Chyrpe Revenue & Ads
A dating app for female-led relationships, where women steer the conversation and men adjust to profile feedback.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readPricing play
Est. monthly revenue
$212K
↑ 2.5% vs prev. period
Downloads / month
10K
↑ 2.7% vs prev. period
Rating
4.0
3.5K ratings · #68 in Canada
Meta ads running
287
625 found · median 30
Chyrpe revenue and downloads trend
Est. monthly revenue
$200K flat in 90 days
Dec 24, 2025: $155KOct 18, 2026
Monthly downloads
30K ↑ 233.2% in 90 days
Dec 24, 2025: 7.0KOct 18, 2026
Daily estimates from AppKittie, 297 days ending Oct 18, 2026. Revenue changed +29% and downloads +330% over the period. Meta ads live went from 0 to 310 between Aug 25, 2026 and Oct 17, 2026.
Chyrpe Meta ads: 287 active, longest running 100 days
Top 13 by days live out of 625 found (9 video and 4 image creatives). Tap any one to open the original in the Meta Ad Library.
#1100 days liveApp StoreAd copy“Chyrpe is female-led dating, where trust comes first.”Why it worksChyrpe is female-led dating, where trust comes first; video, 100 days live, App Store link.
#2100 days liveApp StoreAd copy“Chyrpe is female-led dating, where trust comes first.”Why it worksSame trust-first line on a second video, 100 days live, App Store link.
#393 days liveWeb linkAd copy“It‘s finally time to adopt your golden retriever! Just not the kind that walks on four legs (unless!?!?) Chyrpe is the dating application for female-led relationships where women who have a mind of their own can find partners that appreciate them for who they are. Only on Chyrpe, outdated gender norms are finally a thing of the past.”Why it worksAdopt your golden retriever, just not the four-legged kind, the joke that runs on 9 ads; 93 days, web link.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Five Weekly Tiers Named Like Devotion, Sold to Men
Chyrpe: Female-Led Dating is a niche dating app from Greenrocks Development Ltd. built around female-led relationships, with a power board for women to manage conversations and profile feedback for men. As of Oct 2026 it makes an estimated $212K a month on just 10K downloads, which is $21.2 of revenue per download and 2.9x the Lifestyle median of $74K. 5 weekly tiers from $7.99 to $24.99 named Devotion, Divine, Evolved, Gold and Worship, sold to an audience that is 85.9% male.
Key takeaways
- 287 active Meta ads, 9.6x the Lifestyle median of 30, out of 625 found. 9 of the 13 top creatives are video, 4 are images, 9 link to the web and 4 to the App Store; the 2 oldest have run 100 days.
- 4 distinct copy lines in the top 13, and a golden retriever joke carries 9 of them: It's finally time to adopt your golden retriever! Just not the kind that walks on four legs. The rest say female-led dating where trust comes first.
- 8 prices across 10 in-app purchases: weekly at $7.99, $17.99, $19.99, $24.95 and $24.99, monthly at $3.99 and $29.99, and $9.99 for 3 Roses. Tier names run Standard, Devotion, Divine, Evolved, Gold, Worship.
- Meta Ad Library spend estimates put lifetime spend at $6K, reaching 353.8K people. 85.9% targets men, 42.6% the 25 to 34 group and 32.4% the 18 to 24 group; 62.2% goes to the United States and 37.8% to the United Kingdom.
- The latest 200 reviews average 1.87 with 115 one-star. 85 of them (42.5%) mention price, trial or subscription and 78 are negative, led by complaints that seeing who liked you sits behind the paywall.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Chyrpe spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 42.6% of spend.
Est. spend
$6K
Reach
353.8K
Avg. CPM
$17.30
Ads delivered
781
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 179.0K | $3,804 | 62.2% |
| United Kingdom | 174.8K | $2,316 | 37.8% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Chyrpe does differently
Weekly tiers as a status ladder
$24.99
top weekly tier, five weekly prices in all
A dog joke, run nine times, to men
9 of 13
top ads use the golden retriever line, 9 to the web
Installs up 330.2%, reviews at 1.87
42.5%
of latest 200 reviews mention price or subscription
The measurement gap
$21.2
per download, from 5 weekly tiers
1. Weekly tiers as a status ladder
Chyrpe sells time in weeks, and the names do the selling. Ten in-app purchases at 8 prices: Chyrpe Devotion 1 Week, Divine (Weekly), Evolved (1 week), Gold (1 week) and Worship 1 Week at $7.99, $17.99, $19.99, $24.95 and $24.99, plus Standard (Monthly) at $3.99 and Worship 1 Month at $29.99, and 3 Roses for $9.99. The top tier is literally called Worship. In a female-led dating app the men pay, and the ladder turns paying more into a signal of devotion. Revenue per download is $21.2 on 10K installs, 2.9x the Lifestyle median revenue from 0.3x the median downloads. Chyrpe's tier names carry the fantasy, and 78 negative paying mentions in 200 reviews are the bill.
2. A dog joke, run nine times, to men
Chyrpe's 287 active Meta ads are 9.6x the Lifestyle median of 30, and the top 13 lean on one joke. It's finally time to adopt your golden retriever! Just not the kind that walks on four legs. Chyrpe is the dating application for female-led relationships, runs on 9 of the 13, 5 as video and 4 as images, all linking to a web page rather than the App Store. The audience is 85.9% male, aged 25 to 34 at 42.6% and 18 to 24 at 32.4%, 62.2% in the United States. Active ads went from 0 to 310 in 36 days of tracking, peaking at 912. Chyrpe pairs a single-joke library with a web landing page that qualifies users before the install.
3. Installs up 330.2%, reviews at 1.87
The two lines diverge. Over the 297-day trend window downloads went from 7.0K to 30K, 330.2%, with 222.7% of that in the latest 30 days, while estimated revenue moved from $155K to $200K, 29.0%, and was -3.1% in the latest 30 days. Installs are accelerating far faster than money. The latest 200 reviews average 1.87, with 115 one-star and 17 five-star; 85 of them, 42.5%, mention price, trial or subscription, and 78 are negative. The specific complaint is that seeing who liked you costs money, which in a dating app is the feature people install for. Lifetime rating sits at 4.0 from 3.5K reviews. For a smaller app the warning is that a surge of cheap installs into a hard paywall buys downloads and one-star reviews together, and the revenue line shows which one it is actually getting.
4. The measurement gap
Chyrpe earns an estimated $21.2 per download, runs 287 Meta ads that mostly send men to a web page, and sells weekly tiers from $7.99 to $24.99 under names like Devotion and Worship. With downloads up 330.2% and revenue up 29.0% over 297 days, installs and money are moving apart. The question is which ad, which landing path and which weekly tier produce members who keep paying week after week.
How much does Chyrpe cost?
10 in-app purchases, 8 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $7.99 · $17.99 · $19.99 · $24.95 · $24.99 |
|---|---|
| Monthly | $3.99 · $29.99 |
| Other | $9.99 |
Chyrpe vs the Lifestyle median
| Chyrpe | Median | |
|---|---|---|
| Est. monthly revenue | $212K | $74K |
| Downloads / month | 10K | 30K |
| Meta ads running | 287 | 30 |
| Rating | 4.0 | 4.5 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Chyrpe users say about paying
The latest 200 reviews average 1.87 with 115 one-star. 85 (42.5%) mention price, trial or subscription and 78 are negative, led by the paywall on seeing who liked you, bugs and harder matching. One calls the concept fantastic.
Latest 200 US reviews, Jul 17, 2025 to Oct 13, 2026
Mention price, trial or subscription
42%85 of 200 reviews, 78 of them 1 or 2 stars
I really used to like this app, but now it is filled with constant bugs, and I feel like they changed their algorithm to make it much harder to find matches wit…
I don’t like it, hiding who liked you behind a paywall is scummy. This is a dating app you should be able to see who likes you. Guess the real findom wasn’t peo…
How to measure a playbook like Chyrpe's
With 287 active Meta ads aimed 85.9% at men, 9 of 13 top creatives landing on the web and 5 weekly tiers up to $24.99, Chyrpe's growth is only legible when each ad is tied to a renewing week.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 297 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 22 | ChyrpeGreenrocks Development Ltd. | $212K | 287 |
Similar apps
Ping!
AlKhattaba
Coffee Meets Bagel
TrulyMadlyFrequently asked questions about Chyrpe
How much does Chyrpe make?
An estimated $212K a month as of Oct 2026, 2.9x the Lifestyle median of $74K, with revenue up 2.5% versus the previous period. These are AppKittie estimates, not figures reported by Greenrocks Development Ltd.
How much does Chyrpe cost?
Chyrpe is a subscription with 10 in-app purchases at 8 prices on the US App Store: weekly tiers Devotion, Divine, Evolved, Gold and Worship at $7.99, $17.99, $19.99, $24.95 and $24.99, Standard at $3.99 and Worship at $29.99 a month, and 3 Roses for $9.99.
How many ads does Chyrpe run?
287 active Meta ads as of Oct 2026, out of 625 found, 9.6x the Lifestyle median of 30, and 0 Apple Search Ads creatives. 9 of the 13 top ads are video, 9 link to the web, and the longest have run 100 days.
How fast is Chyrpe growing?
Downloads are surging and revenue is not. Over the 297-day trend window downloads rose 330.2% from 7.0K to 30K while estimated revenue rose 29.0% from $155K to $200K. Versus the previous period revenue is up 2.5% and downloads 2.7%.
Who does Chyrpe advertise to?
Men, overwhelmingly: 85.9% of estimated lifetime Meta spend targets male users, with 25 to 34 the largest age group at 42.6% and 18 to 24 next at 32.4%. 62.2% of spend goes to the United States and 37.8% to the United Kingdom.
What do Chyrpe reviews say about the price?
Of the latest 200 reviews, 85 (42.5%) mention price, trial or subscription and 78 are negative. The most common complaint is that seeing who liked you is behind the paywall; the sample averages 1.87 against a lifetime 4.0.
Who makes Chyrpe?
Greenrocks Development Ltd. develops Chyrpe. It launched on the App Store on May 17, 2024, is 29 months old and was last updated on Oct 10, 2026, with a 4.0 rating from 3.5K reviews and a #68 Lifestyle rank in Canada.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.