Dil Mil Revenue & Ads
A dating app for South Asian singles with swipe matching, community filters and verified profiles, for people seeking a partner.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202611 min readPricing play
Est. monthly revenue
$404K
↑ 33.0% vs prev. period
Downloads / month
10K
↓ 0.2% vs prev. period
Rating
4.0
21.2K ratings · Lifestyle
Meta ads running
64
150 found · median 30
Dil Mil revenue and downloads trend
Est. monthly revenue
$400K ↑ 34.4% in 90 days
Dec 24, 2025: $275KOct 18, 2026
Monthly downloads
6.0K ↓ 39.5% in 90 days
Dec 24, 2025: 9.2KOct 18, 2026
Daily estimates from AppKittie, 299 days ending Oct 18, 2026. Revenue changed +45% and downloads -35% over the period. Meta ads live went from 55 to 72 between Aug 25, 2026 and Oct 17, 2026.
Dil Mil Meta ads: 64 active, longest running 570 days
Top 13 by days live out of 150 found (13 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1570 days liveApp StoreAd copy“Find something real on Dil Mil! Download today and find your match”Why it worksFind something real on Dil Mil, download today and find your match; the line 12 of 13 top ads share, 570 days live.
#2429 days liveApp StoreAd copy“Find something real on Dil Mil! Download today and find your match”Why it worksSame find-something-real sentence on a second video to the App Store; 429 days live.
#3393 days liveApp StoreAd copy“Find something real on Dil Mil! Download today and find your match”Why it worksThird copy of the line, 393 days live; the outcome promise has not changed in more than a year.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Eight Monthly Prices, No Annual Plan, One Ad Line For 570 Days
Dil Mil: South Asian Dating is a Lifestyle app from Dil Mil, Inc. that matches South Asian singles through swiping, community filters and verified profiles. As of Oct 2026 it makes an estimated $404K a month on 10K downloads, 5.5x the Lifestyle median revenue on 0.3x the median downloads. 8 monthly tiers run from $19.99 to $129.99 with no annual plan at all, beside an estimated $40.4 in revenue per download.
Key takeaways
- Dil Mil VIP is a subscription with 10 in-app purchases at 8 prices, all monthly or quarterly: $19.99, $29.99, $34.99, $49.99, $59.99, $89.99, $99.99 and $129.99 a month, plus $59.99 and $99.99 quarterly. No annual tier is listed.
- 64 active Meta ads, 2.1x the Lifestyle median of 30, out of 150 found, with 0 Apple Search Ads creatives. All 13 top ads are video; 10 link to the App Store and 3 to Google Play.
- 12 of the 13 top ads use one line, Find something real on Dil Mil! Download today and find your match. The longest has run 570 days and the median 298.
- Estimated downloads changed -34.6% over 299 days, from 9.2K to 6.0K, while estimated revenue rose 45.4% from $275K to $400K, peaking at $404K on Oct 14, 2026.
- Meta Ad Library spend estimates show $67K lifetime spend reaching 3.9M people, 83.1% of it on men and 59.6% on the 25 to 34 group. 64 of 200 reviews (32.0%) mention paying, 62 of them negative.
Full teardown
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Where Dil Mil spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 59.6% of spend.
Est. spend
$67K
Reach
3.9M
Avg. CPM
$17.25
Ads delivered
160
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United States est. | 1.9M | $41,432 | 61.6% |
| United Kingdom | 1.9M | $25,834 | 38.4% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Dil Mil does differently
Eight monthly prices, zero annual
$129.99
highest of 8 monthly tiers, no yearly plan
One sentence for 570 days
12 of 13
top ads share a single copy line
Men, 25 to 34, US and UK
83.1%
of estimated Meta spend reaches men
The measurement gap
$40.4
revenue per download, 8 monthly tiers
1. Eight monthly prices, zero annual
Dil Mil's store listing shows 10 in-app purchases at 8 distinct prices and not one of them is annual. Monthly options run $19.99, $29.99, $34.99, $49.99, $59.99, $89.99, $99.99 and $129.99, with quarterly at $59.99 and $99.99 and a 6-month Elite SKU in the names. The logic is a dating app's: a user who finds a partner cancels, so a year-long discount gives away revenue the app would otherwise collect month by month. The result is $40.4 of estimated revenue per download on only 10K installs, 5.5x the Lifestyle median revenue from 0.3x the median downloads. Reviews register the pressure, with 64 of 200 (32.0%) mentioning price or subscription and 62 negative, several alleging paywalled likes. Dating has a short natural lifetime, so Dil Mil prices by the month, stacks tiers by feature and skips the annual.
2. One sentence for 570 days
Twelve of Dil Mil's 13 longest-running Meta ads say the same thing: Find something real on Dil Mil! Download today and find your match. The 13th, Real people. Real connections. Real dates., is a variation on the theme. Every one is video, 10 link to the App Store and 3 to Google Play. The oldest has run 570 days, the next 429 and 393, with a median of 298, so this copy has outlived most apps' entire creative calendars. The live count is modest at 64, 2.1x the Lifestyle median of 30, and rose from 55 to 72 over 37 days with no Apple Search Ads at all. Once a line about the outcome works, Dil Mil keeps it and changes only the faces.
3. Men, 25 to 34, US and UK
Meta Ad Library spend estimates cover $67K of lifetime spend and 3.9M people reached. Men receive 83.1% of spend and women 16.4%, which is typical of dating apps that pay to balance the gender ratio. The 25 to 34 group takes 59.6%, 18 to 24 takes 30.1% and 35 to 44 just 7.65%. Reach splits evenly, 50.0% each, between the United States and the United Kingdom, but estimated spend tilts to the United States at 61.6%. No country ranks are listed, so the diaspora audience does not show up in category charts. With 83.1% of spend on men, Dil Mil buys one side of the market harder than the other.
4. The measurement gap
Dil Mil earns an estimated $40.4 per download by selling 8 monthly tiers from $19.99 to $129.99 with no annual plan, behind 64 Meta ads that have repeated one sentence for up to 570 days. Downloads changed -34.6% over 299 days while revenue rose 45.4%. The question is which clip and which country bring the member who moves up to the $89.99 or $129.99 tier, rather than one who matches and leaves.
How much does Dil Mil cost?
10 in-app purchases, 8 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $19.99 · $29.99 · $34.99 · $49.99 · $59.99 · $89.99 · $99.99 · $129.99 |
|---|---|
| Quarterly | $59.99 · $99.99 |
Dil Mil vs the Lifestyle median
| Dil Mil | Median | |
|---|---|---|
| Est. monthly revenue | $404K | $74K |
| Downloads / month | 10K | 30K |
| Meta ads running | 64 | 30 |
| Rating | 4.0 | 4.5 |
Median of 61 Lifestyle apps with active Meta ads in our set. See the Lifestyle hub ›
What Dil Mil users say about paying
Of the 200 latest reviews, 64 (32.0%) mention price, trial or subscription, and 62 of those are negative, with likes hidden behind premium and fake profiles the recurring complaints. The sample averages 2.22 stars with 125 one-star ratings.
Latest 200 US reviews, Oct 15, 2025 to Oct 14, 2026
Mention price, trial or subscription
32%64 of 200 reviews, 62 of them 1 or 2 stars
This app works similarly to most other dating apps despite claiming to focus on real connections except for the fact that they absolutely refuse to show you the…
I’m not sure why but this app doesn’t show matches that are nearby (like neighboring states). For example, if I’m in Vegas. I should be able to adjust the radiu…
How to measure a playbook like Dil Mil's
Dil Mil sells 8 monthly prices up to $129.99 behind one ad sentence that has run 570 days, so the question is which clip and which country produce the member who pays at the top tier, not one of 10K installs.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 299 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 61 Lifestyle apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Lifestyle apps by estimated revenue
All 25 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  Tinder Dating AppTinder LLC | $55M | 36 |
| 2 |  Tipsy ChatLIGHTSPEED INTELLIGENCE PTE. LTD. | $11M | 883 |
| 3 |  PUREOnline Classifieds AG | $5M | 18 |
| 4 |  FeeldFeeld Ltd | $4M | 145 |
| 5 |  happnHAPPN SAS | $1M | 117 |
| 16 | Dil MilDil Mil, Inc. | $404K | 64 |
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NGLFrequently asked questions about Dil Mil
How much does Dil Mil make?
An estimated $404K a month as of Oct 2026, 5.5x the Lifestyle median of $74K, with estimated revenue per download at $40.4. These are AppKittie estimates, not figures reported by Dil Mil, Inc.
How much does Dil Mil cost?
Dil Mil VIP and VIP Elite are subscriptions with 10 in-app purchases at 8 prices on the US App Store: $19.99, $29.99, $34.99, $49.99, $59.99, $89.99, $99.99 and $129.99 monthly, and $59.99 or $99.99 quarterly. No annual plan is listed.
How many ads does Dil Mil run?
64 active Meta ads out of 150 found, with 0 Apple Search Ads creatives. All 13 top ads are video, 12 share one copy line, and the longest has run 570 days.
How fast is Dil Mil growing?
Estimated revenue rose 45.4% over 299 days, from $275K to $400K, peaking at $404K on Oct 14, 2026. Estimated downloads changed -34.6% in the same window, from 9.2K to 6.0K.
Who does Dil Mil advertise to?
Meta Ad Library spend estimates show $67K lifetime spend reaching 3.9M people. 83.1% of spend goes to men and 59.6% to the 25 to 34 group, split 61.6% United States and 38.4% United Kingdom.
What do Dil Mil reviews say about paying?
64 of the 200 latest reviews (32.0%) mention price, trial or subscription, and 62 are negative. The sample averages 2.22 stars with 125 one-star and 51 five-star ratings.
Who makes Dil Mil?
Dil Mil, Inc. develops Dil Mil: South Asian Dating. The app launched on May 22, 2014, is 149 months old, holds a 4.0 rating across 21.2K reviews and was last updated on Sep 16, 2026.
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Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.