Mimo Revenue & Ads
A coding app that teaches Python, JavaScript and HTML with AI assisted projects, from syntax to a portfolio.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$202K
↑ 0.6% vs prev. period
Downloads / month
61K
↑ 0.6% vs prev. period
Rating
4.8
110.6K ratings · #85 in Norway
Meta ads running
59
99 found · median 65
Mimo revenue and downloads trend
Est. monthly revenue
$202K ↑ 0.1% in 90 days
Dec 20, 2025: $191KOct 18, 2026
Monthly downloads
61K ↓ 14.2% in 90 days
Dec 20, 2025: 67KOct 18, 2026
Daily estimates from AppKittie, 300 days ending Oct 18, 2026. Revenue changed +6% and downloads -9% over the period. Meta ads live went from 31 to 59 between Sep 6, 2026 and Oct 18, 2026.
Mimo Meta ads: 59 active, longest running 223 days
Top 12 by days live out of 99 found (9 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.
#1223 days liveGoogle PlayAd copy“"The app’s lessons make it easy to squeeze coding into your busy day." - The New York Times”Why it worksThe New York Times quote about squeezing coding into a busy day; video to Google Play, 223 days.
#278 days liveGoogle PlayAd copy“"The app’s lessons make it easy to squeeze coding into your busy day." - The New York Times”Why it worksSame New York Times quote on a second video to Google Play; 78 days live.
#376 days liveApp StoreAd copy“⭐⭐⭐⭐⭐(4.9/5) Learn to code in 5 minutes a day!”Why it worksFive star (4.9/5) badge, learn to code in 5 minutes a day; video to the App Store, 76 days.
9 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Star Rating Ads, Search First and Eight Annual Names
Mimo is a coding app from Mimo GmbH that teaches Python, JavaScript and HTML through short lessons and AI assisted projects. As of Oct 2026 it makes an estimated $202K a month from an estimated 61K downloads, 2.0x the Education median revenue. 1790 Apple Search Ads creatives against only 59 active Meta ads, and 10 of the 12 top Meta ads open with a five star rating badge.
Key takeaways
- 59 active Meta ads out of 99 found, 0.9x the Education median of 65, plus 1790 Apple Search Ads creatives. 10 of the 12 top ads link to the App Store and 2 to Google Play.
- 10 of the 12 top ads say (4.9/5) Learn to code in 5 minutes a day! Two quote The New York Times, and one of those has run 223 days.
- Monthly plans cost $9.99 or $12.49, and annual plans run from $29.99 to $99.99, a 3.3x spread. The cheapest annual is 25% of 12 monthly payments.
- Meta Ad Library spend estimates put lifetime spend at $108K, reaching 7.3M people. Men get 71.3%, ages 25-34 take 44.3%, and the United States 65.6%.
- Recent reviews average 3.88 across 200. 43, or 21.5%, mention price, trial or subscription, and 15 of those are negative.
Full teardown
Unlock 9 more Meta ads
Unlocked. Everything on this page is open now.
Where Mimo spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 44.3% of spend.
Est. spend
$108K
Reach
7.3M
Avg. CPM
$14.84
Ads delivered
99
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 3.3M | $71,050 | 65.6% |
| United Kingdom | 871.1K | $11,541 | 10.7% |
| Germany | 702.7K | $7,547 | 6.97% |
| France | 361.8K | $3,527 | 3.26% |
| Spain | 274.8K | $2,097 | 1.94% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Mimo does differently
Six annuals, many names
25%
cheapest annual versus 12 monthly payments
Search intent over social
1790
Apple Search Ads creatives in use
Lead with the rating
10 of 12
top ads open with a five star badge
The measurement gap
1790
Apple Search Ads creatives next to Meta
1. Six annuals, many names
Mimo lists 10 in-app purchases at 8 prices under 8 product names, such as Mimo Pro: A Year of Coding and Mimo Pro: Learn to Code Faster (Annual). Monthly plans cost $9.99 or $12.49. Annual plans cost $29.99, $39.99, $49.99, $79.99, $89.99 and $99.99, a 3.3x spread. The cheapest annual equals 25% of 12 monthly payments, and the Education median annual is $69.99. Six annual prices with benefit style names suggest the team tests both price and promise on the paywall, one name at a time. A year fits coding, which takes months to learn. Mimo's paywall names could state an outcome, not just Premium.
2. Search intent over social
Mimo runs 1790 Apple Search Ads creatives and only 59 active Meta ads, 0.9x the Education median. Someone who types learn python or coding app into the App Store already wants the product, and a big creative set lets Mimo match many coding languages and goals. Meta is the smaller channel but rising: active ads went from 31 to 59 in 30 days, a 90.3% change. The store rating supports search, 4.8 across 110.6K ratings, since high stars lift conversion on the results page. Revenue in the trend window rose 5.8% over 300 days while downloads fell -9.3%. Mimo bids on specific skill names in search before any broad social campaign.
3. Lead with the rating
Ten of Mimo's 12 top Meta ads say (4.9/5) Learn to code in 5 minutes a day!, behind five star emojis. Seven are video and 3 are images, all to the App Store, live 75 to 76 days. Two more quote The New York Times, the app's lessons make it easy to squeeze coding into your busy day, and send people to Google Play. One of those has run 223 days, the longest of the set. Social proof plus a tiny time commitment lowers the two fears beginners have: it will be hard, and it will take too long. Estimated Meta spend goes 71.3% to men and 44.3% to ages 25-34. Smaller apps with strong ratings should put the number in the first line.
4. The measurement gap
Mimo leans on 1790 Apple Search Ads creatives, adds rating led Meta ads to the App Store and press quote ads to Google Play, and sells six annual prices. The question is which channel and which annual price bring a learner who finishes a course and renews, not one who tries for a week.
How much does Mimo cost?
10 in-app purchases, 8 distinct prices, annual plans from $29.99 to $99.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $9.99 · $12.49 |
|---|---|
| Annual | $29.99 · $39.99 · $49.99 · $79.99 · $89.99 · $99.99 |
Mimo vs the Education median
| Mimo | Median | |
|---|---|---|
| Est. monthly revenue | $202K | $101K |
| Downloads / month | 61K | 44K |
| Meta ads running | 59 | 65 |
| Rating | 4.8 | 4.7 |
| Lowest annual price | $29.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What Mimo users say about paying
Of 200 reviews from May 23 to Oct 16, 2026, 43, or 21.5%, mention price, trial or subscription, and 15 of those are negative, such as content that used to be free. The sample averages 3.88.
Latest 200 US reviews, May 23, 2026 to Oct 16, 2026
Mention price, trial or subscription
22%43 of 200 reviews, 15 of them 1 or 2 stars
Please stop making it say I need to do an account. I’m just a kid and I don’t wanna pay for it. My mom and dad aren’t gonna pay it so please remove that and mak…
Mobile MIMO once let you go through a whole certification course on something like python for free. If you wanted unlimited sandboxing, or infinite retries, or …
How to measure a playbook like Mimo's
Mimo pairs 1790 Apple Search Ads creatives with a small set of Meta ads, so measurement means comparing search keywords and social ads on annual plan buyers.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 300 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 40 | MimoMimo GmbH | $202K | 59 |
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BoldVoiceFrequently asked questions about Mimo
How much does Mimo make?
An estimated $202K a month as of Oct 2026, up 0.6% versus the previous period and 2.0x the Education median of $101K. These are AppKittie estimates, not figures reported by Mimo GmbH.
How much does Mimo cost?
Monthly plans are listed at $9.99 and $12.49 and annual plans from $29.99 to $99.99 on the US App Store.
How many ads does Mimo run?
59 active Meta ads out of 99 found, 0.9x the Education median of 65, plus 1790 Apple Search Ads creatives.
How fast is Mimo growing?
Slowly. Over 300 days to Oct 18, 2026, estimated revenue rose 5.8% while downloads fell -9.3%.
Where is Mimo most popular?
Its best listed App Store ranks are #85 in Norway and #89 in Ireland.
Who makes Mimo?
Mimo GmbH develops Mimo. The app launched on Aug 22, 2016, making it 122 months old, and was last updated on Oct 12, 2026.
Who does Mimo target with ads?
Estimated Meta spend goes 71.3% to men, with 44.3% at ages 25-34 and 23.6% at 18-24.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.