Reframe Revenue & Ads
A drink-less program with daily readings, tracking and coaching, for adults who want to cut back on alcohol or quit.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$201K
↓ 0.2% vs prev. period
Downloads / month
40K
↓ 20.2% vs prev. period
Rating
4.7
45.1K ratings · #94 in Canada
Meta ads running
832
1,471 found · median 28
Reframe revenue and downloads trend
Est. monthly revenue
$201K ↑ 1.5% in 90 days
Jul 22, 2026: $198KOct 17, 2026
Monthly downloads
40K ↓ 32.4% in 90 days
Jul 22, 2026: 60KOct 17, 2026
Daily estimates from AppKittie, 87 days ending Oct 17, 2026. Revenue changed +2% and downloads -32% over the period. Meta ads live went from 1000 to 831 between Aug 24, 2026 and Oct 18, 2026.
Reframe Meta ads: 832 active, longest running 621 days
Top 13 by days live out of 1,471 found (7 video and 4 image creatives). Tap any one to open the original in the Meta Ad Library.
#1621 days liveGoogle PlayAd copy“This app changed my life!”Why it worksThis app changed my life, a first person testimonial on an image to Google Play; 621 days.
#2284 days liveGoogle PlayAd copy“This app changed my life!”Why it worksSame testimonial line on a second image, linking to Google Play; 284 days live.
#3284 days liveGoogle PlayAd copy“This app changed my life!”Why it worksThird image with the changed my life quote, to Google Play; 284 days live.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Seven Prices, Three Tiers, One Testimonial Line
Reframe is a drink-less app from Glucobit Inc. that helps adults cut back on alcohol or quit with daily readings and tracking. As of Oct 2026 it makes an estimated $201K a month on an estimated 40K downloads. 7 distinct prices across Access, Silver and Premium tiers, from $13.99 a month to $119.99 a year, sold by 832 live Meta ads that nearly all say this app changed my life.
Key takeaways
- Reframe lists 7 distinct prices: $13.99, $19.99 and $24.99 monthly, and $59.99, $79.99, $99.99 and $119.99 annual. The cheapest annual costs 36% of 12 monthly payments.
- It runs 832 active Meta ads, 29.7x the Health & Fitness median of 28, out of 1471 found, with 0 Apple Search Ads creatives.
- This app changed my life! runs on 12 of the top 13 ads; the longest has run 621 days.
- Meta Ad Library spend estimates put lifetime spend at $236K reaching 11.9M people, 88.8% in the United States and 56.2% on men.
- Revenue is 3.4x the category median of $60K, an estimated $5.03 per download, and 42 of 200 recent reviews complain about paying.
Full teardown
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Where Reframe spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 40.0% of spend.
Est. spend
$236K
Reach
11.9M
Avg. CPM
$19.90
Ads delivered
1540
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 9.9M | $209,680 | 88.8% |
| United Kingdom | 2.0M | $26,493 | 11.2% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Reframe does differently
Tiers stacked on periods
7
distinct prices across Access, Silver, Premium
One testimonial, 621 days
12 of 13
top ads say this app changed my life
US spend, both genders
88.8%
of estimated Meta spend in the United States
The measurement gap
832
live Meta ads on one testimonial line
1. Tiers stacked on periods
Ten purchases on the US App Store use 7 distinct prices across three named tiers. Monthly plans cost $13.99, $19.99 and $24.99, and annual plans $59.99, $79.99, $99.99 and $119.99, under names like Reframe Access, Reframe Silver and Reframe Premium. The cheapest annual costs 36% of 12 monthly payments, and annual prices sit 2.0x apart. That spread lets the paywall offer a discounted year after a first refusal, or a premium year with coaching to a committed buyer. The ladder yields an estimated $5.03 per download, 3.4x the category median revenue. Reframe's tier names tell the buyer what level of help they get.
2. One testimonial, 621 days
This app changed my life! That single line sits on 12 of the 13 top ads, and the oldest has run 621 days. The 13th is a New Year line about taking the first steps to sobriety in 2026. The mix is 7 video and 4 image, with 8 ads to the App Store and 5 to Google Play. Behind them sit 832 active ads, 29.7x the Health & Fitness median, which means the line stays fixed while creative rotates. A first person testimonial fits a sensitive habit, since the buyer wants proof that someone like them changed. Reframe's voice is a short quote from a user, not a feature claim.
3. US spend, both genders
Meta Ad Library spend estimates put lifetime spend at $236K, reaching 11.9M people. The United States takes 88.8% and the United Kingdom 11.2%. Men get 56.2% and women 42.9%, a near even split, and ages 25 to 34 and 35 to 44 take 40.0% and 39.0%. That targeting reaches drinkers in their working years, not only older adults. Ranks are faint, #94 in Canada and #98 in the United States, so paid social carries discovery. Revenue held steady, up 1.5% over 87 days, while live ads fell from 1.0K to 831. With the line proven, Reframe could cut ad count and lose little.
4. The measurement gap
Reframe runs 832 live Meta ads, nearly all on this app changed my life, and sells 7 prices from $13.99 a month to $119.99 a year. The question is which creative brings a buyer who picks the annual tier and stays sober long enough to renew, rather than one who starts a trial and complains about a charge after cancelling.
How much does Reframe cost?
10 in-app purchases, 7 distinct prices, annual plans from $59.99 to $119.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $13.99 · $19.99 · $24.99 |
|---|---|
| Annual | $59.99 · $79.99 · $99.99 · $119.99 |
Reframe vs the Health & Fitness median
| Reframe | Median | |
|---|---|---|
| Est. monthly revenue | $201K | $60K |
| Downloads / month | 40K | 20K |
| Meta ads running | 832 | 28 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $59.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Reframe users say about paying
Of the 200 latest reviews, 53 (26.5%) mention price, trial or subscription and 42 of those are negative, mostly about charges after cancelling a free trial, while 140 reviews give five stars.
Latest 200 US reviews, Aug 31, 2026 to Oct 16, 2026
Mention price, trial or subscription
26%53 of 200 reviews, 42 of them 1 or 2 stars
I’m so incredibly glad I found the Reframe app. Started cutting back from drinking about 3 years ago and now approaching 1 year sober from alcohol. And believe …
Reframe is an app that attempts to help people develop a better drinking habit or to quit altogether. Most of the daily readings are interesting, but the medita…
How to measure a playbook like Reframe's
Reframe runs 832 Meta ads on one testimonial and sells 7 prices across three tiers, so the useful number is which ad brings an annual buyer who renews.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 87 days ending Oct 17, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 53 | ReframeGlucobit Inc. | $201K | 832 |
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CentrFrequently asked questions about Reframe
How much does Reframe make?
Reframe makes an estimated $201K a month as of Oct 2026, 3.4x the Health & Fitness median of $60K, or an estimated $5.03 per download. These are AppKittie estimates, not figures from Glucobit Inc.
How much does Reframe cost?
On the US App Store monthly plans cost $13.99, $19.99 or $24.99 and annual plans $59.99, $79.99, $99.99 or $119.99.
How many ads does Reframe run?
Reframe has 832 active Meta ads out of 1471 found, 29.7x the category median of 28, and 0 Apple Search Ads creatives. The longest top ad has run 621 days.
How fast is Reframe growing?
Flat on revenue. Over 87 days estimated revenue rose 1.5%, from $198K to $201K, while estimated downloads went from 60K to 40K.
Where is Reframe most popular?
Its best ranks are #94 in Canada and #98 in the United States, and 88.8% of estimated Meta spend goes to the United States.
Who does Reframe advertise to?
Meta Ad Library spend estimates show 56.2% of spend on men and 42.9% on women, with ages 25 to 34 at 40.0% and 35 to 44 at 39.0%.
Who makes Reframe?
Glucobit Inc. makes Reframe. It launched on Feb 19, 2020, is 80 months old and was last updated on Oct 3, 2026.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.