Mobile Attribution You Can Set Up Today Without Talking to Sales

Several mobile measurement platforms now offer self-serve signup, letting you install an SDK and see attribution data without waiting on a sales cycle. Airbridge, AppsFlyer, Singular, and Branch provide plans or trials you can start online, though the depth of self-serve access varies significantly across providers.

Why Self-Serve Attribution Matters for Early-Stage Apps

Traditional MMP onboarding looks like this: fill out a contact form, wait for a sales call, negotiate a custom quote, sign an annual contract, then begin a multi-week implementation. For a founder testing paid acquisition with a small budget, that timeline is unacceptable. You need data now, not after a month of back-and-forth.

Self-serve attribution platforms let you:

• Sign up online and start a trial immediately
• Install an SDK and send test events yourself
• Connect your first ad channels the same day
• Pay a predictable monthly fee tied to your actual usage

Self-Serve Availability Across Major MMPs

The gap is not just whether you can sign up online. It is how quickly you go from signup to meaningful data.

What You Get on Day One with Airbridge Core Plan

Airbridge's Core Plan is designed for teams that want to move fast. At $40+/mo with 500K data points per month (then $0.0001 per additional data point), here is what you can set up today:

Channel Integrations

The Core Plan includes four high-impact channels out of the box:

• Google Ads
• Meta Ads
• Apple Ads
• TikTok

Plus 2 third-party integrations (for example, subscription or analytics tools). For most early-stage apps, these four channels represent the majority of paid spend.

SDK and Events

Airbridge provides SDKs for 8 mobile platforms plus a Web SDK for web-to-app, and a basic SDK install takes about 5 minutes with Onboarding Pilot. You get 25 standard events covering common actions like sign-up, purchase, trial start, and subscription. This means you can track your core funnel without custom events, which are a Growth Plan feature.

Reports and Analytics

Even on the Core Plan, you get:

• Revenue reports
• Funnel reports
• Retention reports
• SKAN 3.0/4.0 reporting and a SKAN conversion value manager
• Web-to-app attribution
• Signal Hold for Meta Ads, which lets you hold back selected conversion signals

Predictive LTV and AI Tools

Airbridge includes Predictive LTV with forecasting up to day 180 in the Core Plan, shown in your dashboard. You also get AI Pilot and an MCP server (currently in beta), allowing you to query your attribution data programmatically or through AI agents. For more on how MCP changes attribution workflows, see how AI agents use MCP for mobile attribution.

Core Plan vs Growth Plan: When to Upgrade

Start with Core. It is billed monthly with no annual contract. Upgrade to Growth when you expand beyond four channels or need raw data exports for your data warehouse.

Real Setup Timelines

How fast can you actually get running? Two examples:

• NOICE, an Indonesian audio and video platform, estimates its Airbridge setup was about 75% faster than other SDK integrations of similar scope.
• BabeChat used Airbridge's MCP server to feed attribution and ad spend data to AI agents, cutting team discussion time by about 2 hours a day.

Both are teams that needed attribution data quickly without a long implementation project.

How to Evaluate a Self-Serve MMP

Before you sign up for any platform, check these five things:

1. Can you see pricing before talking to sales? Hidden pricing usually means enterprise-only plans.
2. Is there a free trial or free tier? A 30-day trial of the full paid plan beats a permanently limited free tier for evaluation purposes.
3. How long does SDK integration actually take? Ask for documentation, not a demo.
4. Which ad channels are included at your price point? Some platforms charge extra for each channel integration.
5. Can you cancel without penalty? Monthly billing with no annual lock-in protects you if your needs change.

For a deeper look at how pricing compares for small apps, see AppsFlyer pricing for small apps and choosing the right MMP for subscription apps.

FAQ

Can I use Airbridge for free?

Airbridge offers a 30-day free trial with full access to the Core Plan. After the trial, the Core Plan starts at $40+/mo with 500K data points included. There is no permanently free tier, but the trial gives you enough time to validate the platform with real data.

Do AppsFlyer and Adjust also offer self-serve plans?

AppsFlyer has self-serve Zero and Growth plans. The Zero plan includes 12,000 conversions in the first 12 months. Singular has a self-serve Free plan, and Branch offers a free trial on its Basics plan. For Adjust, check its current pricing page for the latest self-serve availability.

How many data points will my app use per month?

A data point in Airbridge is an event your app sends to Airbridge, such as an install or an in-app action. Airbridge estimates that $40 a month covers about 35,000 monthly active users at typical usage, but your actual volume depends on how many events each user sends. During the 30-day trial there is no usage limit, so you can measure your real volume before paying.

Do I need the Growth Plan for iOS measurement?

No. SKAN 4.0 support, web-to-app attribution, and Signal Hold are all included in the Core Plan. The Growth Plan adds fraud detection and prevention (including Fraud Validation Rules) and touchpoint analytics, which become more relevant as your ad spend scales.

Can I connect Airbridge to my AI tools or data stack?

Yes. The Core Plan includes AI Pilot and an MCP server, which is currently in beta. This means you can query attribution data from AI agents, automate reporting, and integrate with tools that support the MCP protocol.