Ivy Revenue & Ads
Barcode scanner that flags processed foods, additives, seed oils and contaminants for shoppers and parents.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$300K
↑ 12.2% vs prev. period
Downloads / month
100K
↑ 12.2% vs prev. period
Rating
4.7
10.7K ratings · #8 in United Kingdom
Meta ads running
58
161 found · median 28
Ivy revenue and downloads trend
Est. monthly revenue
$200K ↑ 443.7% in 90 days
Nov 21, 2025: $34KApr 28, 2026
Monthly downloads
100K ↑ 443.7% in 90 days
Nov 21, 2025: 17KApr 28, 2026
Daily estimates from AppKittie, 111 days ending Apr 28, 2026. Revenue changed +489% and downloads +489% over the period. Meta ads live went from 72 to 76 between Aug 27, 2026 and Oct 18, 2026.
Ivy Meta ads: 58 active, longest running 332 days
Top 13 by days live out of 161 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1332 days liveApp StoreAd copy“Easily scan foods to see if what your family is eating is actually healthy or TOXIC with Ivy. Try for free in the App Store today.”Why it worksVideo asking if your family food is healthy or toxic, with a free try offer, 332 days.
#2323 days liveApp StoreAd copy“Easily scan foods to see if what your family is eating is actually healthy or TOXIC with Ivy. Try it for free in the App Store today.”Why it worksNear identical healthy or toxic video with try it for free wording, 323 days, App Store.
#3229 days liveApp StoreAd copy“Easily scan foods to see if what your family is eating is actually healthy or TOXIC with Ivy. Try for free on the App Store today.”Why it worksThird version of the toxic food scan pitch, 229 days, App Store link.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
One Toxic Food Line Backed by Heavy UK and US Spend
Ivy: Processed Food Scanner, from Ramzy Nanou, scans barcodes to flag additives, seed oils, pesticides and microplastics in food. As of Oct 2026 it makes an estimated $300K a month on an estimated 100K downloads, 5.0x the Health & Fitness median. One line runs at scale: the top ad, live 332 days, asks if what your family eats is healthy or toxic, backed by $585K of estimated Meta spend.
Key takeaways
- 58 Meta ads are live, 2.1x the Health & Fitness median of 28, with 161 found over time. The live count peaked at 134 on Sep 5, 2026.
- All 13 longest runners are video with 4 distinct copy lines, 10 mention a free offer, and 12 link to the App Store.
- Meta Ad Library spend estimates put lifetime spend at $585K, reaching 36.1M people. The United Kingdom takes 58.0% of reach and the United States 50.2% of spend.
- Ivy ranks #8 in the United Kingdom, #9 in Ireland, #12 in Australia, #26 in New Zealand and #35 in Canada.
- Pro Access costs $9.99 a month or $19.99 to $49.99 a year. The cheapest annual equals 17% of 12 monthly payments.
Full teardown
Unlock 10 more Meta ads
Unlocked. Everything on this page is open now.
Where Ivy spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 40.6% of spend.
Est. spend
$585K
Reach
36.1M
Avg. CPM
$16.22
Ads delivered
185
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United Kingdom | 20.9M | $277,306 | 47.4% |
| United States est. | 13.8M | $293,983 | 50.2% |
| Ireland | 1.3M | $13,930 | 2.38% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Ivy does differently
Healthy or toxic, for 332 days
332 days
age of the top ad, still live
Built in the UK, paid in the US
$585K
estimated lifetime Meta spend
A cheap year behind a hard gate
42.3%
of latest reviews mention paying
The measurement gap
36.1M
people reached by estimated Meta spend
1. Healthy or toxic, for 332 days
Ivy found its line and kept it. The top ad, live 332 days, says easily scan foods to see if what your family is eating is actually healthy or TOXIC with Ivy, try for free on the App Store today. The next 7 longest runners repeat it with small wording changes, and the newer line is gentler: healthy shouldn't be this confusing. All 13 are video, 10 mention a free offer, and 12 link to the App Store. The copy works on a parent's fear and offers a free first step, a scan, in the same sentence. Live ads peaked at 134 on Sep 5, 2026. Ivy pairs one emotional binary with a family frame and a free action, then runs it until it stops working.
2. Built in the UK, paid in the US
Few apps of this size spend this much in public view. Meta Ad Library spend estimates put lifetime spend at $585K, reaching 36.1M people. The United Kingdom takes 58.0% of reach and 47.4% of spend, the United States 38.3% of reach and 50.2% of spend, and Ireland 2.38% of spend. The charts follow the money: Ivy ranks #8 in the United Kingdom, #9 in Ireland, #12 in Australia, #26 in New Zealand and #35 in Canada. Spend splits almost evenly by gender, men at 54.1%, and 25-34 year olds take 40.6%. Ivy appears to prove an ad in another English market first, then push the winner into the US.
3. A cheap year behind a hard gate
The ladder pushes the year: Pro Access costs $9.99 a month, and annual plans run $19.99, $34.99, $39.99 or $49.99, a 2.5x spread, with the cheapest annual at 17% of 12 monthly payments. That converts well, with an estimated $3.0 per download on 100K downloads. The cost shows in the reviews. Of the latest 123, 52 mention price, trial or subscription, 42.3%, and 48 are negative. Reviewers say the app asks for a rating before they can use it, runs a long quiz, then blocks the scanner behind payment. The store rating stays at 4.7 from 10.7K ratings, but the latest window averages 2.9. Ivy's ads promise a free first scan, and the reviews show what happens when that promise breaks.
4. The measurement gap
Ivy put an estimated $585K of Meta spend into the UK and US, ran one healthy or toxic line for 332 days and sells a $19.99 to $49.99 year. Which country, line and annual price bring a parent who renews, and which bring a one-star review at the paywall? With 48 of 52 recent pay mentions negative, the answer shapes the next budget.
How much does Ivy cost?
10 in-app purchases, 5 distinct prices, annual plans from $19.99 to $49.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $9.99 |
|---|---|
| Annual | $19.99 · $34.99 · $39.99 · $49.99 |
Ivy vs the Health & Fitness median
| Ivy | Median | |
|---|---|---|
| Est. monthly revenue | $300K | $60K |
| Downloads / month | 100K | 20K |
| Meta ads running | 58 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $19.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Ivy users say about paying
Of the latest 123 reviews, 52 (42.3%) mention price, trial or subscription, and 48 of those are negative, mostly about a rating request and paywall before any scan. The window averages 2.9 stars.
Latest 123 US reviews, Apr 20, 2025 to Oct 12, 2026
Mention price, trial or subscription
42%52 of 123 reviews, 48 of them 1 or 2 stars
Maybe don't make people go through the effort of answering questions and doing useless things just for nothing? I understand this "helps your app" or whatever t…
I gave this app 1 star because before I could even answer the questions it was asking for a rating. Then I wasn’t even able to try the app out because it requir…
How to measure a playbook like Ivy's
Ivy runs 58 Meta ads across the UK and US into a $19.99 to $49.99 annual plan. Measuring it means tying each renewal to its country and ad line.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 111 days ending Apr 28, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 123 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 44 | IvyRamzy Nanou | $300K | 58 |
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WiseMealFrequently asked questions about Ivy
How much does Ivy make?
Ivy makes an estimated $300K a month on about 100K monthly downloads as of Oct 2026, by AppKittie estimates. That is 5.0x the Health & Fitness median of $60K.
How much does Ivy cost?
Pro Access costs $9.99 a month or $19.99, $34.99, $39.99 or $49.99 a year on the US App Store.
How many ads does Ivy run?
58 active Meta ads as of Oct 2026, 2.1x the Health & Fitness median of 28, with 161 found over time. The top ad has run 332 days.
Where is Ivy most popular?
Ivy ranks #8 in the United Kingdom, #9 in Ireland, #12 in Australia, #26 in New Zealand and #35 in Canada.
How fast is Ivy growing?
Over the 111 days to Apr 28, 2026, estimated downloads went from 17K to 100K and estimated revenue from $34K to $200K.
Who makes Ivy?
Ramzy Nanou publishes the app. It launched on Aug 28, 2024, making it 26 months old, and was last updated Apr 15, 2026.
How much does Ivy spend on ads?
Meta Ad Library spend estimates put lifetime Meta spend at $585K, reaching 36.1M people, with the United States taking 50.2%.
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The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.