AI Summary - Meeting Notes app icon

AI Summary Revenue & Ads

An AI transcription app that turns recordings into text, summaries, flashcards, quizzes and email drafts.

Est. monthly revenue

$30K

↓ 0.7% vs prev. period

Downloads / month

32K

↑ 294.2% vs prev. period

Rating

4.4

6.1K ratings · Utilities

Meta ads running

18

504 found · median 18

AI Summary revenue and downloads trend

Est. monthly revenue

$30K ↑ 0.7% in 90 days

Nov 30, 2025: $27KOct 17, 2026

Monthly downloads

33K ↑ 227.7% in 90 days

Nov 30, 2025: 9.0KOct 17, 2026

Daily estimates from AppKittie, 310 days ending Oct 17, 2026. Revenue changed +12% and downloads +264% over the period. Meta ads live went from 41 to 33 between Aug 26, 2026 and Oct 18, 2026.

AI Summary Meta ads: 18 active, longest running 76 days

Top 13 by days live out of 504 found (12 video and 1 image creatives). Tap any one to open the original in the Meta Ad Library.

10 more Meta ads are locked

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Ads from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.

Less Chaos, More Focus Ads and a 12% Annual

AI Summary is a meeting notes app from AppTitude Technologies OU that transcribes recordings, writes summaries and builds flashcards and follow ups. As of Oct 2026 it makes an estimated $30K a month from an estimated 32K downloads, with downloads up 294.2% versus the previous period. Installs nearly quadrupled while revenue moved -0.7%, and every top ad opens with Less chaos. More focus.

Key takeaways

  • 18 active Meta ads out of 504 found, 1.0x the Utilities median of 18, and 0 Apple Search Ads creatives. 12 of the 13 top ads are video with a web link in the copy.
  • All 13 top ads open with Less chaos. More focus., and some name the product Notik. The longest has run 76 days.
  • Weekly plans cost $6.99 to $9.99, monthly $24.99 and annual $34.99 or $74.99. The cheapest annual is 12% of 12 monthly payments.
  • Revenue per download is $0.94, and Estimated Meta spend is small at $370.43, 73.2% aimed at men.
  • Recent reviews average 3.28 across 200. 53 mention price, trial or subscription, and 44 of those are negative.

Full teardown

Unlock 10 more Meta ads

Where AI Summary spends on Meta

Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 30.9% of spend.

Est. spend

$370.43

Reach

21.5K

Avg. CPM

$17.22

Ads delivered

532

Spend by age

  • 45-5431% · $114.63
  • 35-4424% · $89.67
  • 55-6422% · $79.78
  • 25-3413% · $46.95
  • 65+10% · $38.88
  • 18-240% · $0.52

Spend by gender

  • Male73% · $271.28
  • Female26% · $94.47
  • Unknown1% · $4.68

Top countries by reach

CountryReachSpendShare
United States est.11.9K$253.8768.5%
United Kingdom6.3K$83.8622.6%
Germany2.6K$27.587.45%
Spain347$2.650.72%
Italy118$0.840.23%

Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.

What AI Summary does differently

One opening, many videos

13 of 13

top ads open with Less chaos. More focus.

Installs up, revenue flat

294.2%

downloads change versus the previous period

Deep annual, reliability gripes

12%

cheapest annual versus 12 monthly payments

The measurement gap

$0.94

estimated revenue per download

1. One opening, many videos

Every top Meta ad for AI Summary starts the same way: Less chaos. More focus. Most continue with AI Summary automatically transcribes, summarizes, and organizes your content so you can focus on real work, and two swap in the name Notik, a sign of brand testing. Twelve are video, and they link to a web page in the copy rather than a store. They have run 41 to 76 days. Found ads total 504, with a peak of 90 active on Oct 6. The opener sells a feeling busy professionals want before any feature. AI Summary leads with the emotional result, Less chaos, and keeps the feature list for the second line.

2. Installs up, revenue flat

Downloads rose 294.2% versus the previous period, yet revenue moved -0.7%. Over 310 days to Oct 17, 2026, estimated downloads grew from 9.0K to 33K while revenue rose only from $27K to $30K. New users are not paying like old ones, so revenue per download has fallen to $0.94. The likely cause is cheaper or broader traffic, possibly from the Notik brand test, reaching people who try the free tier and leave. Estimated Meta spend is tiny at $370.43, aimed 73.2% at men and mostly ages 35-64. A smaller app scaling installs should watch the paid rate of each new cohort, not total downloads, before it raises spend.

3. Deep annual, reliability gripes

AI Summary lists 10 in-app purchases at 7 prices. Weekly plans cost $6.99, $7.99, $8.99 or $9.99, monthly access $24.99, and annual plans $34.99 or $74.99, a 2.1x spread. The cheapest annual is 12% of 12 monthly payments and under the Utilities median of $57.50. The store data does not confirm a subscription. Reviews show the risk of a tool people depend on: 44 of 53 payment mentions are negative, including a long time payer who lost access after recording over 180 notes, and several refund requests. For AI Summary, uptime and data safety are part of the price, since users who store work in it punish outages hard.

4. The measurement gap

AI Summary quadrupled installs with Less chaos ads to the web while revenue stayed flat, and it sells weeks from $6.99 next to a deep annual. The question is which ad and which brand name, AI Summary or Notik, bring users who buy the $34.99 year instead of trying the free tier once.

How much does AI Summary cost?

10 in-app purchases, 7 distinct prices, annual plans from $34.99 to $74.99. Prices as listed on the US App Store, Oct 16, 2026.

Weekly$6.99 · $7.99 · $8.99 · $9.99
Monthly$24.99
Annual$34.99 · $74.99

AI Summary vs the Utilities median

AI SummaryMedian
Est. monthly revenue$30K$176K
Downloads / month32K30K
Meta ads running1818
Rating4.44.6
Lowest annual price$34.99$57.50

Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›

What AI Summary users say about paying

Of 200 reviews from Apr 2024 to Oct 2026, 53, or 26.5%, mention price, trial or subscription, and 44 of those are negative, including lost recordings and refund requests. The sample averages 3.28.

Latest 200 US reviews, Apr 9, 2024 to Oct 13, 2026

  • 5 star106
  • 4 star6
  • 3 star4
  • 2 star6
  • 1 star78

Mention price, trial or subscription

26%53 of 200 reviews, 44 of them 1 or 2 stars

I have only used the free trial for a day, but I found it very useful and accurate. I've been also comparing it to other speech to text apps and so far this has…

5 stars · Jul 10, 2024

I used AI Transcribe for nearly a year, paying monthly and depending on it to revisit important notes and conversations. Suddenly, the app stopped playing all m…

1 stars · May 24, 2025

How to measure a playbook like AI Summary's

AI Summary sends its top Meta ads to a web page and tests a second brand name, so measurement means tying each version to paid plans as installs grow.

  1. 01

    Connect Meta and see cost next to results

    Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.

  2. 02

    Send trial and purchase events back to Meta

    Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.

  3. 03

    Connect RevenueCat for revenue by campaign

    Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.

Measure this on your own app with Airbridge Core

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How we built this teardown

  • Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 310 days ending Oct 17, 2026.
  • Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
  • Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
  • Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
  • Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.

Top Utilities apps by estimated revenue

All 25 ›
#AppEst. revenue / moAds live
1CleanupDEEP FLOW SOFTWARE SERVICES - FZCO$11M3,800
2Universal TV Remote Control*VISARGERD, S.L.$1M31
3TruecallerTrue Software Scandinavia AB$1M0
4GetcontactGETVERIFY LDA$1M204
5Screen MirroringOzuna Limited$711K0
41AI SummaryAppTitude Technologies OU$30K18

Frequently asked questions about AI Summary

How much does AI Summary make?

An estimated $30K a month as of Oct 2026, a -0.7% change versus the previous period and 0.2x the Utilities median of $176K. These are AppKittie estimates, not figures reported by AppTitude Technologies OU.

How much does AI Summary cost?

Weekly plans are listed at $6.99 to $9.99, monthly at $24.99 and annual at $34.99 or $74.99 on the US App Store.

How many ads does AI Summary run?

18 active Meta ads out of 504 found, 1.0x the Utilities median of 18, and no Apple Search Ads creatives.

How fast is AI Summary growing?

Downloads are growing fast. They rose 294.2% versus the previous period, while revenue was flat.

Who makes AI Summary?

AppTitude Technologies OU develops the app. It launched on Sep 1, 2023, making it 37 months old, and was last updated on Oct 3, 2026.

How much is an AI Summary user worth?

Revenue per download is an estimated $0.94, based on $30K a month in revenue and 32K downloads.

Try Airbridge Core free (no sales call)

The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.

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Hyunjong Choi

Hyunjong Choi LinkedIn

Go-to-market, Airbridge Core

Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.

About Airbridge

Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.