Owll Revenue & Ads
AI note taker that records calls, lectures and meetings, transcribes them and writes summaries.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readOrganic-led
Est. monthly revenue
$300K
↓ 3.9% vs prev. period
Downloads / month
13K
↓ 74.3% vs prev. period
Rating
4.8
3.0K ratings · Utilities
Meta ads running
0
480 found · median 18
Owll revenue and downloads trend
Est. monthly revenue
$300K ↑ 0.2% in 90 days
Nov 24, 2025: $174KOct 18, 2026
Monthly downloads
17K ↓ 78.3% in 90 days
Nov 24, 2025: 47KOct 18, 2026
Daily estimates from AppKittie, 323 days ending Oct 18, 2026. Revenue changed +72% and downloads -63% over the period. Meta ads live went from 48 to 4 between Aug 26, 2026 and Oct 18, 2026.
Owll Meta ads: 0 active, longest running 184 days
Top 13 by days live out of 480 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1184 days liveApp StoreAd copy“Revolutionize Business Routine Instant Lecture & Meeting Summaries.”Why it worksVideo promising instant lecture and meeting summaries for business routines, 184 days, App Store.
#2166 days liveApp StoreAd copy“Revolutionize Business Routine Instant Lecture & Meeting Summaries.”Why it worksSame instant summaries line on a second video, 166 days.
#3165 days liveApp StoreAd copy“Revolutionize Business Routine Instant Lecture & Meeting Summaries.”Why it worksThird cut of the meeting summaries pitch, 165 days, App Store link.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Meeting Notes Ads in Five Languages, Then a Pause
Owll: AI Note Taker&Assistant, from VOCALBEATS.AI PTE. LTD., records and transcribes calls, lectures and meetings and writes AI summaries. As of Oct 2026 it makes an estimated $300K a month on an estimated 13K downloads, an estimated $23.08 per download. Revenue held while paid spend stopped: 0 live Meta ads after 480 were found, and estimated revenue rose from $174K to $300K over 323 days.
Key takeaways
- 0 Meta ads are live against a Utilities median of 18, with 480 found over time and 285 Apple Search Ads creatives.
- All 13 top Meta ads were video linking to the App Store, with 7 copy lines in English, Portuguese, Japanese, Cantonese and Spanish.
- The App Store lists 10 items at 6 prices: $5.99, $7.99 or $9.99 a week and $49.99, $69.99 or $79.99 a year, named Call Recorder, Recorder Plus and Owll Plus EDU.
- Over 323 days, estimated revenue went from $174K to $300K (72.0%) while estimated downloads went from 47K to 17K (-62.8%).
- The latest 200 reviews average 3.78 stars. 47 (23.5%) mention price, trial or subscription, and 39 of those are negative.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Owll spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 55-64, taking 36.0% of spend.
Est. spend
$253.19
Reach
13.1K
Avg. CPM
$19.31
Ads delivered
480
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 10.1K | $213.82 | 84.5% |
| United Kingdom | 2.7K | $35.42 | 14.0% |
| Ireland | 376 | $3.95 | 1.56% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Owll does differently
More money from fewer installs
$23.08
estimated revenue per download
Call recorder names on every plan
1.6x
spread across annual prices
Ads in five languages
7
distinct copy lines in the top 13
The measurement gap
-62.8%
estimated downloads over 323 days
1. More money from fewer installs
Owll's two trend lines move in opposite directions. Over 323 days, estimated downloads fell from 47K to 17K after an 80K peak on Aug 31, 2026, while estimated revenue rose from $174K to $300K, peaking at $337K on Oct 1. The headline month shows downloads at -74.3% against the previous period and revenue at only -3.9%. Each install is worth an estimated $23.08, and revenue is 1.7x the Utilities median on 0.4x the downloads. Paid Meta went quiet, from 48 live ads to 0. That points to a base of renewing yearly buyers carrying revenue while new users slow. Owll's annual plans may be why revenue survived the pause in acquisition.
2. Call recorder names on every plan
The price list reads like keyword research. Item names include Call Recorder Plus, Call Recorder Pro Access, Recorder Premium, Recorder Pro+, Recorder Plus Access and Owll Plus EDU, at $5.99, $7.99 or $9.99 a week and $49.99, $69.99 or $79.99 a year, a 1.6x annual spread. Call recorder is a heavy search term on the store, so naming plans after it fits a listing that 285 Apple Search Ads creatives push. The EDU plan targets students, and the cheapest annual sits below the Utilities median annual price of $57.50. The listing does not confirm a subscription, so these count as in-app purchases. Reviewers say yearly buyers still run out of transcription minutes. Stating usage limits on the paywall would answer Owll's most common complaint.
3. Ads in five languages
Before the pause, Owll tested the same promise across markets. 6 of the 13 top ads say instant lecture and meeting summaries, the longest live 184 days. Others ask whether you ever leave a meeting and realize you missed a detail, and versions in Portuguese, Japanese, Cantonese and Spanish follow. The Cantonese ad names a specific pain: meetings held in Cantonese but recorded in English, at a high cost to transcribe. All 13 were video and linked to the App Store. Meta Ad Library spend estimates were small, $253.19, with men at 81.8% and 55-64 year olds at 36.0%. Owll's market test is one promise, translated, with one ad that names a local language problem.
4. The measurement gap
Owll grew estimated revenue to $300K a month while installs fell and Meta ads went to 0, with 285 Apple Search Ads creatives still live. Which search terms and plans bring the yearly buyer who renews, and which bring a $5.99 week that leaves? Knowing that decides whether the app should restart paid video or keep leaning on search.
How much does Owll cost?
10 in-app purchases, 6 distinct prices, annual plans from $49.99 to $79.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $5.99 · $7.99 · $9.99 |
|---|---|
| Annual | $49.99 · $69.99 · $79.99 |
Owll vs the Utilities median
| Owll | Median | |
|---|---|---|
| Est. monthly revenue | $300K | $176K |
| Downloads / month | 13K | 30K |
| Meta ads running | 0 | 18 |
| Rating | 4.8 | 4.6 |
| Lowest annual price | $49.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What Owll users say about paying
Of the latest 200 reviews, 47 (23.5%) mention price, trial or subscription, and 39 of those are negative, about usage limits and charges after cancelling. The window averages 3.78 stars with 128 five-star.
Latest 200 US reviews, Dec 13, 2024 to Oct 14, 2026
Mention price, trial or subscription
24%47 of 200 reviews, 39 of them 1 or 2 stars
I used this app once and it was decent. The reason I’m upset is because I’ve tried to contact the company and it is impossible. It’s also impossible for them to…
I used this on my laptop through my google account and This program was great at first especially being on the go so much and trying to keep up in all my classe…
How to measure a playbook like Owll's
Owll runs 285 Apple Search Ads creatives and no live Meta ads into weekly plans from $5.99. Measuring it means tying each yearly renewal to the search term that brought it.
- 01
Put a tracking link on every non-paid source
App Store features, creators, newsletters, Reddit threads and the website each get their own link, so installs stop landing in one organic bucket.
- 02
Connect RevenueCat to see which source pays
Trials and renewals join the install they came from, so you learn which organic source brings subscribers, not only installs.
- 03
Test paid with a small budget on the same report
When the first Meta campaign starts, it lands next to the organic sources on the same numbers, so the decision to scale is a comparison, not a guess.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 323 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 17 | OwllVOCALBEATS.AI PTE. LTD. | $300K | 0 |
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How much does Owll make?
Owll makes an estimated $300K a month on about 13K monthly downloads as of Oct 2026, by AppKittie estimates. That is 1.7x the Utilities median of $176K.
How much does Owll cost?
The US App Store lists weekly plans at $5.99, $7.99 or $9.99 and yearly plans at $49.99, $69.99 or $79.99.
How many ads does Owll run?
0 active Meta ads as of Oct 2026, with 480 found over time, plus 285 Apple Search Ads creatives.
How fast is Owll growing?
Revenue is up and installs are down. Over 323 days, estimated revenue went from $174K to $300K while estimated downloads went from 47K to 17K.
Who makes Owll?
VOCALBEATS.AI PTE. LTD. publishes the app. It launched on Jul 18, 2023, making it 39 months old, and was last updated Sep 14, 2026.
Is Owll rated well?
It holds a 4.8 rating from 3.0K ratings, and 128 of the latest 200 reviews give five stars.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.