MyGrowth Revenue & Ads
A micro learning app that replaces social scrolling with short lessons and quizzes on history, science and other topics.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$41K
↓ 22.0% vs prev. period
Downloads / month
10K
↓ 67.5% vs prev. period
Rating
4.5
2.5K ratings · Education
Meta ads running
24
1,254 found · median 65
MyGrowth revenue and downloads trend
Est. monthly revenue
$41K ↑ 8.3% in 90 days
Nov 25, 2025: $4KOct 18, 2026
Monthly downloads
10K ↓ 45.9% in 90 days
Nov 25, 2025: 2.1KOct 18, 2026
Daily third-party estimates, 294 days ending Oct 18, 2026. Revenue changed +886% and downloads +393% over the period. Meta ads live went from 110 to 117 between Aug 26, 2026 and Oct 18, 2026.
MyGrowth Meta ads: 24 active, longest running 235 days
Top 13 by days live out of 1,254 found (11 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1235 days liveAd copy“¡Tómate un descanso del desplazamiento sin sentido! ¡Sumérgete en la historia del mundo con lecciones y cuestionarios en porciones pequeñas! quiz.mygrowth.one/default-sp”Why it worksSpanish ad, take a break from mindless scrolling and explore world history with quizzes; video, 235 days.Text ad#2107 days liveAd copy“Tired of Endless Scrolling? Replace scrolling with bite-sized learning and quizzes! app.mygrowth.one”Why it worksTired of endless scrolling, replace it with bite-sized learning and quizzes, with an app link; 107 days.
#3107 days liveAd copy“Tired of Endless Scrolling? Replace scrolling with bite-sized learning and quizzes! app.mygrowth.one”Why it worksSame anti-scrolling line on video with the app.mygrowth.one link; 107 days live.
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Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Replace Your Scroll With Quizzes, In Four Languages
MyGrowth is a daily micro learning app from Extramile Limited that turns lessons into short quizzes. As of Oct 2026 it makes an estimated $41K a month on an estimated 10K downloads, 13 months after launch. It has 1254 Meta ads found, all on one idea, tired of endless scrolling, replace it with bite-sized learning, in English, Italian, Portuguese and Spanish.
Key takeaways
- MyGrowth has 1254 Meta ads on record and 24 active, 0.4x the Education median of 65, plus 404 Apple Search Ads creatives.
- Every top ad turns scrolling guilt into a hook: tired of endless scrolling? Replace it with bite-sized learning and quizzes.
- Six top ads link to the web and 7 carry quiz.mygrowth.one or app.mygrowth.one links, so the funnel starts with a quiz.
- Premium costs $24.99 a month or $69.99 a year; the year costs 23% of 12 monthly payments.
- Of 200 recent reviews, 115 (57.5%) mention paying and 101 are negative; 121 are one-star.
Full teardown
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Where MyGrowth spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 28.5% of spend.
Est. spend
$97.59
Reach
7.5K
Avg. CPM
$12.98
Ads delivered
1295
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Spain | 4.0K | $30.41 | 31.2% |
| United States est. | 2.9K | $62.26 | 63.8% |
| Italy | 177 | $1.26 | 1.29% |
| Portugal | 73 | $0.45 | 0.46% |
| France | 68 | $0.66 | 0.68% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What MyGrowth does differently
Guilt about scrolling as a hook
5
distinct copy lines in the top 13 ads
Thousands of tests, few survivors
1254
Meta ads found in 13 months
A cheap year, angry payers
57.5%
of 200 reviews mention price or subscription
The measurement gap
1254
Meta ads tested in 13 months
1. Guilt about scrolling as a hook
Tired of endless scrolling? Replace scrolling with bite-sized learning and quizzes. That idea is the whole account. Italian copy, stanco di scrollare all'infinito, runs on 5 of the top 13 ads, English on 4, and Portuguese, cansado de rolar sem pensar, on 3. The oldest, a Spanish ad live 235 days, invites viewers to explore world history with small lessons. Eleven are video. The hook catches people mid-scroll and names the habit they feel bad about. MyGrowth sells a better use of time the viewer already spends on the phone, not studying.
2. Thousands of tests, few survivors
MyGrowth has run 1254 Meta ads since launch, one of the highest totals in this set for an app its size. Live ads peaked at 408 on Sep 13 and stood at 117 at the end of the window, while 24 are counted active now. The top 13 survivors have a median age of 107 days. Links go to quiz pages, such as quiz.mygrowth.one/portuguese-v3, which shows the team versions its funnels by language. Meta Ad Library estimates show a small $97.59 spend split evenly by gender. With so many versions of the quiz funnel, most will fail, and the budget goes to the few that last.
3. A cheap year, angry payers
Only 2 prices appear: Monthly Premium Access at $24.99 and Yearly Premium Access at $69.99, the year at 23% of 12 monthly payments. That steep discount pushes buyers to the year, and the ladder yields an estimated $4.1 per download. Reviews tell the other side: 115 of 200 mention paying and 101 are negative, with users charged twice, losing classes after paying for three months, or stuck in setup. The sample averages 2.14 stars. Estimated revenue peaked at $54K on Oct 1 and downloads at 32K, then fell. For MyGrowth, billing and setup problems turn ad spend into refunds.
4. The measurement gap
MyGrowth tested 1254 Meta ads that send viewers to language-specific web quizzes, then sells a $24.99 month or a $69.99 year. The question is which language and quiz version bring a learner who renews, rather than one who pays, hits a billing or setup problem and asks for a refund.
How much does MyGrowth cost?
3 in-app purchases, 2 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $24.99 |
|---|---|
| Annual | $69.99 |
MyGrowth vs the Education median
| MyGrowth | Median | |
|---|---|---|
| Est. monthly revenue | $41K | $101K |
| Downloads / month | 10K | 44K |
| Meta ads running | 24 | 65 |
| Rating | 4.5 | 4.7 |
| Lowest annual price | $69.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What MyGrowth users say about paying
Of the 200 latest reviews, 115 (57.5%) mention price, trial or subscription and 101 of those are negative, mostly about double charges, lost progress and refunds refused.
Latest 200 US reviews, Sep 24, 2025 to Oct 15, 2026
Mention price, trial or subscription
58%115 of 200 reviews, 101 of them 1 or 2 stars
I purchased the one month subscription (one month only) and immediately got charged twice on my Apple Card. After logging in it kept telling me to pick a subscr…
I did pay for three months. It was simplistic, at best. Then, all of a sudden, all my info and classes were gone. They charged me again for another three months…
How to measure a playbook like MyGrowth's
MyGrowth runs versioned web quizzes per language and has tested 1254 ads, so the useful number is which quiz version brings a learner who renews.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 294 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 83 | MyGrowthExtramile Limited | $41K | 24 |
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How much does MyGrowth make?
MyGrowth makes an estimated $41K a month as of Oct 2026, 0.4x the Education median of $101K, or an estimated $4.1 per download. These are third-party estimates, not figures from Extramile Limited.
How much does MyGrowth cost?
Monthly Premium Access costs $24.99 and Yearly Premium Access $69.99 on the US App Store.
How many ads does MyGrowth run?
MyGrowth has 24 active Meta ads out of 1254 found, 0.4x the Education median of 65, plus 404 Apple Search Ads creatives.
How fast is MyGrowth growing?
Estimated revenue rose from $4K to a $54K peak on Oct 1, 2026, then fell to $41K; estimated downloads peaked at 32K the same day.
Which languages does MyGrowth advertise in?
Its top ads run in Italian, English, Portuguese and Spanish, each with its own quiz page.
What do reviews say about MyGrowth?
The latest 200 reviews average 2.14 stars with 121 one-star ratings, mostly about billing problems.
Who makes MyGrowth?
Extramile Limited makes MyGrowth. It launched on Sep 9, 2025, is 13 months old and holds a 4.5 rating across 2.5K ratings.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.