Lingvano Revenue & Ads
A sign language course with short video lessons from Deaf instructors, for hearing people who want to learn ASL or BSL on a phone.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$405K
↓ 19.8% vs prev. period
Downloads / month
101K
↑ 25.3% vs prev. period
Rating
4.9
119.5K ratings · #25 in Canada
Meta ads running
58
283 found · median 65
Lingvano revenue and downloads trend
Est. monthly revenue
$405K ↓ 18.3% in 90 days
Jul 22, 2026: $496KOct 18, 2026
Monthly downloads
101K ↑ 2.1% in 90 days
Jul 22, 2026: 99KOct 18, 2026
Daily third-party estimates, 89 days ending Oct 18, 2026. Revenue changed -18% and downloads +2% over the period. Meta ads live went from 49 to 56 between Aug 25, 2026 and Oct 18, 2026.
Lingvano Meta ads: 58 active, longest running 317 days
Top 13 by days live out of 283 found (9 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.
#1317 days liveGoogle PlayAd copy“Transforming the world into a more inclusive place with just 10 mins/day!”Why it worksTransforming the world into a more inclusive place in 10 mins a day; the longest runner at 317 days, linking to Google Play.
#2312 days liveWeb linkAd copy“Learn the basics and all you need for your regular weekly routines!”Why it worksLearn the basics and all you need for your weekly routines; an image ad to the web, 312 days live.
#3216 days liveWeb linkAd copy“Learn the basics and all you need for your regular weekly routines!”Why it worksSame weekly routines line on a video to the web; 216 days live, the curriculum pitch proving durable.
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Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Ten Minutes A Day, Ads Aimed At Women, Three Store Destinations
Lingvano - Learn Sign Language is an Education app from Lingvano GmbH that teaches American and British Sign Language through short video lessons recorded by Deaf instructors. As of Oct 2026 it makes an estimated $405K a month on 101K downloads, 4.0x the Education median revenue of $101K. Women get 86.0% of lifetime Meta spend, by Meta Ad Library spend estimates, and the longest-running ad, promising a more inclusive world in 10 mins a day, has been live 317 days.
Key takeaways
- 58 active Meta ads, 0.9x the Education median of 65, out of 283 found, plus 18 Apple Search Ads creatives. The 13 top ads split 9 video and 3 image, and the longest has run 317 days with a median of 173.
- Five distinct copy lines in the top 13. Learn the basics and all you need for your regular weekly routines runs on 5 ads; the 10 mins a day inclusion line runs on 6. Two ads add a 25% off offer.
- The top 13 send clicks to three places: 7 to the web, 4 to Google Play and 2 to the App Store, so most paid traffic lands on a landing page rather than a store.
- The app lists 10 in-app purchases at 5 prices: $17.99 and $19.99 monthly, $47.99 and $53.99 quarterly, and $119.99 annual. The annual is 56% of 12 monthly payments.
- Meta Ad Library spend estimates show $190K lifetime spend reaching 9.8M people. Women receive 86.0% of spend, the 25 to 34 group 46.4%, and the United States 84.2%.
Full teardown
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Where Lingvano spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 46.4% of spend.
Est. spend
$190K
Reach
9.8M
Avg. CPM
$19.40
Ads delivered
285
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 7.5M | $160,175 | 84.2% |
| United Kingdom | 2.3M | $29,962 | 15.8% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Lingvano does differently
Two promises, one for the heart
317 days
longest runner, an inclusion pitch
Spend goes to women, 86.0%
86.0%
of estimated Meta spend reaches women
Seven of 13 ads skip the store
7 of 13
top ads link to the web, 4 to Google Play
The measurement gap
3 destinations
web, Google Play and App Store across 13 ads
1. Two promises, one for the heart
Lingvano's 13 longest-running Meta ads carry 5 distinct lines, but two do most of the work. Transforming the world into a more inclusive place with just 10 mins a day runs on 6 ads, two of which add that BSL is available as well as ASL. Learn the basics and all you need for your regular weekly routines runs on 5, two of them with a 25% off offer attached. The inclusion line owns the longest runner at 317 days; the routines line owns the second at 312. Lingvano runs a values line and a practical line side by side, and the Ad Library shows which one keeps running.
2. Spend goes to women, 86.0%
Meta Ad Library spend estimates cover $190K of lifetime spend reaching 9.8M people. The gender split is the most lopsided in this set: women receive 86.0% of spend and men 12.9%. By age, 25 to 34 takes 46.4%, 35 to 44 takes 30.5% and 45 to 54 takes 12.5%. The United States absorbs an estimated 84.2% of spend and the United Kingdom 15.8%, which fits an app that teaches both ASL and BSL. Category ranks line up with the spend, at #25 in Canada, #29 in the United Kingdom and #33 in the United States. Lingvano concentrates the budget on one demographic rather than spreading it evenly.
3. Seven of 13 ads skip the store
Only 2 of Lingvano's 13 longest-running ads link to the App Store. Seven send the click to a web page and 4 to Google Play, so the paid funnel mostly bypasses the iOS listing the estimates are drawn from. The price list explains why a landing page helps: 10 in-app purchases at 5 prices, $17.99 and $19.99 a month, $47.99 and $53.99 a quarter, and $119.99 a year, with the annual at 56% of 12 monthly payments. That is a lot to explain in a store screenshot. The web-first route sells the course, and the same complaints come with it.
4. The measurement gap
Lingvano runs 58 Meta ads on two promises, an inclusion pitch and a weekly routines pitch, and sends 7 of its top 13 to the web, 4 to Google Play and 2 to the App Store. All of it leads to a $119.99 year or a $17.99 month. The question is which promise and which destination produce the learner who stays past the free lessons and pays, rather than one of 101K monthly installs.
How much does Lingvano cost?
10 in-app purchases, 5 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $17.99 · $19.99 |
|---|---|
| Quarterly | $47.99 · $53.99 |
| Annual | $119.99 |
Lingvano vs the Education median
| Lingvano | Median | |
|---|---|---|
| Est. monthly revenue | $405K | $101K |
| Downloads / month | 101K | 44K |
| Meta ads running | 58 | 65 |
| Rating | 4.9 | 4.7 |
| Lowest annual price | $119.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Lingvano users say about paying
Of the 200 latest reviews, 81 (40.5%) mention price, trial or subscription, and 31 of those are negative, mostly about lessons locking after the free opening and the cost of the full course. The sample still averages 3.85 stars with 105 five-star ratings.
Latest 200 US reviews, Jun 18, 2026 to Oct 16, 2026
Mention price, trial or subscription
40%81 of 200 reviews, 31 of them 1 or 2 stars
So far the app itself had been pretty great! Easy format, easy to understand, useful language. But after about 2 hours of lessons it does not allow you to progr…
It’s a great app if you’re able to pay for it. ASL Bloom is another app in the App Store. You do have to pay the same amount to unlock everything… But it gives …
How to measure a playbook like Lingvano's
Lingvano splits its 13 top ads across the web, Google Play and the App Store and aims 86.0% of spend at women, so the question is which ad and which landing page produce a $119.99 annual subscriber.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 23 | LingvanoLingvano GmbH | $405K | 58 |
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ELSA SpeakFrequently asked questions about Lingvano
How much does Lingvano make?
An estimated $405K a month as of Oct 2026, 4.0x the Education median of $101K, with estimated revenue per download at $4.01. These are third-party estimates, not figures reported by Lingvano GmbH.
How much does Lingvano cost?
The US App Store lists 10 in-app purchases at 5 prices: $17.99 and $19.99 monthly, $47.99 and $53.99 quarterly, and $119.99 annual. The annual plan is 56% of 12 monthly payments.
How many ads does Lingvano run?
58 active Meta ads out of 283 found, plus 18 Apple Search Ads creatives. The 13 top ads use 5 copy lines, 9 are video, and the longest has run 317 days.
How fast is Lingvano growing?
Over the 89-day trend window, estimated downloads moved from 99K to 101K, a 2.1% change, while estimated revenue went from $496K to $405K, a -18.3% change, after a $511K peak on Oct 1, 2026.
Where is Lingvano most popular?
Its best Education ranks are #25 in Canada, #29 in the United Kingdom and #33 in the United States. Estimated Meta spend goes 84.2% to the United States and 15.8% to the United Kingdom.
Who does Lingvano advertise to?
Meta Ad Library spend estimates show $190K lifetime spend reaching 9.8M people. Women receive 86.0% of spend and the 25 to 34 group 46.4%.
Who makes Lingvano?
Lingvano GmbH develops Lingvano - Learn Sign Language. The app launched on Mar 18, 2021, is 67 months old, holds a 4.9 rating across 119.5K reviews and was last updated on Oct 12, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.