Life Reset Revenue & Ads
A gamified habit app that turns daily goals into quests with XP, levels and streaks over a 66-day program.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readPricing play
Est. monthly revenue
$203K
↑ 185.5% vs prev. period
Downloads / month
71K
↓ 0.1% vs prev. period
Rating
4.7
12.6K ratings · #56 in France
Meta ads running
407
608 found · median 28
Life Reset revenue and downloads trend
Est. monthly revenue
$204K ↑ 924.7% in 90 days
Dec 24, 2025: $16KOct 18, 2026
Monthly downloads
71K ↑ 79.3% in 90 days
Dec 24, 2025: 32KOct 18, 2026
Daily estimates from AppKittie, 290 days ending Oct 18, 2026. Revenue changed +1154% and downloads +120% over the period. Meta ads live went from 269 to 452 between Sep 6, 2026 and Oct 18, 2026.
Life Reset Meta ads: 407 active, longest running 51 days
Top 13 by days live out of 608 found (12 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.
#151 days liveGoogle PlayAd copy“94% of Rise users successfully transform their daily habits in just 66 days. Ready to join them? "Since starting Rise's program, my entire daily routine has changed. I sleep better, exercise regularly, and feel more focused than ever." - Kim On average, people spend 73% of their day running on autopilot. Rise helps you take control with purposeful habits that stick. Through personalized daily challenges, progress tracking, and community support, you can reset your life and achieve your goals, ju”Why it works94% of Rise users transform their habits in 66 days, with a user quote; video, 51 days live, Google Play link.
#251 days liveGoogle PlayAd copy“94% of Rise users successfully transform their daily habits in just 66 days. Ready to join them? "Since starting Rise's program, my entire daily routine has changed. I sleep better, exercise regularly, and feel more focused than ever." - Kim On average, people spend 73% of their day running on autopilot. Rise helps you take control with purposeful habits that stick. Through personalized daily challenges, progress tracking, and community support, you can reset your life and achieve your goals, ju”Why it worksSame 94% Rise claim on a second video, 51 days, Google Play; Rise is the alias in the price list.
#351 days liveGoogle PlayAd copy“94% of users said Life Reset helped them become the best version of themselves in 66 days. Built for anyone who knows there's a better version of themselves waiting to level up, Life Reset helps you break free from doom scrolling and start building the habits that actually matter. It gives you a personalized program with daily missions, focus tools, guided meditation, and screen blockers, everything you need to finally start becoming the person you were meant to be. Whether you're stuck in a rut”Why it works94% of users said Life Reset helped them become their best self in 66 days; video, 51 days, Google Play.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Six Annual Prices and Revenue Up Eleven Hundred Percent
Life Reset: 66 Day Habit is a gamified self-improvement app from Savvy Tech Limited that turns goals into daily quests with XP, levels, streaks and a Hard Mode, built around a 66-day program. As of Oct 2026 it makes an estimated $203K a month on 71K downloads, 3.4x the Health & Fitness median of $60K. In the trend data, estimated revenue rose 1,154.5% over 290 days, from $16K to $204K, while downloads rose 119.5%, so revenue grew far faster than installs.
Key takeaways
- 407 active Meta ads, 14.5x the Health & Fitness median of 28, out of 608 found, plus 10 Apple Search Ads creatives. 12 of the 13 top creatives are video, 8 link to Google Play and 5 to the App Store, and the top 9 have each run 51 days.
- 11 distinct copy lines in the top 13. Several claim 94% of users transform their habits in 66 days, some under the alias Rise, two are in Chinese, and 5 carry hashtags like #lifereset #sidequest #rpg.
- 8 prices across 10 in-app purchases: Full Access at $12.99 or $17.99 a month and annual plans at $28.99, $34.99, $39.99, $49.99, $59.99 and $69.99, a 2.4x spread. The cheapest year is 19% of 12 monthly payments.
- Meta Ad Library spend estimates put lifetime spend at $62K, reaching 4.9M people. 75.6% targets men, 47.9% the 25 to 34 group and 36.5% the 18 to 24 group; 49.3% goes to the United States and 14.7% to Germany.
- The latest 200 reviews average 3.15 with 77 five-star and 65 one-star. 69 (34.5%) mention price, trial or subscription and 49 are negative, mostly about a paywall that appears right after the opening quiz.
Full teardown
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Where Life Reset spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 47.9% of spend.
Est. spend
$62K
Reach
4.9M
Avg. CPM
$12.69
Ads delivered
608
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.4M | $30,410 | 49.3% |
| Germany | 841.4K | $9,037 | 14.7% |
| France | 530.0K | $5,168 | 8.38% |
| United Kingdom | 490.1K | $6,494 | 10.5% |
| Italy | 244.7K | $1,742 | 2.83% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Life Reset does differently
Six years, one Full Access
19%
cheapest annual versus 12 months at monthly rate
Revenue up 1,154.5%, installs up 119.5%
1,154.5%
estimated revenue growth over 290 days
A 94% claim, 66 days, two brand names
8 of 13
top ads link to Google Play, all about 51 days old
The measurement gap
6
annual prices for one Full Access plan
1. Six years, one Full Access
Life Reset sells one thing, Full Access, and lists it 10 ways at 8 prices. Monthly costs $12.99 or $17.99. Annual costs $28.99, $34.99, $39.99, $49.99, $59.99 or $69.99, a 2.4x spread, with two more entries at $12.99 and $28.99 under other names including Rise: Life reset in 66 days. The cheapest year is 19% of 12 months at $12.99, a hard push toward annual, and six annual prices for one plan means the paywall is testing or discounting aggressively. The 66-day program gives the year a story: commit for the program, keep it for the habit. Revenue per download is $2.86 on 71K installs. Reviews show the cost, 49 negative paying mentions in 200, mostly about a paywall after the quiz. Life Reset's program-length framing works, though showing the price before the quiz would build trust.
2. Revenue up 1,154.5%, installs up 119.5%
The trend window runs 290 days, Dec 24, 2025 to Oct 18, 2026. Estimated monthly revenue went from $16K to $204K, 1,154.5%, with 924.7% growth over the latest 90 days and 185.8% over the latest 30, peaking on the final day. Downloads went from 32K to 71K, 119.5%, and were flat at 0.0% in the latest 30 days. Revenue rising ten times faster than installs means monetization was switched on partway through: the same users started paying far more, which fits a paywall moved to the front of the quiz and six annual prices under test. Active Meta ads rose 68.0% from 269 to 452 in 30 days of tracking. For a smaller app the lesson is that paywall placement can move revenue more than any campaign, at a cost the reviews will record.
3. A 94% claim, 66 days, two brand names
Life Reset's 407 active Meta ads are 14.5x the Health & Fitness median of 28, and the top 13 are a single burst: the top 9 have each run 51 days and the rest 49. 11 distinct lines share a claim, 94% of users transform their daily habits in just 66 days, sometimes attributed to Rise, an alias that also appears in the price list, and twice translated into Chinese. 12 of 13 are video, 8 link to Google Play and 5 to the App Store. Spend is 75.6% male, with 49.3% in the United States. Life Reset repeats one proof point across brand copy and creator captions, launched as a batch and read as a batch.
4. The measurement gap
Life Reset runs 407 Meta ads in one 51-day burst, 8 of 13 to Google Play, and sells Full Access at 6 annual prices from $28.99 to $69.99 behind a quiz paywall. Revenue rose 1,154.5% while installs rose 119.5%, so the money came from conversion, not volume. The question is which ad, which store and which annual price produce users who finish the 66 days and renew, when 34.5% of recent reviews already complain about the paywall.
How much does Life Reset cost?
10 in-app purchases, 8 distinct prices, annual plans from $28.99 to $69.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $12.99 · $17.99 |
|---|---|
| Annual | $28.99 · $34.99 · $39.99 · $49.99 · $59.99 · $69.99 |
| Other | $12.99 · $28.99 |
Life Reset vs the Health & Fitness median
| Life Reset | Median | |
|---|---|---|
| Est. monthly revenue | $203K | $60K |
| Downloads / month | 71K | 20K |
| Meta ads running | 407 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $28.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Life Reset users say about paying
Of the latest 200 reviews, 69 (34.5%) mention price, trial or subscription and 49 of those are negative, mostly about a paywall shown right after the opening quiz and an app marketed as free. The sample averages 3.15 with 77 five-star.
Latest 200 US reviews, Sep 10, 2025 to Oct 16, 2026
Mention price, trial or subscription
34%69 of 200 reviews, 49 of them 1 or 2 stars
The app wastes your time with fake logistics to get you to buy their monthly / yearly plan in the end. Has you write out and promise to change your life around …
The app doesn’t even provide workouts for the workout part of their plan. There is nothing stopping someone from saying they completed the tasks. The app provid…
How to measure a playbook like Life Reset's
With 407 active Meta ads launched in one 51-day burst, 8 of 13 top creatives pointing at Google Play and 6 annual prices from $28.99, Life Reset's 1,154.5% revenue climb can only be explained ad by ad and price by price.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 290 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 50 | Life ResetSavvy Tech Limited | $203K | 407 |
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INTVLFrequently asked questions about Life Reset
How much does Life Reset make?
An estimated $203K a month as of Oct 2026, 3.4x the Health & Fitness median of $60K, with revenue up 185.5% versus the previous period. These are AppKittie estimates, not figures reported by Savvy Tech Limited.
How much does Life Reset cost?
Life Reset Full Access is a subscription with 10 in-app purchases at 8 prices on the US App Store: $12.99 or $17.99 a month and $28.99, $34.99, $39.99, $49.99, $59.99 or $69.99 a year. Reviews report a paywall immediately after the opening quiz.
How many ads does Life Reset run?
407 active Meta ads as of Oct 2026, out of 608 found, 14.5x the Health & Fitness median of 28, plus 10 Apple Search Ads creatives. 12 of the 13 top ads are video, 8 link to Google Play, and the top 9 have each run 51 days.
How fast is Life Reset growing?
Very fast on revenue. Over the 290-day trend window estimated revenue rose 1,154.5% from $16K to $204K while downloads rose 119.5% from 32K to 71K. Versus the previous period revenue is up 185.5% and downloads -0.1%.
Where is Life Reset most popular?
Its highest Health & Fitness category ranks are #56 in France, #77 in Austria and #93 in Germany. Estimated Meta spend goes 49.3% to the United States, 14.7% to Germany, 10.5% to the United Kingdom and 8.38% to France.
Who does Life Reset advertise to?
Young men, mostly: 75.6% of estimated lifetime Meta spend targets male users, with 25 to 34 at 47.9% and 18 to 24 at 36.5%. Spend is $62K reaching 4.9M people.
Who makes Life Reset?
Savvy Tech Limited develops Life Reset. It launched on the App Store on Apr 11, 2024, is 30 months old and was last updated on Oct 14, 2026, with a 4.7 rating from 12.6K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.