GrowIt Revenue & Ads
A garden planner that builds planting calendars by location and climate and lays out beds with spacing and companion plants.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$80K
↓ 13.0% vs prev. period
Downloads / month
20K
↓ 3.3% vs prev. period
Rating
4.7
14.1K ratings · Lifestyle
Meta ads running
44
412 found · median 30
GrowIt revenue and downloads trend
Est. monthly revenue
$80K ↓ 9.6% in 90 days
Dec 24, 2025: $65KOct 18, 2026
Monthly downloads
20K ↑ 0.4% in 90 days
Dec 24, 2025: 14KOct 18, 2026
Daily estimates from AppKittie, 291 days ending Oct 18, 2026. Revenue changed +23% and downloads +36% over the period. Meta ads live went from 111 to 59 between Aug 25, 2026 and Oct 17, 2026.
GrowIt Meta ads: 44 active, longest running 300 days
Top 13 by days live out of 412 found (7 video and 4 image creatives). Tap any one to open the original in the Meta Ad Library.
#1300 days liveWeb linkAd copy“Plant it wrong, it dies. Grow it right, it thrives!”Why it worksPlant it wrong, it dies, grow it right, it thrives; image to the web, 300 days.
#2292 days liveWeb linkAd copy“Over 90% of inexperienced gardeners miss the prime time to start fall planting”Why it worksMost new gardeners miss the time to start fall planting; video to the web, 292 days.
#3290 days liveWeb linkAd copy“Winter is the best time to plant these”Why it worksWinter is the best time to plant these, a seasonal tease; video, 290 days.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Planting Season Ads and a Cheap Garden Year
GrowIt is a garden planner from Glority Global Group Ltd. that builds planting calendars and bed layouts for home gardeners. As of Oct 2026 it makes an estimated $80K a month on an estimated 20K downloads. Its ads follow the seasons: the top line, plant it wrong and it dies, has run 300 days, and others tell gardeners what to plant in fall and winter.
Key takeaways
- GrowIt makes an estimated $80K a month, 1.1x the Lifestyle median of $74K, and earns an estimated $4.0 per download.
- Seven prices make the ladder: a $3.99 week, months at $9.99 and $19.99, a $14.99 quarter, and years at $29.99, $34.99 and $39.99.
- It runs 44 active Meta ads, 1.5x the category median, out of 412 found, and all 13 top ads link to the web.
- Top ads have run a median of 259 days, with seasonal copy such as winter is the best time to plant these.
- Of the latest 200 reviews, 42 (21.0%) mention price, trial or subscription, and 30 of those are negative.
Full teardown
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Where GrowIt spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 35-44, taking 42.4% of spend.
Est. spend
$21K
Reach
1.4M
Avg. CPM
$14.65
Ads delivered
418
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 643.2K | $13,668 | 64.7% |
| United Kingdom | 272.6K | $3,612 | 17.1% |
| France | 80.4K | $783.60 | 3.71% |
| Italy | 69.1K | $491.98 | 2.33% |
| Spain | 44.2K | $337.34 | 1.60% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What GrowIt does differently
A cheap year for a long hobby
25%
cheapest annual as share of 12 monthly
Ads tied to the calendar
300 days
run time of the top ad
Gardeners aged 35 to 44
42.4%
of estimated Meta spend, ages 35 to 44
The measurement gap
13 of 13
top ads link to the web
1. A cheap year for a long hobby
Weekly at $3.99, monthly at $9.99 and $19.99, quarterly at $14.99, and annual at $29.99, $34.99 and $39.99, a 1.3x spread. The cheapest year costs 25% of 12 monthly payments, and product names such as Grow My Food Premium and GrowIt Family Premium (Annual) show a household tier. Gardening runs on a yearly cycle, so a year matches how the hobby works: plan in winter, plant in spring, harvest in fall. A quarter at $14.99 covers one season for the unsure. GrowIt matches plan length to the gardening cycle and adds a family plan for shared gardens.
2. Ads tied to the calendar
Plant it wrong, it dies; grow it right, it thrives. That image ad has run 300 days. The second, at 292 days, says inexperienced gardeners miss the best time to start fall planting, and the third, at 290 days, says winter is the best time to plant these. A fourth line asks if you want a planting calendar based on your zip code. Five lines across the top 13, split between 7 videos and 4 images, all sent to the web. Each one sells timing, the thing beginners get wrong. For GrowIt, each season brings a new deadline, so the same ads can return every year.
3. Gardeners aged 35 to 44
Ages 35 to 44 take 42.4% of tracked spend, 25 to 34 take 35.4%, and the gender split is even, women 50.1% and men 49.0%. The United States takes 64.7% of spend and the United Kingdom 17.1%. Meta Ad Library spend estimates put lifetime spend at $21K for a reach of 1.4M. Live ads fell from 111 to 59 over 36 days, a -46.8% change that lines up with the end of summer. Over 291 days estimated revenue rose from $65K to $80K, after a peak of $101K on Sep 30. For GrowIt, the long running ads stay on through the cut, ready for the next planting season.
4. The measurement gap
GrowIt sends every top ad to the web and times its copy to fall and winter planting. The question is which season and which line bring gardeners who buy a $29.99 year or the family plan, and which bring free users who leave once their beds are planted.
How much does GrowIt cost?
10 in-app purchases, 7 distinct prices, annual plans from $29.99 to $39.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $3.99 |
|---|---|
| Monthly | $9.99 · $19.99 |
| Quarterly | $14.99 |
| Annual | $29.99 · $34.99 · $39.99 |
GrowIt vs the Lifestyle median
| GrowIt | Median | |
|---|---|---|
| Est. monthly revenue | $80K | $74K |
| Downloads / month | 20K | 30K |
| Meta ads running | 44 | 30 |
| Rating | 4.7 | 4.5 |
| Lowest annual price | $29.99 | $39.99 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What GrowIt users say about paying
Of the latest 200 reviews, 42 (21.0%) mention price, trial or subscription, and 30 of those are negative, mostly about ads that implied a free app and a trial that needed a card.
Latest 200 US reviews, Jul 20, 2025 to Oct 15, 2026
Mention price, trial or subscription
21%42 of 200 reviews, 30 of them 1 or 2 stars
Advertisement claims that this app is free and it is NOT except for the first 7 days and you have to put in your CC info to use the “free” trial. This is deceiv…
I took the time to enter in everything I was growing, which is a large variety of seeds and took me about an hour. Then I found out that that really didn’t matt…
How to measure a playbook like GrowIt's
GrowIt sends 44 active ads to the web on a planting calendar, so the number that matters is which season brings gardeners who pay for a full year.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 291 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
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|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 43 | GrowItGlority Global Group Ltd. | $80K | 44 |
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How much does GrowIt make?
GrowIt makes an estimated $80K a month as of Oct 2026, 1.1x the Lifestyle median of $74K. These are AppKittie estimates, not figures from the developer.
How much does GrowIt cost?
A week costs $3.99, months $9.99 or $19.99, a quarter $14.99, and years $29.99, $34.99 or $39.99 on the US App Store.
How many ads does GrowIt run?
GrowIt runs 44 active Meta ads, 1.5x the Lifestyle median of 30, out of 412 found, plus 23 Apple Search Ads creatives.
How fast is GrowIt growing?
Over 291 days estimated downloads rose 36.3%, from 14K to 20K, and estimated revenue rose 22.8%, from $65K to $80K.
Who sees GrowIt's ads?
In Meta Ad Library spend estimates, ages 35 to 44 take 42.4% of spend, the gender split is even, and the United States takes 64.7%.
What do reviews say about GrowIt?
The latest 200 reviews average 3.22 stars. The store rating is 4.7 across 14.1K ratings.
Who makes GrowIt?
Glority Global Group Ltd. makes GrowIt. It launched on Nov 3, 2022 and was last updated on Jan 6, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
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