Planta Revenue & Ads
A plant care app with watering and repotting reminders, photo identification, a problem diagnosis assistant and a light meter.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readPaid scale
Est. monthly revenue
$301K
↓ 1.7% vs prev. period
Downloads / month
30K
↓ 26.3% vs prev. period
Rating
4.8
114.2K ratings · Lifestyle
Meta ads running
111
151 found · median 30
Planta revenue and downloads trend
Est. monthly revenue
$301K ↓ 0.5% in 90 days
Jul 22, 2026: $302KOct 18, 2026
Monthly downloads
30K ↓ 25.3% in 90 days
Jul 22, 2026: 40KOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed -0% and downloads -25% over the period. Meta ads live went from 100 to 111 between Sep 7, 2026 and Oct 18, 2026.
Planta Meta ads: 111 active, longest running 158 days
Top 13 by days live out of 151 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1158 days liveAd copy“Caring for your plants just got easier! Downloading @planta_app will make your life and your plants lives a breeze! Its quick add AI tool is AMAZING and super easy to use. Patience, plants, and peace y’all! #Houseplants #PlantTips #PlantParent #PlantLovers #IndoorPlants OutdoorPlants GreenThumb PlantaApp appstack.link/deeplink/resolve”Why it worksCreator caption, caring for your plants just got easier, tags @planta_app with hashtags, 158 days live.
#2158 days liveAd copy“You guyssss as a beginner plant parent I was doing sooo many things wrong, and I had no idea! Thankfully I’ve learned more and my plants are happier than ever, but one thing I really wish I had when I first started getting into houseplants was the @planta_app I love how user friendly it is and that it has something for every level of plant parent. So now that I’ve spilled my tea, please make me feel better. Let me know in the comments something you did as a beginner plant parent that you’d never”Why it worksBeginner plant parent confession in creator voice, 158 days live, deeplink instead of a store.
#3158 days liveAd copy“"I used to kill every single plant I touched. Then I downloaded Planta and now I actually have a jungle in my apartment." The #1 Plant Care App appstack.link/deeplink/resolve”Why it worksQuoted testimonial, from killing every plant to an apartment jungle, #1 plant care app, 158 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Creator Captions Run as Ads, 11 of 13 With Hashtags, 158 Days
Planta: Plant & Garden Care is a plant care app from Planta AB: personalized watering, fertilizing and repotting schedules, photo identification, a diagnosis assistant and a light meter. As of Oct 2026 it makes an estimated $301K a month on 30K downloads, 4.1x the Lifestyle median revenue of $74K from exactly the median installs. 11 of the 13 longest-running carry hashtags, several read like creator captions tagging @planta_app, and none links to a store, each pointing at a deeplink instead.
Key takeaways
- 111 active Meta ads from 151 found, 3.7x the Lifestyle median of 30, plus 227 Apple Search Ads creatives. All 13 top ads are video, 11 carry hashtags, and none links to a store; each uses an appstack.link deeplink.
- 6 distinct copy lines in the top 13. The line most people kill their plants by guessing appears 6 times, a quoted testimonial about going from killing plants to an apartment jungle 3 times, and 4 read like creator posts tagging @planta_app. The top 4 have each run 158 days.
- 10 in-app purchases at 6 prices and the listing does not confirm a subscription: $7.99, $9.99, $17.99 and $19.99 monthly items and $17.99, $35.99 and $47.99 annual ones, a 2.7x annual spread. The cheapest annual is 19% of 12 monthly payments.
- Over 89 days to Oct 18, 2026, estimated downloads went from 40K to 30K (-25.3%) while estimated revenue held at $302K to $301K (-0.5%). Revenue per download is an estimated $10.03.
- Meta Ad Library spend estimates put lifetime spend at $100K reaching 5.0M people, 54.4% aimed at men, 30.4% at ages 25-34, and 88.8% in the United States. The latest 200 reviews average 3.31 stars; 62 (31.0%) mention paying.
Full teardown
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Where Planta spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 30.4% of spend.
Est. spend
$100K
Reach
5.0M
Avg. CPM
$19.90
Ads delivered
151
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 4.2M | $88,859 | 88.8% |
| United Kingdom | 847.4K | $11,227 | 11.2% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Planta does differently
Creator captions as paid copy
11 of 13
top ads carry hashtags like organic posts
A 17.99 that is both a month and a year
19%
cheapest annual as share of 12 monthly
Men, the United States, flat revenue
88.8%
of estimated Meta spend aimed at the United States
The measurement gap
$10.03
estimated revenue per download
1. Creator captions as paid copy
Planta's 111 active Meta ads are 3.7x the Lifestyle median of 30, and the top 13 do not read like ads. 11 carry hashtags. Several are plainly creator captions run as paid media: you guyssss, as a beginner plant parent I was doing so many things wrong; Tribe, sometimes your plants just need support to stay consistent; a money tree glow-up that was not guesswork, each tagging @planta_app. Beside them sit 6 copies of a brand line, most people kill their plants by guessing, and 3 of a quoted testimonial about going from killing every plant to an apartment jungle. All 13 are video, the top 4 have each run 158 days, and none links to a store; every one points at an appstack.link deeplink. For Planta, the deeplinks mean every creator caption can be tied to the install it produced.
2. A 17.99 that is both a month and a year
Planta lists 10 in-app purchases at 6 distinct prices, and the listing does not confirm a subscription, so read them as purchases. Monthly items cost $7.99, $9.99, $17.99 and $19.99; annual items cost $17.99, $35.99 and $47.99, a 2.7x spread. The same $17.99 appears as a month and as a year, which only makes sense as a promo annual. The cheapest annual is 19% of 12 monthly payments, so the yearly is where the ladder wants people. Revenue per download is an estimated $10.03 on 30K monthly installs. Reviews split: one quoted user with ADHD says the reminders saved dying plants and is happy to pay; others hit the limit on free plants. Planta's promo annual works only as long as the free tier stays useful enough to earn the review.
3. Men, the United States, flat revenue
Meta Ad Library spend estimates put Planta's lifetime Meta spend at $100K, reaching 5.0M people. 54.4% of spend goes to men and 44.6% to women, unusual for a houseplant product. Age spreads across 25-34 (30.4%), 35-44 (20.6%) and 18-24 (14.8%). Geography is nearly a single country: the United States takes 88.8% of spend and the United Kingdom 11.2%. No chart ranks are listed, so paid and 227 Apple Search Ads creatives carry the installs. Over the 89 days to Oct 18, 2026, estimated downloads fell from 40K to 30K (-25.3%) while revenue held at $301K (-0.5%) and the Meta count rose 11.0% to 111. Fewer installs, same money: the existing base is paying. With revenue flat, Planta's payer base, not its reach, looks like the asset worth protecting.
4. The measurement gap
Planta runs 111 ads written like creator posts, sends every click through a deeplink and sells annuals at $17.99, $35.99 and $47.99. Which caption, the brand line about guessing or a creator's money tree story, brings the plant parent who pays $47.99 a year, and which brings the user who hits the free plant limit and leaves? Installs changed -25.3% and revenue is flat, so the answer is already in the payers.
How much does Planta cost?
10 in-app purchases, 6 distinct prices, annual plans from $17.99 to $47.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $7.99 · $9.99 · $17.99 · $19.99 |
|---|---|
| Annual | $17.99 · $35.99 · $47.99 |
Planta vs the Lifestyle median
| Planta | Median | |
|---|---|---|
| Est. monthly revenue | $301K | $74K |
| Downloads / month | 30K | 30K |
| Meta ads running | 111 | 30 |
| Rating | 4.8 | 4.5 |
| Lowest annual price | $17.99 | $39.99 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Planta users say about paying
Of the latest 200 reviews (Mar 29 to Oct 16, 2026), 62 mention price, trial or subscription, 31.0% of the sample, and 45 of those are negative, mostly about the free plant limit and a disputed trial charge. The window averages 3.31 stars with 94 five-star and 65 one-star.
Latest 200 US reviews, Mar 29, 2026 to Oct 16, 2026
Mention price, trial or subscription
31%62 of 200 reviews, 45 of them 1 or 2 stars
I LOVE this app! i struggle with ADHD and often forget to water my plants. this app has brought back plants from almost dying for me! so worth it to me. i pay f…
I downloaded this app excited to care for my plants. You’re only able to do a few plants on a free subscription and then you have to pay for additional plants. …
How to measure a playbook like Planta's
Planta runs 111 Meta ads through deeplinks, 11 of them with hashtags, plus 227 Apple Search Ads creatives. Linking each caption to a $47.99 annual buyer, not a tap, is the measurement job.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 20 | PlantaPlanta AB | $301K | 111 |
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WoofzFrequently asked questions about Planta
How much does Planta make?
Planta makes an estimated $301K a month on about 30K monthly downloads as of Oct 2026, by AppKittie estimates. That is 4.1x the Lifestyle category median of $74K.
How much does Planta cost?
10 in-app purchases at 6 prices: $7.99, $9.99, $17.99 or $19.99 for monthly items and $17.99, $35.99 or $47.99 for annual ones, sold as 1, 3 and 12 months of Premium Plant Care. The cheapest annual is 19% of 12 monthly payments.
How many ads does Planta run?
111 active Meta ads out of 151 found, 3.7x the Lifestyle median of 30, plus 227 Apple Search Ads creatives. All 13 top ads are video and the top 4 have each run 158 days.
How fast is Planta growing?
Over the 89 days to Oct 18, 2026, estimated downloads went from 40K to 30K (-25.3%) while estimated revenue held at $302K to $301K (-0.5%).
Who makes Planta?
Planta AB publishes the app. It launched on Nov 7, 2018, making it 95 months old, and was last updated Oct 12, 2026.
Does Planta have a free version?
Reviewers describe a free tier limited to a few plants with reminders and progress notes, and paying to add more. One quoted user disputed a charge after cancelling a week-long trial.
Where does Planta advertise?
In Meta Ad Library spend estimates the United States takes 88.8% of Meta spend and the United Kingdom 11.2%, with 54.4% of spend aimed at men. No App Store chart ranks are listed.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.