Learn English Revenue & Ads
An AI tutor app for practicing English conversation by video with a chosen tutor personality, for adult learners.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPricing play
Est. monthly revenue
$331K
↑ 7.2% vs prev. period
Downloads / month
110K
↑ 6.8% vs prev. period
Rating
4.6
4.9K ratings · #59 in Canada
Meta ads running
75
1,255 found · median 65
Learn English revenue and downloads trend
Est. monthly revenue
$332K ↑ 69.2% in 90 days
Jul 22, 2026: $196KOct 17, 2026
Monthly downloads
110K ↑ 12.4% in 90 days
Jul 22, 2026: 98KOct 17, 2026
Daily estimates from AppKittie, 78 days ending Oct 17, 2026. Revenue changed +69% and downloads +12% over the period. Meta ads live went from 440 to 116 between Aug 25, 2026 and Oct 18, 2026.
Learn English Meta ads: 75 active, longest running 61 days
Top 13 by days live out of 1,255 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#161 days liveAd copy“O melhor lugar para aprender inglês Aprenda inglês a qualquer hora, em qualquer lugar, não importa onde você esteja. Aprimore suas habilidades em inglês em apenas 5 minutos por dia! speaklearnfrenchlingoai.onelink.me/Y67n”Why it worksPortuguese pitch, the best place to learn English in 5 minutes a day, with a onelink URL in the copy, 61 days live.
#261 days liveAd copy“O melhor lugar para aprender inglês Aprenda inglês a qualquer hora, em qualquer lugar, não importa onde você esteja. Aprimore suas habilidades em inglês em apenas 5 minutos por dia! speaklearnfrenchlingoai.onelink.me/Y67n”Why it worksSame Portuguese line and URL on a second video, 61 days live, no store link.
#348 days liveAd copy“O melhor lugar para aprender inglês Aprenda inglês a qualquer hora, em qualquer lugar, não importa onde você esteja. Aprimore suas habilidades em inglês em apenas 5 minutos por dia! speaklearnfrenchlingoai.onelink.me/Y67n”Why it worksThird run of the Portuguese copy, 48 days live; the footage changes, the sentence does not.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Weekly Plans, Four Annual Prices and No Monthly Option
Learn English: Lingo AI from Hong Kong Gleaming Limited runs one-on-one video sessions with an AI tutor, with learning paths based on the user's native language. As of Oct 2026 it makes an estimated $331K a month on an estimated 110K downloads, 3.3x the Education median revenue. Weekly plans at $7.99 and $9.99, four annual prices from $29.99 to $69.99 and a $99.99 lifetime, with no monthly plan at all, 21 months after launch.
Key takeaways
- Lingo AI is a confirmed subscription with weekly plans at $7.99 and $9.99, annual plans at $29.99, $39.99, $59.99 and $69.99 (a 2.3x spread) and a $99.99 lifetime. No monthly plan is listed.
- 75 active Meta ads out of 1255 found, 1.2x the Education median of 65, plus 317 Apple Search Ads creatives. All 13 top ads are video and 11 of them carry a onelink URL in the copy instead of a store link.
- The 13 top ads use 4 copy lines; the top 2, live 61 days, are in Portuguese and promise English in 5 minutes a day. 6 of the 13 repeat Learn English easily with simple lessons.
- Estimated revenue rose 69.2% over 78 days, from $196K to $332K, while estimated downloads rose 12.4% from 98K to 110K. Live Meta ads changed -73.6%, from 440 to 116, in 36 days.
- Meta Ad Library spend estimates show $6K lifetime spend reaching 417.1K people, with 25.9% of spend on ages 45 to 54 and 18.2% on ages 55 to 64. 57.9% targets women.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Learn English spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 25.9% of spend.
Est. spend
$6K
Reach
417.1K
Avg. CPM
$13.77
Ads delivered
1273
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 168.5K | $3,580 | 62.3% |
| France | 44.7K | $436.22 | 7.60% |
| United Kingdom | 37.5K | $496.98 | 8.65% |
| Italy | 32.5K | $231.26 | 4.03% |
| Spain | 22.9K | $175.08 | 3.05% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Learn English does differently
Skip the month, sell the week or year
2.3x
spread across four annual prices, no monthly plan
Portuguese copy, a link in the text
11 of 13
top ads carry a onelink URL instead of a store link
Older learners pay for a tutor
25.9%
of estimated Meta spend goes to ages 45 to 54
The measurement gap
4 prices
for a year, fed by 1255 ads and 317 search creatives
1. Skip the month, sell the week or year
Ten in-app purchases, 7 distinct prices, and a missing rung. Weekly Plan and Weekly Pro cost $7.99 and $9.99. Annual plans come at $29.99, $39.99, $59.99 and $69.99, with names like Yearly Plan Special Offer and Yearly Premium, and Lifetime Access costs $99.99. There is no monthly price. The design pushes a trial user into a cheap week, then into a year the next time the paywall appears, and the four annual prices suggest the year is shown at different discounts to different users. Two listings are named AI French, not English, which hints the same shell sells several languages. Reviews show the risk: a user who followed a 30 day free trial advert says they were charged immediately for a year. The week-or-year ladder pushes buyers to commit, and the trial terms have to match the ad for that to hold.
2. Portuguese copy, a link in the text
The two longest-running of Learn English's 75 live Meta ads, both 61 days, are in Portuguese: O melhor lugar para aprender inglês, learn English in just 5 minutes a day, followed by a speaklearnfrenchlingoai.onelink.me address pasted into the copy. 6 of the 13 repeat the English line Learn English easily with simple lessons, also with the URL, and only 2 of the 13, at 42 days, link straight to the App Store. 4 copy lines cover all 13, all are video, and 0 mention free. The onelink domain also says French, which matches the AI French price listings: one ad account, several language products. 1255 ads found against 75 live means heavy rotation, a test-and-kill approach. Deep links take the click straight in, but the brand in the URL should match the product on the page.
3. Older learners pay for a tutor
Meta Ad Library spend estimates for Learn English show $6K of lifetime spend reaching 417.1K people, and the age mix is unusual for a language app. 25.9% of spend goes to ages 45 to 54, 22.2% to 35 to 44 and 18.2% to 55 to 64, with 57.9% aimed at women and 41.3% at men. The United States takes an estimated 62.3% of spend for 40.4% of reach, while France gets 7.60%, the United Kingdom 8.65% and Italy 4.03%. Adults past 45 are the buyers who pay $69.99 a year to talk to a patient tutor, and revenue per download of $3.01 says enough of them do. The older age targeting may matter more to Lingo AI than the creative itself.
4. The measurement gap
Learn English: Lingo AI rotates through 1255 Meta ads, 75 live at once, plus 317 Apple Search Ads creatives, routes most clicks through a onelink URL and sells a week at $7.99 or a year at anywhere from $29.99 to $69.99. The question is which market, which deep link and which annual price bring the learner who stays past the first week rather than the one who writes a review about being charged for a year.
How much does Learn English cost?
10 in-app purchases, 7 distinct prices, annual plans from $29.99 to $69.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $7.99 · $9.99 |
|---|---|
| Annual | $29.99 · $39.99 · $59.99 · $69.99 |
| Lifetime | $99.99 |
Learn English vs the Education median
| Learn English | Median | |
|---|---|---|
| Est. monthly revenue | $331K | $101K |
| Downloads / month | 110K | 44K |
| Meta ads running | 75 | 65 |
| Rating | 4.6 | 4.7 |
| Lowest annual price | $29.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Learn English users say about paying
Only 5 of the latest 74 reviews (6.8%) mention price, a trial or a subscription, but all 5 are negative, including a user charged for a full year after a 30 day trial advert and one who says the app works nothing like the Instagram ad. The sample averages 3.64 stars.
Latest 74 US reviews, May 23, 2025 to Oct 13, 2026
Mention price, trial or subscription
7%5 of 74 reviews, 5 of them 1 or 2 stars
I subscribed based on an Instagram Ad. The App works nothing like it. It is clunky and not at all user friendly with basic limited features that simply throws y…
I'm on the free trial period, but I can only interact with the AI; I don't know what the app includes: lessons, vocabulary, books
How to measure a playbook like Learn English's
Learn English runs 75 live Meta ads in Portuguese and English through onelink URLs and 317 Apple Search Ads creatives, so the question is which market and link produce a yearly subscriber, not just an install.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 78 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 74 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 25 | Learn EnglishHong Kong Gleaming Limited | $331K | 75 |
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YunoFrequently asked questions about Learn English
How much does Learn English make?
An estimated $331K a month as of Oct 2026, 3.3x the Education median of $101K, with estimated revenue per download at $3.01. These are AppKittie estimates, not figures reported by Hong Kong Gleaming Limited.
How much does Learn English cost?
Lingo AI is a subscription with weekly plans at $7.99 and $9.99, annual plans at $29.99, $39.99, $59.99 and $69.99, and a $99.99 lifetime option on the US App Store. No monthly plan is listed.
How many ads does Learn English run?
75 active Meta ads out of 1255 found, 1.2x the Education median of 65, plus 317 Apple Search Ads creatives. All 13 top ads are video, 11 carry a onelink URL in the copy, and the top 2 have run 61 days.
How fast is Learn English growing?
Estimated revenue rose 69.2% over 78 days, from $196K to $332K, and estimated downloads rose 12.4% from 98K to 110K, both peaking on Oct 17, 2026. Live Meta ads changed -73.6%, from 440 to 116, in 36 days.
Where is Learn English most popular?
Its only top category ranks are #59 in Canada and #95 in Belgium. Estimated Meta spend goes 62.3% to the United States, 8.65% to the United Kingdom and 7.60% to France.
Who does Learn English advertise to?
Meta Ad Library spend estimates show $6K lifetime spend reaching 417.1K people. 57.9% targets women, and 25.9% of spend goes to ages 45 to 54 with 18.2% to ages 55 to 64.
Who makes Learn English?
Hong Kong Gleaming Limited develops Learn English: Lingo AI. The app launched on Jan 21, 2025, is 21 months old, holds a 4.6 rating across 4.9K reviews and was last updated on Oct 13, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.