Blog

Insights, best practices, and industry trends from the Airbridge team.

Firebase Dynamic Links shutting down? Here’s a better option

Startled by Google's Firebase Dynamic Links deprecation? Check out Airbridge, the alternative you have been looking for.

Jun 1, 2023|4 min read

3 must-do’s to improve your mobile user acquisition

Optimizing your mobile user acquisition can be challenging, but there are three proven strategies that can always help you drive growth. Check them out in our latest blog post.

May 18, 2023|5 min read

SKAdNetwork 4.0: Major changes app marketers should know

Apple’s SKAdNetwork is the one thing that all mobile marketers should know in this privacy-centric era. Here are some essential facts you should know.

May 4, 2023|6 min read

Getting started with Google’s Privacy Sandbox: A comprehensive overview

Google's Privacy Sandbox is expected to bring massive changes to the mobile space. What will privacy-safe marketing look like? Will retargeting die without device identifiers? How will mobile apps have to measure ad effectiveness? Find the answers in this blog post.

Apr 26, 2023|6 min read

Navigating the new normal: Advertising strategies in the post-ATT world

Apple's App Tracking Transparency framework has posed challenges to mobile marketers, but there's always a way out. Check out our blog post to explore the strategies and technologies that can help.

Apr 19, 2023|6 min read

The role of calibration in marketing mix modeling (MMM)

Calibration is crucial for getting the most accurate insights from marketing mix modeling. Learn how to work with it and power up your marketing measurement.

Apr 12, 2023|5 min read

In-app ads: What mobile apps should consider to make money

Balance is key when integrating ads into your app. Explore different types of in-app ads and find out which would bring you the most revenue while enhancing user experience.

Apr 5, 2023|9 min read

Marketing mix modeling vs. attribution: What's the right tool for marketers?

Marketing mix modeling and attribution have their strengths and weaknesses. Check out this post to figure out in which situations you should use each tool to achieve your business goals.

Mar 31, 2023|5 min read

A/B testing for app marketing to boost your ROI

Learn what A/B testing is and why it's essential for app marketing. Discover use cases and best practices to improve your bottom line.

Mar 27, 2023|8 min read

5 reasons to use MMP-powered marketing mix modeling

How can you get the most accurate understanding of your marketing performance? Airbridge recommends working with MMPs with advanced MMM solutions. Read on to find out why.

Mar 23, 2023|6 min read

Ad fraud in mobile: How to safeguard your marketing budget

Learn about some of the most common types of mobile ad fraud and the latest techniques to protect your marketing budget.

Mar 22, 2023|6 min read

Last-touch vs. multi-touch attribution: What’s the difference?

Finding the right attribution model is crucial to app marketing optimization. Our latest blog post delves deep into two of the most widely used approaches: the last-touch and the multi-touch.

Mar 16, 2023|6 min read

Leveraging custom product pages (CPPs) for mobile growth in iOS

Apple’s CPPs represent an immense opportunity in improving the relevance of the user journey. Find out how you can make the best use of it.

Feb 15, 2023|10 min read

Your all-in-one guide to marketing mix modeling (MMM)

Marketing mix modeling is the comeback kid of performance measurement. Prepare yourself for the privacy-first era with this blog post.

Feb 1, 2023|11 min read

The evolution of marketing mix modeling (MMM): A pathway to privacy-first measurement

Privacy-first performance measurement is made easy with MMM. Find out how technological advances have brought back marketing mix modeling as a software solution.

Jan 13, 2023|7 min read

Exploring the marketing implications of SKAN 4.0

With each version update, SKAdNetwork (SKAN) adds both options and complexity to mobile attribution. Find out the marketing-side implications of the SKAN 4.0 changes you need to know.

Jan 5, 2023|5 min read

Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?

Both MMM and MTA help uncover business insights, but they have key differences that make each other more useful than the other depending on the circumstances. Read on to find out more.

Jan 3, 2023|6 min read

How to Design a Perfect Paywall for a Mobile App

Check out the post to understand where to look and what to do when trying to design a perfect paywall for your app.

Dec 21, 2022|11 min read

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