow, and the sample averages 2.98.
Latest 50 US reviews, Nov 23, 2025 to Sep 19, 2026
Mention price, trial or subscription
40%20 of 50 reviews, 15 of them 1 or 2 stars
I tried out this app and decided I no longer wanted to pay for a subscription so I tried to cancel. it would first force me to choose a reasoning for my decisio…
THEY STEAL FREE INFORMATION SUBMITTED TO FIND ME GLUTEN FREE APP !!!!!!!!!! Refund me thieves ! The developer of this app is a FRAUD, a THiEF. They STOLE 100 DO…
How to measure a playbook like Atly's
With 730 Apple Search Ads creatives and creator style Meta ads asking people to comment Map, Atly needs to see which source brings trial users who pay.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 70 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 50 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 32 | AtlySTEPS SOLUTIONS LTD | $80K | 21 |
Similar apps
FieldCalc
Photo Shield AI
VIXO
AosuFrequently asked questions about Atly
How much does Atly make?
Atly makes an estimated $80K a month as of Oct 2026, 0.5x the Utilities median of $176K. These are AppKittie estimates, not figures reported by STEPS SOLUTIONS LTD.
How much does Atly cost?
It is a subscription app. Monthly plans cost $13.99 or $79.99 and annual plans $24.99, $49.99 or $69.99 on the US App Store.
How many ads does Atly run?
Atly runs 21 active Meta ads, out of 206 found, and has 730 Apple Search Ads creatives.
Does Atly use influencers or creators?
Its top Meta ads are written as creator posts, tagging the app and asking viewers to comment Map for a link or a 7 day free trial.
How fast is Atly growing?
Revenue is -16.4% and downloads -6.5% versus the previous period, after a $114K revenue peak on Sep 15, 2026.
Who does Atly advertise to?
Meta Ad Library spend estimates show 71.6% of spend in the United States and 28.4% in the United Kingdom, with 63.3% aimed at women.
Who makes Atly?
STEPS SOLUTIONS LTD publishes Atly. It launched on Feb 6, 2019 and holds a 4.5 rating from 427 reviews.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.