Imprint Revenue & Ads
A visual micro-learning app with two-minute lessons on psychology, history and finance, for adults who want to learn faster.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$322K
↑ 4.8% vs prev. period
Downloads / month
321K
↑ 4.6% vs prev. period
Rating
4.8
57.7K ratings · #5 in Canada
Meta ads running
1,100
965 found · median 65
Imprint revenue and downloads trend
Est. monthly revenue
$324K ↑ 65.6% in 90 days
Dec 10, 2025: $156KOct 18, 2026
Monthly downloads
323K ↑ 65.2% in 90 days
Dec 10, 2025: 156KOct 18, 2026
Daily estimates from AppKittie, 306 days ending Oct 18, 2026. Revenue changed +107% and downloads +106% over the period. Meta ads live went from 0 to 1049 between Aug 25, 2026 and Oct 18, 2026.
Imprint Meta ads: 1,100 active, longest running 206 days
Top 13 by days live out of 965 found (10 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#2141 days liveApp StoreAd copy“Make learning faster, more impactful and more memorable by visualizing key ideas from the leading experts.”Why it worksMake learning faster, more impactful and more memorable by visualizing key ideas, the line 9 of 13 share, 141 days live.
#3141 days liveApp StoreAd copy“Make learning faster, more impactful and more memorable by visualizing key ideas from the leading experts.”Why it worksSame visualizing key ideas sentence on a second video, 141 days live, linking to the App Store.
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Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
1100 Live Ads, One Sentence, a 3.3x Annual Spread
Imprint: Visual Micro Learning from Polywise, Inc. turns books and expert ideas into illustrated lessons of two minutes or less, with daily quizzes. As of Oct 2026 it makes an estimated $322K a month on an estimated 321K downloads, 7.2x the Education median download count. 1100 active Meta ads sit behind a $1.0 revenue per download, 16.9x the category median, with 9 of the 13 longest-running sharing one sentence about visualizing key ideas from leading experts.
Key takeaways
- 1100 active Meta ads, 16.9x the Education median of 65, plus 675 Apple Search Ads creatives. 10 of the 13 top ads are video and 12 link to the App Store; live ads went from 0 to 1.0K in 37 days with a 1.4K peak on Sep 5, 2026.
- The 13 top ads use 3 copy lines. 9 repeat Make learning faster, more impactful and more memorable by visualizing key ideas from the leading experts, and 12 of the 13 have run 141 days.
- Imprint premium is a confirmed subscription at $15.99 a month or $29.99, $74.99 and $99.99 a year, a 3.3x annual spread. The cheapest year is 16% of 12 monthly payments.
- Meta Ad Library spend estimates show $294K lifetime spend reaching 16.2M people. 44.6% of spend goes to ages 25 to 34, 28.8% to ages 18 to 24, 57.7% to men and 79.1% to the United States.
- The latest 200 reviews average 2.6 stars with 100 at 1 star. 117 of them (58.5%) mention price, a trial or a subscription, and 94 of those are negative, against a 4.8 store rating across 57.7K reviews.
Full teardown
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Where Imprint spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 44.6% of spend.
Est. spend
$294K
Reach
16.2M
Avg. CPM
$18.14
Ads delivered
1014
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 11.0M | $232,761 | 79.1% |
| United Kingdom | 2.8M | $37,759 | 12.8% |
| Germany | 1.2M | $12,431 | 4.23% |
| Netherlands | 639.3K | $5,997 | 2.04% |
| Belgium | 617.8K | $5,257 | 1.79% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Imprint does differently
One sentence behind 1100 ads
9 of 13
top ads share one line, 12 of 13 at 141 days
Three prices for one year
3.3x
spread from the $29.99 to the $99.99 annual plan
A $294K bet on young Americans
$294K
estimated lifetime Meta spend, the largest in this set
The measurement gap
$1.0
estimated revenue per download on 321K installs a month
1. One sentence behind 1100 ads
Imprint runs 1100 live Meta ads, 16.9x the Education median, with 965 found and 675 Apple Search Ads creatives beside them. The copy does not match the volume. 9 of the 13 longest-running say Make learning faster, more impactful and more memorable by visualizing key ideas from the leading experts. 3 carry a testimonial, This app made learning fun and addictive, attributed to Alex, Imprint user. The single outlier, at 206 days, lists subjects, history, philosophy, mindfulness, and links to a web page; the other 12 link to the App Store and have run 141 days. 10 of the 13 are video, 0 mention free. The message is frozen and the footage rotates, which is how an ad account reaches four digits without new positioning. Imprint keeps one sentence and runs hundreds of clips.
2. Three prices for one year
Ten in-app purchases, 4 distinct prices. Monthly Subscription costs $15.99. The annual plan appears three times, as Yearly Subscription, Yearly Subscription (Discount) and Imprint premium (Annual), at $29.99, $74.99 and $99.99. The cheapest year is 16% of 12 monthly payments and the dearest is 3.3x the cheapest, so the same product can cost a quarter of the price depending on which offer a user sees. Reviews record the experience: one calls $79 a year a joke, another says the quiz leads to a paywall without any trial of the content. 117 of the latest 200 reviews mention payment and 94 are negative. Discount tiers drive conversion from a quiz funnel, and $1.0 of revenue per download on 321K installs is the result. The discount rung sells, as long as the full price is not hidden.
3. A $294K bet on young Americans
Meta Ad Library spend estimates put Imprint's lifetime Meta spend at $294K, reaching 16.2M people. The audience skews young: 44.6% of spend goes to ages 25 to 34 and 28.8% to ages 18 to 24, with only 14.0% to ages 35 to 44. Gender is near even, 57.7% men and 41.3% women. The United States takes an estimated 79.1% of spend for 67.5% of reach, the United Kingdom 12.8%, Germany 4.23% and the Netherlands 2.04%. Downloads doubled across the 306-day trend window, from 156K to 323K, up 106.4%, with revenue up 107.0%. Buying young, educated, mostly American attention only pays if the quiz funnel converts, and the 2.6 recent review average shows how much weight the funnel carries.
4. The measurement gap
Imprint spends $294K on Meta, runs 1100 live ads on one sentence and 675 search creatives, then prices the same year at $29.99, $74.99 or $99.99 behind an onboarding quiz. At $1.0 of revenue per download and 94 negative pay mentions in the latest 200 reviews, the question is which ad, which market and which annual offer bring the learner who renews rather than the one who disputes the charge.
How much does Imprint cost?
10 in-app purchases, 4 distinct prices, annual plans from $29.99 to $99.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $15.99 |
|---|---|
| Annual | $29.99 · $74.99 · $99.99 |
Imprint vs the Education median
| Imprint | Median | |
|---|---|---|
| Est. monthly revenue | $322K | $101K |
| Downloads / month | 321K | 44K |
| Meta ads running | 1,100 | 65 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $29.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Imprint users say about paying
117 of the latest 200 reviews (58.5%) mention price, a trial or a subscription, and 94 of those are negative, with complaints about a quiz that ends at a paywall, ads for content not in the app and charges after cancelling. The sample averages 2.6 stars.
Latest 200 US reviews, Aug 7, 2026 to Oct 16, 2026
Mention price, trial or subscription
58%117 of 200 reviews, 94 of them 1 or 2 stars
I see an "addicting anatomy game" in an ad, but after I download the app it's not there. I searched everywhere for it. Saw a bunch of other edutainment slop, bu…
Not free at all. It makes you take a quiz and doesn’t let you try anything without paying $60-$80. Why would I give my credit card without even seeing what the …
How to measure a playbook like Imprint's
Imprint runs 1100 live Meta ads and 675 Apple Search Ads creatives, 79.1% of estimated Meta spend in the United States, into a quiz paywall with three annual prices, so the question is which ad and offer produce a renewing subscriber, not just an install.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 306 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 26 | ImprintPolywise, Inc. | $322K | 1,100 |
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YunoFrequently asked questions about Imprint
How much does Imprint make?
An estimated $322K a month as of Oct 2026, 3.2x the Education median of $101K, with estimated revenue per download at $1.0. These are AppKittie estimates, not figures reported by Polywise, Inc.
How much does Imprint cost?
Imprint premium is a subscription at $15.99 a month or $29.99, $74.99 and $99.99 a year on the US App Store, depending on the offer shown. The cheapest year is 16% of 12 monthly payments.
How many ads does Imprint run?
1100 active Meta ads, 16.9x the Education median of 65, plus 675 Apple Search Ads creatives. 10 of the 13 top ads are video, 12 link to the App Store, and 12 of the 13 have run 141 days.
How fast is Imprint growing?
Estimated downloads rose 106.4% over 306 days, from 156K to 323K, and estimated revenue rose 107.0% from $156K to $324K, both peaking on Oct 18, 2026. Live Meta ads went from 0 to 1.0K in 37 days.
Where is Imprint most popular?
Its best category ranks are #5 in Canada, #6 in Australia, #9 in the United States, #10 in the Netherlands and #13 in Norway. Estimated Meta spend goes 79.1% to the United States and 12.8% to the United Kingdom.
Who does Imprint advertise to?
Meta Ad Library spend estimates show $294K lifetime spend reaching 16.2M people. 44.6% of spend goes to ages 25 to 34 and 28.8% to ages 18 to 24, with 57.7% aimed at men.
Who makes Imprint?
Polywise, Inc. develops Imprint: Visual Micro Learning. The app launched on Oct 26, 2019, is 84 months old, holds a 4.8 rating across 57.7K reviews and was last updated on Oct 13, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.