Letterly Revenue & Ads
A voice to text app that turns speech into notes, emails, messages and posts, with rewriting styles and sync.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readUGC engine
Est. monthly revenue
$30K
flat vs prev. period
Downloads / month
11K
↑ 37.7% vs prev. period
Rating
4.7
1.1K ratings · Utilities
Meta ads running
23
575 found · median 18
Letterly revenue and downloads trend
Est. monthly revenue
$30K ↑ 55.8% in 90 days
Jul 22, 2026: $19KOct 17, 2026
Monthly downloads
11K ↑ 35.9% in 90 days
Jul 22, 2026: 7.8KOct 17, 2026
Daily estimates from AppKittie, 80 days ending Oct 17, 2026. Revenue changed +56% and downloads +36% over the period. Meta ads live went from 650 to 23 between Aug 27, 2026 and Oct 18, 2026.
Letterly Meta ads: 23 active, longest running 174 days
Top 12 by days live out of 575 found (1 video and 11 image creatives). Tap any one to open the original in the Meta Ad Library.
#1174 days liveWeb linkAd copy“Unlock the power of speech-to-text! Say goodbye to tedious typing and hello to effortless communication with Letterly's AI-powered transcription.”Why it worksSpeech to text that replaces tedious typing with AI transcription; image to the web, 174 days.
#2174 days liveWeb linkAd copy“Ditch the typing and unleash your voice! Letterly's AI-powered transcription makes it easy to communicate with confidence. Say hello to effortless conversations - goodbye tedious typing!”Why it worksDitch the typing and use your voice, AI transcription made easy; image, 174 days.
#3174 days liveWeb linkAd copy“Record VOICE and turn it into perfectly written TEXT with Letterly's high-quality transcription and AI. Perfect for: note-taking, meeting summaries, emails and messages, social media posts, journaling.”Why it worksRecord voice and turn it into written text for notes, meetings, emails and posts; image, 174 days.
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@letterlyaiInstagramAd copy“Instagram #1 @letterlyai is a speech-to-text app that turns your voice into notes, emails, transcripts, and so much more. Just hit record, start talking, and get clean, ready-to-use text in seconds. Try Letterly for free on the App Store & Google Play, link in bio. #Letterly #VoiceToText #SpeechTo”
@teacher.life.simplifiedInstagramAd copy“Instagram #2 The app for when your hands are full! Teacher mama friends - this one is for you! How amazing is @letterlyai ?! Think of the uses and time saving possibilities with this app!! Want to learn more about AI and all its time saving glory as a teacher? Comment AI and I’ll dm you the l”
@letterlyaiInstagramAd copy“Instagram #3 Letterly is a speech-to-text app that turns your voice into notes, emails, transcripts, and so much more. Just hit record, start talking, and get clean, ready-to-use text in seconds. Try Letterly for free on the App Store & Google Play, link in bio. #Letterly #VoiceToText #SpeechToTex”
10 more creator videos are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
ADHD Creators And A Lifetime Plan
Letterly is a voice to text note taker from Anton Lebedev that turns speech into clean notes, emails and posts. As of Oct 2026 it makes an estimated $30K a month on an estimated 11K downloads. Several of its 13 creator videos pitch the app as an ADHD tool, and the price ladder tops out at a $249.99 lifetime plan.
Key takeaways
- AppKittie found 13 creator videos, 10 on TikTok and 3 on Instagram, from 4 creators, and @letterlyai posted 6.
- Creators like @ssssophieeeee tag posts #adhd and #ADHDtools, pitching talk instead of typing.
- Annual plans cost $69.99 to $99.99, and lifetime plans cost $199.99 or $249.99.
- All 12 top Meta ads have run 174 days and all link to the web, while live ads fell from 650 to 23.
- Meta Ad Library spend estimates show 46.3% of tracked spend on people 65+ and 75.6% on men.
Full teardown
Unlock 9 more Meta ads and 10 more creator videos
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Where Letterly spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 65+, taking 46.3% of spend.
Est. spend
$19K
Reach
1.3M
Avg. CPM
$14.31
Ads delivered
575
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 581.4K | $12,355 | 64.5% |
| United Kingdom | 207.6K | $2,750 | 14.4% |
| Ireland | 57.4K | $602.86 | 3.15% |
| Spain | 41.5K | $316.86 | 1.65% |
| Greece | 38.5K | $192.73 | 1.01% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Letterly does differently
ADHD as the creator hook
13
creator videos across TikTok and Instagram
Lifetime above the year
$249.99
top lifetime price
Old buyers on the ads
46.3%
of tracked Meta spend on people 65+
The measurement gap
650
live Meta ads at the start of tracking
1. ADHD as the creator hook
Thirteen creator videos turned up, 10 on TikTok and 3 on Instagram, from 4 creators. The brand account @letterlyai posted 6, often in first person: I hit a point where I literally could not type anymore. Another creator, @ssssophieeeee, frames it for ADHD, with tags like #adhd, #ADHDLife and #ADHDtools, and says it saves time and mental energy. @willfrancis24 sells a morning brain dump routine, and @teacher.life.simplified speaks to teacher moms with full hands. Each creator gives the same tool a different reason to exist. Each creator gets one job to show and picks the audience that feels it most, such as people with ADHD.
2. Lifetime above the year
PRO comes in five lengths: 1 month, 3 months, 12 months, 1 year and lifetime. Monthly prices are $19.99 and $44.90, annual prices $69.99, $79.99, $89.99 and $99.99, and lifetime $199.99 or $249.99. The cheapest year costs 29% of 12 monthly payments, so the month mainly exists as an anchor. Lifetime plans suit voice notes, a tool people use for years, and appeal to buyers tired of subscriptions. The Utilities median annual price is $57.50, and every Letterly yearly price sits above it. Revenue per download is an estimated $2.73. The $249.99 lifetime plan tests how much committed users will pay up front.
3. Old buyers on the ads
Creators speak to busy young people. Meta spend tells a different story: 46.3% of tracked Meta spend reaches people 65+, 27.7% goes to 55 to 64, and 75.6% reaches men. Lifetime tracked spend is $19K, reaching 1.3M people. Older users who find typing slow are a natural fit for dictation. All 12 top ads are the same age, 174 days, and all link to the web, mostly images with 8 distinct lines. Live ads dropped from 650 to 23 over 36 days, so a large batch was cut. Creators and paid ads reach different audiences here, so Letterly has to judge each on its own terms.
4. The measurement gap
Letterly reaches young ADHD audiences through creators and older men through Meta ads sent to the web. The open question is which group buys the $99.99 year or the $249.99 lifetime plan, and whether the ads it cut, as live count fell from 650 to 23, were bringing paying users or only installs.
How much does Letterly cost?
9 in-app purchases, 8 distinct prices, annual plans from $69.99 to $99.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $19.99 · $44.90 |
|---|---|
| Annual | $69.99 · $79.99 · $89.99 · $99.99 |
| Lifetime | $199.99 · $249.99 |
Letterly vs the Utilities median
| Letterly | Median | |
|---|---|---|
| Est. monthly revenue | $30K | $176K |
| Downloads / month | 11K | 30K |
| Meta ads running | 23 | 18 |
| Rating | 4.7 | 4.6 |
| Lowest annual price | $69.99 | $57.50 |
Median of 38 Utilities apps with active Meta ads in our set. See the Utilities hub ›
What Letterly users say about paying
Of 92 sampled reviews, 13 (14.1%) mention price, trial or subscription, and 9 of those are negative, mostly about charges during a trial and prices missing from the store listing.
Latest 92 US reviews, Nov 29, 2023 to Aug 31, 2026
Mention price, trial or subscription
14%13 of 92 reviews, 9 of them 1 or 2 stars
You need to include the price of all monthly subscriptions in the info section in the app store, otherwise people will download it thinking it's free, and then …
I wanted to try this app with the free trial period of 7 days, I was not expecting to get charged immediately for the subscription for $44.00 and was advised th…
How to measure a playbook like Letterly's
Letterly splits its marketing between 13 creator videos and Meta ads aimed at older men, so the useful number is which audience buys the year or lifetime plan.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 80 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 92 US reviews from Apple's public review feed.
- Category medians are computed across 38 Utilities apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Utilities apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  CleanupDEEP FLOW SOFTWARE SERVICES - FZCO | $11M | 3,800 |
| 2 |  Universal TV Remote Control＊VISARGERD, S.L. | $1M | 31 |
| 3 |  TruecallerTrue Software Scandinavia AB | $1M | 0 |
| 4 |  GetcontactGETVERIFY LDA | $1M | 204 |
| 5 |  Screen MirroringOzuna Limited | $711K | 0 |
| 43 | LetterlyAnton Lebedev | $30K | 23 |
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Clap FinderFrequently asked questions about Letterly
How much does Letterly make?
It makes an estimated $30K a month as of Oct 2026 on an estimated 11K downloads. These are AppKittie estimates, not developer figures.
How much does Letterly cost?
PRO costs $19.99 a month, $69.99 to $99.99 a year, or $199.99 or $249.99 for lifetime access on the US App Store.
How many ads does Letterly run?
It has 23 active Meta ads out of 575 found, 1.3x the Utilities median of 18. Live ads fell from 650 over 36 days.
Does Letterly use influencers or creators?
AppKittie found 13 creator videos from 4 creators, 10 on TikTok and 3 on Instagram. Several pitch it as an ADHD tool.
How fast is Letterly growing?
Over 80 days estimated downloads rose from 7.8K to 11K and estimated revenue from $19K to $30K.
Who makes Letterly?
Anton Lebedev makes the app. It launched on Nov 12, 2023 and holds a 4.7 rating across 1.1K ratings.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.