Medical English Revenue & Ads
An iOS app that helps medical professionals practice clinical English with hospital dialogues and terminology.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 20269 min readPricing play
Est. monthly revenue
$40K
↑ 68.2% vs prev. period
Downloads / month
8K
↑ 68.2% vs prev. period
Rating
4.8
2.0K ratings · Education
Meta ads running
92
553 found · median 65
Medical English revenue and downloads trend
Est. monthly revenue
$20K ↑ 76.5% in 90 days
Dec 20, 2025: $11KMar 13, 2026
Monthly downloads
7.0K ↑ 76.5% in 90 days
Dec 20, 2025: 4.0KMar 13, 2026
Daily third-party estimates, 84 days ending Mar 13, 2026. Revenue changed +76% and downloads +76% over the period. Meta ads live went from 52 to 92 between Aug 26, 2026 and Oct 18, 2026.
Medical English Meta ads: 92 active, longest running 82 days
Top 12 by days live out of 553 found (9 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.
#182 days liveWeb linkAd copy“Learn practical medical English to speak clearly with patients and colleagues every day. Doxa makes it easy.”Why it worksLearn practical medical English to speak clearly with patients and colleagues; video, 82 days, web.
#282 days liveWeb linkAd copy“Learn practical medical English to speak clearly with patients and colleagues every day. Doxa makes it easy.”Why it worksSame practical medical English line on a second video, 82 days, web link.
#375 days liveApp StoreAd copy“Krótkie, praktyczne lekcje, które dodają pewności w prawdziwych rozmowach medycznych”Why it worksPolish version of the short practical lessons line; video, 75 days, App Store.
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English for Doctors and Nurses, Pitched in Six Languages
Medical English - Doxa is a clinical English app from LONG-AWAITED GUESTS LIMITED with hospital dialogues, specialty terms and speaking practice for medical staff. As of Oct 2026 it makes an estimated $40K a month on 8K downloads, with revenue up 68.2% versus the previous period. One niche audience, clinicians who work in English, is targeted with the same line in English, Polish, Turkish, Vietnamese, German and Bulgarian.
Key takeaways
- Revenue and downloads are each up 68.2% versus the previous period.
- Doxa runs 92 active Meta ads, 1.4x the Education median of 65, and active ads rose 76.9% over 37 days.
- The lead line: short, practical lessons to boost your confidence in real medical conversations, translated into five more languages.
- Doxa PRO costs $3.99 a week, $9.99 or $11.99 a month and $29.99 to $59.99 a year.
- Meta Ad Library spend estimates put 65.6% of spend on women and 63.6% in the United States.
Full teardown
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Where Medical English spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 35.8% of spend.
Est. spend
$10K
Reach
765.3K
Avg. CPM
$12.73
Ads delivered
553
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 291.4K | $6,191 | 63.6% |
| United Kingdom | 66.2K | $877.80 | 9.01% |
| Poland | 56.8K | $291.42 | 2.99% |
| Italy | 54.4K | $387.56 | 3.98% |
| Spain | 49.2K | $375.08 | 3.85% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Medical English does differently
One niche, many languages
8
distinct copy lines across the top 12 ads
Four annual prices
25%
cheapest year versus 12 months at $9.99
Women in healthcare, US first
65.6%
of estimated Meta spend aimed at women
The measurement gap
553
Meta ads found in six languages
1. One niche, many languages
Doxa's top 12 Meta ads use 8 lines, mostly one message in many languages. Short, practical lessons to boost your confidence in real medical conversations runs in English, Polish, Turkish, Vietnamese, German and Bulgarian. Other English lines say learn practical medical English to speak clearly with patients and colleagues, or boost your medical English and open doors to top clinics worldwide. Nine are video and 3 image, 7 link to the web and 5 to the App Store, and the oldest has run 82 days. Nurses and doctors who trained abroad need clinical English to work or move. One job specific line, translated for each country that sends clinicians abroad, covers the whole market.
2. Four annual prices
Doxa sells 10 in-app purchases at 7 prices, all for Doxa PRO. A week costs $3.99, a month $9.99 or $11.99, and a year $29.99, $49.99, $54.99 or $59.99, a 2.0x spread, including a sale annual plan. The cheapest year is 25% of twelve $9.99 months, and every annual price sits under the $69.99 Education median. A medical professional preparing for a job abroad has a deadline, so a year at a sale price is easy to justify. Revenue per download is $5.0, high for a language app, because the audience is paid professionals with a career reason. A smaller niche learning app can price above casual apps when the skill affects income.
3. Women in healthcare, US first
Meta Ad Library spend estimates show $10K of lifetime spend reaching 765.3K people. Women get 65.6% of spend, which fits a nursing heavy audience. The 25 to 34 group takes 35.8% and 35 to 44 takes 32.9%. Modeled country rows give the United States 63.6%, with the United Kingdom, Poland and Italy adding reach. The app is 23 months old with a 4.8 rating from 2.0K reviews, and active Meta ads went from 52 to 92 over 37 days. For Medical English, the open question is which country's clinicians convert best, before more languages are added.
4. The measurement gap
Doxa sells clinical English to medical staff in many countries, with ads split between the web and the App Store. The question is which language and which country bring a clinician who buys the year and keeps studying, rather than one who tries a week before an interview.
How much does Medical English cost?
10 in-app purchases, 7 distinct prices, annual plans from $29.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 |
|---|---|
| Monthly | $9.99 · $11.99 |
| Annual | $29.99 · $49.99 · $54.99 · $59.99 |
Medical English vs the Education median
| Medical English | Median | |
|---|---|---|
| Est. monthly revenue | $40K | $101K |
| Downloads / month | 8K | 44K |
| Meta ads running | 92 | 65 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $29.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
How to measure a playbook like Medical English's
With 92 active Meta ads in six languages and a sale year from $29.99, Doxa has to see which country's clinicians buy and renew.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 84 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 13 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 90 | Medical EnglishLONG-AWAITED GUESTS LIMITED | $40K | 92 |
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Daily HanziFrequently asked questions about Medical English
How much does Medical English Doxa make?
It makes an estimated $40K a month as of Oct 2026, 0.4x the Education median of $101K. These are third-party estimates, not figures reported by LONG-AWAITED GUESTS LIMITED.
How much does Medical English Doxa cost?
It is a subscription app. Doxa PRO costs $3.99 a week, $9.99 or $11.99 a month and $29.99 to $59.99 a year on the US App Store.
How many ads does Medical English Doxa run?
It runs 92 active Meta ads, out of 553 found, which is 1.4x the Education median of 65.
Who is Medical English Doxa for?
Doctors, nurses and other medical professionals who need English for clinical work.
How fast is Medical English Doxa growing?
Revenue and downloads are each up 68.2% versus the previous period.
Who makes Medical English Doxa?
LONG-AWAITED GUESTS LIMITED publishes the app. It launched on Nov 4, 2024 and holds a 4.8 rating from 2.0K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.