LOVOO Revenue & Ads
A dating and chat app for singles with a nearby map, detailed profiles and chats that start without a mutual match.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$400K
flat vs prev. period
Downloads / month
40K
flat vs prev. period
Rating
4.2
133.4K ratings · #48 in Germany
Meta ads running
71
52 found · median 30
LOVOO revenue and downloads trend
Est. monthly revenue
$513K ↑ 1235.0% in 90 days
Dec 24, 2025: $38KSep 4, 2026
Monthly downloads
41K ↑ 1235.1% in 90 days
Dec 24, 2025: 3.1KSep 4, 2026
Daily estimates from AppKittie, 87 days ending Sep 4, 2026. Revenue changed +1235% and downloads +1235% over the period. Meta ads live went from 66 to 71 between Sep 9, 2026 and Oct 18, 2026.
LOVOO Meta ads: 71 active, longest running 189 days
Top 12 by days live out of 52 found (4 video and 8 image creatives). Tap any one to open the original in the Meta Ad Library.
#1188 days liveApp StoreAd copy“Swipe dich ins Abenteuer.”Why it worksSwipe dich ins Abenteuer, a short German swipe line on video to the App Store; 188 days.
#2189 days liveApp StoreAd copy“Bock auf neue Leute?”Why it worksBock auf neue Leute?, casual German for meeting new people; video to the App Store, 189 days.
#3171 days liveApp StoreAd copy“Bock auf neue Leute?”Why it worksSame Bock auf neue Leute? line as an image to the App Store; 171 days.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
German First Ads, Credits and a Quarterly Plan
LOVOO is a dating and chat app from PE Digital GmbH that lets singles browse people nearby on a map and message without a match. As of Oct 2026 it makes an estimated $400K a month from an estimated 40K downloads, 5.4x the Lifestyle median revenue. After 183 months, 48.9% of estimated lifetime Meta spend still goes to Germany, and the top ad line is Bock auf neue Leute?
Key takeaways
- 71 active Meta ads, 2.4x the Lifestyle median of 30, plus 183 Apple Search Ads creatives. 8 of the 12 top ads are images; 7 link to Google Play and 5 to the App Store.
- Copy runs in German, Italian, French and English, led by Bock auf neue Leute? on 4 ads. The longest has run 189 days and the median 154.
- Premium costs $11.99 to $19.99 a month or $24.99 a quarter, with credit and icebreaker packs from $3.99 to $8.99, 10 in-app purchases at 8 prices.
- Meta Ad Library spend estimates put lifetime spend at $87K, reaching 7.3M people. Germany gets 48.9% and the United States 29.6%, and men 73.3%.
- Revenue per download is $10.0, and only 7 of 100 recent reviews mention price, trial or subscription.
Full teardown
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Where LOVOO spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 29.9% of spend.
Est. spend
$87K
Reach
7.3M
Avg. CPM
$11.95
Ads delivered
52
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Germany | 4.0M | $42,589 | 48.9% |
| United States est. | 1.2M | $25,825 | 29.6% |
| France | 802.1K | $7,820 | 8.97% |
| Spain | 605.1K | $4,617 | 5.30% |
| Austria | 542.7K | $5,156 | 5.92% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What LOVOO does differently
Credits around a quarterly plan
8 prices
across 10 in-app purchases, no annual plan
Home market first
48.9%
of estimated lifetime Meta spend goes to Germany
Short lines in local slang
189 days
longest running top ad, median 154
The measurement gap
7 of 12
top ads link to Google Play, 5 to the App Store
1. Credits around a quarterly plan
LOVOO sells 10 in-app purchases at 8 prices and no annual plan. LOVOO Premium costs $11.99, $12.99 or $19.99 a month, or $24.99 a quarter. Around it sit 300, 500, 550 and 1000 credit packs and a 5 Icebreaker bundle, priced from $3.99 to $8.99. The quarter is the longest commitment, which fits dating, where people hope not to need the app for a year. Credits and icebreakers let a user pay to start a conversation tonight without a plan. The result is $10.0 per download. LOVOO leads with a quarterly plan, adds small paid boosts for the impulse, and skips an annual that would signal staying single.
2. Home market first
Germany takes an estimated 48.9% of LOVOO's $87K lifetime Meta spend. The United States gets 29.6%, France 8.97% and Spain 5.30%. Men receive 73.3% and women 25.9%, with ages 35-44 at 29.9%, 25-34 at 24.1% and 45-54 at 21.0%. Store ranks follow the same map: #48 in Germany, #49 in Austria and #75 in Italy. A 183 month old dating app wins where its user density is already high, because a dating product is only as good as the people nearby. That makes spending at home logical, even after years. LOVOO keeps one dense home market at the center and spreads outward from it.
3. Short lines in local slang
LOVOO's top ads use the shortest copy possible. Bock auf neue Leute?, casual German for fancy meeting new people, runs on 4 of the 12. Swipe dich ins Abenteuer runs on 2 videos to the App Store. Italian ads invite users to try video dating today, French ones say your love story is waiting, and Swipe. Match. Love. covers English. Eight are images and 4 are video, live 146 to 189 days. Short native phrases read like something a friend would say, not a translation, and they hold up for months. A smaller app entering a new country should write one short line in local slang rather than translating its home market headline word for word.
4. The measurement gap
LOVOO splits its top ads between Google Play and the App Store, spends 48.9% of estimated Meta budget in Germany, and sells both a $24.99 quarter and small credit packs. The question is which country, store and line bring a user who buys Premium for a quarter, not one who buys a single icebreaker.
How much does LOVOO cost?
10 in-app purchases, 8 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $11.99 · $12.99 · $19.99 |
|---|---|
| Quarterly | $24.99 |
| Other | $3.99 · $4.99 · $6.99 · $8.99 |
LOVOO vs the Lifestyle median
| LOVOO | Median | |
|---|---|---|
| Est. monthly revenue | $400K | $74K |
| Downloads / month | 40K | 30K |
| Meta ads running | 71 | 30 |
| Rating | 4.2 | 4.5 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What LOVOO users say about paying
Of 100 reviews from May 2021 to Oct 2026, only 7, or 7.0%, mention price, trial or subscription, and 4 of those are negative, such as paying for premium and still getting no likes. The sample averages 3.75.
Latest 100 US reviews, May 8, 2021 to Oct 16, 2026
Mention price, trial or subscription
7%7 of 100 reviews, 4 of them 1 or 2 stars
if u want to charge people real money u should make sure that this app is working without issues!!! crashes, freezes, stupids ad's every 10sec. that keeps crash…
Loveoo only lets you use advanced search filters if you pay money. You can’t even sort the people you see by location. If you click the ‘near me’ tab, it’ll sho…
How to measure a playbook like LOVOO's
LOVOO runs short local lines in four languages and splits top ads between Google Play and the App Store, so measurement means tying each country to Premium buyers.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 87 days ending Sep 4, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 100 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 18 | LOVOOPE Digital GmbH | $400K | 71 |
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WoofzFrequently asked questions about LOVOO
How much does LOVOO make?
An estimated $400K a month as of Oct 2026, flat versus the previous period and 5.4x the Lifestyle median of $74K. These are AppKittie estimates, not figures reported by PE Digital GmbH.
How much does LOVOO cost?
Premium is listed at $11.99, $12.99 or $19.99 a month and $24.99 a quarter on the US App Store, with credit and icebreaker packs from $3.99 to $8.99.
How many ads does LOVOO run?
71 active Meta ads, 2.4x the Lifestyle median of 30, plus 183 Apple Search Ads creatives.
Where is LOVOO most popular?
Its best App Store ranks are #48 in Germany, #49 in Austria and #75 in Italy. Germany also gets 48.9% of estimated Meta spend.
Who makes LOVOO?
PE Digital GmbH develops LOVOO. The app launched on Jul 17, 2011, making it 183 months old, and was last updated on Aug 27, 2026.
Who does LOVOO target with ads?
Estimated Meta spend goes 73.3% to men, with 29.9% at ages 35-44 and 24.1% at 25-34.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.