Cleanup Revenue & Ads
A storage cleaner for iPhone owners who want duplicate photos, spam mail and contacts removed in a few taps.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$11M
↑ 0.8% vs prev. period
Downloads / month
2M
↓ 8.0% vs prev. period
Rating
4.7
737.1K ratings · #4 in United States
Meta ads running
3,800
3,563 found · median 18
Cleanup revenue and downloads trend
Est. monthly revenue
$11.3M ↑ 5.8% in 90 days
Nov 19, 2025: $8.8MOct 18, 2026
Monthly downloads
2.1M ↓ 3.7% in 90 days
Nov 19, 2025: 1.8MOct 18, 2026
Daily estimates from AppKittie, 330 days ending Oct 18, 2026. Revenue changed +28% and downloads +17% over the period. Meta ads live went from 2700 to 3968 between Aug 25, 2026 and Oct 17, 2026.
Cleanup Meta ads: 3,800 active, longest running 333 days
Top 13 by days live out of 3,563 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1333 days liveApp StoreAd copy“Time to clean up some storage with the Cleanup app!”Why it worksTime to clean up some storage with the Cleanup app, a plain prompt; video, 333 days, App Store.
#2333 days liveApp StoreAd copy“Time to clean up some storage with the Cleanup app!”Why it worksSame line, second video variant, also 333 days live and also pointed at the App Store.
#3333 days liveApp StoreAd copy“Time to clean up some storage with the Cleanup app!”Why it worksThird clip behind the identical storage prompt, 333 days live, App Store link; the copy is a label.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
3,800 Live Video Ads Selling a Weekly Pass
Cleanup: Phone Storage Cleaner is an iPhone utility from DEEP FLOW SOFTWARE SERVICES - FZCO that finds duplicate photos and videos, merges contacts, clears spam mail and compresses large clips. As of Oct 2026 it makes an estimated $11M a month on 2M downloads, 62.5x the Utilities median of $176K. 3,800 active Meta ads run at once, 217.1x the category median of 18, all 13 top creatives are video, and 7 of them use the identical line about cleaning up some storage.
Key takeaways
- 3,800 active Meta ads, 217.1x the Utilities median of 18, plus 668 Apple Search Ads creatives. All 13 top creatives are video and all 13 link to the App Store; the top 3 have each run 333 days.
- Only 5 distinct copy lines across the 13 top ads. One line, Time to clean up some storage with the Cleanup app!, appears 7 times; an Italian review-style line about freeing 14 GB in 2 minutes appears 3 times.
- 10 in-app purchases at 6 prices, and 5 of the 6 are weekly: $5.95, $7.39, $7.99, $9.99 and $11.99 for Cleanup Pro 1 Week, against a single $29.99 Cleanup Pro 1 Year.
- Meta Ad Library spend estimates come to $858K lifetime, reaching 63.0M people. A modeled 63.3% of spend went to the United States, where the app ranks #4 in Utilities, with 9.15% to the United Kingdom.
- Over 330 days estimated revenue rose 28.4% from $8.8M to $11.3M, and downloads rose 16.7% from 1.8M to 2.1M, while active Meta ads grew 47.0% from 2.7K to 4.0K in the latest 37 days.
Full teardown
Unlock 10 more Meta ads
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Where Cleanup spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 47.9% of spend.
Est. spend
$858K
Reach
63.0M
Avg. CPM
$13.62
Ads delivered
3572
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 25.5M | $542,923 | 63.3% |
| Italy | 7.4M | $52,362 | 6.10% |
| Poland | 6.9M | $35,595 | 4.15% |
| United Kingdom | 5.9M | $78,511 | 9.15% |
| Germany | 3.3M | $35,752 | 4.17% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Cleanup does differently
Volume first, copy second
3,800
active Meta ads, 217.1x the category median
Five weekly prices, one annual
$5.95
cheapest weekly pass, versus $29.99 a year
Two thirds of spend on the US
63.3%
of estimated lifetime Meta spend in US
The measurement gap
3,800
live ads, 5 weekly prices behind them
1. Volume first, copy second
Cleanup keeps 3,800 Meta ads live at once, 217.1x the Utilities median of 18, and the count is still rising, from 2.7K to 4.0K across the latest 37 days of trend data. The library is almost entirely video: 13 of the 13 top creatives, 0 images, every one linking to the App Store. Copy barely changes. 5 distinct lines cover 13 ads, and the plainest, Time to clean up some storage with the Cleanup app!, carries 7 of them, including the 3 oldest at 333 days. Translations do the rest: Spanish, Italian, Vietnamese. That is the whole model. Hold the message constant, mass-produce the clip, and let Meta's auction find the audience. The ratio is the point for Cleanup: a handful of lines, many videos, and the same destination for every click.
2. Five weekly prices, one annual
The US App Store lists 10 in-app purchases for Cleanup at 6 distinct prices, and the ladder leans hard toward the week. Cleanup Pro 1 Week appears at $5.95, $7.39, $7.99, $9.99 and $11.99, while Cleanup Pro 1 Year has a single price, $29.99. A storage cleaner is used in a burst, so the weekly pass meets the user at the moment of pain, the full phone, and prices the fix like a one-off. Five weekly prices also suggest active testing by market or cohort. Whoever wants to keep the tool around is caught by the $29.99 annual. Revenue per download works out to $5.5 on 2M installs a month. Cleanup tests the weekly price, not the annual one, which is where the impulse purchase happens.
3. Two thirds of spend on the US
Meta Ad Library spend estimates put Cleanup's lifetime Meta spend at $858K, reaching 63.0M people. A modeled 63.3% of that money went to the United States, where the app holds its best category rank, #4 in Utilities. The United Kingdom took 9.15%, Italy 6.10% and Poland 4.15%. The budget follows the market where the app ranks highest, though the data does not show whether rank or spend came first. Audience targeting is broad: 50.6% female, 48.0% male, with 25 to 34 the largest age group at 47.9% and 35 to 44 next at 27.3%. Storage pain is not specific to one group, which may be why the targeting stays wide. For Cleanup, the testing happens in the creative and the weekly price, not in the audience.
4. The measurement gap
Cleanup runs 3,800 Meta ads at once, nearly all video with the same handful of lines, and sells its Pro pass at 5 weekly prices and 1 annual. An install tells you which clip got the tap. It does not tell you which clip, which market (63.3% of spend is US) and which weekly price produce a user who renews past the first week instead of cancelling after the phone is clean.
How much does Cleanup cost?
10 in-app purchases, 6 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $5.95 · $7.39 · $7.99 · $9.99 · $11.99 |
|---|---|
| Annual | $29.99 |
Cleanup vs the Utilities median
| Cleanup | Median | |
|---|---|---|
| Est. monthly revenue | $11M | $176K |
| Downloads / month | 2M | 30K |
| Meta ads running | 3,800 | 18 |
| Rating | 4.7 | 4.6 |
| Lowest annual price | $29.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What Cleanup users say about paying
Of the latest 200 reviews, 25 (12.5%) mention price, trial or subscription and 14 of those are negative, several about being charged before a 7-day free trial ended or finding no way to cancel. The sample averages 3.92.
Latest 200 US reviews, Oct 10, 2026 to Oct 16, 2026
Mention price, trial or subscription
12%25 of 200 reviews, 14 of them 1 or 2 stars
Don’t listen to all the good reviews. This app is useless without paying for the subscription and lets you only get rid of a small amount, like 25 photos, a day…
I was charged $19.99 when I installed it but said I will get it for 7 days free
How to measure a playbook like Cleanup's
With 3,800 active Meta ads, 63.3% of spend in the United States and 5 weekly price points from $5.95, Cleanup's playbook only pays if each clip can be tied to a pass that renews.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 330 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 | CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
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QR Code Reader ·Frequently asked questions about Cleanup
How much does Cleanup make?
An estimated $11M a month as of Oct 2026, 62.5x the Utilities median of $176K, with revenue up 0.8% versus the previous period. These are AppKittie estimates, not figures reported by DEEP FLOW SOFTWARE SERVICES - FZCO.
How much does Cleanup cost?
Cleanup lists 10 in-app purchases at 6 prices on the US App Store. Cleanup Pro 1 Week appears at $5.95, $7.39, $7.99, $9.99 and $11.99, and Cleanup Pro 1 Year at $29.99. AppKittie does not confirm these as a subscription, so treat them as passes.
How many ads does Cleanup run?
3,800 active Meta ads as of Oct 2026, 217.1x the Utilities median of 18, with 3,563 found, plus 668 Apple Search Ads creatives. All 13 top ads are video, and the top 3 have each run 333 days.
How fast is Cleanup growing?
Over the 330-day trend window estimated revenue rose 28.4% from $8.8M to $11.3M and downloads rose 16.7% from 1.8M to 2.1M. Versus the previous period revenue is up 0.8% and downloads -8.0%.
Where is Cleanup most popular?
Its highest Utilities category ranks are #4 in the United States, #7 in Canada, #8 in Ireland, #9 in the United Kingdom and #9 in Italy. 63.3% of lifetime Meta spend went to the United States.
Who does Cleanup advertise to?
Meta Ad Library spend estimates show a near-even split, 50.6% female and 48.0% male, with 25 to 34 the largest age group at 47.9%, then 35 to 44 at 27.3% and 45 to 54 at 15.2%. Lifetime spend is $858K reaching 63.0M people.
Who makes Cleanup?
DEEP FLOW SOFTWARE SERVICES - FZCO develops Cleanup. It launched on the App Store on Dec 5, 2020, is 70 months old and was last updated on Oct 12, 2026, with a 4.7 rating from 737.1K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.