Cleaner Neat Revenue & Ads
A storage cleaner for iPhone that removes duplicate photos and large files, with a photo enhancer and private vault.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$601K
↑ 0.1% vs prev. period
Downloads / month
100K
↑ 0.1% vs prev. period
Rating
4.6
113.6K ratings · Utilities
Meta ads running
17
247 found · median 18
Cleaner Neat revenue and downloads trend
Est. monthly revenue
$600K flat in 90 days
Jan 21, 2026: $600KOct 18, 2026
Monthly downloads
70K ↓ 30.0% in 90 days
Jan 21, 2026: 100KOct 18, 2026
Daily estimates from AppKittie, 271 days ending Oct 18, 2026. Revenue changed -0% and downloads -30% over the period. Meta ads live went from 59 to 19 between Aug 25, 2026 and Oct 17, 2026.
Cleaner Neat Meta ads: 17 active, longest running 53 days
Top 13 by days live out of 247 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#153 days liveAd copy“Delete Duplicate Photos in 1-Click！ smarttoolstudio.go.link/subscribe”Why it worksDelete Duplicate Photos in 1-Click with a go.link subscribe URL, no store captured; 53 days live, the longest.
#235 days liveAd copy“Delete Duplicate Photos in 1-Click！ smarttoolstudio.go.link/subscribe”Why it worksSame duplicate photos line on a second video, deep-linking to the subscribe page; 35 days live.
#334 days liveWeb linkAd copy“Running out of storage? Let AI find and remove what you don't need.”Why it worksRunning out of storage? Let AI find and remove what you don't need, linking to the web; 34 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Four Weekly Prices, a Lifetime Tier, Ads Pointing Nowhere
Cleaner Neat is an iPhone storage cleaner from Smart Tool Studio that finds duplicate photos, large videos and junk files, with an AI photo enhancer and a private vault. As of Oct 2026 it makes an estimated $601K a month from 100K downloads, 3.4x the Utilities median revenue on 3.3x the median downloads. Its most unusual trait is the ladder: 4 weekly prices from $1.99 to $6.99 sit under a $9.99 monthly, and the cheapest annual, $29.99, is just 25% of 12 monthly payments.
Key takeaways
- 10 in-app purchases at 8 prices: weekly at $1.99, $2.99, $3.99 and $6.99, monthly at $9.99, annual at $29.99 and $39.99, and a $59.99 lifetime. The cheapest annual is 25% of 12 months at the monthly price.
- 17 active Meta ads out of 247 found, 1.0x the Utilities median of 18, plus 28 Apple Search Ads creatives. All 13 top ads are video; 8 link to the web and 5 carry a go.link URL with no store captured.
- The 13 top ads use 3 copy lines. Running out of storage? Let AI find and remove what you don't need appears 8 times; 3 ads mention free. Longest run is 53 days, median 24.
- 57 of 200 reviews, 28.5%, mention price, trial or subscription, and 52 are negative. The sample averages 2.26 with 122 one-star ratings.
- Meta Ad Library spend estimates put lifetime spend at $2K reaching 170.6K people, 60.9% in the United States. Spend skews older: 30.3% to ages 35-44 and 26.9% to 45-54; 54.3% male.
Full teardown
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Where Cleaner Neat spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 30.3% of spend.
Est. spend
$2K
Reach
170.6K
Avg. CPM
$12.13
Ads delivered
251
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 59.3K | $1,261 | 60.9% |
| United Kingdom | 11.4K | $151.08 | 7.30% |
| Croatia | 7.8K | $31.08 | 1.50% |
| Greece | 7.4K | $37.21 | 1.80% |
| Netherlands | 5.8K | $54.16 | 2.62% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Cleaner Neat does differently
Annual at 25% of monthly
25%
cheapest annual versus 12 monthly payments
Three lines, thirteen videos, two destinations
8 of 13
top ads ask the same storage question
Price complaints in 28.5% of reviews
28.5%
of 200 reviews mention price, trial or subscription
The measurement gap
5 of 13
top ads deep-link to a subscribe page
1. Annual at 25% of monthly
Cleaner Neat lists 10 in-app purchases at 8 distinct prices, and the shape is unusual. Four weekly plans sit at $1.99, $2.99, $3.99 and $6.99, with names like One Week No Trial. One monthly plan costs $9.99. Two annual plans, $29.99 and $39.99, span 1.3x, and the cheaper one is 25% of 12 months at the monthly price, a steep discount against the Utilities median annual of $57.50. A $59.99 lifetime option tops the ladder. The logic is a wide net: catch impulse buyers with a cheap week, catch the cautious with a cheap year. Revenue per download is an estimated $6.01. The wide ladder earns, but the review share below shows the cost of no-trial weekly plans.
2. Three lines, thirteen videos, two destinations
Only 17 Meta ads are active for Cleaner Neat, 1.0x the Utilities median of 18, from 247 found, alongside 28 Apple Search Ads creatives. All 13 top ads are video and they carry just 3 copy lines. Eight ask Running out of storage? Let AI find and remove what you don't need and link to the web. Five, split between Delete Duplicate Photos in 1-Click and Free Up Storage in One Tap, carry a smarttoolstudio.go.link URL ending in subscribe, with no store destination captured. The longest has run 53 days and the median is 24. Library data shows the count falling from 59 to 19 in 37 days, a -67.8% change. For a smaller app the pattern is a tight test: one question, one promise, and a deep link straight to the paywall.
3. Price complaints in 28.5% of reviews
Reviews for Cleaner Neat average 2.26 across 200, with 122 at one star and 53 at five. 57 of them, 28.5%, mention price, trial or subscription, and 52 of those are negative; the quotes describe no guide to cancelling and a trial that still leaves the phone frozen. Set that against a ladder built on weekly plans with No Trial in the name and a $59.99 lifetime, and the complaints make sense: cheap entry prices attract users who did not expect a recurring charge. Revenue holds at an estimated $601K a month regardless, 3.4x the Utilities median of $176K, with a 4.6 store rating across 113.6K ratings. Smaller apps should read the gap between a 4.6 store rating and a 2.26 recent-review average as the cost of that pricing.
4. The measurement gap
Cleaner Neat sends 8 of its top 13 ads to the web and 5 straight to a go.link subscribe page, while selling 4 weekly plans, a $9.99 monthly, 2 annuals and a $59.99 lifetime. The question is which copy line and which link brings a user who keeps the $29.99 annual, rather than one who buys a $1.99 week and leaves a one-star review.
How much does Cleaner Neat cost?
10 in-app purchases, 8 distinct prices, annual plans from $29.99 to $39.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $1.99 · $2.99 · $3.99 · $6.99 |
|---|---|
| Monthly | $9.99 |
| Annual | $29.99 · $39.99 |
| Lifetime | $59.99 |
| Other | $39.99 |
Cleaner Neat vs the Utilities median
| Cleaner Neat | Median | |
|---|---|---|
| Est. monthly revenue | $601K | $176K |
| Downloads / month | 100K | 30K |
| Meta ads running | 17 | 18 |
| Rating | 4.6 | 4.6 |
| Lowest annual price | $29.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What Cleaner Neat users say about paying
Of 200 reviews from Dec 4, 2024 to Oct 15, 2026, 57, or 28.5%, mention price, trial or subscription, and 52 of those are negative, mostly about cancelling and unexpected charges. The sample averages 2.26.
Latest 200 US reviews, Dec 4, 2024 to Oct 15, 2026
Mention price, trial or subscription
28%57 of 200 reviews, 52 of them 1 or 2 stars
This app is perfect for people who don’t have much storage. I know there is a free trial but you could still get rid of some other stuff like duplicate photos a…
First of all there is not a guide or a tutorial on how to cancel the subscription so you just have to do it on your own. It will freeze your phone if you do not…
How to measure a playbook like Cleaner Neat's
Cleaner Neat splits 13 top ads between web landing pages and go.link subscribe deep links, with 28 Apple Search Ads creatives alongside, so each path has to be tied to a kept plan, not a first-week charge.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 271 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 8 | Cleaner NeatSmart Tool Studio | $601K | 17 |
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How much does Cleaner Neat make?
An estimated $601K a month as of Oct 2026, up 0.1% versus the previous period and 3.4x the Utilities median of $176K. These are AppKittie estimates, not figures reported by Smart Tool Studio.
How much does Cleaner Neat cost?
Cleaner Neat lists weekly plans at $1.99, $2.99, $3.99 and $6.99, a $9.99 monthly, annual plans at $29.99 and $39.99 and a $59.99 lifetime purchase on the US App Store, 10 in-app purchases at 8 prices.
How many ads does Cleaner Neat run?
17 active Meta ads out of 247 found, 1.0x the category median of 18, plus 28 Apple Search Ads creatives. All 13 top ads are video, 8 link to the web and 5 to a go.link subscribe page.
How fast is Cleaner Neat growing?
Downloads fell from 100K to 70K a month over 271 days, a -30.0% change, while estimated revenue stayed at $600K at both ends of the window. Versus the previous period, headline downloads and revenue are each up 0.1%.
Who makes Cleaner Neat?
Smart Tool Studio develops it. The app launched on Aug 17, 2019, making it 86 months old, and was last updated on Aug 30, 2026.
What do Cleaner Neat reviews say about paying?
57 of 200 reviews, 28.5%, mention price, trial or subscription, and 52 are negative. The sample averages 2.26 with 122 one-star ratings, against a 4.6 store rating over 113.6K ratings.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.