XY VPN Revenue & Ads
A VPN that encrypts traffic and hides IP addresses with one-tap connect, for people on public Wi-Fi.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPaid scale
Est. monthly revenue
$31K
↑ 30.5% vs prev. period
Downloads / month
23K
↑ 30.5% vs prev. period
Rating
4.3
10.9K ratings · Utilities
Meta ads running
110
383 found · median 18
XY VPN revenue and downloads trend
Est. monthly revenue
$7K ↑ 35.2% in 90 days
Dec 20, 2025: $5KMar 13, 2026
Monthly downloads
5.0K ↑ 35.2% in 90 days
Dec 20, 2025: 3.7KMar 13, 2026
Daily estimates from AppKittie, 84 days ending Mar 13, 2026. Revenue changed +35% and downloads +35% over the period. Meta ads live went from 0 to 110 between Aug 24, 2026 and Oct 18, 2026.
XY VPN Meta ads: 110 active, longest running 29 days
Top 12 by days live out of 383 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#129 days liveGoogle PlayAd copy“2026 VPN for free download and use”Why it works2026 VPN for free download and use; video to Google Play, 29 days.
#229 days liveGoogle PlayAd copy“2026 VPN for free download and use”Why it worksSame free line on a second video to Google Play, 29 days, one batch.
#329 days liveGoogle PlayAd copy“2026 VPN for free download and use”Why it worksThird video with the same copy, 29 days, a visual test on one message.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
One Free VPN Line Across A Hundred Ads
XY VPN is a one-tap VPN from MATRIX MOBILE PTE. LTD. that encrypts traffic and hides IP addresses. As of Oct 2026 it makes an estimated $31K a month on an estimated 23K downloads. It runs 110 active Meta ads, 6.3x the Utilities median, and all 12 top creatives say the same thing, 2026 VPN for free download and use.
Key takeaways
- XY VPN runs 110 active Meta ads, 6.3x the Utilities median of 18, after going from 0 to a peak of 196 in 38 days.
- All 12 top ads use one line, 2026 VPN for free download and use, and all 12 link to Google Play.
- Pricing runs weekly plans at $4.99 and $9.99, a $9.99 month and yearly plans at $24.99 and $49.99.
- Tiny estimated spend skews old and male, with 82.4% to men and 30.4% to people 65+.
- Of 188 recent reviews, 7 mention price and 6 of those are negative, mostly about charges during a free trial.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where XY VPN spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 55-64, taking 31.3% of spend.
Est. spend
$57.84
Reach
7.7K
Avg. CPM
$7.52
Ads delivered
383
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| France | 2.9K | $28.51 | 49.3% |
| Romania | 895 | $3.48 | 6.02% |
| Greece | 559 | $2.80 | 4.84% |
| Italy | 449 | $3.20 | 5.53% |
| Belgium | 410 | $3.49 | 6.03% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What XY VPN does differently
One line, many videos
110
active Meta ads, 6.3x the category
A free promise, then a week
21%
cheapest annual as share of 12 monthly
Trial complaints in reviews
3.7%
of recent reviews mention paying
The measurement gap
196
peak count of live Meta ads
1. One line, many videos
Live ads went from 0 on Aug 24 to a peak of 196 on Oct 5, and 110 remain. Every one of the top 12 is a video with the same copy, 2026 VPN for free download and use, and all have run 28 or 29 days. That is one batch launched at once. Free is the whole pitch, which fits a category where users compare on price first. Utilities apps here run a median of 18 active ads. All 12 link to Google Play, so this iOS listing benefits only from spillover. One plain line runs across many videos, so XY VPN can cut the visuals that lose and keep the rest.
2. A free promise, then a week
The ads say free, and the price ladder starts at $4.99 a week. A second weekly price sits at $9.99, the month at $9.99, and two yearly plans at $24.99 and $49.99, a 2.0x spread. The cheapest year costs 21% of 12 monthly payments, so the month and week exist mainly to make the year look cheap. The Utilities median annual price is $57.50, and both XY VPN yearly prices sit below it. Revenue per download is an estimated $1.35. The deep year discount helps, but the gap between a free ad and a weekly charge needs a clear trial screen.
3. Trial complaints in reviews
Most reviewers are happy: 131 of 188 recent reviews give five stars, and the sample averages 4.04. Some say they spent 0 dollars and use it to stream shows. The paying complaints are few but sharp. Only 7 reviews mention price, trial or subscription, and 6 of those are negative. One says the first three days were meant to be free but the charge came at signup. Another reports charges after cancelling and no one to contact. With ads that promise free, these complaints are a direct cost. A trial end date on the paywall could head off those complaints for XY VPN.
4. The measurement gap
XY VPN runs 110 live ads on one free line, all pointing to Google Play. The open question is which video brings users who start a $4.99 week or a $24.99 year and stay paying, and which only brings people who use the free tier or ask for a refund after the trial.
How much does XY VPN cost?
10 in-app purchases, 4 distinct prices, annual plans from $24.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 · $9.99 |
|---|---|
| Monthly | $9.99 |
| Annual | $24.99 · $49.99 |
XY VPN vs the Utilities median
| XY VPN | Median | |
|---|---|---|
| Est. monthly revenue | $31K | $176K |
| Downloads / month | 23K | 30K |
| Meta ads running | 110 | 18 |
| Rating | 4.3 | 4.6 |
| Lowest annual price | $24.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What XY VPN users say about paying
Of the 188 latest reviews, 7 (3.7%) mention price, trial or subscription, and 6 of those are negative, mostly about charges at signup or after cancelling, while most reviews praise the free service.
Latest 188 US reviews, Dec 29, 2022 to Oct 7, 2026
Mention price, trial or subscription
4%7 of 188 reviews, 6 of them 1 or 2 stars
It’s very good spent 0 dollars on it I love it and now I get to watch a lot of shows episodes movies on hd today thank you for your guys talent and free vpn to …
Then it says with in app purchases. The purchase is a monthly subscription or a yearly subscription. No thank you. I would have given it negative stars if I cou…
How to measure a playbook like XY VPN's
XY VPN put 110 live ads on one free line, so the useful number is which video brings a user who pays after the trial ends.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 84 days ending Mar 13, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 188 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 40 | XY VPNMATRIX MOBILE PTE. LTD. | $31K | 110 |
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Clap FinderFrequently asked questions about XY VPN
How much does XY VPN make?
It makes an estimated $31K a month as of Oct 2026 on an estimated 23K downloads. These are AppKittie estimates, not developer figures.
How much does XY VPN cost?
VIP costs $4.99 or $9.99 a week, $9.99 a month, or $24.99 or $49.99 a year on the US App Store.
How many ads does XY VPN run?
It has 110 active Meta ads out of 383 found, 6.3x the Utilities median of 18.
Is XY VPN free?
Its ads say free download and use. Paid VIP plans start at $4.99 a week.
How fast is XY VPN growing?
Estimated revenue and downloads both rose 30.5% against the previous period, and downloads rose from 3.7K to 5.0K over 84 days to Mar 2026.
Who makes XY VPN?
MATRIX MOBILE PTE. LTD. makes the app. It launched on Sep 17, 2021 and holds a 4.3 rating across 10.9K ratings.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.