Love8 Revenue & Ads
A couples app with live location sharing, a shared virtual pet and anniversary countdowns, for partners in a relationship.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$315K
↓ 25.9% vs prev. period
Downloads / month
525K
↓ 17.6% vs prev. period
Rating
4.6
7.2K ratings · #50 in New Zealand
Meta ads running
126
1,175 found · median 18
Love8 revenue and downloads trend
Est. monthly revenue
$319K ↓ 14.4% in 90 days
Jul 22, 2026: $372KOct 18, 2026
Monthly downloads
530K ↓ 18.6% in 90 days
Jul 22, 2026: 652KOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed -14% and downloads -19% over the period. Meta ads live went from 0 to 176 between Aug 25, 2026 and Oct 18, 2026.
Love8 Meta ads: 126 active, longest running 54 days
Top 13 by days live out of 1,175 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#154 days liveAd copy“El amor también se cuida #love8 #love8app #couple #boyfriend love8.go.link”Why it worksEl amor también se cuida, love also needs care, with #love8 and #couple tags and a go.link URL, 54 days live.
#248 days liveAd copy“#love #parejas #fyp #viral #parati love8.go.link”Why it worksA hashtag-only Spanish ad, #love #parejas #fyp #viral #parati, plus the go.link URL, 48 days live.
#348 days liveAd copy“Love8 fue la solución para estar más tranquila love8.go.link”Why it worksLove8 fue la solución para estar más tranquila, a reassurance line about knowing where a partner is, 48 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Spanish and Turkish Ads, 525K Installs, One Payer Per Pair
Love8 - App for Couples from Chongqing Daole Er Technology Co., Ltd gives two partners live location with speed and battery status, a shared virtual pet and countdowns for special days. As of Oct 2026 it makes an estimated $315K a month on an estimated 525K downloads, 17.5x the Utilities median download count. $0.6 of estimated revenue per download is the lowest in this set, with 126 live Meta ads in Spanish and Turkish that carry a go.link URL instead of a store link.
Key takeaways
- 126 active Meta ads out of 1175 found, 7.2x the Utilities median of 18, and 0 Apple Search Ads creatives. All 13 top ads are video, 6 copy lines cover them, and none of the 13 carries a store link; each ends in love8.go.link.
- The longest-running ad, 54 days, says El amor también se cuida with #love8 and #couple tags. 4 of the 13 are Turkish, İndir, sevgini yakınlaştır, and 4 are the Spanish La distancia no puede contra el amor.
- Plans are sold For 2 Users as in-app purchases, not a confirmed subscription: weekly at $2.99, $3.99 and $4.99, monthly at $9.99, annual at $29.99 and $39.99, plus a $1.99 Mini Coin Pack and a Pet Special Offer. The cheapest year is 25% of 12 monthly payments.
- Estimated downloads changed -18.6% over 89 days, from 652K to 530K, after an 804K peak on Aug 31, 2026, and estimated revenue changed -14.4% from $372K to $319K after a $464K peak the same day.
- The latest 200 reviews average 3.55 stars with 103 at 5 stars and 47 at 1 star. 43 of them (21.5%) mention price, a trial or a subscription, and 26 of those are negative, mostly that everything beyond location sits behind premium.
Full teardown
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Where Love8 spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 44.7% of spend.
Est. spend
$641.92
Reach
34.5K
Avg. CPM
$18.59
Ads delivered
1212
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 24.3K | $516.08 | 80.4% |
| United Kingdom | 6.4K | $84.52 | 13.2% |
| Germany | 3.6K | $38.18 | 5.95% |
| Sweden | 317 | $3.14 | 0.49% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Love8 does differently
Short lines, deep link, two languages
13 of 13
top ads end in a go.link URL, none in a store link
Priced for two, paid by one
$0.6
estimated revenue per download at 525K installs
Off the August peak
-18.6%
downloads over 89 days, revenue at -14.4%
The measurement gap
$0.6
revenue per download, with one payer per couple
1. Short lines, deep link, two languages
Love8 runs 126 live Meta ads, 7.2x the Utilities median, with 1175 found. The copy is short and emotional. Rank 1, at 54 days, says El amor también se cuida, love also needs care, with #love8 and #couple tags. Ranks 3 and 4 say Love8 fue la solución para estar más tranquila, a reassurance line about a partner's location. Four Turkish ads say İndir, sevgini yakınlaştır, download, bring your love closer, and four Spanish ones say La distancia no puede contra el amor. All 13 are video, 0 mention free, and every one ends in love8.go.link rather than an App Store link, so the deep link routes each partner to the right store. Love8 runs one feeling per ad, translated, with a single link for both phones.
2. Priced for two, paid by one
Love8 lists 10 in-app purchases with 7 distinct prices, and the names say For 2 Users: Weekly at $2.99, $3.99 or $4.99, Monthly at $9.99, Yearly at $29.99 or $39.99, a 1.3x annual spread with the cheapest year at 25% of 12 monthly payments. A $1.99 Mini Coin Pack and a Pet Special Offer feed the virtual pet. That explains $0.6 of revenue per download on 525K installs: every install is half a couple, and one partner pays for both. Reviews confirm the gate: everything is blocked except your partner's location, even the battery percentage, says one. 43 of the latest 200 mention payment, 26 negatively. The shared plan sells to one partner, and the free tier decides whether the second one stays.
3. Off the August peak
Across the 89-day trend window from Jul 22, 2026 to Oct 18, 2026, Love8's estimated downloads went from 652K to 530K, a -18.6% change, after an 804K peak on Aug 31, 2026. Estimated revenue went from $372K to $319K, a -14.4% change, with -26.0% in the last 30 days, after a $464K peak on the same day. Live Meta ads went from 0 to 176 in 36 days with a 385 peak on Sep 19, so the ad count rose while installs fell, which points to a summer viral wave receding rather than a budget cut. For a 41-month-old app, 525K monthly installs at $0.6 each is a volume game. The copyable lesson is that a social app's peak month is a signal to raise the paywall, not the ad count.
4. The measurement gap
Love8 adds 525K installs a month from 126 Meta ads in Spanish and Turkish that all route through love8.go.link, then sells a For 2 Users plan from $2.99 a week to $39.99 a year where one partner pays for both. With downloads off their August peak and revenue per download at $0.6, the question is which language, which ad and which invited partner produce the paying half of the couple rather than the free one.
How much does Love8 cost?
10 in-app purchases, 7 distinct prices, annual plans from $29.99 to $39.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $2.99 · $3.99 · $4.99 |
|---|---|
| Monthly | $9.99 |
| Annual | $29.99 · $39.99 |
| Other | $1.99 |
Love8 vs the Utilities median
| Love8 | Median | |
|---|---|---|
| Est. monthly revenue | $315K | $176K |
| Downloads / month | 525K | 30K |
| Meta ads running | 126 | 18 |
| Rating | 4.6 | 4.6 |
| Lowest annual price | $29.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What Love8 users say about paying
43 of the latest 200 reviews (21.5%) mention price, a trial or a subscription, and 26 of those are negative, mostly that every feature beyond a partner's location requires premium. The sample averages 3.55 stars, with 103 at 5 stars and 47 at 1 star.
Latest 200 US reviews, May 28, 2025 to Oct 16, 2026
Mention price, trial or subscription
22%43 of 200 reviews, 26 of them 1 or 2 stars
So my boyfriend saw an ad on this app, loved it and told me to download it. I said okay and the first thing I notice with this app is that as soon as I open the…
everything is blocked and the only thing you can see is your partners location. You gotta buy premium for everything else. even the battery percentage . 0/5 sta…
How to measure a playbook like Love8's
Love8 runs 126 Meta ads in Spanish and Turkish through one go.link URL and adds 525K installs a month, so the question is which language and ad produce the partner who pays for the shared plan, not just another free install.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 11 | Love8Chongqing Daole Er Technology Co., Ltd | $315K | 126 |
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OwllFrequently asked questions about Love8
How much does Love8 make?
An estimated $315K a month as of Oct 2026, 1.8x the Utilities median of $176K, with estimated revenue per download at $0.6. These are AppKittie estimates, not figures reported by Chongqing Daole Er Technology Co., Ltd.
How much does Love8 cost?
Plans are sold For 2 Users through 10 in-app purchases on the US App Store: $2.99, $3.99 or $4.99 a week, $9.99 a month, or $29.99 and $39.99 a year, plus a $1.99 Mini Coin Pack and a Pet Special Offer for the shared pet.
How many ads does Love8 run?
126 active Meta ads out of 1175 found, 7.2x the Utilities median of 18, and 0 Apple Search Ads creatives. All 13 top ads are video in Spanish, Turkish or English, none links to a store directly, and the longest has run 54 days.
How fast is Love8 growing?
It is coming off a peak: estimated downloads changed -18.6% over 89 days, from 652K to 530K, after 804K on Aug 31, 2026, and estimated revenue changed -14.4% from $372K to $319K after a $464K peak. Live Meta ads rose from 0 to 176 in 36 days.
Where is Love8 most popular?
Its best category ranks are #50 in New Zealand, #64 in Austria, #77 in Canada, #77 in Germany and #79 in the United States. The top ads run in Spanish and Turkish, and estimated Meta spend of $641.92 goes 80.4% to the United States.
Who does Love8 advertise to?
Meta Ad Library spend estimates show only $641.92 of lifetime spend reaching 34.5K people, 58.0% aimed at men and 44.7% at ages 25 to 34. The Spanish and Turkish copy points to markets the spend estimates barely show.
Who makes Love8?
Chongqing Daole Er Technology Co., Ltd develops Love8 - App for Couples. The app launched on May 8, 2023, is 41 months old, holds a 4.6 rating across 7.2K reviews and was last updated on Oct 12, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.