Plant Parent Revenue & Ads
A plant care app with watering reminders, photo plant identification, a light meter and disease diagnosis.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$402K
↓ 33.4% vs prev. period
Downloads / month
50K
↓ 44.5% vs prev. period
Rating
4.7
92.4K ratings · #60 in New Zealand
Meta ads running
1,800
1 found · median 30
Plant Parent revenue and downloads trend
Est. monthly revenue
$402K ↓ 49.2% in 90 days
Dec 24, 2025: $691KOct 18, 2026
Monthly downloads
50K ↓ 49.2% in 90 days
Dec 24, 2025: 86KOct 18, 2026
Daily estimates from AppKittie, 295 days ending Oct 18, 2026. Revenue changed -42% and downloads -42% over the period. Meta ads live went from 2301 to 1844 between Aug 24, 2026 and Oct 18, 2026.
Plant Parent Meta ads: 1,800 active, longest running 821 days
Top 12 by days live out of 1 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1821 days liveGoogle PlayAd copy“¿Desea convertirse en un mejor cuidador de plantas para sus pequeños verdes?”Why it worksSpanish line, want to become a better caretaker for your little greens; video to Google Play, 821 days.
#2396 days liveGoogle PlayAd copy“¿Quieres ser el mejor amigo de tus plantas? • Aprende a cuidarlas con dedicación • Descubre secretos para un crecimiento saludable Conviértete en un experto en jardinería y haz que tus pequeños verdes florezcan!”Why it worksSpanish best friend of your plants pitch with care tips; video to Google Play, 396 days.
#3395 days liveWeb linkAd copy“Identify Plants, Diagnose Diseases, Customize Care Tips, Become a Better Plant Parent”Why it worksIdentify plants, diagnose diseases, customize care tips; video to the web, 395 days.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
1,800 Ads in Four Languages and an 821 Day Runner
Plant Parent is a plant care app from Glority Global Group Ltd. that identifies plants from photos, diagnoses disease and sends watering reminders. As of Oct 2026 it makes an estimated $402K a month from an estimated 50K downloads, 5.4x the Lifestyle median revenue. 1.8K active Meta ads run, 60.0x the category median, in Spanish, Italian, Portuguese and English, with the oldest top ad live for 821 days.
Key takeaways
- 1.8K active Meta ads, 60.0x the Lifestyle median of 30, plus 456 Apple Search Ads creatives. All 12 top ads are video; 6 link to Google Play and 6 to the web.
- Top ads run in four languages with 6 copy lines. The longest has run 821 days and the median top ad 360.
- Premium costs $3.99 a week, $9.99 a month, $29.99 a year, or $49.99 for a Family annual, plus a $59.99 lifetime plan. The cheapest annual is 25% of 12 monthly payments.
- Meta Ad Library spend estimates put lifetime spend at $156K, reaching 12.4M people. Women get 62.0% and ages 35-44 take 47.7%.
- Recent reviews average 4.2 across 200 with 127 five-star. 24, or 12.0%, mention price, trial or subscription, and 10 of those are negative.
Full teardown
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Where Plant Parent spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 47.7% of spend.
Est. spend
$156K
Reach
12.4M
Avg. CPM
$12.51
Ads delivered
1484
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 4.3M | $91,199 | 58.6% |
| France | 2.3M | $22,359 | 14.4% |
| United Kingdom | 773.3K | $10,247 | 6.59% |
| Romania | 553.4K | $2,153 | 1.38% |
| Hungary | 498.9K | $2,245 | 1.44% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Plant Parent does differently
Translate, then let it run
821 days
longest running top ad, median 360
Five rungs, including lifetime
25%
cheapest annual versus 12 monthly payments
Women 35 to 44, US first
47.7%
of estimated Meta spend on ages 35-44
The measurement gap
6 of 12
top ads link to Google Play, 6 to the web
1. Translate, then let it run
Plant Parent's oldest top ad asks, in Spanish, whether you want to become a better caretaker for your little greens, and it has run 821 days. The English twin, Want to become a better plant parent for your green babies?, runs at 314 days. Other lines promise to make you your plants' best friend in Spanish, simple care tips in Italian, and easy care guides in Portuguese. Identify Plants, Diagnose Diseases, Customize Care Tips is the one feature list. All 12 are video, half to Google Play and half to the web. Behind them sit 1.8K active ads. The copy sells identity, being a good plant parent, more than features. Smaller apps should write to who the user wants to be.
2. Five rungs, including lifetime
Plant Parent offers 10 in-app purchases at 5 prices across five plan types. Premium costs $3.99 a week or $9.99 a month. Annual Premium is $29.99, and a Family Premium annual is $49.99, a 1.7x spread. A Plant Parent Lifetime plan costs $59.99. The cheapest annual equals 25% of 12 monthly payments and sits below the Lifestyle median annual of $39.99. A lifetime plan at twice the annual catches hobbyists who hate subscriptions, and the Family tier sells to households that share plants. Only 24 of 200 recent reviews mention price, trial or subscription. The lifetime option, at about two years of the annual, shows which plant owners plan to stay.
3. Women 35 to 44, US first
Meta Ad Library spend estimates put lifetime spend at $156K, reaching 12.4M people. Women get 62.0% and men 37.0%. Ages 35-44 take 47.7%, 45-54 take 28.1% and 55-64 take 12.5%. By country, the United States gets an estimated 58.6%, France 14.4%, the United Kingdom 6.59% and Romania 1.38%. That is a homeowner with a houseplant collection, not a student with one cactus. Revenue in the trend window fell from $691K to $402K over 295 days, a -41.8% change, so the current mix is losing steam. Active ads also dropped from 2.3K to 1.8K. More creative volume only helps if the same age band still converts.
4. The measurement gap
Plant Parent splits its top ads between Google Play and the web, in four languages, and sells weekly, annual, family and lifetime plans. Revenue fell -33.4% versus the previous period. The question is which language and destination bring the buyer who takes the $59.99 lifetime or $49.99 Family plan, not a weekly trial that lapses.
How much does Plant Parent cost?
10 in-app purchases, 5 distinct prices, annual plans from $29.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 |
|---|---|
| Monthly | $9.99 |
| Annual | $29.99 · $49.99 |
| Lifetime | $59.99 |
Plant Parent vs the Lifestyle median
| Plant Parent | Median | |
|---|---|---|
| Est. monthly revenue | $402K | $74K |
| Downloads / month | 50K | 30K |
| Meta ads running | 1,800 | 30 |
| Rating | 4.7 | 4.5 |
| Lowest annual price | $29.99 | $39.99 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Plant Parent users say about paying
Of 200 reviews from Jun 18 to Oct 15, 2026, 24, or 12.0%, mention price, trial or subscription, and 10 of those are negative, including one about a free label leading to a trial. The sample averages 4.2.
Latest 200 US reviews, Jun 18, 2026 to Oct 15, 2026
Mention price, trial or subscription
12%24 of 200 reviews, 10 of them 1 or 2 stars
2026-0705 no reason why some tasks can be snoozed verse not others (preset and custom tasks), hence inconsistency and stupid instead of intelligence that it cla…
I pay for the premium version of this app to help me keep track of the over 150 plants that I have in my collection. The app needs to be modified some so that y…
How to measure a playbook like Plant Parent's
Plant Parent runs 1.8K Meta ads in four languages split between Google Play and the web, so measurement means tying each language and path to annual and lifetime buyers.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 295 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 17 | Plant ParentGlority Global Group Ltd. | $402K | 1,800 |
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LOVOOFrequently asked questions about Plant Parent
How much does Plant Parent make?
An estimated $402K a month as of Oct 2026, a -33.4% change versus the previous period and 5.4x the Lifestyle median of $74K. These are AppKittie estimates, not figures reported by Glority Global Group Ltd.
How much does Plant Parent cost?
Premium is listed at $3.99 a week, $9.99 a month and $29.99 a year, with a $49.99 Family annual and a $59.99 lifetime plan on the US App Store.
How many ads does Plant Parent run?
1.8K active Meta ads, 60.0x the Lifestyle median of 30, plus 456 Apple Search Ads creatives.
How fast is Plant Parent growing?
It is shrinking. Over 295 days to Oct 18, 2026, estimated revenue fell from $691K to $402K, a -41.8% change, and downloads fell -41.8%.
Where is Plant Parent most popular?
Its best App Store ranks are #60 in New Zealand and #85 in Italy. Estimated Meta spend goes 58.6% to the United States.
Who makes Plant Parent?
Glority Global Group Ltd. develops Plant Parent. The app launched on Apr 1, 2022, making it 54 months old, and was last updated on Sep 19, 2026.
Who does Plant Parent target with ads?
Estimated Meta spend goes 62.0% to women, with 47.7% at ages 35-44 and 28.1% at 45-54.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.