ABA English Revenue & Ads
Video-based English course in six levels, with short films of real conversations, exercises and grammar lessons.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202610 min readPricing play
Est. monthly revenue
$30K
↑ 0.3% vs prev. period
Downloads / month
7K
↑ 0.2% vs prev. period
Rating
4.7
22.3K ratings · Education
Meta ads running
65
55 found · median 65
ABA English revenue and downloads trend
Est. monthly revenue
$30K ↑ 50.2% in 90 days
Nov 30, 2025: $20KOct 18, 2026
Monthly downloads
5.0K ↓ 16.6% in 90 days
Nov 30, 2025: 5.9KOct 18, 2026
Daily third-party estimates, 308 days ending Oct 18, 2026. Revenue changed +53% and downloads -15% over the period. Meta ads live went from 65 to 65 between Aug 25, 2026 and Oct 17, 2026.
ABA English Meta ads: 65 active, longest running 166 days
Top 13 by days live out of 55 found (10 video and 2 image creatives). Tap any one to open the original in the Meta Ad Library.
#1166 days liveApp StoreAd copy“Ton anglais sonne comme ça ? Corrige-le.”Why it worksFrench image asking if your English sounds like this and telling you to fix it, 166 days.
#2166 days liveApp StoreAd copy“Nous vous aidons à atteindre vos objectifs en anglais. Téléchargez l'appli gratuitement.”Why it worksFrench video promising help reaching English goals with a free download, 166 days, App Store.
#3165 days liveApp StoreAd copy“itunes.apple.com/app/id859243872”Why it worksImage carrying only the App Store link as copy, 165 days, likely a placeholder that kept running.
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Unlock freeAds from the Meta Ad Library as of Oct 16, 2026. Store data from the App Store.
French and Spanish Ads, a Nine Year Plan Ladder
ABA English, from English Worldwide, S.L., teaches English through a video course in six levels built around short films of real conversations. As of Oct 2026 it makes an estimated $30K a month on an estimated 7K downloads, or an estimated $4.29 per download. It lists 8 distinct prices from $7.99 a week to $179.99 a year, sold by Meta ads written in French and Spanish rather than English.
Key takeaways
- 65 Meta ads are live, level with the Education median of 65, plus 23 Apple Search Ads creatives. The 13 longest runners have lasted 157 to 166 days and all link to the App Store.
- 10 of the 13 top ads are video and 2 are images, with 4 distinct copy lines. 6 repeat aprende inglés fácilmente con nuestra aplicación, and the rest are in French.
- Premium costs $7.99 or $9.99 a week, $9.99, $19.99 or $47.99 for monthly items, and $69.99 to $179.99 a year. The cheapest annual equals 58% of 12 monthly payments.
- Meta Ad Library spend estimates show $19K of lifetime spend reaching 1.5M people. France takes 36.7% of reach and the United States 54.6% of spend.
- Over 308 days, estimated revenue went from $20K to $30K (52.9%) while estimated downloads went from 5.9K to 5.0K (-15.0%).
Full teardown
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Where ABA English spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 25.6% of spend.
Est. spend
$19K
Reach
1.5M
Avg. CPM
$12.72
Ads delivered
55
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| France | 540.2K | $5,267 | 28.1% |
| United States est. | 481.4K | $10,230 | 54.6% |
| Italy | 398.3K | $2,836 | 15.1% |
| Spain | 44.2K | $337.08 | 1.80% |
| Germany | 1.9K | $20.48 | 0.11% |
Rows marked est. are modeled from Ad Library coverage, not reported by Meta.
What ABA English does differently
A 2.6x annual spread
2.6x
spread across 4 annual prices
English taught in French ads
36.7%
of estimated reach in France
Billing complaints from loyal users
26.0%
of latest reviews mention paying
The measurement gap
54.6%
of estimated spend in the US
1. A 2.6x annual spread
ABA English lists 8 distinct prices for one Premium course. Weekly costs $7.99 or $9.99, the monthly and 3 months items run $9.99, $19.99 and $47.99, and annual plans sit at $69.99, $89.99, $98.99 and $179.99, a 2.6x spread. The cheapest annual equals 58% of 12 monthly payments and matches the Education median annual price of $69.99. That many annual tiers point to regional pricing and offers shown to different users, which suits a course that sells in France, Italy and the US at once. Estimated revenue rose from $20K to $30K over 308 days while installs fell, so the ladder is pulling more money per user. The tiered annual menu earns more per buyer, so ABA English has to keep the billing behind it clean.
2. English taught in French ads
The ads do not speak English. French lines such as ton anglais sonne comme ça, corrige-le and nous vous aidons à atteindre vos objectifs en anglais sit next to 6 Spanish ads saying aprende inglés fácilmente con nuestra aplicación. All 13 top ads link to the App Store and have run 157 to 166 days. Meta Ad Library spend estimates show $19K of lifetime spend reaching 1.5M people: France takes 36.7% of reach and 28.1% of spend, Italy 27.1% of reach, and the United States 54.6% of spend, possibly Spanish speakers there. Women take 54.0%. ABA English sells English in the learner's own language, where a native line feels personal.
3. Billing complaints from loyal users
At 149 months old, ABA English has a long tail of paying users, and their complaints are about billing, not the course. Of the latest 200 reviews, 52 mention price, trial or subscription, 26.0%, and 38 are negative. Reviewers describe a yearly plan that turned free after an app update, a restore purchase button that failed, and a renewal charged at a higher price than the first purchase. The store rating is still 4.7 from 22.3K ratings, and the latest 200 average 3.46 with 103 five-star. When a ladder has 8 prices and both web and store billing, these errors pile up. For ABA English, each failed renewal or restore lands as a one-star review.
4. The measurement gap
ABA English buys reach in France and Italy, spends most of its estimated budget in the US, and sells annual plans from $69.99 to $179.99. Which country, language and ad line bring the learner who renews at full price, and which bring a cheap first year that ends in a billing dispute? Store estimates cannot split revenue by market or price tier.
How much does ABA English cost?
10 in-app purchases, 8 distinct prices, annual plans from $69.99 to $179.99. Prices as listed on the US App Store, Oct 16, 2026.
| Weekly | $7.99 · $9.99 |
|---|---|
| Monthly | $9.99 · $19.99 · $47.99 |
| Annual | $69.99 · $89.99 · $98.99 · $179.99 |
ABA English vs the Education median
| ABA English | Median | |
|---|---|---|
| Est. monthly revenue | $30K | $101K |
| Downloads / month | 7K | 44K |
| Meta ads running | 65 | 65 |
| Rating | 4.7 | 4.7 |
| Lowest annual price | $69.99 | $69.99 |
Median of 86 Education apps with active Meta ads in our set. See the Education hub ›
What ABA English users say about paying
Of the latest 200 reviews, 52 (26.0%) mention price, trial or subscription, and 38 of those are negative, mostly lost premium access and unexpected renewal charges. The window averages 3.46 stars with 103 five-star.
Latest 200 US reviews, Jan 9, 2019 to Sep 29, 2026
Mention price, trial or subscription
26%52 of 200 reviews, 38 of them 1 or 2 stars
Hi, I'm having problems with the app, I have renewed the year less than three weeks ago and today I have not been able to do anything, just let the course enter…
I paid 74$ for subscription a year as PREMIUM, and just after 3 weeks, after updating the App my account becomes FREE. Restore purchase options doesn't work, I…
How to measure a playbook like ABA English's
ABA English runs French and Spanish Meta ads and 23 Apple Search Ads creatives into a ladder from $7.99 a week. Measuring it means tracing renewals back to each country and language.
- 01
Connect RevenueCat to see revenue by channel
Every purchase and renewal joins the install it came from, so each channel shows real revenue, not only installs.
- 02
Compare markets, not only campaigns
With several price points, the same campaign earns different revenue per country. Break revenue down by country and channel together.
- 03
An annual buyer and a monthly buyer look the same at install. Retention by channel shows which source keeps paying.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party app intelligence estimates as of Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 308 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are modeled.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 86 Education apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Education apps by estimated revenue
All 59 ›| # | App | Est. revenue / mo | Ads live |
|---|---|---|---|
| 1 |  DuolingoDuolingo, Inc | $54M | 323 |
| 2 |  PictureThisGlority Global Group Ltd. | $6M | 4,400 |
| 3 |  Simply PianoSimply Ltd | $5M | 744 |
| 4 |  LingokidsMonkimun Inc | $3M | 107 |
| 5 |  SpeakSpeakeasy Labs, Inc | $3M | 86 |
| 95 | ABA EnglishEnglish Worldwide, S.L. | $30K | 65 |
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Lola SpeakFrequently asked questions about ABA English
How much does ABA English make?
ABA English makes an estimated $30K a month on about 7K monthly downloads as of Oct 2026, by third-party estimates. That is 0.3x the Education median of $101K.
How much does ABA English cost?
On the US App Store, Premium costs $7.99 or $9.99 a week, $9.99 to $47.99 for monthly and 3 months items, and $69.99 to $179.99 a year.
How many ads does ABA English run?
65 active Meta ads as of Oct 2026, level with the Education median of 65, plus 23 Apple Search Ads creatives.
How fast is ABA English growing?
Over the 308 days to Oct 18, 2026, estimated revenue went from $20K to $30K (52.9%) while estimated downloads went from 5.9K to 5.0K (-15.0%).
Who makes ABA English?
English Worldwide, S.L. publishes the app. It launched on May 5, 2014, making it 149 months old, and was last updated Sep 17, 2026.
Where does ABA English advertise?
France takes 36.7% of estimated reach and Italy 27.1%, while the United States takes 54.6% of spend. The top ads are written in French and Spanish.
What do ABA English reviews say about billing?
26.0% of the latest 200 reviews mention paying, and 38 of those 52 are negative, citing lost premium access after updates and higher renewal charges.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and third-party estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.