FieldCalc Revenue & Ads
An iOS tool that measures land area and distance by GPS for farmers, surveyors and real estate workers.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$70K
↓ 11.0% vs prev. period
Downloads / month
7K
↓ 89.5% vs prev. period
Rating
4.5
10.3K ratings · Utilities
Meta ads running
50
900 found · median 18
FieldCalc revenue and downloads trend
Est. monthly revenue
$70K ↑ 23.8% in 90 days
Jul 22, 2026: $57KOct 18, 2026
Monthly downloads
7.0K ↓ 85.6% in 90 days
Jul 22, 2026: 49KOct 18, 2026
Daily estimates from AppKittie, 83 days ending Oct 18, 2026. Revenue changed +24% and downloads -86% over the period. Meta ads live went from 21 to 50 between Aug 25, 2026 and Oct 17, 2026.
FieldCalc Meta ads: 50 active, longest running 156 days
Top 12 by days live out of 900 found (10 video and 2 image creatives). Tap any one to open the original in the Meta Ad Library.
#1156 days liveGoogle PlayAd copy“Ditch the tape measure! • Accurate field area calculations in minutes with GPS technology • No more tedious data collection, only efficient land surveys Ready to see how it works? Get your Free Trial Now!”Why it worksDitch the tape measure, field area in minutes with GPS; video, 156 days, Google Play.
#2156 days liveGoogle PlayAd copy“Tired of manual measurements? Get accurate field area calculations with our GPS technology! Say goodbye to tedious data collection and hello to efficient land surveys. Learn how it works!”Why it worksTired of manual measurements, accurate field area with GPS; video, 156 days, Google Play.
#3138 days liveGoogle PlayAd copy“Tired of manual measurements? Get accurate field area calculations with our GPS technology! Say goodbye to tedious data collection and hello to efficient land surveys. Learn how it works!”Why it worksSame manual measurement line on another video, 138 days, Google Play link.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
GPS Land Measuring Sold to Farmers in Three Languages
FieldCalc - GPS Area Measure is a GPS land measuring tool from Pravin Gondaliya for farmers, surveyors and real estate workers. As of Oct 2026 it makes an estimated $70K a month on 7K downloads, $10.0 per download. 900 Meta ads found carry copy in English, Hindi and Indonesian, plus 134 Apple Search Ads creatives.
Key takeaways
- FieldCalc runs 50 active Meta ads, 2.9x the Utilities median of 18, and has 134 Apple Search Ads creatives.
- Active Meta ads spiked to 515 on Oct 4, 2026 before falling back to 50.
- All 12 top Meta ads link to Google Play and use 4 lines, led by tired of manual measurements on 6 of them.
- Plans run $5.99 or $9.99 a week, $12.99 to $19.99 a month and $29.99 to $79.99 a year. The cheapest year is 19% of 12 monthly payments.
- Meta Ad Library spend estimates show 83.4% of spend aimed at men and 62.7% in the United States.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where FieldCalc spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 30.3% of spend.
Est. spend
$1K
Reach
101.5K
Avg. CPM
$12.19
Ads delivered
900
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 36.5K | $775.80 | 62.7% |
| United Kingdom | 6.6K | $87.34 | 7.06% |
| Italy | 5.1K | $36.20 | 2.93% |
| Romania | 5.0K | $19.64 | 1.59% |
| Greece | 4.9K | $24.30 | 1.96% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What FieldCalc does differently
A cheap year for working tools
19%
cheapest year versus 12 months at $12.99
One pitch, three languages
900
Meta ads found for the app
Older men in the US pay
83.4%
of estimated Meta spend aimed at men
The measurement gap
134
Apple Search Ads creatives on record
1. A cheap year for working tools
FieldCalc sells 10 in-app purchases at 8 prices. Weekly costs $5.99 or $9.99, monthly $12.99, $14.99 or $19.99, and annual $29.99, $49.99 or $79.99, a 2.7x spread. The cheapest year is 19% of twelve $12.99 months. Plan names repeat the search terms: GPS Field Area, Area Distance Measure Pro, GPS Area Distance Measure Map. A farmer measures fields every season, so a year fits the job better than a week, and the low annual price makes the choice easy. The $29.99 year is well under the $57.50 category median. Revenue per download is $10.0. FieldCalc pairs a weekly trial price with a high monthly anchor and a cheap year.
2. One pitch, three languages
AppKittie found 900 Meta ads for FieldCalc. The top 12 use 4 lines, all about replacing manual work. Tired of manual measurements, get accurate field area calculations with our GPS technology, runs on 6 ads. Ditch the tape measure runs on 3. The same pitch appears in Hindi and Indonesian. All 12 link to Google Play, 10 are video, and the median top ad has run 130.5 days. Active ads went from 21 to a 515 peak on Oct 4, 2026, then fell to 50. That burst lines up with a revenue peak of $200K on Sep 30, 2026. Farm markets in India and Indonesia are large and Android heavy. FieldCalc tests one plain job line across several farm languages instead of writing new copy.
3. Older men in the US pay
Meta Ad Library spend estimates show $1K of lifetime spend reaching 101.5K people. Men get 83.4% of spend. The 45 to 54 group takes 30.3%, 35 to 44 takes 23.3% and 55 to 64 takes 20.6%. The United States takes 62.7%, with smaller shares in Romania and Italy. That may be the profile of landowners, farmers and contractors who measure property for work. Downloads collapsed after the spike, -89.5% over the latest 30 days, but revenue held better at -11.0%. The users who stay may be the ones who need the tool. For FieldCalc, fewer installs at higher revenue per user is the trade the data shows.
4. The measurement gap
FieldCalc buys traffic through search ads and Meta ads in three languages, and earns $10.0 per download. A farmer in Indonesia and a contractor in the United States both arrive as one install. The question is which market and which plan, weekly or annual, bring users who renew each season.
How much does FieldCalc cost?
10 in-app purchases, 8 distinct prices, annual plans from $29.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $5.99 · $9.99 |
|---|---|
| Monthly | $12.99 · $14.99 · $19.99 |
| Annual | $29.99 · $49.99 · $79.99 |
FieldCalc vs the Utilities median
| FieldCalc | Median | |
|---|---|---|
| Est. monthly revenue | $70K | $176K |
| Downloads / month | 7K | 30K |
| Meta ads running | 50 | 18 |
| Rating | 4.5 | 4.6 |
| Lowest annual price | $29.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What FieldCalc users say about paying
Of the latest 75 reviews, 15 (20.0%) mention price, trial or subscription and 13 of those are negative. Complaints cover refunds and features that did not match the listing, while 49 reviews are five-star.
Latest 75 US reviews, Sep 11, 2022 to Sep 29, 2026
Mention price, trial or subscription
20%15 of 75 reviews, 13 of them 1 or 2 stars
Being able to quickly and effectively search for an address in these apps is absolutely critical for businesses and if they ever hope for business owners to pur…
They not even deserve one star. This applications is a scammer you need to point the property edges by yourself to be able to measure any area. Some of the lots…
How to measure a playbook like FieldCalc's
With 134 Apple Search Ads creatives and Meta ads in English, Hindi and Indonesian, FieldCalc has to see which market brings users who keep paying.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 83 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 75 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 33 | FieldCalcPravin Gondaliya | $70K | 50 |
Similar apps
Atly
VIXO
Photo Shield AI
AosuFrequently asked questions about FieldCalc
How much does FieldCalc make?
FieldCalc makes an estimated $70K a month as of Oct 2026, 0.4x the Utilities median of $176K. These are AppKittie estimates, not figures reported by Pravin Gondaliya.
How much does FieldCalc cost?
It is a subscription app. Plans cost $5.99 or $9.99 a week, $12.99 to $19.99 a month and $29.99 to $79.99 a year on the US App Store.
How many ads does FieldCalc run?
FieldCalc runs 50 active Meta ads, out of 900 found, and has 134 Apple Search Ads creatives.
How fast is FieldCalc growing?
Revenue is -11.0% and downloads -89.5% versus the previous period, after a spike in September.
Who does FieldCalc advertise to?
Meta Ad Library spend estimates show 83.4% of spend aimed at men and 62.7% in the United States, mostly aged 35 to 64.
Who makes FieldCalc?
Pravin Gondaliya publishes FieldCalc. It launched on May 31, 2017 and holds a 4.5 rating from 10.3K reviews.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.