WePlay Revenue & Ads
An online party game app from WEJOY PTE. LTD. with Who's the Spy, Space Werewolf, Mic Grab and Guess My Drawing rooms.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202613 min readUGC engine
Est. monthly revenue
$910K
↓ 0.3% vs prev. period
Downloads / month
607K
↓ 40.2% vs prev. period
Rating
4.6
244.8K ratings · #13 in Italy
Meta ads running
460
831 found · median 23
WePlay revenue and downloads trend
Est. monthly revenue
$912K ↓ 6.8% in 90 days
Jul 22, 2026: $978KOct 18, 2026
Monthly downloads
608K ↓ 37.9% in 90 days
Jul 22, 2026: 978KOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed -7% and downloads -38% over the period. Meta ads live went from 651 to 546 between Aug 24, 2026 and Oct 17, 2026.
WePlay Meta ads: 460 active, longest running 457 days
Top 13 by days live out of 831 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1457 days liveApp StoreAd copy“Não perca a diversão, jogue jogos de festa conosco.”Why it worksNão perca a diversão, jogue jogos de festa conosco; don't miss the fun, 457 days, App Store link.
#2422 days liveGoogle PlayAd copy“Não perca a diversão, jogue jogos de festa conosco.”Why it worksSame Portuguese party line on a second video; 422 days live, Google Play link.
#3422 days liveGoogle PlayAd copy“Não perca a diversão, jogue jogos de festa conosco.”Why it worksSame line, same age; a third 422-day Portuguese clip, also pointing to Google Play.
10 more Meta ads are locked
Unlock free
@melissaminhTikTokAd copy“Anzeige | GRWM während wir „HitMaster“ auf WePlay spielen #WePlay #WePlayDe #HitMaster #spielen #MusikSpiel”
@aries_star01TikTokAd copy“PM me if you want to join to my Fam in weplay #weplay #weplayfam #fyp”
@massimo_toutcourtTikTokAd copy“Passez un bon moment comme nous en jouant à « qui est l’espion » avec Weplay #WePlay #Quiestlespion #SoiréeWePlay #Jeuenfamille”
10 more creator videos are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Portuguese Video Ads Running 457 Days and TikTok Fans
WePlay is an online party game app from WEJOY PTE. LTD. where friends gather in voice rooms for Who's the Spy, Space Werewolf, Mic Grab karaoke and Guess My Drawing. As of Oct 2026 it makes an estimated $910K a month from 607K downloads, 4.4x the Entertainment median revenue of $207K on 20.2x the median downloads. The top Meta video has run 457 days and the median of the top 13 is 421, all of them video, with $848K in lifetime Meta Ad Library spend estimates.
Key takeaways
- 460 active Meta ads, 20.0x the Entertainment median of 23, out of 831 found, plus 221 Apple Search Ads creatives. The longest runner is 457 days old and the median of the top 13 is 421 days.
- All 13 top ads are video with 4 copy lines. Não perca a diversão, jogue jogos de festa conosco, in Portuguese, runs 7 times, unmask the spy in a game of secrets and suspicion runs 4 times, and links split 7 Google Play, 6 App Store.
- 16 creator videos found, 13 sampled on TikTok from 12 distinct creators, with @musa.tache the only handle at 2. Captions span German, French and English, and one is marked Anzeige.
- No subscription. 10 in-app purchases at 5 prices, Gold packs and Red Packets from $0.99 to $59.99, and estimated revenue per download is $1.5.
- Meta Ad Library spend estimates of $848K lifetime reached 49.9M people, a modeled 75.6% in the United States and 15.5% in France, 59.0% to women, with 25-34 the largest age band at 27.7%. Charts peak at #13 in Italy and #15 in France.
Full teardown
Unlock 10 more Meta ads and 10 more creator videos
Unlocked. Everything on this page is open now.
Where WePlay spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 27.7% of spend.
Est. spend
$848K
Reach
49.9M
Avg. CPM
$17.00
Ads delivered
875
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 30.1M | $640,429 | 75.6% |
| France | 13.5M | $131,402 | 15.5% |
| United Kingdom | 4.8M | $64,009 | 7.55% |
| Belgium | 1.1M | $9,272 | 1.09% |
| Italy | 279.3K | $1,989 | 0.23% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What WePlay does differently
Fans post in three languages, one is paid
12
distinct TikTok creators in 13 sampled videos
A video that has run 457 days
421 days
median age of the 13 top ads
Three quarters of spend in one country
75.6%
of $848K Meta spend went to the United States
The measurement gap
$848K
in lifetime Meta Ad Library spend estimates
1. Fans post in three languages, one is paid
Of 16 creator videos found for WePlay, 13 were sampled, all on TikTok, from 12 distinct creators. Only @musa.tache posts twice, tagging @weplay_pk and a hunt and seek round. A single video carries the German ad disclosure Anzeige, a GRWM clip while playing HitMaster. The rest read as fans: French captions inviting people to play qui est l'espion with family, an English joke about fighting for the mic, a Liars party clip that tests your trust issues, and @aries_star01 recruiting for an in-game Fam. Next to 460 active ads the creator layer is thin, but it is free and it is in the same markets where the ads run, France and the United States. Smaller party apps can seed one game mode per language, let players film their own rooms, and keep paid creators to a handful.
2. A video that has run 457 days
WePlay's top Meta ad is a Portuguese video that has been live 457 days, and the median across the top 13 is 421 days, with the youngest at 381. All 13 are video and only 4 copy lines cover them. Não perca a diversão, jogue jogos de festa conosco, don't miss the fun, play party games with us, appears 7 times, and unmask the spy in a game of secrets and suspicion appears 4 times, with two karaoke lines filling the rest. Links split by market, 7 to Google Play and 6 to the App Store. Running the same video for over a year means it keeps paying back, so WePlay refreshes volume, 460 active ads, rather than the winners. The copy sells a social moment, not a feature. One durable clip per game mode, translated and left alone, is the cheap version of this.
3. Three quarters of spend in one country
Meta Ad Library spend estimates put WePlay's lifetime spend at $848K, reaching 49.9M people. The United States takes a modeled 75.6%, France 15.5%, the United Kingdom 7.55% and Belgium 1.09%. Yet the chart ranks sit in Europe: #13 in Entertainment in Italy, #15 in France, #26 in Spain, #35 in Belgium and Germany. Spend skews young and female, 59.0% women, with 25-34 at 27.7%, 35-44 at 20.2% and 18-24 at 18.3%. Downloads changed -37.9% over 89 days to Oct 18, 2026, from 978K to 608K, while revenue changed only -6.8%, so the paying rooms may have held while casual installs thinned. For WePlay, the budget sits in the US while the best ranks sit in Europe.
4. The measurement gap
WePlay has spent $848K on Meta in the tracked data, 75.6% of it in the United States, runs a Portuguese video for 457 days, and gets free TikTok posts from 12 creators. Which market, which clip and which creator fills a voice room with players who buy Gold, rather than installs that drop out, as the -37.9% download trend over 89 days suggests many do?
How much does WePlay cost?
10 in-app purchases, 5 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Other | $0.99 · $2.99 · $4.99 · $12.99 · $59.99 |
|---|
WePlay vs the Entertainment median
| WePlay | Median | |
|---|---|---|
| Est. monthly revenue | $910K | $207K |
| Downloads / month | 607K | 30K |
| Meta ads running | 460 | 23 |
| Rating | 4.6 | 4.5 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What WePlay users say about paying
Of the latest 200 reviews, 7 (3.5%) mention price, trial or subscription and 5 are negative, one angry that an ad promised free play before a Gold pack appeared; the sample averages 3.82 stars with 117 five-star.
Latest 200 US reviews, Sep 15, 2026 to Oct 16, 2026
Mention price, trial or subscription
4%7 of 200 reviews, 5 of them 1 or 2 stars
Okay,so il this game,it has SOOOO many different games and that you can do karaoke and play Who Is The Spy,it’s just i feel like whenever i don’t have enough go…
Please can we get more outfits, clothes to buy. The one where you get ticket to get an item isn’t even fun. Literally the same thing one repeat. Please can we j…
How to measure a playbook like WePlay's
WePlay spends $848K on Meta with 75.6% in the United States, keeps 460 ads live and leans on 12 unpaid TikTok creators, so the open question is which source fills rooms with Gold buyers.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 20 | WePlayWEJOY PTE. LTD. | $910K | 460 |
Similar apps
WePlay
Pocket FM
BritBox
GaiaFrequently asked questions about WePlay
How much does WePlay make?
An estimated $910K a month as of Oct 2026, a -0.3% change versus the previous period and 4.4x the Entertainment category median of $207K. These are AppKittie estimates, not figures reported by WEJOY PTE. LTD.
How much does WePlay cost?
WePlay is free to download and lists 10 in-app purchases at 5 prices on the US App Store, all Gold packs and Red Packets at $0.99, $2.99, $4.99, $12.99 and $59.99. No subscription is confirmed in the listing.
How many ads does WePlay run?
460 active Meta ads out of 831 found, 20.0x the Entertainment median of 23, plus 221 Apple Search Ads creatives. All 13 top ads are video, the oldest 457 days, with 7 linking to Google Play and 6 to the App Store.
Does WePlay use influencers or creators?
16 creator videos were found and 13 sampled, all on TikTok from 12 distinct creators. One German post carries the paid disclosure Anzeige; the others read as fan posts in French and English.
How fast is WePlay growing?
It is shrinking on installs. Over 89 days to Oct 18, 2026 estimated downloads changed -37.9% from 978K to 608K a month, after a 1.0M peak on Sep 2, 2026, while estimated revenue changed -6.8% from $978K to $912K.
Where is WePlay most popular?
Its best Entertainment ranks are #13 in Italy, #15 in France, #26 in Spain and #35 in Belgium and Germany. Meta spend is 75.6% United States and 15.5% France.
Who makes WePlay?
WEJOY PTE. LTD. develops WePlay. The app launched on Aug 26, 2021, making it 62 months old, and was last updated on Sep 28, 2026.
Who does WePlay advertise to?
Mostly women, 59.0% of Meta spend, and a young audience: 25-34 takes 27.7%, 35-44 takes 20.2% and 18-24 takes 18.3%. Meta Ad Library spend estimates come to $848K lifetime.
Try Airbridge Core free (no sales call)
The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
Start Core free
Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.