Bend Revenue & Ads
A daily stretching app with routines for flexibility, posture, hips, hamstrings and lower back pain, for all ages.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$700K
↑ 12.2% vs prev. period
Downloads / month
100K
↓ 0.3% vs prev. period
Rating
4.8
174.4K ratings · #46 in Denmark
Meta ads running
687
562 found · median 28
Bend revenue and downloads trend
Est. monthly revenue
$700K ↓ 12.0% in 90 days
Dec 19, 2025: $721KOct 18, 2026
Monthly downloads
100K ↓ 49.7% in 90 days
Dec 19, 2025: 180KOct 18, 2026
Daily third-party estimates, 304 days ending Oct 18, 2026. Revenue changed -3% and downloads -44% over the period. Meta ads live went from 0 to 687 between Aug 27, 2026 and Oct 17, 2026.
Bend Meta ads: 687 active, longest running 455 days
Top 12 by days live out of 562 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1455 days liveApp StoreAd copy“itunes.apple.com”Why it worksCopyless video to the App Store, only itunes.apple.com; 455 days live, the longest top ad.
#2455 days liveApp StoreAd copy“itunes.apple.com”Why it worksSecond copyless video to the App Store; 455 days, a long running visual winner.
#3454 days liveApp StoreAd copy“itunes.apple.com”Why it worksThird copyless video to the App Store, 454 days, letting the stretch demo sell.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
Copyless Video Ads and Annuals Named by Discount
Bend is a daily stretching app from Bowery Digital LLC with routines like Wake Up and Posture Reset and modules for hips and lower back pain. As of Oct 2026 it makes an estimated $700K a month from an estimated 100K downloads, 11.7x the Health & Fitness median revenue. All 12 top Meta ads carry no copy beyond itunes.apple.com, yet the oldest has run 455 days.
Key takeaways
- 687 active Meta ads out of 562 found, 24.5x the Health & Fitness median of 28, plus 1978 Apple Search Ads creatives. All 12 top ads are video and link to the App Store.
- The top ads have no written copy, only itunes.apple.com. They have run 376 to 455 days, with a median of 439.5.
- Monthly plans cost $4.99, $9.99 or $13.99 and annuals $19.99 to $39.99, a 2.0x spread. The cheapest annual is 33% of 12 monthly payments.
- Meta Ad Library spend estimates put lifetime spend at $2M, reaching 97.3M people, 69.6% in the United States and 55.3% aimed at women.
- Recent reviews average 4.61 across 200 with 171 five-star. 20, or 10.0%, mention price, trial or subscription, and 10 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Bend spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 38.2% of spend.
Est. spend
$2M
Reach
97.3M
Avg. CPM
$15.79
Ads delivered
562
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 50.3M | $1,068,385 | 69.6% |
| United Kingdom | 15.7M | $207,614 | 13.5% |
| Germany | 5.8M | $62,208 | 4.05% |
| France | 4.9M | $48,189 | 3.14% |
| Poland | 3.4M | $17,459 | 1.14% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What Bend does differently
Annuals named by discount
33%
cheapest annual versus 12 monthly payments
Video only, zero words
455 days
longest running top ad, median 439.5
Broad audience, US heavy
$2M
lifetime Meta spend, an Ad Library estimate
The measurement gap
1978
Apple Search Ads creatives next to Meta
1. Annuals named by discount
Bend lists 10 in-app purchases at 7 prices. Monthly Membership costs $4.99, $9.99 or $13.99, and annuals run $19.99, $23.99, $29.99 and $39.99, a 2.0x spread, all below the Health & Fitness median annual of $49.99. Two annual products are named for their discount: Annual Membership (50% Off) and Annual Membership (70% Off). The cheapest annual is 33% of 12 monthly payments. One review describes the flow: skip the first subscribe page and a one time offer appears. That is a classic second chance paywall, where the deeper discount only shows to people who said no. Two annual products let Bend show the cheaper one only after a decline, so the headline price stays intact.
2. Video only, zero words
Every one of the 12 top Meta ads has the same text, itunes.apple.com, which means no written copy at all. All 12 are video, all link to the App Store, and they have run 376 to 455 days. The video does all the selling, likely a person stretching with a visible result. Volume sits behind it: 687 active Meta ads and 1978 Apple Search Ads creatives, with $2M of estimated lifetime Meta spend. Ads that live over a year without copy suggest the visual demo is the winning element and words add little. Stretching is easy to show and hard to explain. A smaller app whose product can be shown in five seconds should test ads with no copy against its best written line.
3. Broad audience, US heavy
Bend spreads its estimated $2M of lifetime Meta spend fairly evenly, 55.3% to women and 43.6% to men. Ages 25-34 take 38.2%, 35-44 take 22.6% and 18-24 take 18.8%. The United States gets an estimated 69.6% and the United Kingdom 13.5%. Store ranks are strongest in smaller European markets, #46 in Denmark and #53 in Belgium and the United Kingdom. Stretching appeals across age and gender, which suits a wide target. Downloads in the trend window fell from 180K to 100K, a -44.5% change, so the broad approach may be saturating. A gender-neutral routine lets Bend buy both audiences without splitting its message.
4. The measurement gap
Bend runs 687 copyless Meta video ads and 1978 Apple Search Ads creatives, sells annuals at 50% and 70% off, and spends an estimated $2M on Meta across both genders. The question is which channel and which video bring the subscriber who pays the $39.99 annual, not the one who waits for the 70% off offer.
How much does Bend cost?
10 in-app purchases, 7 distinct prices, annual plans from $19.99 to $39.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $4.99 · $9.99 · $13.99 |
|---|---|
| Annual | $19.99 · $23.99 · $29.99 · $39.99 |
Bend vs the Health & Fitness median
| Bend | Median | |
|---|---|---|
| Est. monthly revenue | $700K | $60K |
| Downloads / month | 100K | 20K |
| Meta ads running | 687 | 28 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $19.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Bend users say about paying
Of 200 reviews from Jul 27 to Oct 15, 2026, 20, or 10.0%, mention price, trial or subscription, and 10 of those are negative, some about the paywall at first launch. The sample averages 4.61.
Latest 200 US reviews, Jul 27, 2026 to Oct 15, 2026
Mention price, trial or subscription
10%20 of 200 reviews, 10 of them 1 or 2 stars
It’s like yoga without all the mumbo jumbo garbage! Just the physicality and stretch! Love the reminders and notifications too! I’ve recommended it to several f…
When you download it, it gives you a page to subscribe, if you skip it: it offers a 1 time yearly payment for a big discount but states it is a one time offer t…
How to measure a playbook like Bend's
Bend runs 687 Meta ads with no copy plus 1978 Apple Search Ads creatives, so measurement means comparing those channels on paid annuals, not on installs.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 304 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 77 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 22 | BendBowery Digital LLC | $700K | 687 |
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LivelyFrequently asked questions about Bend
How much does Bend make?
An estimated $700K a month as of Oct 2026, up 12.2% versus the previous period and 11.7x the Health & Fitness median of $60K. These are third-party estimates, not figures reported by Bowery Digital LLC.
How much does Bend cost?
Monthly Membership is listed at $4.99, $9.99 or $13.99 and annual plans at $19.99 to $39.99 on the US App Store, including two discounted annuals.
How many ads does Bend run?
687 active Meta ads, 24.5x the Health & Fitness median of 28, plus 1978 Apple Search Ads creatives. All 12 top ads are video to the App Store.
How fast is Bend growing?
Downloads are falling. Over 304 days to Oct 18, 2026, estimated downloads fell from 180K to 100K, a -44.5% change, while revenue moved -2.9%.
Where is Bend most popular?
Its best App Store ranks are #46 in Denmark, #53 in Belgium and the United Kingdom, #55 in Norway and #57 in the Netherlands.
Who makes Bend?
Bowery Digital LLC develops Bend. The app launched on May 20, 2020, making it 77 months old, and was last updated on Sep 17, 2026.
Who does Bend target with ads?
Estimated Meta spend goes 55.3% to women and 43.6% to men, with 38.2% at ages 25-34 and 69.6% in the United States.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.