Fieldy Revenue & Ads
An AI note taker paired with a wearable that records conversations and turns them into summaries and reminders.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readPricing play
Est. monthly revenue
$300K
↑ 50.0% vs prev. period
Downloads / month
10K
↑ 22.7% vs prev. period
Rating
4.7
1.3K ratings · Utilities
Meta ads running
474
388 found · median 18
Fieldy revenue and downloads trend
Est. monthly revenue
$300K ↑ 68.5% in 90 days
Jul 22, 2026: $178KOct 18, 2026
Monthly downloads
9.6K ↑ 58.1% in 90 days
Jul 22, 2026: 6.1KOct 18, 2026
Daily estimates from AppKittie, 65 days ending Oct 18, 2026. Revenue changed +68% and downloads +58% over the period. Meta ads live went from 159 to 477 between Aug 25, 2026 and Oct 17, 2026.
Fieldy Meta ads: 474 active, longest running 151 days
Top 10 by days live out of 388 found (8 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#2151 days liveAd copy“This Viral AI Assistant Will Help You Spend Less Time Taking Notes! It transcribes your conversations, uses AI to summarize them, and turns them into memories and reminders. Fieldy securely captures your conversations and transforms them into reminders, summaries, and more. Record & Remember Perfect transcriptions ensure every detail is at your fingertips. Summaries That Work for You Skip the replays, get concise, actionable key points instantly. Stay Ahead Receive follow-up reminders tail”Why it worksSame viral-assistant line as a video, 151 days live, again with no store destination.
#3137 days liveAd copy“This Viral AI Assistant Will Help You Spend Less Time Taking Notes! It transcribes your conversations, uses AI to summarize them, and turns them into memories and reminders. Fieldy securely captures your conversations and transforms them into reminders, summaries, and more. Record & Remember Perfect transcriptions ensure every detail is at your fingertips. Summaries That Work for You Skip the replays, get concise, actionable key points instantly. Stay Ahead Receive follow-up reminders tail”Why it worksThird copy of the identical script on video, 137 days; the clip, not the words, is being tested.
7 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Ten Thousand Installs, Thirty Dollars Each, Hundreds of Ads
Fieldy - AI note taker is the companion app for a wearable recorder from Field Labs Inc., syncing audio from the device and turning conversations into transcripts, summaries and reminders. As of Oct 2026 it makes an estimated $300K a month on just 10K downloads, which is $30 of revenue per download and 1.7x the Utilities median of $176K. The annual discount is nearly absent: the cheapest yearly plan at $119.99 is 77% of 12 months at the cheapest monthly rate, and the hardware may be what drives the commitment.
Key takeaways
- 474 active Meta ads, 27.1x the Utilities median of 18, with 388 found. 8 of the 10 top creatives are video, none carries a store link, and the oldest have run 151 days.
- 3 distinct copy lines in the top 10. This Viral AI Assistant Will Help You Spend Less Time Taking Notes! runs on 8 of them; one announces the redesigned Fieldy device with its longest battery yet.
- 8 prices across 10 in-app purchases: $12.99, $19 and $19.99 a month, $119.99, $135.99, $167.99 and $169.99 a year, plus a deprecated $4.99 week. Tiers are Fieldy Plus, Fieldy Unlimited and Compass Pro.
- Meta Ad Library spend estimates put lifetime spend at $10K, reaching 510.6K people. 67.8% targets men, 45 to 54 is the largest age group at 29.6%, and 83.4% goes to the United States.
- In the 65-day trend window estimated revenue rose 68.5% from $178K to $300K and downloads rose 58.1% from 6.1K to 9.6K, while active Meta ads tripled from 159 to 477.
Full teardown
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Where Fieldy spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 29.6% of spend.
Est. spend
$10K
Reach
510.6K
Avg. CPM
$19.32
Ads delivered
388
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 387.3K | $8,231 | 83.4% |
| United Kingdom | 123.2K | $1,633 | 16.6% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Fieldy does differently
A year priced like a device
77%
cheapest annual versus 12 months at monthly rate
One viral line, no store link
8 of 10
top ads share one copy line, 0 link to a store
Older men, almost all American
83.4%
of estimated Meta spend in the United States
The measurement gap
$30
per download, with no store link in the ads
1. A year priced like a device
Most subscription apps discount the year hard. Fieldy barely does. Ten in-app purchases at 8 prices: monthly at $12.99, $19 and $19.99, annual at $119.99, $135.99, $167.99 and $169.99, a 1.4x spread, with a $4.99 weekly marked Deprecated. The cheapest year is 77% of 12 monthly payments, so the saving is small. The names explain why: Fieldy Plus, Fieldy Unlimited and Compass Pro are software tiers sold to someone who already bought a recorder, and a $169.99 year reads like a service contract on hardware. Revenue per download is $30 on 10K installs, 1.7x the Utilities median revenue from 0.3x the median downloads. Because the device is already the commitment, Fieldy can price the year close to the month and sell the tier instead.
2. One viral line, no store link
Fieldy's 474 active Meta ads are 27.1x the Utilities median of 18, an enormous library for 10K monthly installs. The top 10 show how it is built: 8 open with This Viral AI Assistant Will Help You Spend Less Time Taking Notes! and describe transcripts, summaries and reminders; 8 of 10 are video; none has a store link, because the product being sold is the wearable on fieldy.ai. One ad breaks the pattern, Meet the new Fieldy, a redesigned always-on device with the longest battery yet. The app install is a side effect of a hardware sale. Sending the click to its own checkout means Fieldy sees the hardware sale, while the store sees only the later install.
3. Older men, almost all American
Fieldy's audience is unusual for an app store product. Of $10K in lifetime Meta spend (Meta Ad Library spend estimates), 67.8% went to men and 30.3% to women, and the age mix skews old: 45 to 54 is the largest group at 29.6%, then 35 to 44 at 26.1% and 55 to 64 at 22.9%. Reach was 510.6K. By country, 83.4% went to the United States and 16.6% to the United Kingdom, with no other market and no top category rank anywhere. That is a professional buyer, someone whose meetings are worth $169.99 a year to remember, reached mostly in one market. The latest 155 reviews average 3.87, and only 14.8% mention price. At $30 of revenue per install, Fieldy can afford to pay for a narrow audience.
4. The measurement gap
Fieldy earns an estimated $30 per download, runs 474 Meta ads that send clicks to its own site rather than the App Store, and sells software tiers from $12.99 a month to $169.99 a year on top of a wearable. The install happens after the hardware purchase, so store analytics see the end of the funnel, not the start. The question is which ad and which tier produce owners who keep paying after the device novelty fades.
How much does Fieldy cost?
10 in-app purchases, 8 distinct prices, annual plans from $119.99 to $169.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 |
|---|---|
| Monthly | $12.99 · $19 · $19.99 |
| Annual | $119.99 · $135.99 · $167.99 · $169.99 |
Fieldy vs the Utilities median
| Fieldy | Median | |
|---|---|---|
| Est. monthly revenue | $300K | $176K |
| Downloads / month | 10K | 30K |
| Meta ads running | 474 | 18 |
| Rating | 4.7 | 4.6 |
| Lowest annual price | $119.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What Fieldy users say about paying
Of the latest 155 reviews, 23 (14.8%) mention price, trial or subscription and 16 of those are negative, including a 14-day return window and slow support. The sample averages 3.87 with 95 five-star; most complaints target the device and app design.
Latest 155 US reviews, May 25, 2024 to Oct 15, 2026
Mention price, trial or subscription
15%23 of 155 reviews, 16 of them 1 or 2 stars
So after wear daily for a week. I have to update my review from 5 stars to 1. Day one I charged it up and it seemed to work great. Charged overnight and day 2. …
I was disappointed to learn that it costs so much to subscribe and you only have 14 days to return and customer service is very slow.
How to measure a playbook like Fieldy's
With 474 active Meta ads that never link to the App Store, 83.4% of spend in the United States and annual tiers up to $169.99, Fieldy's funnel starts on its own website and only ends in the app.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 65 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 155 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 16 | FieldyField Labs Inc. | $300K | 474 |
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GearUPFrequently asked questions about Fieldy
How much does Fieldy make?
An estimated $300K a month as of Oct 2026, 1.7x the Utilities median of $176K, with revenue up 50.0% versus the previous period. These are AppKittie estimates of app revenue, not figures reported by Field Labs Inc.
How much does Fieldy cost?
Fieldy is a subscription with 10 in-app purchases at 8 prices on the US App Store: $12.99, $19 or $19.99 a month and $119.99, $135.99, $167.99 or $169.99 a year across Fieldy Plus, Fieldy Unlimited and Compass Pro, plus a deprecated $4.99 weekly. The wearable itself is sold separately.
How many ads does Fieldy run?
474 active Meta ads as of Oct 2026, 27.1x the Utilities median of 18, with 388 found and 0 Apple Search Ads creatives. 8 of the 10 top ads are video, none links to a store, and the longest have run 151 days.
How fast is Fieldy growing?
Revenue is up 50.0% and downloads 22.7% versus the previous period. In the 65-day trend window estimated revenue rose 68.5% from $178K to $300K and downloads rose 58.1% from 6.1K to 9.6K, while active Meta ads rose 200.0% from 159 to 477.
Who does Fieldy advertise to?
Meta Ad Library spend estimates show a 67.8% male, 30.3% female split, with 45 to 54 the largest age group at 29.6%, then 35 to 44 at 26.1% and 55 to 64 at 22.9%. 83.4% of spend goes to the United States and 16.6% to the United Kingdom.
What do Fieldy ads say?
8 of the 10 top ads use one line, This Viral AI Assistant Will Help You Spend Less Time Taking Notes!, about transcripts, summaries and reminders. One announces the redesigned Fieldy device, and one calls it a personal helper that listens, remembers and reminds.
Who makes Fieldy?
Field Labs Inc. develops Fieldy. It launched on the App Store on Apr 4, 2024, is 30 months old and was last updated on Oct 7, 2026, with a 4.7 rating from 1.3K reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.