Gaia Revenue & Ads
A streaming library of 8,000 films and documentaries on consciousness and alternative ideas, for viewers beyond the mainstream.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202615 min readPaid scale
Est. monthly revenue
$401K
↓ 0.8% vs prev. period
Downloads / month
8K
↓ 60.3% vs prev. period
Rating
4.8
140.8K ratings · Entertainment
Meta ads running
125
181 found · median 23
Gaia revenue and downloads trend
Est. monthly revenue
$400K ↓ 0.3% in 90 days
Jul 22, 2026: $401KOct 18, 2026
Monthly downloads
6.0K ↓ 70.1% in 90 days
Jul 22, 2026: 20KOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed -0% and downloads -70% over the period. Meta ads live went from 102 to 128 between Aug 25, 2026 and Oct 17, 2026.
Gaia Meta ads: 125 active, longest running 186 days
Top 13 by days live out of 181 found (6 video and 4 image creatives). Tap any one to open the original in the Meta Ad Library.
#1186 days liveWeb linkAd copy“Revive el resplandor de Bogotá en 1975 Sumérgete en el Primer Congreso Mundial de Brujería, un evento único que reunió lo desconocido, la magia, lo sobrenatural y apasionantes debates sobre seres de otros mundos. Este documental te lleva a explorar la huella cultural de este acontecimiento extraordinario, desafiando creencias conservadoras y revelando los secretos detrás de su creación, desarrollo y las vidas de quienes lo hicieron posible.”Why it worksSpanish synopsis of a 1975 witchcraft congress in Bogotá; the longest runner at 186 days, linking to the web.
#2185 days liveWeb linkAd copy“¡Descubre una experiencia de streaming única con Gaia! Sumérgete en un mundo de transformación personal con nuestra colección de películas y documentales inspiradores que despertarán tu mente y ampliarán tus horizontes. Enriquece tus habilidades y desarrolla tu potencial con nuestras formaciones, diseñadas para ayudarte a sobresalir tanto en tu vida personal como profesional. Explora nuestras series creadas para impulsarte en áreas como la gestión del estrés, el bienestar mental y el desarrol”Why it worksThe brand line, a unique streaming experience for personal transformation, in Spanish; 185 days live, the copy 4 of 13 top ads share.
#3183 days liveWeb linkAd copy“⭐ ¡El mundo ha cambiado! ⭐ Muchos de los patrones de pensamiento con los que crecimos ya no funcionan hoy en día. El estrés está en todas partes. Los medios de comunicación parecen querer sumergirnos en más y más miedo, complacencia y apatía. Entonces, en este contexto, ¿cómo podemos prosperar? ¿Cómo podemos cambiar hacia más paz, más bienestar? En Gaia, hemos optado por un enfoque decididamente útil, audaz y positivo. Y hemos creado una plataforma de streaming verdaderamente diferente, con un”Why it worksSpanish image ad arguing the world has changed and old thought patterns no longer work; 183 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Spanish-Only Ads, Ten Stories In 13 Creatives, 2.1x Spread
Gaia: Streaming Consciousness is an Entertainment app from Gaia, Inc that streams more than 8,000 films, series and documentaries on consciousness, alternative history and personal transformation. As of Oct 2026 it makes an estimated $401K a month on 8K downloads, 1.9x the Entertainment median revenue on 0.3x the median downloads. All 13 of its longest-running Meta ads are written in Spanish, and Meta Ad Library spend estimates put 100.0% of lifetime spend in Spain.
Key takeaways
- 125 active Meta ads, 5.4x the Entertainment median of 23, out of 181 found, plus 99 Apple Search Ads creatives. The 13 top ads are all in Spanish, all link to the web, and 10 of 13 have run 183 to 186 days.
- Ten distinct copy lines across 13 ads, each a synopsis of one title: a 1975 witchcraft congress in Bogotá, a silence retreat in the Andes, Zen meditators given psilocybin. The brand line about a unique streaming experience runs on 4.
- Gaia Membership is a subscription with 7 in-app purchases at 4 prices: $11.99 and $15.99 monthly, $139.99 and $299.99 annual. The cheapest annual is 97% of 12 monthly payments, a 2.1x annual spread.
- Estimated revenue per download is $50.12, the highest in this set, on 8K monthly installs. Over the 89-day trend window downloads changed -70.1%, from 20K to 6.0K, while revenue held at $400K, a -0.3% change.
- Meta Ad Library spend estimates show $25K lifetime spend reaching 3.3M people, 100.0% of it in Spain. Women receive 49.5% and men 46.2%; the 35 to 44 group takes 28.0%.
Full teardown
Unlock 10 more Meta ads
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Where Gaia spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 28.0% of spend.
Est. spend
$25K
Reach
3.3M
Avg. CPM
$7.63
Ads delivered
184
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Spain | 3.3M | $25,138 | 100.0% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Gaia does differently
Every ad is a Spanish synopsis
10 lines
distinct Spanish copy across 13 top ads
The year costs the same as the months
97%
cheapest annual vs 12 monthly payments
Spain is the whole ad budget
100.0%
of estimated Meta spend and reach in Spain
The measurement gap
$50.12
revenue per download, 100.0% of spend in Spain
1. Every ad is a Spanish synopsis
Gaia's 13 longest-running Meta ads contain 10 distinct lines and not one is in English. Each is a paragraph-length synopsis of a single program: the 1975 World Congress of Witchcraft in Bogotá, a contemplative priest and a yogi in a silence retreat in the Ecuadorian Andes, the documentary Crazywise on psychological crisis in indigenous cultures, Zen meditators receiving psilocybin on a Swiss mountain. The brand line, a unique streaming experience for personal transformation, runs on 4 ads. Gaia sells one title per ad in the viewer's language and lets the catalog do the arguing.
2. The year costs the same as the months
Gaia's listing shows 7 in-app purchases at 4 distinct prices: $11.99 and $15.99 a month, $139.99 and $299.99 a year. The cheapest annual is 97% of 12 monthly payments, so there is almost no reward for committing, and the Gaia+ tier at $299.99 sits 2.1x above the base year. SKU names flag Promotional and Legacy monthly plans, which means the live price list is tidier than what long-time members pay. The model works because of who installs: estimated revenue per download is $50.12 on only 8K monthly installs, 1.9x the Entertainment median revenue from 0.3x the median downloads. The flat annual works because Gaia's viewers tend to arrive convinced.
3. Spain is the whole ad budget
Meta Ad Library spend estimates for Gaia list one country: Spain, with 100.0% of reach and 100.0% of spend, $25K lifetime reaching 3.3M people. The audience is balanced, 49.5% women and 46.2% men, and spread across ages, with 35 to 44 at 28.0%, 25 to 34 at 24.9% and 45 to 54 at 23.1%. No category ranks are listed, and the spend buys a specific Spanish-speaking audience for a specific catalog. The 99 Apple Search Ads creatives cover store intent separately. With one market and one language carrying the whole paid budget, any read on Gaia's ads is a read on Spain.
4. The measurement gap
Gaia earns an estimated $50.12 per download by running 125 Spanish-language Meta ads into Spain, each selling one documentary, and charging $139.99 or $299.99 a year with almost no annual discount. Downloads changed -70.1% over 89 days while revenue held. The question is which title synopsis, and which of the 4 prices, brings the viewer who renews rather than one who watches one film and cancels.
How much does Gaia cost?
7 in-app purchases, 4 distinct prices, annual plans from $139.99 to $299.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $11.99 · $15.99 |
|---|---|
| Annual | $139.99 · $299.99 |
Gaia vs the Entertainment median
| Gaia | Median | |
|---|---|---|
| Est. monthly revenue | $401K | $207K |
| Downloads / month | 8K | 30K |
| Meta ads running | 125 | 23 |
| Rating | 4.8 | 4.5 |
| Lowest annual price | $139.99 | $74.99 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What Gaia users say about paying
Of the 200 latest reviews, 44 (22.0%) mention price, trial or subscription, and 24 of those are negative, with content locked behind the higher annual tier and trials that require payment details the main complaints. The sample averages 3.82 stars with 128 five-star ratings.
Latest 200 US reviews, Mar 27, 2025 to Oct 14, 2026
Mention price, trial or subscription
22%44 of 200 reviews, 24 of them 1 or 2 stars
Like another reviewer mentioned, it won’t allow saving items to a playlist, and some items (like the Monroe Institute course) won’t play on the app, even though…
I absolutely LOOOOVE Gaia! Everything about it! There is so much knowledge compiled together here - all of this at your fingertips! There is a plethora of progr…
How to measure a playbook like Gaia's
Gaia points 125 Spanish-language Meta ads at Spain and earns $50.12 per download on 8K installs, so the question is which documentary synopsis produces a member who pays $139.99 a year and renews.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 27 | GaiaGaia, Inc | $401K | 125 |
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ShudderFrequently asked questions about Gaia
How much does Gaia make?
An estimated $401K a month as of Oct 2026, 1.9x the Entertainment median of $207K, with estimated revenue per download at $50.12. These are AppKittie estimates, not figures reported by Gaia, Inc.
How much does Gaia cost?
Gaia Membership is a subscription with 7 in-app purchases at 4 prices on the US App Store: $11.99 and $15.99 monthly, and $139.99 or $299.99 annual. The cheapest annual is 97% of 12 monthly payments.
How many ads does Gaia run?
125 active Meta ads out of 181 found, plus 99 Apple Search Ads creatives. All 13 top ads are in Spanish and link to the web; 6 are video, 4 image, and the longest has run 186 days.
How fast is Gaia growing?
Over the 89-day trend window estimated downloads changed -70.1%, from 20K to 6.0K, while estimated revenue moved -0.3%, from $401K to $400K. Live Meta ads rose from 102 to 128 in 36 days.
Who does Gaia advertise to?
Meta Ad Library spend estimates show $25K lifetime spend reaching 3.3M people, 100.0% of it in Spain. Women receive 49.5% and men 46.2%; the 35 to 44 group takes 28.0%.
What do Gaia reviews say about paying?
44 of the 200 latest reviews (22.0%) mention price, trial or subscription, and 24 are negative. The sample averages 3.82 stars with 128 five-star and 43 one-star ratings.
Who makes Gaia?
Gaia, Inc develops Gaia: Streaming Consciousness. The app launched on Feb 27, 2014, is 152 months old, holds a 4.8 rating across 140.8K reviews and was last updated on Oct 8, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.