WordPal Revenue & Ads
An iOS vocabulary app that uses spaced repetition to teach English words, focusing on the ones a user finds hard.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$71K
↓ 22.5% vs prev. period
Downloads / month
30K
↓ 0.3% vs prev. period
Rating
4.7
10.2K ratings · Education
Meta ads running
41
104 found · median 65
WordPal revenue and downloads trend
Est. monthly revenue
$71K ↑ 5.1% in 90 days
Dec 20, 2025: $47KOct 15, 2026
Monthly downloads
30K ↑ 5.1% in 90 days
Dec 20, 2025: 20KOct 15, 2026
Daily third-party estimates, 289 days ending Oct 15, 2026. Revenue changed +52% and downloads +52% over the period. Meta ads live went from 43 to 41 between Oct 3, 2026 and Oct 18, 2026.
WordPal Meta ads: 41 active, longest running 366 days
Top 12 by days live out of 104 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1366 days liveApp StoreAd copy“How big is your vocabulary? Find out now with fun quizzes and games.”Why it worksHow big is your vocabulary, find out with quizzes and games; video, 366 days, App Store.
#2340 days liveApp StoreAd copy“How big is your vocabulary? Find out now with fun quizzes and games.”Why it worksSame vocabulary dare on a second video, 340 days, App Store link.
#3322 days liveApp StoreAd copy“How big is your vocabulary? Find out now with fun quizzes and games.”Why it worksSame quiz line again, 322 days live, linking to the App Store.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
One Vocabulary Quiz Line Running for a Year
WordPal - Vocabulary Builder is an English vocabulary app from Dynamic Apps Ltd that uses spaced repetition to drill the words a user gets wrong. As of Oct 2026 it makes an estimated $71K a month on 30K downloads, $2.37 per download. All 12 top Meta ads share one line, how big is your vocabulary, and the oldest has run 366 days.
Key takeaways
- WordPal runs 41 active Meta ads, 0.6x the Education median of 65. All 12 top ads are video and link to the App Store.
- The top 12 ads have a median of 252.5 days live, all on the same quiz line.
- Monthly plans cost $2.99 to $9.99 and annual plans $19.99 to $59.99, a 3.0x spread. The cheapest year is 56% of 12 monthly payments.
- Meta Ad Library spend estimates show 88.8% of spend in the United States, 68.1% aimed at women and 66.4% at the 25 to 34 group.
- Of the latest 200 reviews, 67 mention price, trial or subscription (33.5%) and 53 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where WordPal spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 66.4% of spend.
Est. spend
$3K
Reach
171.6K
Avg. CPM
$19.90
Ads delivered
104
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 142.7K | $3,033 | 88.8% |
| United Kingdom | 28.9K | $383.18 | 11.2% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What WordPal does differently
Eight prices, two plan names
3.0x
spread between cheapest and dearest annual plan
A quiz question as the hook
12 of 12
top Meta ads share one line
Trial charges drive the complaints
33.5%
of recent reviews mention price or trial
The measurement gap
8
price points under two plan names
1. Eight prices, two plan names
WordPal sells 10 in-app purchases at 8 prices under just two names, Premium Monthly and Premium Annual. Monthly runs $2.99, $4.99, $7.99 and $9.99. Annual runs $19.99, $29.99, $39.99 and $59.99, a 3.0x spread. Four prices per length under one name usually means price tests or offers shown to different users. The cheapest year is 56% of twelve $2.99 months. Even the top annual price sits under the $69.99 Education median, so WordPal competes on cost. Revenue is -22.5% versus the previous period while downloads are flat at -0.3%, which hints that recent tests moved buyers to cheaper tiers. For WordPal, renewal by price is the number that would show which hidden test wins, not first purchase.
2. A quiz question as the hook
All 12 top Meta ads say the same thing: how big is your vocabulary, find out now with fun quizzes and games. All are video and all link to the App Store. The rank 1 ad has run 366 days and the median top ad 252.5. A question about your own vocabulary is a small dare. It invites a test, not a lesson, and most adults are curious about their score. The line also hides the study work behind quizzes and games. With 41 active ads, 0.6x the Education median, the team spends its effort on video variations instead of new copy. WordPal asks the viewer a question about themselves that only the app can answer.
3. Trial charges drive the complaints
The latest 200 reviews split into two camps: 73 five-star and 71 one-star, for a 3.04 average against a 4.7 store rating. 67 mention price, trial or subscription and 53 of those are negative. The pattern is the same in many: no reminder before a free trial ended, a charge on a different card, no refund. Meta Ad Library spend estimates show the ads reach mostly women, 68.1% of spend, and the 25 to 34 group, 66.4%, with 88.8% of spend in the United States. Many reviewers say they trusted the free trial and felt cheated by the charge. For WordPal, a clear reminder before the trial ends would cost some conversions but protect the rating.
4. The measurement gap
WordPal tests 8 prices behind one ad line and gets many trial complaints. A trial start looks the same whether it came from a $19.99 offer or a $59.99 one. The question is which price and which audience produce learners who renew after the first year rather than ask for a refund.
How much does WordPal cost?
10 in-app purchases, 8 distinct prices, annual plans from $19.99 to $59.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $2.99 · $4.99 · $7.99 · $9.99 |
|---|---|
| Annual | $19.99 · $29.99 · $39.99 · $59.99 |
WordPal vs the Education median
| WordPal | Median | |
|---|---|---|
| Est. monthly revenue | $71K | $101K |
| Downloads / month | 30K | 44K |
| Meta ads running | 41 | 65 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $19.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What WordPal users say about paying
Of the latest 200 reviews, 67 (33.5%) mention price, trial or subscription and 53 of those are negative. Most complain of trial charges with no reminder and no refund, and the sample averages 3.04.
Latest 200 US reviews, Nov 4, 2023 to Oct 10, 2026
Mention price, trial or subscription
34%67 of 200 reviews, 53 of them 1 or 2 stars
I did not get motification that my trial was nearly up, first notice I got was the charge to my account, which was on a different card than the one I entered de…
I clicked on the FREE TRIAL and you immediately charged me instead. I want to be reimbursed IMMEDIATELY! I am a 70 year old woman on a fixed income, and I wante…
How to measure a playbook like WordPal's
With one quiz line on all 12 top Meta ads and 8 price points, WordPal has to see which offer turns a trial into a learner who renews.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 289 days ending Oct 15, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 71 | WordPalDynamic Apps Ltd | $71K | 41 |
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POKER Q'zFrequently asked questions about WordPal
How much does WordPal make?
WordPal makes an estimated $71K a month as of Oct 2026, 0.7x the Education median of $101K. These are third-party estimates, not figures reported by Dynamic Apps Ltd.
How much does WordPal cost?
It is a subscription app. Monthly plans cost $2.99 to $9.99 and annual plans $19.99 to $59.99 on the US App Store.
How many ads does WordPal run?
WordPal runs 41 active Meta ads, out of 104 found, which is 0.6x the Education median of 65.
How fast is WordPal growing?
Revenue is -22.5% and downloads -0.3% versus the previous period. Over the 289 day trend window revenue rose 51.5%.
Who does WordPal advertise to?
Meta Ad Library spend estimates show 88.8% of spend in the United States, 68.1% aimed at women and 66.4% at the 25 to 34 group.
What do WordPal ads say?
All 12 top ads use one line: how big is your vocabulary, find out now with fun quizzes and games.
Who makes WordPal?
Dynamic Apps Ltd publishes WordPal. It launched on Apr 30, 2019 and holds a 4.7 rating from 10.2K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.