Blog

Insights, best practices, and industry trends from the Airbridge team.

Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have

Any marketer with an app needs a mobile measurement partner (MMP) because it is essential to effective marketing, revenue generation, and mobile growth. Find out more in the post.

Dec 16, 2022|10 min read

Intro to Incrementality: The Key to Measuring Your Ad Effectiveness

Check out this post to discover your most effective campaigns and optimize paid ad strategies.

Nov 30, 2022|7 min read

Mobile App Attribution: What It Is and How It Works

Find out how to thrive on uncertainty by effectively identifying your strongest channels and campaigns.

Nov 10, 2022|8 min read

Your Basic Guide to Marketing Attribution Models

Understand various marketing attribution models to measure and optimize your campaigns. Find the one well-aligned with your strategy to bring out results.

Oct 6, 2022|8 min read

Mobile Measurement Partner: Why Should You Use Them and What Are The Best Alternatives?

Airbridge is a mobile app analytics tool, mobile attribution software, MMP and third-party tracking platform. Find out what each of these terms means to better understand mobile attribution.

Sep 8, 2022|7 min read

How to Fix When Safari Cannot Open the Page Because the Address Is Invalid

Learn everything there is to know about redirecting deep linked users to a fallback page and find out how you should work with deep links on Android and iOS.

Aug 25, 2022|4 min read

Deep Linking Basics: Everything Marketers and Developers Need to Know

Discover all you need to know about deep linking with Airbridge. Boost your app marketing with URI schemes, Universal Links, and App Links.

Aug 17, 2022|10 min read

7 questions you should ask before choosing a mobile app attribution tool

Choosing the right mobile app attribution tool to measure your app marketing campaigns is critical. Here is a checklist of 7 questions to ask beforehand.

May 25, 2022|8 min read

[Deep Link 101] Using Deferred Deep Linking to Direct Users Without the App to a Specific In-App Page

Want to direct users to a relevant in-app page even if they haven't installed your app yet? If so, you need deferred deep linking.

Apr 7, 2022|5 min read

The A to Z Guide To Mobile App User Acquisition

Users are a must for the success of your product. In this post, we will learn everything there is to know about user acquisition (UA) marketing.

Mar 30, 2022|16 min read

What is App Store Optimization (ASO)?

ASO is the SEO for mobile apps. Maximize your organic reach by optimizing keywords, icons, and screenshots. Read our comprehensive guide to ranking higher on the App Store and Google Play.

Mar 17, 2022|14 min read

4 Reasons why an app is a must for mobile businesses

Check the importance of building an app for successful mobile business. Mobile business requires both mobile web and app. Despite the resources needed for app development and fierce competition, apps can effectively contribute to improving retention and conversion rates and profit growth.

Mar 17, 2022|9 min read

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