Precious Revenue & Ads
A baby photo app that turns pictures into milestone art, growth slideshows and a photo calendar for new parents.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readPaid scale
Est. monthly revenue
$408K
↑ 0.4% vs prev. period
Downloads / month
204K
↑ 0.4% vs prev. period
Rating
4.8
138.6K ratings · #86 in Italy
Meta ads running
137
585 found · median 30
Precious revenue and downloads trend
Est. monthly revenue
$409K ↑ 2.7% in 90 days
Dec 22, 2025: $353KOct 18, 2026
Monthly downloads
204K ↑ 2.7% in 90 days
Dec 22, 2025: 177KOct 18, 2026
Daily estimates from AppKittie, 300 days ending Oct 18, 2026. Revenue changed +16% and downloads +16% over the period. Meta ads live went from 120 to 136 between Aug 24, 2026 and Oct 18, 2026.
Precious Meta ads: 137 active, longest running 390 days
Top 13 by days live out of 585 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1390 days liveApp StoreAd copy“My heart melts every time I use this app”Why it worksMy heart melts every time I use this app; a one-line testimonial, App Store link, 390 days live.
#2389 days liveApp StoreAd copy“This cutout feature is magic”Why it worksThis cutout feature is magic; a one-line feature testimonial, App Store link, 389 days live.
#3389 days liveApp StoreAd copy“This cutout feature is magic”Why it worksSame cutout feature line on a second video, also 389 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Two Copy Lines, 13 Videos, All Live Over a Year
Precious is a baby photo app from Curious Creators Co.: it sorts and enhances baby photos, picks the best with AI, and turns them into milestone art, growth slideshows, time-lapse videos and a photo calendar. As of Oct 2026 it makes an estimated $408K a month on 204K estimated downloads, 6.8x the Lifestyle median downloads. 137 active Meta ads run, 4.6x the category median, yet the 13 top ads use only 3 copy lines and every one has run between 385 and 390 days.
Key takeaways
- 137 active Meta ads out of 585 found, 4.6x the Lifestyle median of 30, plus 389 Apple Search Ads creatives. All 13 top ads are video and all 13 link to the App Store.
- The 13 top ads use 3 copy lines: my heart melts every time I use this app appears 7 times, this cutout feature is magic 4 times, and 2 carry an unfilled a blank brand-name placeholder template tag. All have run 385 to 390 days.
- Baby Art Pro costs $4.99 a week, $4.99 a month or $39.99 a year, only 2 distinct prices across 10 listed in-app purchases. The annual is 67% of 12 monthly payments, against a Lifestyle median annual price of $39.99.
- Meta Ad Library spend estimates put $86K of spend on 6.0M people: 87.6% women, 58.4% aged 25 to 34, 64.0% of spend in the United States and 15.1% in the United Kingdom.
- Over 300 days from Dec 22, 2025 to Oct 18, 2026, estimated downloads rose 15.6% from 177K to 204K and estimated revenue rose 15.7% from $353K to $409K, both peaking on the final day. Live Meta ads rose 13.3% from 120 to 136 in 37 days.
Full teardown
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Where Precious spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 58.4% of spend.
Est. spend
$86K
Reach
6.0M
Avg. CPM
$14.20
Ads delivered
591
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 2.6M | $54,846 | 64.0% |
| United Kingdom | 977.2K | $12,948 | 15.1% |
| France | 314.9K | $3,070 | 3.58% |
| Italy | 306.2K | $2,180 | 2.54% |
| Spain | 248.0K | $1,892 | 2.21% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Precious does differently
Two sentences, left alone for a year
385 to 390
days live for all 13 top ads
New mothers, bought in two countries
87.6%
of estimated Meta spend goes to women
One price, three clocks
$4.99
both the weekly and the monthly Baby Art Pro price
The measurement gap
3 lines
of copy across 137 live ads, one year running
1. Two sentences, left alone for a year
Precious runs 137 active Meta ads, 4.6x the Lifestyle median of 30, with 585 found over time and 389 Apple Search Ads creatives beside them. The 13 longest-running are all video, all link to the App Store, and all have run between 385 and 390 days, so the whole top set launched in the same week a year ago and has not been touched. Copy is minimal: my heart melts every time I use this app on 7, this cutout feature is magic on 4, and 2 with an unfilled a blank brand-name placeholder template tag, an error nobody fixed because the ads kept working. For a smaller app the lesson is restraint: when a creative pair clears the bar, leave it running and spend the effort on the audience.
2. New mothers, bought in two countries
Meta Ad Library spend estimates for Precious show $86K of lifetime spend reaching 6.0M people. Women take 87.6% of spend and men 11.8%. Ages 25 to 34 take 58.4%, 35 to 44 take 20.8%, and 18 to 24 take 17.8%, the exact window of first-time parenthood. The United States absorbs an estimated 64.0% of spend for 42.8% of reach and the United Kingdom 15.1% for 16.2% of reach. The only category rank is #86 in Italy, so the ranked market is not the paid market. Revenue per download is $2 on a 4.8 rating across 138.6K ratings. Precious defines its buyer by life event, a new baby, not by interest, and the age and gender shares show the targeting held.
3. One price, three clocks
Precious lists 10 in-app purchases on the US App Store but only 2 distinct prices: Baby Art Pro at $4.99 a week, $4.99 a month, and $39.99 a year, with a Pregnancy & Baby Art Pro monthly at the same $4.99. A weekly and a monthly plan at the same price is an unusual pair; it suggests the weekly SKU is a trial-length product and the monthly is the real entry, with the annual at 67% of 12 monthly payments. Revenue grew 15.7% over 300 days alongside a 15.6% rise in downloads, so monetization held steady while the base grew. Reviews are mild on price, 36 of 200 (18.0%) mention it and 27 are negative, mostly about a 3 day free trial converting to the year. The flat $4.99 entry is easy to say yes to, so the trial-to-annual jump needs to be disclosed loudly.
4. The measurement gap
Precious has run the same 13 ads for 385 to 390 days, buys 389 Apple Search Ads creatives alongside, and sells Baby Art Pro at $4.99 a week or month or $39.99 a year, with 64.0% of estimated Meta spend on the United States. Precious's question is which line, the heart-melts testimonial or the cutout feature, and which country brings the parent who converts the 3 day trial into a year, not just one of 204K installs.
How much does Precious cost?
10 in-app purchases, 2 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $4.99 |
|---|---|
| Monthly | $4.99 |
| Annual | $39.99 |
Precious vs the Lifestyle median
| Precious | Median | |
|---|---|---|
| Est. monthly revenue | $408K | $74K |
| Downloads / month | 204K | 30K |
| Meta ads running | 137 | 30 |
| Rating | 4.8 | 4.5 |
| Lowest annual price | $39.99 | $39.99 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Precious users say about paying
Of 200 reviews, 36 (18.0%) mention price, trial or subscription and 27 are negative. The main complaint is a 3 day free trial that converts to the annual plan and support that does not answer; the sample still averages 3.96 stars with 137 five-star ratings.
Latest 200 US reviews, Oct 5, 2025 to Oct 16, 2026
Mention price, trial or subscription
18%36 of 200 reviews, 27 of them 1 or 2 stars
I messaged the company MONTHS AGO! 3 emails later, still nothing! My best advice is only edit pictures on this app. If you try editing videos on a iPhone, you w…
This app should give you the option to try it out first instead of charging for a subscription from the start especially with AI being widely available for free…
How to measure a playbook like Precious's
Precious has left 13 ads on 3 copy lines running for over 385 days, with 64.0% of estimated Meta spend on the United States, so the question is which line and market bring the parent who turns a 3 day trial into a $39.99 year.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 300 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 15 | PreciousCurious Creators Co. | $408K | 137 |
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LOVOOFrequently asked questions about Precious
How much does Precious make?
An estimated $408K a month as of Oct 2026, 5.5x the Lifestyle median of $74K, with estimated revenue per download at $2. These are AppKittie estimates, not figures reported by Curious Creators Co.
How much does Precious cost?
Baby Art Pro is a subscription at $4.99 a week, $4.99 a month or $39.99 a year on the US App Store, with a Pregnancy & Baby Art Pro monthly also at $4.99. Reviews mention a 3 day free trial.
How many ads does Precious run?
137 active Meta ads out of 585 found, 4.6x the Lifestyle median of 30, plus 389 Apple Search Ads creatives. All 13 top ads are video, link to the App Store, use 3 copy lines and have run 385 to 390 days.
How fast is Precious growing?
Steady. Over 300 days from Dec 22, 2025 to Oct 18, 2026, estimated downloads rose 15.6% from 177K to 204K and estimated revenue rose 15.7% from $353K to $409K. Live Meta ads rose 13.3% from 120 to 136 in the latest 37 days.
Where is Precious most popular?
Its only category rank is #86 in Italy. Estimated Meta spend goes 64.0% to the United States, 15.1% to the United Kingdom, 3.58% to France and 2.54% to Italy.
Who does Precious advertise to?
Meta Ad Library spend estimates show $86K lifetime spend reaching 6.0M people. The audience is 87.6% female, 58.4% aged 25 to 34 and 20.8% aged 35 to 44.
What do Precious reviews say about paying?
Of 200 reviews, 36 (18.0%) mention price, trial or subscription and 27 are negative. The sample averages 3.96 stars with 137 five-star ratings; the store rating is 4.8 across 138.6K ratings.
Who makes Precious?
Curious Creators Co. develops Precious. The app launched on Apr 21, 2016, is 126 months old and was last updated on Oct 6, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.