WeRise App Revenue & Ads

An iOS strength training app for women with guided gym and home workouts, meal plans and mindset courses.

App Store

Hyunjong Choi Published Oct 19, 2026Updated Oct 19, 202616 min readUGC engine

Est. monthly revenue

$20K

flat vs prev. period

Downloads / month

↓ 15.4% vs prev. period

Rating

4.7

2.6K ratings · Health & Fitness

Meta ads running

101

176 found · median 28

WeRise App revenue and downloads trend

Est. monthly revenue

$20K ↑ 9.3% in 90 days

Dec 24, 2025: $16KOct 12, 2026

Monthly downloads

3.7K ↓ 2.8% in 90 days

Dec 24, 2025: 3.2KOct 12, 2026

Daily estimates from AppKittie, 234 days ending Oct 12, 2026. Revenue changed +27% and downloads +13% over the period. Meta ads live went from 82 to 94 between Aug 28, 2026 and Oct 17, 2026.

WeRise App Meta ads: 101 active, longest running 128 days

Top 13 by days live out of 176 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.

WeRise App Meta ad: Move daily. Get stronger. Stay capable. Muscle supports balance, metab, live 128 days

#1128 days liveAd copy“Move daily. Get stronger. Stay capable. Muscle supports balance, metabolism, and long-term health. WeRise gives you expert-led strength training and nutrition support you can follow consistently, at home or in the gym. Because movement isn’t optional. It’s medicine. Take the free fitness assessment and get your custom strength plan for less than $1 a day. quizapp.werise.xyz/c/266”Why it worksMove daily, get stronger, muscle supports balance and long term health; video, 128 days, no link.

WeRise App Meta ad: More muscle isn’t just about fitness. It’s about longevity. Strength t, live 128 days

#2128 days liveAd copy“More muscle isn’t just about fitness. It’s about longevity. Strength training helps support mobility, metabolism, and long-term health, especially as we get older. That’s why millions of women follow Senada Greca’s structured approach inside the WeRise app. You’ll get: • Personalized strength workouts for home or gym • Guided form cues so you train safely • Tailored nutrition support to help you fuel properly Stop guessing what to do next. Take the quiz and get your personalized strength plan. q”Why it worksMore muscle is about longevity, not just fitness; video, 128 days, no store link.

WeRise App Meta ad: She used to think eating less would make her feel better. It didn’t. T, live 128 days

#3128 days liveAd copy“She used to think eating less would make her feel better. It didn’t. That mindset kept Senada stuck in a cycle of anxiety, restriction, and never feeling good enough. Strength training changed everything. Instead of trying to eat less… she learned how to fuel her body. Instead of chasing smaller… she focused on getting stronger. Now she helps millions of women do the same. Inside WeRise, your plan is built for you: workouts, structure, and simple nutrition guidance. Take the free quiz and get yo”Why it worksFounder story about eating less and feeling worse; video, 128 days, no link.

WeRise App Meta ad: You don’t need hours in the gym to change your body. Just 20 minutes o, live 128 days

#4128 days liveAd copy“You don’t need hours in the gym to change your body. Just 20 minutes of the right strength training can help women tone up, build muscle, and feel stronger. Inside WeRise, celebrity trainer Senada Greca gives you a personalized strength plan, short dumbbell workouts you can do at home, and simple nutrition guidance so you stop guessing and start progressing. Take the free quiz to see your plan. For less than $1 a day. quizapp.werise.xyz/c/269”

WeRise App Meta ad: Last chance to lock in 50% Off! Join our 6-week Summer Strength & Scul, live 117 days

#5117 days liveAd copy“Last chance to lock in 50% Off! Join our 6-week Summer Strength & Sculpt Challenge now, combining strength training and Pilates to build muscle, burn fat, and feel energized! Inside the WeRise app, everything is mapped out for you, with progressive workouts you can do at home or in the gym, plus full access to: Simple recipes and macro guidance Hundreds of workouts A personalized plan that fits your life Love WeRise? Your offer is locked in for the next year. Cancel anytime. Don’t m”

WeRise App Meta ad: You're spending a fortune on anti-aging creams, when the most powerful, live 93 days

#693 days liveAd copy“You're spending a fortune on anti-aging creams, when the most powerful anti-aging tool you have is strength training. Building strength boosts circulation and supports collagen, while fueling your body properly manages blood sugar and reduces inflammation - your anti-aging combo. Women naturally lose muscle as they age, so the sooner you start strength training, the better. WeRise creates a personalised strength plan and tailored nutrition guidance around your goals and lifestyle, with progressi”

WeRise App Meta ad: Sometimes the hardest part of getting stronger is just getting started, live 92 days

#792 days liveAd copy“Sometimes the hardest part of getting stronger is just getting started. I'm giving away 30 days of free follow-along workouts, straight to your inbox every morning. No planning, no guesswork, just show up and press play. 30-45 minutes a day. Use a mat and dumbbells, or just your bodyweight. I'm Senada Greca, trusted by millions of women worldwide. By day 30, you'll have more than strength. You'll have a habit you can build on. Sign up for Free. Don't wait for Monday. werise.xyz/daily-workouts-si”

#892 days liveAd copy“Sometimes the hardest part of getting stronger is just getting started. I'm giving away 30 days of free follow-along workouts, straight to your inbox every morning. No planning, no guesswork, just show up and press play. 30-45 minutes a day. Use a mat and dumbbells, or just your bodyweight. I'm Senada Greca, trusted by millions of women worldwide. By day 30, you'll have more than strength. You'll have a habit you can build on. Sign up for Free. Don't wait for Monday. werise.xyz/daily-workouts-si”

WeRise App Meta ad: Sometimes the hardest part of getting stronger is just getting started, live 88 days

#988 days liveAd copy“Sometimes the hardest part of getting stronger is just getting started. I'm giving away 30 days of free follow-along workouts, straight to your inbox every morning. No planning, no guesswork, just show up and press play. 30-45 minutes a day. Use a mat and dumbbells, or just your bodyweight. I'm Senada Greca, trusted by millions of women worldwide. By day 30, you'll have more than strength. You'll have a habit you can build on. Sign up for Free. Don't wait for Monday. werise.xyz/daily-workouts-si”

WeRise App Meta ad: Three things quietly sabotaging your results: undereating, too much ca, live 86 days

#1086 days liveAd copy“Three things quietly sabotaging your results: undereating, too much cardio, and avoiding weights. WeRise builds you a personalised strength and nutrition plan around your goals, lifestyle, and fitness level, with progressive workouts you can do at home or in the gym. Created by Senada Greca, the celebrity trainer trusted by millions of women worldwide. Save 50% on your custom strength plan today. No guessing. No stress. No crash diets. werise.xyz/progressing-ads”

#1186 days liveAd copy“Three things quietly sabotaging your results: undereating, too much cardio, and avoiding weights. WeRise builds you a personalised strength and nutrition plan around your goals, lifestyle, and fitness level, with progressive workouts you can do at home or in the gym. Created by Senada Greca, the celebrity trainer trusted by millions of women worldwide. Save 50% on your custom strength plan today. No guessing. No stress. No crash diets. werise.xyz/progressing-ads”Text ad#1281 days liveAd copy“Last chance to lock in 50% off! To build your dream body, consistency is everything. Not quick fixes. Not starting over every few weeks. A plan you can actually stick to. With WeRise, your training is mapped out for you, combining strength, Pilates, and nutrition guidance to help you build muscle, burn fat, and feel your best long term. Commit to your progress with 6 months free on your annual plan - Sale ends soon. Join our 6-week Summer Strength & Sculpt Challenge now, combining strength train”

WeRise App Meta ad: You don't need to be fit already to start strength training. I'm givin, live 82 days

#1382 days liveAd copy“You don't need to be fit already to start strength training. I'm giving away 30 days of free follow-along workouts, straight to your inbox every morning. No planning, no guesswork, just show up and press play. 30-45 minutes a day. Use a mat and dumbbells, or just your bodyweight. I'm Senada Greca, trusted by millions of women worldwide. By day 30, you'll have more than strength. You'll have a habit you can build on. Sign up for Free. Don't wait for Monday. werise.xyz/daily-workouts-signup”

10 more Meta ads are locked

Unlock free

Ads from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.

A Founder Led Strength Brand on TikTok and Email

WeRise App is a strength training and nutrition app from Aflete Ltd built around its founder's workouts, meal plans and mindset courses. As of Oct 2026 it makes an estimated $20K a month on 4K downloads, $5.0 per download. None of the 13 top Meta ads links to a store, and AppKittie found 16 creator videos, mostly from the founder's own TikTok.

Key takeaways

AppKittie found 16 creator videos; all 13 sampled are on TikTok, from 3 creators, and the founder's account posted 9.
WeRise runs 101 active Meta ads, 3.6x the Health & Fitness median of 28, and all 13 top ads carry no store link.
8 of the 13 top ads mention free, often a free series of follow along workouts sent by email every morning.
Prices are listed as in-app purchases: $29.99 to $99.99 for 1 to 6 months and $119.99 to $199.99 for 12 months, with discount versions.
Meta Ad Library spend estimates show 97.1% of spend aimed at women, with the 35 to 44 group at 44.3%.

Full teardown

Unlock 10 more Meta ads and 10 more creator videos

Where WeRise App spends on Meta

Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 44.3% of spend.

Est. spend

$11K

Reach

775.4K

Avg. CPM

$13.66

Ads delivered

184

Spend by age

35-4444% · $4,689
45-5425% · $2,647
25-3420% · $2,141
55-647% · $703.94
65+2% · $218.96
18-242% · $193.71

Spend by gender

Female97% · $10,287
Male2% · $202.68
Unknown1% · $104.52

Top countries by reach

Country	Reach	Spend	Share
United States est.	320.4K	$6,809	64.3%
United Kingdom	106.8K	$1,415	13.4%
Spain	39.8K	$303.35	2.86%
Italy	31.2K	$222.49	2.10%
Romania	27.8K	$108.24	1.02%

Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.

What WeRise App does differently

The founder is the channel

of 13 sampled creator videos from the founder

Email first, store later

13 of 13

1. The founder is the channel

AppKittie found 16 creator videos for WeRise, and all 13 sampled are on TikTok, from 3 creators. The founder's account posted 9, with captions like no gym, no equipment, no problem, train with me on the WeRise App, link in bio. The brand account adds recipe posts, such as a protein matcha latte. The Meta ads speak in the same first person voice: I am giving away free follow along workouts, I am trusted by women worldwide. One reviewer says she signed up because she follows the founder and respects her work. A personal trainer's audience trusts her more than any brand line. For WeRise, the founder posts daily and every video points to the app.

2. Email first, store later

None of WeRise's 13 top Meta ads links to the App Store or Google Play. The lead line offers free daily follow along workouts straight to your inbox every morning, no planning, no guesswork, just show up and press play. Others sell longevity rather than looks: more muscle is about longevity, or you are spending a fortune on anti aging creams when strength training is the most powerful tool. A challenge ad pushes a last chance discount. 8 of 13 mention free, and 12 are video. The email list lets the team sell a discounted plan on the web over many days. For WeRise, the free program collects the email first, and the plan sells once the habit forms.

3. Discounts on long plans

AppKittie does not confirm a subscription, so read the 8 in-app purchases as listed. Plans run 1, 3, 6 and 12 months, at $29.99, $47.99, $59.99 or $99.99, and 12 months at $119.99, $139.99 or $199.99, a 1.7x spread. The names show discount versions: 20% off 3 months, 40% off 12 months and 50% off 12 months. The cheapest year is 33% of twelve $29.99 months. Every price sits far above the $49.99 category median, which works for a coach led program. The latest 191 reviews average 3.45; 48 mention price and 33 of those are negative, citing glitches after paying for a year. A smaller coach led app can price high, but the app has to work on day five.

4. The measurement gap

WeRise sells through the founder's TikTok, free email workouts and discounted plans on the web. None of those steps happens in the store. The question is which source, a TikTok video, an email challenge or a Meta ad, brings a woman who pays for a second year.

How much does WeRise App cost?

8 in-app purchases, 7 distinct prices, annual plans from $119.99 to $199.99. Prices as listed on the US App Store, Oct 16, 2026.

Monthly	$29.99 · $47.99 · $59.99 · $99.99
Annual	$119.99 · $139.99 · $199.99

WeRise App vs the Health & Fitness median

	WeRise App	Median
Est. monthly revenue	$20K	$60K
Downloads / month	4K	20K
Meta ads running	101	28
Rating	4.7	4.7
Lowest annual price	$119.99	$49.99

Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›

What WeRise App users say about paying

Of the latest 191 reviews, 48 (25.1%) mention price, trial or subscription and 33 of those are negative. Paid users report glitches and late challenge releases, and the sample averages 3.45.

Latest 191 US reviews, Dec 22, 2023 to Sep 22, 2026

5 star83
4 star19
3 star30
2 star18
1 star41

Mention price, trial or subscription

25%48 of 191 reviews, 33 of them 1 or 2 stars

I was using the crush it app and have since subscribed to WeRise. I enjoy the content, but I notice some issues and cannot figure out how to report them. The 2 …
4 stars · Feb 25, 2024

I purchase the 12 month program and started the workouts last week. On day five, the app stopped working. It wouldn't allow me to select any workouts and immedi…
1 stars · Feb 3, 2024

How to measure a playbook like WeRise App's

With 16 creator videos led by the founder and 101 Meta ads that send women to an email program, WeRise has to tie each source to the plan a buyer keeps.

01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.

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How we built this teardown

Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 234 days ending Oct 12, 2026.
Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 191 US reviews from Apple's public review feed.
Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.

Top Health & Fitness apps by estimated revenue

All 25 ›

#	App	Est. revenue / mo	Ads live
1	StravaStrava Inc.	$15M	330
2	AllTrailsAllTrails, Inc.	$6M	166
3	RunnaStrava Inc.	$4M	1,100
4	CalmCalm.com, Inc.	$3M	659
5	Cal AIViral Development LLC	$2M	823
151	WeRise AppAflete Ltd	$20K	101

Frequently asked questions about WeRise App

How much does WeRise make?

WeRise App makes an estimated $20K a month as of Oct 2026, 0.3x the Health & Fitness median of $60K. These are AppKittie estimates, not figures reported by Aflete Ltd.

How much does WeRise cost?

WeRise lists in-app purchases on the US App Store from $29.99 to $99.99 for 1 to 6 months, and $119.99 to $199.99 for 12 months.

How many ads does WeRise run?

WeRise runs 101 active Meta ads, out of 176 found, which is 3.6x the category median of 28.

Does WeRise use influencers or creators?

Yes. AppKittie found 16 creator videos, and all 13 sampled are on TikTok from 3 creators, with 9 from the founder's account.

How fast is WeRise growing?

Revenue is flat at 0.0% and downloads are -15.4% versus the previous period.

Who makes WeRise?

Aflete Ltd publishes WeRise App. It launched on Dec 21, 2023 and holds a 4.7 rating from 2.6K reviews.

Try Airbridge Core free (no sales call)

The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.