Tinder Dating App Revenue & Ads
A swipe-based dating app for singles who match on location and interests, then chat in the app.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$55M
↓ 18.8% vs prev. period
Downloads / month
2M
↓ 7.0% vs prev. period
Rating
4.2
1.8M ratings · #4 in Spain
Meta ads running
36
282 found · median 30
Tinder Dating App revenue and downloads trend
Est. monthly revenue
$55.1M ↓ 17.6% in 90 days
Dec 21, 2025: $62.1MOct 18, 2026
Monthly downloads
2.0M ↓ 5.7% in 90 days
Dec 21, 2025: 1.9MOct 18, 2026
Daily estimates from AppKittie, 302 days ending Oct 18, 2026. Revenue changed -11% and downloads +3% over the period. Meta ads live went from 69 to 33 between Aug 24, 2026 and Oct 18, 2026.
Tinder Dating App Meta ads: 36 active, longest running 36 days
Top 13 by days live out of 282 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#136 days liveGoogle PlayAd copy“틴더로 전 세계 사람들과 연결해봐”Why it worksConnect with people around the world, a Passport mode pitch in Korean; 36 days live, the longest runner.
#225 days liveGoogle PlayAd copy“같은 취미 가진 친구 찾는다면”Why it worksFor people looking for friends who share a hobby; 25 days live, linking to Google Play.
#325 days liveAd copy“틴더 패스포트 모드로 전 세계와 연결되는 경험을 해보세요 tinderkorea.onelink.me/uoE2”Why it worksPassport mode pitch with a tinderkorea OneLink URL in the copy, no store captured; 25 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Weekly Gold, Korean Video Ads and a Revenue Slide
Tinder Dating App is a swipe-to-match dating app from Tinder LLC, where people browse profiles by location and interests and chat once both sides match. As of Oct 2026 it makes an estimated $55M a month from 2M downloads, 743.2x the Lifestyle median revenue on 66.7x the median downloads. Weekly plans at $13.99 and $18.99 sit above two of the three monthly plans, and 52 of 200 recent reviews, 26.0%, mention price or subscription.
Key takeaways
- Weekly Tinder Gold costs $13.99 or $18.99, more than the $9.99 and $14.99 monthly plans. 10 in-app purchases cover 9 prices, with Boosts and Super Likes from $3.99 to $9.99.
- Only 36 active Meta ads, 1.2x the Lifestyle median of 30, next to 844 Apple Search Ads creatives. All 13 top ads are video and written in Korean, and 8 of 13 link to Google Play.
- Recent reviews average 1.93 across 200, with 128 one-star ratings. 52 mention price, trial or subscription, and 44 of those are negative.
- Estimated revenue fell from $62.1M to $55.1M a month over 302 days, a -11.3% change, and the latest 30 days read -18.9%. Downloads rose 3.2% over the same window.
- Best Lifestyle ranks are #4 in Spain, #6 in the United States and #7 in Belgium, Finland and France. The App Store rating is 4.2 across 1.8M ratings.
Full teardown
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What Tinder Dating App does differently
Weekly plans priced above monthly
$13.99
weekly Tinder Gold versus $9.99 monthly Plus
Korean video ads from a global brand
13 of 13
top ads are video, all written in Korean
Price complaints as revenue slides
26.0%
of 200 recent reviews mention price or subscription
The measurement gap
844
Apple Search Ads creatives beside 36 Meta ads
1. Weekly plans priced above monthly
Tinder Dating App sells time in small, expensive pieces. Gold is listed weekly at $13.99 and $18.99, while the monthly options run $9.99, $14.99 and $24.99. A buyer who wants Gold for a weekend pays more per week than a Plus subscriber pays for a whole month. Around the plans sit consumables: 1 Boost, 3 Super Likes and 5 Super Likes, priced from $3.99 to $9.99, so a user can spend without ever subscribing. In total 10 in-app purchases cover 9 distinct prices. This ladder extracts an estimated $27.5 per download, 743.2x the Lifestyle median revenue on 66.7x the downloads, in a category where the median annual price is $39.99. For Tinder, the weekly tier catches impulse buyers, while the monthly plans stay the better value for anyone who stays.
2. Korean video ads from a global brand
Every one of the 13 longest running Meta ads for Tinder Dating App is a video, and every one is written in Korean. The themes rotate across 7 copy lines: Passport mode for meeting people abroad, finding friends who share a hobby, what to do over the holidays, and setting interests to match on taste. 8 of the 13 link to Google Play and 5 carry a OneLink URL with no store destination captured. None mentions free and none uses hashtags. Run times are short, 36 days for the longest and 24 at the median, compared with 844 Apple Search Ads creatives also in market. So the Meta budget here is a country launch, Korea, not the global brand campaign. For a smaller app the takeaway is to treat each new market as its own ad account, with native copy and a short test window.
3. Price complaints as revenue slides
Reviews from Sep 30 to Oct 16, 2026 average 1.93 out of 5 for Tinder Dating App, with 128 of 200 at one star. 52 of those reviews, 26.0%, mention price, trial or subscription, and 44 are negative, often about features moving behind the paywall. Set that against the trend: estimated revenue went from $62.1M to $55.1M a month over 302 days, a -11.3% change, with the latest 30 days at -18.9%, while downloads edged up 3.2%. More installs, less money and louder pricing complaints point the same way. The app is monetizing harder per user and some users are pushing back in public. Smaller apps should log the share of reviews that mention price every month, because a jump in that number tends to show up before the revenue chart does.
4. The measurement gap
Tinder Dating App runs 844 Apple Search Ads creatives against only 36 active Meta ads, and its top Meta ads are Korean videos pointing at Google Play from an iOS listing. Money comes from weekly Gold at $13.99 and $18.99, monthly plans and single Boosts. The question is which market and which channel produces a user who renews a weekly plan, not one who installs, swipes and leaves.
How much does Tinder Dating App cost?
10 in-app purchases, 9 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $13.99 · $18.99 |
|---|---|
| Monthly | $9.99 · $14.99 · $24.99 |
| Other | $3.99 · $4.99 · $6.99 · $7.99 · $9.99 |
Tinder Dating App vs the Lifestyle median
| Tinder Dating App | Median | |
|---|---|---|
| Est. monthly revenue | $55M | $74K |
| Downloads / month | 2M | 30K |
| Meta ads running | 36 | 30 |
| Rating | 4.2 | 4.5 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Tinder Dating App users say about paying
Of 200 reviews from Sep 30 to Oct 16, 2026, 52, or 26.0%, mention price, trial or subscription, and 44 of those are negative, mostly about paywalled features. The sample averages 1.93 out of 5.
Latest 200 US reviews, Sep 30, 2026 to Oct 16, 2026
Mention price, trial or subscription
26%52 of 200 reviews, 44 of them 1 or 2 stars
Features are being removed while the price and bugs consistently increase.. fix the app please. 1) Sent Likes & Top Picks are being removed. Why would I pay hig…
As the title implies, every update they’ve done recently has been a massive downgrade, often through paywalling previously available features or removing them o…
How to measure a playbook like Tinder Dating App's
Tinder Dating App splits its paid push between 844 Apple Search Ads creatives and 36 Meta ads written in Korean, so a Korea launch and a US search campaign need separate counts of paying subscribers.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 302 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 | Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
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PreciousFrequently asked questions about Tinder Dating App
How much does Tinder Dating App make?
An estimated $55M a month as of Oct 2026, a -18.8% change versus the previous period and 743.2x the Lifestyle median of $74K. These are AppKittie estimates, not figures reported by Tinder LLC.
How much does Tinder Dating App cost?
Tinder is free to download. Tinder Gold is listed at $13.99 and $18.99 weekly, monthly plans run $9.99, $14.99 and $24.99, and Boosts and Super Likes cost $3.99 to $9.99 as one-off purchases. 10 in-app purchases cover 9 prices.
How many ads does Tinder Dating App run?
36 active Meta ads out of 282 found, 1.2x the category median of 30, plus 844 Apple Search Ads creatives. All 13 top ads are video, in Korean, and 8 link to Google Play.
How fast is Tinder Dating App growing?
Downloads rose 3.2% over 302 days, from 1.9M to 2.0M a month, with a peak of 2.2M on Oct 2, 2026. Estimated revenue moved from $62.1M to $55.1M over the same period, a -11.3% change.
Where is Tinder Dating App most popular?
Its best Lifestyle ranks are #4 in Spain, #6 in the United States and #7 in Belgium, Finland and France.
Who makes Tinder Dating App?
Tinder LLC develops it. The iOS app launched on Aug 2, 2012, making it 170 months old, and was last updated on Oct 14, 2026.
What do Tinder Dating App reviews say about price?
52 of 200 recent reviews, 26.0%, mention price, trial or subscription, and 44 of those are negative. The sample averages 1.93 out of 5 with 128 one-star reviews.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.