WePlay Revenue & Ads
An online party game app from WEJOY PTE. LTD. where friends play Who is the Spy, Hide and Seek and Paint to Hide.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202612 min readUGC engine
Est. monthly revenue
$1M
↑ 199.3% vs prev. period
Downloads / month
300K
↑ 199.3% vs prev. period
Rating
4.3
243.2K ratings · Entertainment
Meta ads running
78
270 found · median 23
WePlay Meta ads: 78 active, longest running 162 days
Top 13 by days live out of 270 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1162 days liveApp StoreAd copy“boht maze ki (who is the spy/ kon he jasoos) ayi he, weplay pr ao or apna jasoos ka lfz chuno”Why it worksWho is the spy pitch in Roman Urdu, pick your spy word; 162 days live, App Store link.
#2120 days liveGoogle PlayAd copy“Ae Hide and Seek khelen, ya waqei mazah ka hay!”Why it worksAe Hide and Seek khelen, ya waqei mazah ka hay; the most repeated line, 120 days, Play link.
#3100 days liveGoogle PlayAd copy“Online board games khelein, naujawano ki bari tadaad khel rahi hai!”Why it worksOnline board games khelein, says many young people already play; social proof, 100 days, Play link.
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@melissaminhTikTokAd copy“Anzeige | GRWM während wir „HitMaster“ auf WePlay spielen #WePlay #WePlayDe #HitMaster #spielen #MusikSpiel”
@aries_star01TikTokAd copy“PM me if you want to join to my Fam in weplay #weplay #weplayfam #fyp”
@marcuocoTikTokAd copy“The hustle for the mic is real HAAHAHHAHAHA #WePlay #MicGrab #WePlayParty #Karaoke #GameWithHomies”
10 more creator videos are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Urdu Video Ads and Twelve TikTok Creators
WePlay is an online party game app from WEJOY PTE. LTD. where friends join voice rooms to play Who is the Spy, Hide and Seek and Paint to Hide. As of Oct 2026 it makes an estimated $1M a month from 300K downloads, 4.8x the Entertainment median revenue of $207K on 10.0x the median downloads. The 13 top Meta ads are all video, all in Roman Urdu, and 9 of 13 link to Google Play rather than the App Store.
Key takeaways
- 78 active Meta ads, 3.4x the Entertainment median of 23, out of 270 found and 0 Apple Search Ads creatives. The longest runner is 162 days old and the median of the top 13 is 64 days.
- All 13 top ads are video and only 4 distinct copy lines cover them, every one in Roman Urdu. Ae Hide and Seek khelen, ya waqei mazah ka hay appears 4 times, and 9 of 13 link to Google Play.
- 16 creator videos found, all 13 sampled on TikTok, from 12 distinct creators. Captions run in German, French and English, one is marked Anzeige, and @melissaminh is the only handle with 2 videos.
- No subscription. 10 in-app purchases at 6 prices, all Gold packs and Red Packets from $0.49 to $59.99, and estimated revenue per download is $3.33.
- The latest 200 reviews average 3.31 stars, split 103 five-star and 73 one-star. Only 1 (0.5%) mentions paying, and it claims games are fixed to push purchases.
Full teardown
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Where WePlay spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 100.0% of spend.
Est. spend
$0.01
Reach
1
Avg. CPM
$10.00
Ads delivered
306
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| Spain | 1 | $0.01 | 100.0% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What WePlay does differently
Creators in three languages, one tag
12
distinct TikTok creators across 13 sampled videos
Roman Urdu video, four lines, Play first
9 of 13
top ads link to Google Play
Gold packs, no subscription
$0.49
entry Gold pack, the top is $59.99
The measurement gap
0.5%
of recent reviews mention paying at all
1. Creators in three languages, one tag
16 creator videos were found for WePlay and 13 were sampled, all on TikTok, from 12 distinct creators. Only @melissaminh appears twice, and that post carries the German disclosure Anzeige and a GRWM hook around the HitMaster music game. The rest are spread thin: French captions invite viewers to play qui est l'espion with family, English ones joke about fighting for the mic in karaoke, and @aries_star01 recruits for an in-game Fam. Most are unpaid fans, so the paid creator footprint is small next to 78 active ads. A spread of 12 voices in 3 languages gives WePlay cheap social proof in each market where the ads land. For WePlay, players posting their own rounds do most of the creator work.
2. Roman Urdu video, four lines, Play first
WePlay runs 78 active Meta ads, 3.4x the Entertainment median of 23, and the 13 longest running are all video. Four copy lines cover all 13, written in Roman Urdu: ae Hide and Seek khelen, ya waqei mazah ka hay (4 times), online board games khelein, naujawano ki bari tadaad khel rahi hai (4 times), ae Paint to Hide khelen (4 times) and one about who is the spy. The destination says who the ads are for: 9 of 13 send clicks to Google Play and 4 to the App Store. Runs are moderate, 162 days at the top and a median of 64, which suggests regular refreshes of the same template. One hook per game mode, one language per market, and the store that market actually uses is a cheap formula for any multiplayer app.
3. Gold packs, no subscription
There is no subscription in WePlay's US App Store listing. The 10 in-app purchases are Gold packs and Red Packets at 6 prices, $0.49, $0.99, $2.99, $4.99, $12.99 and $59.99, from 300 Gold to 50000 Gold. A party game with voice rooms sells status and gifts, not access, so the ladder is wide, with the entry at $0.49 and the top pack at $59.99. Estimated revenue per download is $3.33, 4.8x the Entertainment median revenue of $207K on 10.0x the median downloads, which means the money comes from a slice of heavy spenders. Only 1 of the latest 200 reviews mentions paying at all. Consumable packs suit social games where a few players buy for the room. Smaller apps can test the same ladder with a very low entry pack and a single high pack for the biggest spenders.
4. The measurement gap
WePlay sells Gold packs from $0.49 to $59.99, runs 78 Roman Urdu video ads that mostly point to Google Play, and gets free TikTok posts from 12 creators in 3 languages. Which ad, which creator and which market produces the players who buy a $59.99 pack, rather than the many who download, play a few rounds and never spend?
How much does WePlay cost?
10 in-app purchases, 6 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Other | $0.49 · $0.99 · $2.99 · $4.99 · $12.99 · $59.99 |
|---|
WePlay vs the Entertainment median
| WePlay | Median | |
|---|---|---|
| Est. monthly revenue | $1M | $207K |
| Downloads / month | 300K | 30K |
| Meta ads running | 78 | 23 |
| Rating | 4.3 | 4.5 |
Median of 80 Entertainment apps with active Meta ads in our set. See the Entertainment hub ›
What WePlay users say about paying
Of the latest 200 reviews, only 1 (0.5%) mentions paying, and it is negative, accusing the games of being fixed to force purchases; the sample averages 3.31 stars, split between 103 five-star and 73 one-star.
Latest 200 US reviews, Apr 18, 2026 to Oct 15, 2026
Mention price, trial or subscription
0%1 of 200 reviews, 1 of them 1 or 2 stars
Games are fixed, they make you lose on purpose so you pay money
How to measure a playbook like WePlay's
WePlay pairs 78 Roman Urdu video ads, 9 of 13 pointing to Google Play, with 16 unpaid TikTok creator videos, so separating which source brings a Gold buyer from which brings a free player is the task.
- 01
Give every creator their own tracking link
Put one link in each creator bio, caption or landing page. Installs from that link count for that creator instead of showing up as organic.
- 02
Upload what you pay each creator
Add creator fees with a CSV cost upload and use the creator name as the campaign. You get cost per install for each creator next to your paid channels.
- 03
Connect RevenueCat to see who brings payers
Subscription events flow into the same report, so you see which creators bring people who start a trial and keep paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 80 Entertainment apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Entertainment apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  TikTokTIKTOK PTE. LTD. | $126M | 487 |
| 2 |  Disney+Disney Electronic Content, Inc. | $51M | 843 |
| 3 |  Paramount+CBS Mobile | $44M | 2,000 |
| 4 |  CrunchyrollCrunchyroll, LLC | $40M | 29 |
| 5 |  HBO MaxWarnerMedia Global Digital Services, LLC | $39M | 86 |
| 19 | WePlayWEJOY PTE. LTD. | $1M | 78 |
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GaiaFrequently asked questions about WePlay
How much does WePlay make?
An estimated $1M a month as of Oct 2026, up 199.3% versus the previous period and 4.8x the Entertainment category median of $207K. These are AppKittie estimates, not figures reported by WEJOY PTE. LTD.
How much does WePlay cost?
WePlay is free to download and lists 10 in-app purchases at 6 prices on the US App Store, all Gold packs and Red Packets from $0.49 to $59.99. No subscription is listed.
How many ads does WePlay run?
78 active Meta ads out of 270 found, 3.4x the Entertainment median of 23, and 0 Apple Search Ads creatives. All 13 top ads are video in Roman Urdu, and 9 of 13 link to Google Play.
Does WePlay use influencers or creators?
16 creator videos were found, 13 sampled, all on TikTok from 12 distinct creators. One German post is marked Anzeige as paid; most others read as fan posts in French and English.
How fast is WePlay growing?
The headline estimate is up 199.3% versus the previous period. The 37-day trend series to Oct 17, 2026 moved the other way, with the tracked download index changing -71.5% from 397 to 113.
Who makes WePlay?
WEJOY PTE. LTD. develops WePlay. The app launched on Nov 22, 2021, making it 59 months old, and was last updated on Mar 6, 2026.
What do WePlay reviews say?
The latest 200 reviews average 3.31 stars, with 103 five-star and 73 one-star. Only 1 (0.5%) mentions money, a complaint that games are fixed to push purchases.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.