Balance Revenue & Ads
A meditation and sleep app that builds personalized daily sessions from a library based on goals and experience.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPaid scale
Est. monthly revenue
$202K
↑ 0.2% vs prev. period
Downloads / month
10K
flat vs prev. period
Rating
4.9
120.6K ratings · Health & Fitness
Meta ads running
58
92 found · median 28
Balance revenue and downloads trend
Est. monthly revenue
$200K ↓ 0.2% in 90 days
Jul 22, 2026: $200KOct 18, 2026
Monthly downloads
8.0K ↓ 20.1% in 90 days
Jul 22, 2026: 10KOct 18, 2026
Daily estimates from AppKittie, 89 days ending Oct 18, 2026. Revenue changed -0% and downloads -20% over the period. Meta ads live went from 76 to 71 between Aug 25, 2026 and Oct 17, 2026.
Balance Meta ads: 58 active, longest running 542 days
Top 13 by days live out of 92 found (8 video and 3 image creatives). Tap any one to open the original in the Meta Ad Library.
#2540 days liveGoogle PlayAd copy“𝗬𝗼𝘂 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝗺𝗼𝗿𝗲 . Prioritize your well-being with Balance, Google's App of the Year.”Why it worksSame App of the Year line on a video, also to Google Play; 540 days live.
#3542 days liveGoogle PlayAd copy“𝗬𝗼𝘂 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝗺𝗼𝗿𝗲 . Prioritize your well-being with Balance, Google's App of the Year.”Why it worksIdentical copy on a third video, 542 days live, the longest of the set.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Two Lines of Copy Running 540 Days, Annual at 35%
Balance is a meditation and sleep app from Elevate Labs, LLC that assembles a daily session from a large audio library based on what a user says about goals and experience. As of Oct 2026 it makes an estimated $202K a month from 10K downloads, 3.4x the Health & Fitness median revenue on 0.5x the median downloads. The 13 top Meta ads use just 2 copy lines and the longest has run 542 days, backed by $255K of estimated lifetime Meta spend.
Key takeaways
- 58 active Meta ads out of 92 found, 2.1x the Health & Fitness median of 28, and 0 Apple Search Ads creatives. 7 of the 13 top ads link to Google Play and 6 to the App Store; 8 are video, 3 images.
- Only 2 copy lines across 13 top ads: You deserve more, prioritize your well-being with Balance, Google's App of the Year, or Apple's App of the Day. The longest has run 542 days, the median 482.
- Balance Premium costs $11.99 a month or $49.99 or $69.99 a year, a 1.4x spread. The cheapest annual is 35% of 12 monthly payments; 10 in-app purchases resolve to 3 prices.
- Meta Ad Library spend estimates put lifetime spend at $255K reaching 14.0M people, 70.4% aimed at women, 32.8% at ages 45-54 and 25.9% at 55-64, with 71.8% in the United States and 28.2% in the United Kingdom.
- Recent reviews average 4.67 across 200 with 174 five-star. 39, 19.5%, mention price, trial or subscription, and only 5 are negative. Downloads fell from 10K to 8.0K over 89 days, a -20.1% change.
Full teardown
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Where Balance spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 45-54, taking 32.8% of spend.
Est. spend
$255K
Reach
14.0M
Avg. CPM
$18.16
Ads delivered
118
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 8.6M | $182,877 | 71.8% |
| United Kingdom | 5.4M | $71,676 | 28.2% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Balance does differently
One line, two awards, 542 days
542 days
longest running top ad, median 482
Spend aimed at women over 45
70.4%
of $255K estimated Meta spend aimed at women
Annual at 35%, installs sliding
35%
cheapest annual versus 12 monthly payments
The measurement gap
7 of 13
top ads link to Google Play, 6 to the App Store
1. One line, two awards, 542 days
Balance keeps 58 Meta ads active, 2.1x the Health & Fitness median of 28, and its 13 longest running are the same ad in two flavors. Each opens You deserve more, prioritize your well-being with Balance, and closes with an award: Google's App of the Year on the 7 ads that link to Google Play, Apple's App of the Day on the 6 that link to the App Store. Eight are video and 3 are images. The longest has run 542 days and the median 482, which is rare for paid social. The copy outsources the claim to a platform, and the platform is also the destination. Balance leads with the badge, matches it to the store it links to, and lets it run.
2. Spend aimed at women over 45
Meta Ad Library spend estimates put Balance's lifetime Meta spend at $255K, reaching 14.0M people, and the targeting is older than most meditation marketing. 32.8% of spend goes to ages 45-54, 25.9% to 55-64 and 24.6% to 35-44, with 70.4% aimed at women. By country it is 71.8% United States and 28.2% United Kingdom. That audience pays and stays: an estimated $20.2 per download, 3.4x the category median revenue on 0.5x the median installs, and 200 recent reviews average 4.67 with 174 five-star. Only 39 reviews, 19.5%, mention price, trial or subscription, and 5 are negative. Smaller wellness apps chasing young users should look at this: an older, female, English-speaking audience with a 4.9 store rating across 120.6K ratings is where the margin is.
3. Annual at 35%, installs sliding
Balance Premium is priced to push the year: $11.99 a month against $49.99 or $69.99 a year, a 1.4x spread, with the cheapest annual at 35% of 12 monthly payments and exactly at the Health & Fitness median annual of $49.99. Ten in-app purchases resolve to those 3 prices, including a yearly with a 7 day trial. The trend is the soft spot. Over 89 days to Oct 18, 2026, estimated downloads fell from 10K to 8.0K, a -20.1% change, while revenue held at $200K at both ends, a -0.2% change. Active Meta ads drifted from 76 to 71 in 37 days. Revenue holding on falling installs means the annual base is doing the work. For a smaller app the lesson is that a cheap annual and a loyal base can carry flat revenue through an install dip, but not forever.
4. The measurement gap
Balance splits its award-badged ads between Google Play and the App Store, puts an estimated $255K of Meta spend behind women over 45, and sells a $49.99 annual at 35% of monthly. Installs fell -20.1% in 89 days while revenue held. The question is which store and which age band delivers the subscriber who renews the year, not the one who takes the 7 day trial.
How much does Balance cost?
10 in-app purchases, 3 distinct prices, annual plans from $49.99 to $69.99. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $11.99 |
|---|---|
| Annual | $49.99 · $69.99 |
Balance vs the Health & Fitness median
| Balance | Median | |
|---|---|---|
| Est. monthly revenue | $202K | $60K |
| Downloads / month | 10K | 20K |
| Meta ads running | 58 | 28 |
| Rating | 4.9 | 4.7 |
| Lowest annual price | $49.99 | $49.99 |
Median of 147 Health & Fitness apps with active Meta ads in our set. See the Health & Fitness hub ›
What Balance users say about paying
Of 200 reviews from Jan 4 to Oct 15, 2026, 39, or 19.5%, mention price, trial or subscription, and only 5 of those are negative, one about an accidental subscription. The sample averages 4.67 with 174 five-star ratings.
Latest 200 US reviews, Jan 4, 2026 to Oct 15, 2026
Mention price, trial or subscription
20%39 of 200 reviews, 5 of them 1 or 2 stars
I’ve tried a few different meditation apps, and this one is my favorite. It feels catered to me and they have plans that meet me where I am vs. me having to sea…
I have battled depression and anxiety for 10 years. 4 of those years I was unmedicated. The next 3 years even on medication my depression worsened. Balance was …
How to measure a playbook like Balance's
Balance runs the same two award lines to Google Play and the App Store for 458 to 542 days, with an estimated $255K of Meta spend behind them, so measurement means tying each store and age band to renewed annuals.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
From $40/mo · 30 days free · no sales call
How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 89 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 147 Health & Fitness apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Health & Fitness apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  StravaStrava Inc. | $15M | 330 |
| 2 |  AllTrailsAllTrails, Inc. | $6M | 166 |
| 3 |  RunnaStrava Inc. | $4M | 1,100 |
| 4 |  CalmCalm.com, Inc. | $3M | 659 |
| 5 |  Cal AIViral Development LLC | $2M | 823 |
| 52 | BalanceElevate Labs, LLC | $202K | 58 |
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Yoga-GoFrequently asked questions about Balance
How much does Balance make?
An estimated $202K a month as of Oct 2026, up 0.2% versus the previous period and 3.4x the Health & Fitness median of $60K. These are AppKittie estimates, not figures reported by Elevate Labs, LLC.
How much does Balance cost?
Balance Premium is listed at $11.99 a month and $49.99 or $69.99 a year on the US App Store, 10 in-app purchases at 3 prices. The cheapest annual is 35% of 12 months at the monthly price.
How many ads does Balance run?
58 active Meta ads out of 92 found, 2.1x the category median of 28, and no Apple Search Ads creatives. All 13 top ads use one of 2 award-based copy lines; the longest has run 542 days.
How fast is Balance growing?
Flat to down. Over 89 days to Oct 18, 2026, estimated downloads fell from 10K to 8.0K a month, a -20.1% change, while revenue stayed at $200K at both ends. Versus the previous period, headline revenue is up 0.2%.
Who makes Balance?
Elevate Labs, LLC develops Balance. The app launched on Sep 3, 2019, making it 85 months old, and was last updated on Sep 23, 2026.
Who is Balance for?
Estimated Meta spend goes 70.4% to women, 32.8% to ages 45-54 and 25.9% to 55-64, with 71.8% in the United States and 28.2% in the United Kingdom.
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The install is visible, the subscriber is not. Airbridge Core closes that gap: connect Meta, TikTok, Google and Apple Ads, add one tracking link per creator, plug in RevenueCat, Superwall or Adapty, and each campaign shows revenue instead of installs. The Core plan is $40 a month after 30 free days. Start your free trial.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.